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Genesis

Hyundai Motor Company (HMC) has revealed plans to invest RM 2.2 billion (USD 479 million) in Malaysia over the next five years, marking a significant step in the company’s expansion strategy for Southeast Asia. The investment is set to bolster the automotive sector in Malaysia, with the first phase of production scheduled to begin in mid-2025 at Inokom Corporation Sdn. Bhd.’s Kedah facility.

Under the new initiative, Hyundai will focus on the local assembly of a range of vehicles, starting with a premium multipurpose van, according to WapCar. The company’s expansion will later extend to include mid- and large-sized SUVs and multi-purpose vehicles (MPVs) under both the Hyundai and Genesis brands. While Hyundai has not yet disclosed the specific models to be produced, it is anticipated that the next-generation Hyundai Santa Fe and Staria, which are currently imported as completely built-up (CBU) units from South Korea, will be part of the initial lineup.

This move is a part of Hyundai’s broader strategy to support Malaysia’s sustainability objectives by focusing on internal combustion and hybrid vehicles in the early stages of production, with plans to introduce electric vehicles (EVs) in future phases. As part of this plan, approximately 30% of the vehicles manufactured in Malaysia will be exported to other Southeast Asian markets, contributing to the region’s economic development and enhancing Malaysia’s standing as an automotive manufacturing hub.

In the second phase of Hyundai’s investment, the company will establish a battery pack assembly plant for electric vehicles, which will further integrate sustainable technologies into the country’s automotive infrastructure. The investment will cover the development of six different models, including hybrid electric vehicles (HEVs).

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Hyundai Motorsport sahkan yang ia akan melangkah ke dunia endurance racing dengan jenama mewahnya, Genesis.

Syarikat Hyundai telah memberi petunjuk bahawa mereka tidak sekadar mahu menjadi peserta biasa, sebaliknya mereka menyasarkan kemenangan keseluruhan dengan prototaip LMDh, sebuah kereta yang mampu bersaing dalam kelas tertinggi GTP di IMSA atau kategori Hypercar WEC. Langkah ini juga akan meletakkan Genesis dalam persaingan langsung dengan beberapa pasukan paling legenda dalam sejarah sukan permotoran—seperti Porsche, Cadillac, dan lain-lain. (more…)

Hyundai Motorsport is stepping into the world of endurance racing, which may not sound like a big deal except that it is doing it with its luxury Genesis brand along for the ride.

The company has hinted that it is not happy be a mere also-ran, it is aiming for overall victories with an LMDh prototype, a car capable of competing in the top-tier GTP class of IMSA or the WEC Hypercar category. This move will also put Genesis in direct competition with some of the most legendary teams in motorsport history—think Porsche, Cadillac, and others.

Though Hyundai hasn’t officially confirmed whether it will race in IMSA, WEC, or both, this represents a major leap for the Genesis brand. Competing in some of the world’s toughest and most prestigious races could significantly elevate Genesis’ reputation as a premium performance marque. If the Genesis name finds itself racing alongside heavyweights like Ferrari, Lamborghini, Porsche, Cadillac, and BMW, it will earn serious credibility among motorsport fans—a key goal for Hyundai.

“Genesis is proud to announce its ambitious entry into the world of endurance racing through the LMDh program,” Hyundai Motorsport and Genesis stated, as reported by the FIA. “Genesis is actively exploring programs to enhance its high-performance image, and after thoroughly evaluating several options, we determined that LMDh is the most strategic direction for us at this time.”

The LMDh class features the highest-performing prototypes, which compete for overall wins rather than just class victories. This means Genesis will need to develop a bespoke hybrid hypercar from the ground up, not just modify an existing platform.

While other racing categories allow manufacturers to race souped-up versions of their road cars, LMDh requires completely unique vehicles. The car’s chassis must come from one of four approved suppliers—Dallara, Multimatic, Ligier, or Oreca—and it must use a hybrid powertrain that produces 500 kW (671 horsepower), while weighing no less than 1030kg.

 

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Hyundai and Genesis haven’t disclosed an official timeline for their LMDh debut, making a 2025 entry seem unlikely. However, whenever they do hit the track, it will be thrilling to watch Genesis go head-to-head with some of the most storied manufacturers in racing history. Hyundai has certainly come a long way!

Kajian Indeks Pengalaman Teknologi (TXI) 2024 oleh J.D. Power menekankan perbezaan dalam keupayaan pembuat kereta untuk mengintegrasikan teknologi canggih ke dalam kenderaan mereka, dengan sesetengah pengeluar mengatasi prestasi pesaing mereka. Kajian ini menganalisis pengalaman pemilik kereta baharu, memfokuskan kepada ciri teknologi yang paling mereka hargai dan yang paling mengecewakan.

Skala “masalah bagi setiap 100 kenderaan” (PP100) digunakan untuk menilai ciri-ciri teknologi dan memberikan pembuat kereta skor keseluruhan daripada 1,000. Genesis menduduki tempat teratas dalam kategori jenama premium, manakala Hyundai memimpin dalam kalangan jenama pasaran besar-besaran. Lexus dan BMW mengikuti Genesis dalam segmen premium, dengan Kia dan GMC menduduki tempat kedua dan ketiga dalam pasaran massa.

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The latest study from J.D. Power reveals that some automakers are outperforming others when it comes to integrating advanced technology into their vehicles. The 2024 Tech Experience Index (TXI) Study polled new car owners about the technology features they value most, as well as those that cause the most frustration.

