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Customers helped make the next-generation Ford Ranger a great truck

To make a great pick-up truck, ask customers what they want. That was how designers of the next-generation Ford Ranger started their project. Max Tran, chief designer for the new Ranger, and his team spent hundreds of hours with customers around the world to see how they use their pick-up trucks on a daily basis.

More than 5,000 interviews were conducted and more than 1,800 pages of field notes were generated for reference, which helped development and guide both engineers and designers to build a truck with the features and capability customers wanted.

With these insights, plus the Ranger’s award-winning pick-up truck formula, they created the next-generation Ranger as an iconic, versatile and trusted pick-up truck customers can trust to tackle almost anything.

“Seeing owners use their trucks, whether for work, family or play, inspired some fantastic ideas that drove our design and development decisions,” said Tran. “One great example of that is the integrated box side-step. During our clinic sessions, we noticed that many customers had trouble reaching over the side of the truck into the bed; others were standing on the rear tyre or the bumper to gain access,” Tran said.

“So, we came up with the idea of a box step, behind the rear wheel,” he said. “We mocked one up, tested it with owners and the response was overwhelming. People told us that step would be reason enough to buy the Ford Ranger,” he revealed.

Exterior Design
The exterior design of the next-generation Ranger followed two important guiding principles: to bring it into the future and to make it Built Ford Tough. “Customers had clear ideas on what they liked and how they used their Rangers in their day-to-day lives,” Tran said. “We also needed to incorporate features customers wanted and valued to ensure it was welcoming and contemporary and as versatile as it was capable.”

Some of the designers looked to nature, some to architecture and some others to art for inspiration. “We didn’t hold back. We let our designers loose to really go for it,” Tran said. They also thought of the Ranger as the brother of the F-150, the best-selling truck in the world, and drew some styling elements from it.

“The Ranger has developed a strong following over the past 10 years, and we really leaned into the iconic design features that have made it such a beloved truck across the world but also push the design envelope,” said Tran.

The pick-up’s athletic look is intentional, with surface treatments executed to be strong and muscular. From the bold new grille with its C-clamp headlights, daytime running lights and strong horizontal upper grille bar, to the pronounced wheelarches, strong shoulder line and large sculpted Ranger logo on the tailgate, the next-generation Ranger conveys confidence and capability.

At the rear, the taillamps were designed in harmony with the graphics of the C-clamp headlight treatment. By extending the track and wheelbase by 50 mm (compared to the previous Ranger), the designers were able to push the front wheels out to the corners, enhancing its on-road stance.

Interior design
Inside, the next-generation Ranger not only features a stylish new and spacious cabin but the cockpit also has user-friendly technology. Soft-touch materials and appliques elevate the interior ambience with a premium feel while the new instrument panel adopts a coast-to-coast design that enhances the spacious feel.

Several design cues also are carried over from the exterior. The air vent vanes, for example, feature a similar design to those in the front grille, and several exterior surface treatments have been adapted for interior use.

The dashboard is dominated by a 10.1-inch or 12-inch high-resolution touchscreen (depending on version) solidly mounted into the centre section, complementing the digital instrument cluster. Customers expressed a preference for the screen’s portrait orientation because it created enough space for navigation screens while also leaving room in the lower portion of the screen for other menus, like those for the climate and entertainment controls.

The designers also reimagined key aspects of the cabin. One example: how the door release handles could be better integrated into the ‘coast-to-coast’ dashboard design, making them easier to use. Again, customer feedback led to the door release handles being mounted lower, providing easier reach to window switches and the armrests. Rear occupants also get cooling outlets at the rear of the centre console.

The seats also have been redesigned, with new bolsters and foam inserts that are more inviting, stylish and comfortable. Versatility is key with the second-row seats now folding flat and boasting out-of-sight and secure under-seat storage. There is also an added storage area in the door pockets with space both in the front and back.

