Genesis has announced its debut in Sony Interactive Entertainment’s Gran Turismo 7 (GT7) sim racing videogame series as an official manufacturer partner of the Gran Turismo World Series, an online global motorsport championship. GT7 is developed by Polyphony Digital Inc. and was recently released on PlayStation 5 and PlayStation 4 consoles.
The luxury brand of the Hyundai Motor Group will make available to championship competitors the Genesis X GR3 and G70 GR4 concept vehicles, as well as the G70 Sport Sedan for the Manufacturer’s Cup.
“Genesis is pleased to be presenting the dynamic G70 sport sedan and our ambitious GR3 and GR4 concepts in Gran Turismo 7,” said SangYup Lee, Executive Vice-President and Head of Genesis Global Design Centre. “This platform allows fans of racing to get behind the wheel and discover the bold designs and performance ambitions of Genesis as we continue to explore the brand’s entry into motorsport.”
The X GR3 and G70 GR4 are concept vehicles which were shown last year when Genesis revealed the vehicle design process at an ultra-modern experiential installation called ‘The Performance of Design’ during Monterey Car Week. The two concept vehicles were part of a trio of models developed in collaboration with the creators of the Gran Turismo videogame series.
The X GR3 is based on the Genesis X Concept shown last year and reinterpreted in the Gr.3 racing specification. It is powered by a 3.3-litre V6 twin-turbo engine with 555 ps.
The G70 GR4 Gran Turismo, is a California-built 420 ps racing car derived from the Genesis coupe. It is a completely reimagined G70 sport sedan for competition with a GT-inspired racing package. Building on the existing G70 model to create a bold, yet elegant, high-performance racing car, it showcases the motorsport intent of the brand.
Other concepts under study are the GR1 Alpha_DB, GR1 Bravo_GB, and GR1 Charlie_ET, all of which are potential designs for a future Vision Gran Turismo Concept that will be an elite racing car.
While the Hyundai IONIQ 5 was in the spotlight being announced as the 2022 World Car of the Year award at the New York International Motor Show, Genesis – the third brand in the Hyundai Motor Group – unveiled the X Speedium Coupe to give a preview of what the luxury brand’s next wave of electric vehicles will be liked.
The concept car reflects Genesis’ principle of reductive design with Genesis’ wings and Two Lines prominent, while an hourglass silhouette gives the car its muscular presence. It was born out of a ‘freestyle’ design exercise based on the Genesis X Concept and inherits the brand’s design philosophy of ‘Athletic Elegance’.
Inspired by passion for motorsports
The name ‘Speedium’ was inspired by the passion for motorsports which Genesis designers felt at the Korean racetrack. It also encapsulates the brand’s belief that the emotional value of driving will remain strong in the era of electrification, while the addition of the ‘coupe’ further accentuates the enjoyment of driving through aesthetic designs.
On the front, Genesis’ signature Two Lines lamps have evolved into a full-width element that encompasses the shape of the crest resembling the Genesis Crest Grille. It is designed to carry the brand signature of the wing face for the electrification era by integrating the daytime running lamps with the low beam and high beam together. It carries an EV face that symbolizes Genesis’ transformation towards becoming an all-electric car brand with a 6-model line-up by 2030.
From an overhead perspective, the hourglass silhouette is evident, while the curvaceous and sensuous form accentuates the wheelarches creating muscular presence. Viewed from the side, the Parabolic Line extending from the front to the rear of the car maintains a certain tension in the design as a classic car would.
The concept car’s metallic emerald green shade is referred to as ‘Inje Green’. The reference to a Korean racetrack is seen in the colour which encompasses the mountainous landscape where the track is located.
According to Luc Donckerwolke, Chief Creative Officer of the Hyundai Motor Group, the X Speedium Coupe challenges the status quo of a defined car type. This car is an open-door moment in Genesis’ journey towards our future EV design. This is not a showcar… it’s a look into our design processes as we explore ideas for the next wave of EVs, one that incorporates Genesis’ DNA,” he said but clarified that it is also not a conventional concept car that previews plans for the production line-up.