Using a “problems per 100 vehicles” (PP100) scale, J.D. Power evaluated the tech features in vehicles and assigned automakers a total score out of 1,000. Genesis emerged as the top brand in the premium category, while Hyundai led among mass-market brands. Lexus and BMW followed closely behind Genesis in the premium segment, while Kia and GMC ranked second and third in the mass-market category.

According to J.D. Power’s director of user experience benchmarking and technology, “A strong advanced tech strategy is crucial for all vehicle manufacturers, and many innovative technologies are answering customer needs. At the same time, this year’s study makes it clear that owners find some technologies of little use and/or are continually annoying.”

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Genesis, jenama mewah Korea, menceburi segmen prestasi dengan pengenalan konsep GV60 Magma, yang diperkenalkan menjelang pameran kereta New York. Ini menandakan kemunculan sulung jenama Genesis yang memberi perhatian kepada prestasi dengan GV60 Magma berpotensi menjadi kenderaan pengeluaran pertama di bawah jenama ini.

Diperolehi daripada EV pertama Genesis, yang berkongsi platformnya dengan Hyundai Ioniq 5 dan Kia EV6, konsep GV60 Magma mempamerkan reka bentuk menarik yang menyerlahkan sifat prestasinya. Walaupun butiran teknikal tidak diberikan, terdapat spekulasi bahawa GV60 Magma boleh berkongsi komponen dengan model EV6 GT dan Ioniq 5 N berkuasa tinggi, masing-masing menawarkan output kuasa yang mengagumkan sebanyak 576hp dan 641hp.

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Genesis, the Korean luxury brand, has announced its foray into the performance segment with the introduction of the GV60 Magma concept, unveiled ahead of the New York auto show. This marks the debut of Genesis’ performance-focused subbrand, with the GV60 Magma set to potentially become the first production vehicle under this banner.

Derived from Genesis’ first EV, which shares its platform with the Hyundai Ioniq 5 and Kia EV6, the GV60 Magma concept showcases a striking design that emphasises its performance-oriented nature. While technical details were not provided, it’s speculated that the GV60 Magma could share components with the high-powered EV6 GT and Ioniq 5 N models, boasting impressive power outputs of 576hp and 641hp, respectively.

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Semasa GT World Series Finals di Barcelona, Genesis mendedahkan model konsep Vision GT-nya yang dipanggil Genesis X Gran Berlinetta.

Hypercar mewah ini dibuat untuk siri Gran Turismo, memaparkan gaya Athletic Elegance tanpa perlu risau tentang pengeluarannya di jalan sebenar.

Konsep ini kelihatan hebat dengan badan yang rendah, bonet yang panjang, dan reka bentuk yang menonjol. Di dalamnya, ia merupakan gabungan kemewahan dan elemen yang terinspirasi dari perlumbaan, seperti skrin digital besar di pangkal cermin hadapan.

Kabinnya dilengkapi dengan Genesis’ Quad Lights yang istimewa, stereng bulat, dan tempat duduk yang selesa dan berlapis.

Kereta ini mempunyai campuran kuasa enjin V6 Lambda 11 yang diletakkan di tengah dan motor elektrik Yasa E. Bersama, ia menghasilkan 1,071hp dan tork 1336Nm. Kereta ini dicipta untuk perlumbaan, bukan untuk pemanduan harian, dan tidak akan dijual kepada orang awam.

Sebaliknya, ini adalah cara bagi Genesis untuk mempamerkan kemahiran reka bentuknya dalam dunia maya Gran Turismo 7, dan pemain boleh memilikinya bermula Januari 2024. Konsep ini memberikan gambaran tentang rancangan berpotensi Genesis untuk kereta yang lebih menarik pada masa akan datang.

At the GT World Series Finals in Barcelona, Genesis unveiled the full-scale prototype of its Vision GT concept, the Genesis X Gran Berlinetta. Developed for the Gran Turismo series, this exotic hypercar showcases the Athletic Elegance styling language without the constraints of a production vehicle.

The concept features a low-slung body with a long hood, cab-backward proportions, and striking design elements. The interior combines luxury with motorsport-inspired features, including a digital panoramic interface mounted on the base of the windshield.

The minimalist cockpit features Genesis’ signature Quad Lights, a yoke steering wheel, and heavily bolstered quilted seats.

The hybrid powertrain comprises a mid-mounted Lambda 11 V6 engine and a Yasa E electric motor, delivering a combined output of 1,071hp and 1336Nm of torque.

While the concept is designed for racing and won’t enter production, it allows Genesis to showcase its design prowess and push boundaries in the virtual realm of Gran Turismo 7, with availability for players starting in January 2024.

The concept hints at the brand’s potential foray into more exciting segments in the future.

For decades, motorists had to insert a key in the door (or handle) of a car to unlock it for entry. During the 1980s, the key became unnecessary as central locking systems allowed for remote unlocking at the press of a button on a fob.

Then pressing on the fob became unnecessary as a sensor on the door handle could trigger the unlocking process (provided the fob was on the body of the person as an identifier). Today, many cars – even entry-level models from Perodua and Proton – have this convenience of locking and unlocking doors.

Though Japanese in origin, the auto industry practices kaizen or ‘constant improvement’ and constantly looks for better ways of doing things or making things better. So even the unlocking of a car door can continue to undergo innovation and Genesis has introduced an even more advanced way of doing it – facial recognition.

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