“The next-gen Ranger really redefines the role of the pickup as a trusted partner for work, family and play,” said Gary Boes, Enterprise Product Line Management director, Global Trucks. “With the help of all the rich insights from customers, we’ve created a Ranger we believe will inspire owners to do more of what they love to do, with features that encourage them to explore new horizons.”

Join the Debut Tour
The next-generation Ranger has been making a debut tour since its first public appearance last month. Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, is offering previews at a series of events around the country over 5 weekends. These include events in Kuching on September 7 -1 1 at Vivacity Megamall, and at the Suria Sabah Shopping Centre, Kota Kinabalu on October 5 – 9.

Sign up here to get an exclusive invitation to a venue close to you. Or if you want more information about the next-generation Ranger, follow the Ford Malaysia Facebook, Instagram, Twitter and YouTube channel or visit www.sdacford.com.my.

Seven Great Things about the Next-Generation Ford Ranger

There’s no doubt that the COVID-19 pandemic has impacted our lives in different ways. The situation has now become endemic, meaning we have to live with COVID-19 being around, but life can progress to some degree of normalcy.

For many, the pandemic and what was experienced with lock-downs and the fear of being infected would have brought on a re-evaluation of priorities. The quality of life would become even more important and with it, the need to have a true balance of work, family and play.

For driving enthusiasts, that balance would include doing more and going further with whatever vehicle is owned. It can be at work, going off the beaten track on an adventure, or on a leisurely weekend outing with family and other like-minded individuals, or even doing community service.

The next-generation Ford Ranger can be an ideal vehicle for all these activities. It is the smartest, most versatile and capable Ranger yet, an inspiration for a new generation of owners to make their own routes in life and Live the Ranger Life to the fullest.

Here’s a quick overview of the most important things about the next-generation Ford Ranger:

1. A trusted partner for the Ranger way of life

The Ranger was a pioneer in the pick-up segment in Malaysia, transforming what was a basic workhorse machine into an all-round lifestyle vehicle. And as its numbers grew, the community of Ranger owners also grew with shared values and the enthusiasm for life and all that it offers.

The Ranger’s versatility makes it a trusted partner not just for work but also for family and play. It is a single vehicle that can do more – and do it well. When it’s not used for work, it can provide shared experiences through the exclusive Ford Ranger Getaways community and experiential platform.

2. Large infotainment screen with 360^o camera view

From the first generation, the Ranger has led with the technology it offers and the next-generation Ranger continues this. Apart from its high-level of well-integrated technology is a multitude of features that include a connective experience with the large first-in-class 12-inch/10,1-inch infotainment touchscreen. The large space on the screen means bigger displays of maps and information, while there’s enough room left at the bottom of the screen for other menus such as climate and entertainment controls. The infotainment system is powered by Ford’s cutting-edge SYNC 4A communication and entertainment system.

Additionally, with the 360^o camera on the WildTrak, parking the next-generation Ranger is ‘no sweat’. Whether it’s tight urban spaces, navigating tricky terrain or manoeuvring through narrow streets, the driver can easily see the situation on every side.

3. Digital instrument cluster

The next-generation Ranger has done away with the analogue instrument panel and all information is now presented on a digital display. This not only enhances clarity but also allows for personalisation of information preferred by the driver. Graphics featuring realistic bodystyle avatars are available to suit different moods on each journey.

4. Next-gen safety

Safety is paramount to Ford, whatever type of vehicle it is. The Ranger nameplate has always been a leader in the segment with an array of safety features and advanced driver-assist systems (ADAS) that has expanded and become more advanced.

With the next-generation Ranger, there are more of the latest crash protection features and ADAS (Advanced Driver Assist System). The ADAS features include Evasive Steer Assist, Lane Change Warning and Aid, Adaptive Cruise Control with Stop-and-Go and High Beam Assist. This will make the driver feel more secure and confident in every driving situation and enjoy the drive.