Genesis House in New York
The X Speedium Coupe was unveiled at Genesis House in New York, a cultural space which opened in 2021as the brand’s home in the USA. Measuring 4,340 square metres and consisting of 3 floors, it has been a venue for numerous events held in collaboration with various artists and the local community. The environment at Genesis House also allows guests to enjoy a Korean cultural experience with a restaurant and Tea Pavilion.
Besides a library, there is also an exhibition space displaying the Genesis line-up of existing models and concept cars. Tessellated mirrors set off the design of the cars on display, and a curator is on hand to provide detailed explanations in various languages.
The G90, flagship of Genesis, Hyundai’s luxury brand, has undergone a full model change. This is the model which originally began life as the Hyundai Equus. In 2015, when the Korean carmaker launched its new luxury brand, the Equus became the Genesis G90 (EQ900 in Korea). The model was then facelifted and now enters its second generation.
Athletic Elegance design philosophy
Much of the new design adopts the Genesis design cues that are guided by the brand’s design philosophy of ‘Athletic Elegance’. The frontal presentation consists of a new Crest Grille which has a luxurious look with its Layered Architecture finish. This comprises two G-Matrix patterns layered on top of one another to create a 3-dimensional effect.
Resembling the brand’s emblem, the Two-Line headlamps located on both sides of the grille feature the thinnest such lamp designs by Genesis. Intercrossing the lens of the Daytime Running Lights (DRLs) with low beam powered by MLA (Micro Lens Array) technology has made it possible for thin lines of the headlamps.
Clamshell Bonnet
A special design feature is the Clamshell Bonnet, a single panel that combines the bonnet and fenders in order to eliminate panel gaps and create a sleek impression. This sleekness is also embodied in the Guilloche (a decorative technique) pattern-applied emblem, which is nearly 80% thinner than seen on previous emblems.
First generation G90 (2017)
Viewed from the side, the Parabolic Line design can be seen to start from the bonnet and flows along the bottom of the window to the boot in a seamless line. The voluminous body has been further enhanced with the Athletic Power Lines on the fenders around the wheels, projecting power and dynamism.
The DLOs (Day Light Openings) that surround the first and second-row seat windows are designed to harmonize with its thick C-pillars. This offers second-row passengers both an open atmosphere and privacy at the same time, a clear complement to the model’s image as a best-in-class luxury sedan.
The elegant proportions of the wide rear create a strong and well-balanced image. The Two-Line rear combination lamps – key elements of the Genesis design language – are elongated along the boot, with Genesis’ lettering emblem placed concisely between them.
To draw focus to the iconic Genesis design elements on the upper rear part of the car, functional elements, such as the license plate, various sensors, and the reverse lights, have been placed toward the bottom to ensure that the rear offers a clean look.
Long-wheelbase version
Genesis will also offer a long-wheelbase version with more space for the second-row door and C-pillar area. This allows more space for the rear seats. This longer version also comes with an exclusive design for the 20-inch wheels. There are also exclusive front and rear bumper designs with chrome decorations on the rims.
G90 Long Wheelbase version.
“The G90 will redefine the flagship luxury design experience in a unique way only offered by Genesis,” said to Head of Genesis Global Design, SangYup Lee. “The G90 is the ultimate expression of Athletic Elegance that carefully balances dynamic driving and an elegant rear seat experience.”
With the G90, Genesis plans to expand its presence in the luxury sedan market not only in Korea, but across the globe.
In the past year, Genesis, Hyundai’s premium brand, has been busy expanding its range, especially with its entry into the European market this year. Soon, the range will be joined by the new GV60, the brand’s first electric vehicle based on the Hyundai Motor Group’s dedicated EV platform (E-GMP).
Numbering system of Genesis range
The ‘G’ in GV60 represents ‘Genesis’, while the ‘V’ represents the vehicle’s versatility. The number ‘60’ is the lowest in the Genesis line-up and comes as the brand evolves its model-numbering scheme to fit the design identity of ‘Athletic Elegance.’ Applying a different approach from convention (where smaller numbers refer to smaller size), lower numbers will emphasize athleticism under the scheme, with elegance represented by higher numbers.
