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Chery Unveils Major Multi-Brand Strategy: New Electric SUVs and Premium Lineup Coming to Malaysia

Chery has declared a major strategic shift, moving beyond a single brand to become a comprehensive mobility solutions provider. At the recent Chery International User Summit 2025, themed “Co-Create, Co-Define: The New Move,” the company unveiled a multi-brand lineup specifically designed to meet the diverse needs of Malaysian consumers.

Chery Corporate Malaysia played a key role in the global summit, which laid out the future for its entire portfolio: the flagship Chery brand, the dynamic crossover duo Omoda-Jaecoo, the rugged electric brand icaur, and the sophisticated new premium electric marque, Lepas.

1. The Core Chery Brand: A SUV Co-Created with Malaysian Input

The core Chery brand debuted the world’s first 7-Seater Transformable Multi-SUV. This innovative vehicle is a direct result of the company’s “Co-create and Co-define” philosophy, incorporating over 40,000 pieces of global user feedback, including key insights from Malaysia.

The SUV features a unique 6 in 1 formula, allowing it to transform into six different configurations—ranging from a spacious seven-seater family vehicle to a practical pickup truck—redefining versatility for modern drivers.

2. Omoda Jaecoo: Rapid Growth and Hybrid Tech Breakthroughs

The Omoda Jaecoo brands are seeing explosive growth, achieving outstanding global sales of 32,840 units in September 2025, a 39% year-on-year increase. Notably, New Energy Vehicles (NEVs) currently account for 57% of their total sales.

Key highlights from the summit include:

Engine Innovation: Unveiled hybrid powertrains that reached a record 48% engine thermal efficiency.
New Tech: Showcased advancements in solid-state batteries and a new high-performance model, the Omoda 9 SHS, featuring quad-motor AWD hybrid technology.
Future Focus: The brand reinforced its commitment to intelligence and sustainability with the display of the AiMOGA-developed Mojia Robot.

3. iCaur: The New Classic Electric Off-Roader

The iCaur brand is entering the New Energy Vehicle (NEV) sector by focusing on “New Classics.” Its full lineup of electric off-road vehicles features bold, clean, and vintage-inspired designs.

The brand’s identity is centered on personalisation. iCaur will offer a vast ecosystem of bespoke parts and accessories, allowing Malaysian consumers to fully customise their electric vehicle and make a personal style statement.

4. Lepas: The Premium, Elegant Electric Experience

Set to officially launch in Malaysia in the first half of 2026, Lepas is Chery’s new independent global brand positioned at the premium end of the New Energy Vehicle market.

Elegant Technology: Lepas introduced a new framework built on a forward-engineered platform and advanced electric systems, focusing on efficiency, stability, and an intelligent cockpit designed for emotional connection and safety.

Innovative Retail: The brand debuted its first global Elegant Lifestyle House, a non-traditional retail space designed like a miniature urban block where customers can immerse themselves in the brand’s world.

Ambitious Goal: Lepas plans to launch eight new models within three years, aiming to become the global synonym for “Elegant Driving.”

A Unified Vision for the Malaysian Market:

“This summit is a clear declaration of our future,” said Mr. Men Lin Bo, Executive Vice President of Chery Corporate Malaysia. “We are transitioning into a comprehensive mobility solutions provider.”

The executive confirmed that the new Chery, Omoda Jaecoo, iCaur, and Lepas portfolios provide an “unparalleled toolkit” to meet the rapidly evolving and diverse needs of Malaysian consumers, ensuring that the brand experiences are finely tuned to local tastes.

Chery Malaysia Hargai Kejayaan Pasukan Jualan Melalui Majlis Penghargaan

Chery Malaysia baru-baru ini menganjurkan Majlis Penghargaan Penasihat Jualan bagi meraikan kejayaan dan dedikasi pasukan jualan dari seluruh negara. Majlis ini turut mencatat detik penting apabila 77 orang Penasihat Jualan berjaya menamatkan Program Chery Certified Sales Professional (CCSP) dengan jayanya.

Program CCSP yang bermula pada April 2025 bertujuan meningkatkan kemahiran penasihat jualan dalam memahami rangkaian kenderaan Chery serta memberi khidmat pelanggan yang lebih berkualiti. Latihan intensif selama tiga bulan ini merangkumi gabungan sesi teori dan praktikal, dan diwajibkan bagi semua penasihat jualan yang mempunyai pengalaman sekurang-kurangnya enam bulan.