5. New interior – like being in a premium SUV

The Ranger changed people’s perception of a truck because it had the same comfort and convenience as a passenger car. With the next-generation Ranger’s redesigned interior and soft-touch materials as well as a more comfortable and spacious cabin than previous models, this is now elevated to give the feeling of being in a premium SUV. Except, of course, you can do more and enjoy more with the capabilities of the ‘Built Ford Tough’ Ranger.

6. Stand out with a bold new exterior

The Ranger has always appealed as a stylish looking truck. It continues this attribute in the next-generation Ranger which has a commanding presence and athletic exterior design. From the pronounced wheel arches and strong horizontal upper grille bar to the unique new C-clamp matrix LED headlights (on selected variants), the next-generation Ranger once again leads in looks.

7. Power and performance

Though looking stylish, the next-generation Ranger has all the capabilities that Ford trucks have been known for. It can work as hard as it plays and for those who use it for work, Ford’s proven 4-cylinder turbodiesel engine is the ideal powertrain to get work done.

There’s also the more sophisticated Bi-Turbo engine with its muscular character that provides maximum power of 210 ps and a whopping 500 Nm of torque. And though it is powerful, it’s also efficient which means good fuel economy as well. A proven 10-speed automatic transmission gives the wide spread of ratios to have a gear for every kind of situation.

Nationwide debut tour

Sime Darby Auto ConneXion (SDAC) will be organising a nationwide debut tour for the next-generation Ranger ahead of the showroom launch. For an exclusive invitation to a debut event at a city near you, sign up here. You’ll also receive regular updates to keep you informed.

For more information about the next-generation Ranger and full launch schedule, follow the Ford Malaysia Facebook, Instagram, Twitter and YouTube channel or visit www.sdacford.com.my.

Next Generation Ranger Set To Debut At The End of This Month!

An all-new next generation of the Ford Ranger makes its debut in Malaysia at the end of this month. Already being progressively introduced around the world, this is the smartest, most versatile and most capable Ranger to be introduced and will once again redefine the segment as a lifestyle vehicle for work, family and play – just like the first Ranger in the late 1990s.

Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, will start off with localised introductions of the next-generation Ranger in 5 regions (including East Malaysia) over 5 weekends from July 22, 2022, ahead of its nationwide availability.

Those who want to get the first look can sign up here to receive regular updates and exclusive debut invitations. Attendees will receive an in-depth product presentation and walk-around of the vehicle as well as be able to talk to a sales consultant and place bookings.

Everything about this next-generation Ford Ranger is new as it has been redesigned from the ground up. As with every Ford vehicle, the new Ranger is Built Ford Tough and has been developed and tested over millions of kilometres in the toughest conditions on the planet.

For this new model, the design team looked at the much larger F-150 truck – one of the best-selling vehicles in the world – and also considered the iconic features that have evolved with the Ranger over the years. The bold looks are maintained, with evolutionary changes in the surface treatments that are stronger and more muscular for added distinctiveness.

As the smartest, most versatile and most capable Ranger ever, the next-generation Ranger is an even more desirable and trusted partner for work or for play… or both. It offers a refined interior with premium comfort, advanced technologies and safety features that keep it in a leadership position among pick-up trucks.

“Ranger customers are proud makers and doers who value a well-rounded quality of life. The next-generation Ranger is exactly the vehicle these customers need to Live the Ranger Life – to take control of their work, fearlessly explore the places they like to play and strengthen connections with family, community and other like-minded individuals,” said Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford.

Once they have joined the Ranger family, owners can join the Ford Ranger Getaways – an immersive Live the Ranger Life experience. This community-based adventure platform brings to life the unique experience of Living the Ranger Life through a series of handpicked local adventures. Like-minded individuals who are part of the Ford Inner Circle can gather to build kinships while enjoying the versatility, capability and full potential of their Rangers across all variants.