Hyundai Motor Group E-GMP for EVs
Sleek, coupe-like design
The exterior design highlights a high-performance image along with a dynamic and smooth appearance, with the front featuring a design optimized exclusively for an electric vehicle. Below the line of flanking Two-Line Quad Lamps is a more athletic Crest Grille. While there is no internal combustion engine to cool, the grille is still used to allow air to blow towards the high-voltage battery pack in the underbody for cooling.
The GV60 will also see a new wing emblem applied to the grille, with the thickness of the emblem reduced by nearly 80% from previous models. It has the same unique Guilloche pattern often seen in luxury watches, a blend of the brand’s analogue sensitivities with high-tech innovations.
In addition, Genesis designers have opted for a ‘Clamshell Hood’ for the first time, a single panel which combines the bonnet and fenders, creating a sleek impression by removing lines between the parts.
The side view shows a smooth and dynamic profile of a high-performance coupe. The silhouette is simple yet sharp, running from the bonnet to the rear spoiler. The spoiler accents the coupe-shaped roof. A chrome line flowing from the windscreen to the top of the Day Light Opening (DLO) window extends to a C pillar-garnish design that embodies the image of ‘electric’, adding a distinctive characteristic to the model.
Shoulder volume is emphasized in the rear fender to create a low and wide profile and further accentuate the image of high-performance by combining it with technical functions such as various sensors, taillights, and rear turn signals at the bottom.
Digital rearview mirrors
The GV60 will not have conventional door mirrors using reflective surfaces. Instead, they will capture the rearward views on either side using a camera and display images on a monitor. The door handles remain flush when not needed, improving aerodynamics, and automatically pop up when the driver approaches the car.
The Crystal Sphere
The interior takes on Genesis’ design ethos of the ‘Beauty of White Space’ to create a spacious and comfortable interior. At the same time, it has embodied differentiated images with its floating architecture and unique details. The most noticeable feature is the Crystal Sphere, a sphere-shaped Shift-By-Wire (SBW) that intuitively informs drivers when the car is ready to drive.
The Crystal Sphere is one of the most compelling design elements of the GV60. When the car’s powertrain is turned off, the Crystal Sphere becomes mood lights, adding to the aesthetic of the driving experience. When readying to drive, it rotates and the SBW display appears, creating an indoor atmosphere of futuristic mobility. The Crystal Sphere can this also provide emotional connection with driver while indicating driving status.
The ‘floating’ console, where the Crystal Sphere is located, works with other design features such as the slim cockpit and flat floor to provide passengers with a maximum level of openness. The ‘crash pad’ in the cabin is designed in a wide and slim shape to augment the pleasant interior, emphasizing a high-tech atmosphere with a wide-screen integrated indicator for audio, video, navigation, telecommunication.
Genesis has not given details of the electric powertrain although it is likely to be shared with recent new EV models like the Hyundai Ioniq5 and Kia EV6. The launch date is also unknown but the Korean market is likely to get it this year, and shipments to other markets will start in 2022.
Hyundai’s luxury brand, Genesis, is aiming to develop a performance side to its image, just like the three Japanese luxury brands (Lexus, Infiniti and Acura). It is already finalizing a range of GT models that will appear in showrooms in the next couple of years.
This weekend, during the Monterey Car Week in California, Genesis is showing its design process at an ultramodern experiential installation called ‘The Performance of Design‘. At this event, the brand will unveil 3 concept models developed in collaboration with the creators of the PlayStation Gran Turismo videogame series.
G7o for competition
One of the models that will convey its motorsport intent are the G70 GR4 Gran Turismo, a California-built racing car, during an exclusive event. This is derived from the G70 sedan but completely reimagined for competition with an all-new GT-inspired racing package.
“The G70 GR4 GT builds on the existing G70 model to create a bold, yet elegant, high-performance racing vehicle,” said SangYup Lee, Senior Vice-President and Head of Global Genesis Design. “We are pleased to be presenting this vehicle and others as we explore the brand’s entry into motorsport.”