Naib Presiden Chery Malaysia, Lee Wen Hsiang, menegaskan bahawa pasukan jualan memainkan peranan penting sebagai penghubung utama antara pelanggan dengan jenama serta teknologi Chery. Beliau menjelaskan bahawa dengan kemunculan teknologi canggih seperti Sistem Super Hybrid, penasihat jualan perlu sentiasa mempertingkatkan pengetahuan agar dapat menerangkan produk dengan tepat serta memberikan pengalaman pembelian terbaik kepada pelanggan.

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Chery Malaysia Celebrates Sales Advisors and Marks Milestone in Professional Training

Chery Malaysia recently held its Sales Advisors’ Appreciation Dinner, bringing together its nationwide sales team to celebrate their commitment and achievements. The event marked a significant milestone for the brand, with 77 Sales Advisors graduating from the Chery Certified Sales Professional (CCSP) Programme — a homegrown initiative aimed at raising the bar for customer engagement and product expertise across Chery’s dealerships in Malaysia.

The CCSP Programme, which began in April 2025, reflects Chery Malaysia’s focus on developing a knowledgeable, confident, and customer-oriented sales network. It is a mandatory certification for all Sales Advisors with at least six months of experience and combines classroom learning with practical assessments. Over the course of three months, participants go through comprehensive training designed to equip them with the skills to match customers with the right Chery model, while effectively explaining the brand’s growing range of advanced technologies and features.

At the event, Chery Malaysia Vice President, Lee Wen Hsiang, emphasised that the company’s frontline staff play a crucial role in shaping the ownership experience. He stated that Sales Advisors are not only representatives of the brand but also the bridge between the customer and the technology behind every Chery vehicle. He explained that as the company’s product range evolves — particularly with innovations such as the Chery Super Hybrid system — continuous learning ensures that the sales team grows in tandem, delivering accurate information and a memorable showroom experience.

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Chery TIGGO 8 PHEV Dilancarkan di Malaysia – RM159,800

Chery secara rasmi telah melancarkan TIGGO 8 PHEV di Malaysia, menambah barisan kenderaan elektrifikasi jenama tersebut. Model baharu ini diposisikan sebagai pilihan SUV yang lebih besar, lebih premium, dan sesuai untuk keluarga yang ingin beralih kepada teknologi plug-in hybrid. Seperti TIGGO 7 PHEV, ia menggunakan platform Chery Super Hybrid, namun dengan ruang lebih luas, teknologi lebih maju, dan penekanan terhadap keselesaan serta kemewahan.

Prestasi Kuasa dan Jarak Pemanduan

SUV ini dikuasakan oleh enjin 1.5L ACTECO TGDi hibrid yang dipadankan dengan transmisi hibrid khas serta bateri litium ferum fosfat 18.3 kWh. Gabungan ini menghasilkan 275 PS dan 365 Nm tork, dengan jarak pemanduan elektrik penuh sehingga 90 km dan jarak pemanduan keseluruhan mencecah 1,200 km.

Sistem hibrid ini beroperasi pada 98% kecekapan mekanikal, memastikan tindak balas kuasa yang lancar serta penjimatan bahan api yang lebih baik, khususnya untuk perjalanan jauh.

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Chery TIGGO 7 PHEV Dilancarkan di Malaysia – RM129,800

Chery Malaysia telah melancarkan TIGGO 7 PHEV, salah satu daripada dua model hibrid plug-in baharu untuk pasaran tempatan. Dibangunkan di atas platform Chery Super Hybrid, SUV ini disasarkan kepada pengguna yang mahukan gaya moden dengan gabungan prestasi, teknologi dan kepraktisan.

Rekaan Luaran dan Dalaman

Dari segi luaran, TIGGO 7 PHEV hadir dengan:

Gril hadapan rekaan “diamond-embedded”
Bampar baharu dengan rekaan lebih segar
Lampu utama LED
Rim aloi 18 inci bergaya sporty

Bahagian dalamannya pula menyerlahkan suasana mewah dengan:

Paparan skrin berkembar 24.6 inci
Kerusi kulit sukan berpengudaraan
Lampu suasana 64 warna
Kemasan premium yang meningkatkan lagi eksklusiviti kabin

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Chery TIGGO 8 PHEV Launched in Malaysia for RM159,800

Chery has officially introduced the TIGGO 8 PHEV to Malaysia, joining the brand’s growing electrified line-up and positioning itself as a larger, more premium option for families looking to embrace plug-in hybrid technology. Like the smaller TIGGO 7 PHEV, the new model sits on Chery’s Super Hybrid platform but adds more space, more tech, and a greater focus on refinement.