Ranger owners can choose from a range of getaways, including off-roading courses to test the limits of their vehicles, becoming a pilot for a day, enjoying a leisurely day with nature or relaxing during a simple retreat with family.

To find out more about other fun and exciting outings and to book a special Ford Ranger Getaways visit here.

For more information about the next-generation Ranger, SDAC and Ford, follow the Ford Malaysia Facebook, Instagram, Twitter and YouTube channel or visit www.sdacford.com.my.

Ford Bangunkan Transmisi Manual Tanpa Klac

Transmisi automatik sememangnya menjadi pilihan pengguna kini kerana dilihat lebih praktikal dan efisien berbanding transmisi manual.

Namun, masih ada pengeluar yang cuba untuk meyakinkan pengguna dengan inovasi tersendiri terhadap transmisi manual dengan tiga pedal itu.

Pengenalan transmisi manual tanpa penggunaan pedal klac adalah inovasi yang digunapakai oleh jenama seperti Hyundai dan Kia.

Ford juga dilaporkan turut mendaftarkan paten transmisi yang sama berdasarkan informasi yang dipetik daripada laman Muscle Car and Trucks.

Memetik laporan di laman tersebut, paten transmisi manual ini telah didaftarkan pada Disember 2018 di pejabat United States Patent and Trademark Office (USPTO), sebelum dokumen tersebut telah diterbitkan secara rasmi pada bulan November lalu.

Sistem transmisi manual terbaharu Ford ini hadir dengan modul kawalan yang direka untuk mengaktifkan operasi klac secara automatik dan membolehkan pemandu menukar gear pada tombol gear sahaja.

Sistem ini bertindak untuk melepaskan cengkaman klac setelah ‘sensor’ pada tombol gear mengesan kehadiran tangan pemandu yang sedang menukar gear dan selepas pertukaran gear selesai, klac tersebut akan disambungkan semula.

Melalui sistem klac elektrik ini, kereta secara asasnya tidak lagi memerlukan bantuan pedal klac.

Akan tetapi, Ford menegaskan kereta masih lagi memerlukan pedal tersebut dan ianya sekadar disambungkan kepada modul kawalan sahaja berbanding sistem terdahulu.

Selain itu, dokumen paten tersebut turut menyenaraikan pilihan lain seperti sistem kadar operasi klac yang ditentukan melalui kadar tekanan pegangan tangan pada tombol gear.

Ford mahu menjadikan pemanduan kenderaan transmisi manual lebih menyeronokkan melalui pengenalan sistem ini.

Menurut Ford, sistem transmisi manual baharu ini boleh digunakan untuk kenderaan RWD seperti Ford Mustang, atau kenderaan AWD seperti Ford Bronco.

Buat masa ini, tidak ada sebarang pendedahan daripada Ford tentang bilakah sistem transmisi manual baharu ini akan muncul di pasaran.

Jimat Sehingga RM8,000 Bagi Ranger Raptor Dan WildTrak Sempena Ramadan!

Sempena meraikan Ramadan yang telah pun tiba, Sime Darby Auto ConneXion (SDAC), menawarkan penjimatan menarik bagi Ford Ranger Raptor dan WildTrak bermula hari ini hingga 30 April 2021.

Orang ramai boleh menikmati penjimatan RM8,000 bagi model Ranger Raptor dan RM7,000 bagi WildTrak.

“Sebagai model terunggul untuk kelasnya, Ranger Raptor dan WildTrak merupakan lambang trak pikap gaya hidup yang menjadi pilihan para pelanggan yang bijak dan peminat pikap di Malaysia. Dengan tawaran instimewa ini, kami berharap dapat memberikan lebih penjimatan kepada pelanggan pada musim perayaan ini,” jelas Ketua Jualan, Sime Darby Auto ConneXion, Turse Zuhair.

Selain menawarkan ciri premium menerusi sistem suspension Fox Racing Shox, Terrain Management System dengan mod Baja, Ford Ranger Raptor turut menawarkan kuasa 213PS dan 500Nm hasil bantuan enjin 2.0L Bi-Turbo diesel yang dipadankan bersama transmisi 10-kelajuan.