4 other concepts
Besides the G70 GR4 GT, there will be the GR3 and 3 potential designs for a future Vision Gran Turismo Concept, an elite racing vehicle. The three design studies are:
GR1 Alpha_DB – an experimental concept that embraces ‘Athletic Elegance’, separating the brand’s iconic two lines to form one seamless design and testing the limits of aerodynamics and speed.
GR1 Bravo_GB – a sophisticated mobile sculpture, proving that function and beauty can work as one.
GR1 Charlie_ET: a design embracing the technical precision of ‘Athletic Elegance’, capturing the tension, athleticism and performance of Genesis products.
Immersive experience with AR and VR
Visitors to the facility will be able to ‘experience’ these new designs with the use of augmented and virtual reality technologies that will create an immersive environment.
Genesis, the Hyundai Motor Group’s premium luxury brand, is adding a sportier model to its G80 range. To be known as the G80 Sport, it will be launched in the third quarter of this year. No doubt, this model will be an important one for the European market which the Korean brand has just begun entering.
Genesis design identity
The G80 range was launched last March and the G80 Sport uses the same Genesis’ design identity of ‘Athletic Elegance’ but has its own front end design. Additionally, the radiator grille has a dark glossy chrome, and a 3-dimensional wing-shaped front bumper accents the intake grille. Black bezels around the LED headlamps also contribute to the bold and sporty look.
Lower down, the G80 Sport will have exclusive 20-inch dark sputtering alloy wheels with their G-Matrix Pattern and two additional caliper colours offered in black and red.
There is also a unique bumper design at the rear to give a powerful and aggressive appearance. The Genesis designers adjusted the colour of the bootlid molding too, while adding a new diffuser design to the bumper.
The G80 Sport will be available in Cavendish Red, an exclusive new colour. The name is inspired by a cliffside on the north coast of Prince Edward Island in Canada, while the colour was drawn from the area’s famous red cliffs.
Sport-specific equipment
Inside, the G80 Sport receives the Sport model-specific 3-spoke steering wheel, and the dashboard garnish comes in 3 different designs including Sport-exclusive real aluminium, real carbonfibre, and a diamond-patterned hybrid weaving pattern, which will debut for the first time ever in the G80 Sport.
Customers will also be able to choose exclusive seat quilting designs based on their choice of a diamond or V pattern. They have a choice of three interior colour themes, including black monotone with a choice between grey or red stitching, and Sevilla red.
Technical details are likely to be similar to the G80 sedan with additional emphasis on driving dynamics. The G80 Sport will also have Rear Wheel Steering to enhance cornering capabilities. The petrol powertrains available for the sedan are a 304 ps 2.5-litre turbocharged Inline-4 and 380 ps 3.5-litre turbocharged V6, as well as a 2.2-litre turbodiesel with 210 ps.
The Genesis story
Genesis initially began as a model name, used for high-end luxury sedan under the Hyundai brand. However, in 2015, the carmaker decided that it should become a standalone brand. This followed the same sort of approach taken by Honda (Acura), Toyota (Lexus) and Nissan (Infiniti) when they wanted to move higher up in the market.
Until this year, Genesis has focussed on the Korean, North American and Russian markets. This year, it has entered China and since last month, it started its entry into Europe. The first European markets are the UK, Germany and Switzerland. Since 2015, Genesis has sold more than 500,000 vehicles, with the G80 accounting for more than half of that number.
Genesis, like Lexus and Infiniti, was created as a sub-brand for Toyota and Nissan to more effectively enter the premium luxury segments. The parent brands, while having gained strong reputations for reliability, durability and quality over many decades, were not necessarily acceptable in the upper strata of the market. By creating new brands with no historic ‘baggage’ and even an ‘unknown’ origin, they stood a better chance of being more accepted.
Hyundai Motor used the same playbook with the Genesis brand, which had originally been used for its flagship models. It became a standalone brand in 2015, from which a more sophisticated design and product philosophy was developed so it could compete in the segment beyond what Hyundai’s models reached.