Power comes from the same 1.5-litre ACTECO TGDi hybrid engine paired with a dedicated hybrid transmission and an 18.3kWh lithium iron phosphate battery. Together, the system pushes out up to 275 PS and 365 Nm of torque, while offering up to 90 kilometres of pure EV range and as much as 1,200 kilometres of combined driving range.

The hybrid powertrain operates at 98% mechanical efficiency, ensuring strong responsiveness and greater fuel savings, particularly useful for long-haul drives.

Charging times are identical to the TIGGO 7 PHEV, with DC fast charging topping up the battery from 30% to 80% in just 19 minutes.

AC charging takes about three hours, while a household charger will bring it to full capacity overnight. V2L (Vehicle-to-Load) support adds further practicality, allowing the SUV to power devices externally at 3.3 kW — making it a versatile tool for family trips or outdoor activities.

The Guardian Battery Safety System is also standard, protecting the battery in emergencies with features like high-voltage cut-off, IP68 waterproofing, extreme temperature resistance, and the ability to wade through water up to 500mm.

Chery has also packed in its ADAS 2.0 driver assistance suite, which offers advanced features including adaptive cruise control, lane-keeping, blind-spot monitoring, and automatic emergency braking.

Design-wise, the TIGGO 8 PHEV aims to deliver a more premium appearance compared to its sibling. Its front grille is paired with an illuminated logo, giving it a distinctive road presence, while the exterior features redesigned bumpers, 19 inch Diamond cut alloy rims, LED lighting, and refined detailing.

Inside, the cabin is headlined by a 15.6-inch infotainment display powered by a Qualcomm Snapdragon 8155 processor, complemented by premium comfort features such as ventilated sport leather seats, dual-zone climate control, ambient lighting with 64 colours, an immersive 10 speaker Sony sound system and wireless Apple CarPlay and Android Auto.

The TIGGO 8 PHEV is offered in Aurora Green, Khaki White, and Carbon Black. Like the TIGGO 7, it comes with a seven-year warranty (150,000 km), along with eight years or 160,000 km of coverage for the battery, power motor, and hybrid control unit.

The same one-to-one battery exchange guarantee applies if health drops below 70% within the period, and buyers also enjoy five years of free labour service. The Tiggo 8 PHEV is priced at RM159,800.

Chery TIGGO 7 PHEV Launched in Malaysia – RM129,800

Chery Malaysia has rolled out the TIGGO 7 PHEV, one of two new plug-in hybrids making their debut in the country, built on the brand’s advanced Chery Super Hybrid platform.

Positioned as a stylish yet practical SUV, the TIGGO 7 PHEV blends sharp design cues with impressive performance and technology, giving Malaysian buyers another option in the fast-growing electrified SUV market.

Visually, the TIGGO 7 PHEV gets a diamond-embedded front grille and a refreshed bumper design, paired with LED headlights and sportier 18 inch wheels.

Inside, it boasts a 24.6-inch integrated dual-screen display with wireless Apple CarPlay and Android auto , ventilated sport leather seats, ambient lighting with 64 colours, and premium finishes that elevate the cabin’s feel.

Under the skin, the SUV carries Chery’s 1.5-litre ACTECO TGDi hybrid engine, paired with a dedicated hybrid transmission and an 18.3kWh lithium iron phosphate battery. Together, this setup produces up to 275PS and 365Nm of torque.

It can travel up to 90km on pure electric power and cover a combined driving range of up to 1,200km, making it a capable long-distance companion. The system is designed with 98% mechanical efficiency, which translates to smoother acceleration and better fuel economy.

Charging is straightforward: DC fast charging gets the battery from 30% to 80% in just 19 minutes, while AC charging takes around three hours. An overnight top-up with a household charger takes about 8.5 hours. For added practicality, the SUV supports Vehicle-to-Load (V2L), enabling external devices to be powered directly from the car at 3.3 kW — perfect for road trips or camping.