Manakala Ranger WildTrak menawarkan teknologi keselamatan terbaik termasuk fungsi Autonomous Emergency Braking dengan pengesanan kenderaan dan pejalan kaki, Forward Collision Warning dan Lane Departure Warning.

Orang ramai yang berminat boleh menghubungi penjual digital Ford di talian WhatsApp 60192041200 atau layari www.sdacford.com.my

Watch the live introduction of the New Ford Ranger FX4 today at 11am!

The Ford Ranger is quite possibly the most desirable pick up truck in the market right now. From the Ranger Raptor to the entry level Ranger XL, all are extremely capable pick-up trucks, with the Raptor and the Wildtrak naturally being the most well balanced for on and off-road capabilities.

Today (June 3rd) though the Ranger family will welcome a new member – the New Ford Ranger FX4.

Model shown here is the New Ford Ranger FX4 for the Australian domestic market. It is still unclear if SDAC will introduce this colour or if the Malaysian FX4 will look anything like this model. – Editor

Sime Darby Auto Connexion (SDAC), the official distributor of all Ford vehicles in Malaysia, will be introducing the New Ford Ranger FX4 online via Live Video on Ford Malaysia’s Facebook and Youtube channels. This takes place at 11am.

The updated Ranger FX4 has been vastly improved over the model it replaces.

Far from a regular nip and tuck job typical of model upgrades, the New Ranger FX4 can be immediately recognised by an ebony black grille, black side mirror covers, door handles and a black tailgate handle.

The Ranger FX4 also gets black 18-inch rims and unique FX4 side decals and also a 3D tailgate badge.

It doesn’t end there though, the interior of the new Ranger FX4 is a vast improvement over the old model with new black-leather seats with an embossed FX4 logo.

*Interior shown here is of the Australian spec Ford Ranger FX4. Photo is for illustration purposes only. – Editor*

There is also red contrast stitching adorning the seats, the dash, the steering wheel as well as the centre console.

And because moderns Rangers are brilliant at keeping its occupants entertained, the new Ranger FX4 comes with an eight-inch infotainment system featuring Apple CarPlay and Android Auto connectivity mated to six speakers.

Underneath it all though, there is a 2.2-litre TDCi VGT turbodiesel engine which also powers the Ranger XLT.

This engine puts out a healthy 157hp and 385Nm of torque through a six-speed gearbox that channels all that power to either the rear wheels or all four wheels.

The driver can select whether he wants to drive in 2WD or 4WD mode by simply turning a knob located by the gear lever, even while the Ranger FX4 is on the move.

There is also an electronic-locking rear differential for when the road gets tough.

Interested? SDAC is offering the first 150 customers who purchase the new Ford Ranger FX4 free accessories worth RM5,398!

These accessories consist of a matte black sports bar, a high-definition Digital Video Recorder with an 8GB memory card as well as executive tinting.

Don’t forget to catch the live introduction of the latest member of the Ford Ranger family – the Ford Ranger FX4.

Click here to visit Ford Malaysia’s Facebook page and click here to visit Ford Malaysia’s Youtube page.

All 19 limited edition Ford Ranger Splash trucks booked!

Sime Darby Auto ConneXion (SDAC) has announced that all 19 units of their limited-edition Ford Ranger Splash have been successfully pre-booked ahead of the Lazada 11.11 Shopping Festival on the LazMall’s Ford Official Store. (more…)

Thieves stole THREE Ford Ranger Raptor trucks in Kajang!

According to the latest report posted by the Sun Daily, a gang of thieves broke into a Ford showroom in Sungai Jelok, Kajang and drove off with three brand new units of one of the most popular pickup truck models here in Malaysia, the Ford Ranger Raptor. This happened earlier this morning at around 4am. (more…)