Safety has been prioritised through Chery’s Guardian Battery Safety System, which includes high-voltage cut-off in emergencies, IP68-rated waterproof and dustproof protection, and the ability to withstand extreme temperatures. The battery system is also resilient enough to handle Malaysia’s flood-prone conditions, with a water wading depth of 500mm. In addition, the SUV comes fitted with a full ADAS 2.0 suite offering adaptive cruise control, lane departure warning, blind-spot detection, and automatic emergency braking.

Available in Phantom Grey, Khaki White, and Blood Stone Red with a Black Roof, the TIGGO 7 PHEV comes with a seven-year warranty (150,000 km) alongside eight years or 160,000 km of coverage for the battery, motor, and hybrid control unit.

Buyers also get a one-to-one battery exchange if health drops below 70% within the warranty period, plus five years of free labour service. The Tiggo 7 PHEV is priced at RM129,800. The Blood Stone Red paint option adds RM2,000 to the bill.

Chery Exeed Yaoguang C-DM Global Edition Dilancar di China dengan Kuasa Hibrid

Chery telah memperkenalkan model baharu Exeed Yaoguang C-DM Global Edition di China, sebuah SUV premium yang tampil dengan rekaan berani serta sistem hibrid yang lebih canggih.

Model ini hadir dalam tiga varian, dengan harga bermula dari 139,900 yuan (sekitar RM90,800) sehingga 189,900 yuan (lebih kurang RM123,300). Label “Global Edition” jelas menunjukkan perancangan Chery untuk memasarkan SUV ini di pasaran antarabangsa melalui jenama mewah Exeed.

Dari segi penampilan, Yaoguang mengekalkan identiti lampu hadapan LED merentangi keseluruhan gril, kini dipadankan dengan jalur menegak yang memberi gaya lebih tajam. Pilihan warna badan dua tona turut ditawarkan, manakala bahagian belakang diserlahkan dengan lampu belakang rekaan jalur penuh, kemasan hitam dan paip ekzos berkembar untuk sentuhan sporty. Dimensi kenderaan ini kekal dengan panjang 4,781 mm, lebar 1,920 mm, tinggi 1,671 mm dan jarak roda 2,815 mm.

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Chery Launches Exeed Yaoguang C-DM Global Edition in China, Prices Start from RM90k

Chery has pulled the covers off the Exeed Yaoguang C-DM Global Edition in China, an SUV that blends familiar design with significant updates to its hybrid powertrain.

Available in three trims, the model has been priced from 139,900 yuan, which works out to roughly RM90,800, while the top-spec version climbs to 189,900 yuan or around RM123,300. Positioned as a “Global Edition”, the new model is clearly intended for export, signalling Chery’s ambition to push its premium Exeed line further into international markets.

On the outside, the Yaoguang retains much of the bold character of its predecessor, but with subtle enhancements. The full-width LED light bar across the nose remains, now joined by vertical light strips at either side to emphasise the SUV’s stance.

A new dual-tone exterior option has been added, giving buyers a sharper, more distinctive look. At the rear, the through-type taillights are still in place, but with the addition of black trim and twin exhaust outlets that lend the SUV a sportier finish. Dimensionally, the Global Edition continues with a length of 4,781 mm, width of 1,920 mm, height of 1,671 mm, and a wheelbase of 2,815 mm, while curb weight varies between 1,913 and 2,171 kg depending on specification.

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Chery Malaysia Bakal Lancar TIGGO 7 PHEV dan TIGGO 8 PHEV dengan Teknologi Hibrid Terbaru

Chery Malaysia sedang bersiap sedia untuk memperkenalkan dua model SUV plug-in hibrid (PHEV) terbaharu, iaitu TIGGO 7 PHEV dan TIGGO 8 PHEV. Kedua-dua model ini bakal dilengkapi dengan teknologi terkini Chery Super Hybrid (CSH) yang menekankan aspek penjimatan bahan api, prestasi serta ciri keselamatan.

Pelancaran ini turut seiring dengan usaha kerajaan Malaysia dalam menggalakkan penggunaan kenderaan mesra alam melalui dasar NIMP 2030, NAP dan NETR.

Dari segi kuasa, kedua-dua SUV ini dipadankan dengan enjin 1.5 liter turbo petrol yang digabungkan bersama Dedicated Hybrid Transmission (DHT) serta dua motor elektrik. Ia disokong oleh bateri 18.3 kWh yang mampu memberikan jarak pemanduan sehingga 90 km menggunakan kuasa elektrik sepenuhnya, manakala jarak keseluruhan (gabungan enjin dan bateri) boleh mencapai kira-kira 1,200 km.

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