The Shooting Brake shares architecture and design language with the G70 Sedan (below) but its roof extends further back over the cargo area.
Primarily for Europe
The Genesis line-up currently consists of 3 model lines, some with variants. For the G70 line, the brand will soon add a Shooting Brake which has been revealed recently. The primary market for this new variant is Europe, which will see the Genesis brand for the first time in July this year.
The G70 Shooting Brake is based on the G70 sedan revealed last year, adding enhanced practicality with its stationwagon form. The ‘Shooting Brake’ name refers to a bodystyle firmly rooted in European automotive history and favoured by customers in the premium luxury sector.
Though it looks long in the pictures as a result of its profile, the G70 Shooting Brake is actually the same size as the G70. It measures 4685 mm long, 1850 mm wide and 1400 mm tall, with a 2835 mm wheelbase. The dimensions are slightly smaller than those of the Hyundai Santa Fe SUV but the design offers a similar level of storage versatility.
Similar design language with sedan
Viewed directly from the front, the Shooting Brake would not be easily differentiated from theG70 Sedan as it has similar design language, including the signature Crest Grille. However, with a longer look, it will be seen that the grille is set lower than the Quad Lamps, which spread outward to evoke a sprinter’s pre-race posture and give the model an athletic image.
The athletic look is also communicated in the side view. This is achieved by the combination of the single-piece glass hatch extending to the rear. Basically, it is a variation of the sedan with the roof extended further back over the cargo area. The luggage space is maximised by moving the tailgate hinges forward.
Technical details are not revealed at this time although they can be expected to be similar to the sedan. A close look at the official pictures shows that the car has a 2-litre engine and AWD. The sedan is available with 3.3-litre and 2.0-litre turbocharged petrol engines and a 2.2-litre turbodiesel, as well as rear-wheel drive.
Electric G80 for Europe in 2022
The G70 Shooting Brake will be part of the full line-up for the European market, and sales will start in Germany, followed by the UK and Switzerland. Besides the G80 and G70 Sedans and their SUV variants, Genesis also plans to offer electrically-powered models in 2022.
Genesis will introduce the brand in Europe this year starting with the G80 and in 2022, it will also start selling the electric version of the same model (below).
Although Genesis was originally a Hyundai flagship model name, the company decided to spin it off as a stand-alone brand name for a line of more luxurious models. The name is fairly ‘neutral’ in the same way that Lexus, Infiniti and Acura do not immediately register as Japanese brands.
Since being established in 2015, Genesis has steadily built up its portfolio of products, mainly with the American market in mind. There are obviously other models to come and the design language that they may have has been shown in the Genesis X, an EV GT (Gran Turismo) concept car.
Unveiled on a rooftop in Los Angeles, the presentation depicted the dynamism of California’s car culture and the brand’s pioneering spirit, with the promise of a sustainable future for all. It is the brand’s fifth concept car, following the New York, GV80, Essentia, and Mint concepts.
“The Genesis X Concept embodies the essential elements that Genesis pursues in its designs. Meet the future of Genesis design through this concept car, which embodies our brand’s progressive and audacious spirit” said Jay Chang, Global Head of the Genesis Brand.
In particular, the new concept car is a high-performance GT that maximizes use of the Two Lines design element that Genesis is known for. The Two Lines theme, which is applied throughout the interior and exterior, including electric charging devices, embodies the design language of future Genesis EV models. The name is a combination of ‘Genesis’ and the letter ‘X’, which symbolizes a ‘hidden hero’.
“The Genesis X Concept can be described as the ultimate vision of Athletic Elegance, the inherent design language of Genesis,” said Sang-Yup Lee, Head of Genesis’ Global Design. “The signature Two Lines theme and sustainable luxury will be blueprints for the futuristic designs and state-of-the-art technologies that Genesis seeks to adopt in its future models.”
Inherent dignity and pride
The front of the Genesis X features a low, yet broad silhouette thanks to the combination of the shield-shaped Crest Grille, which represents the brand’s inherent dignity and pride, and the two-lined headlamps, which cut through the wheelarch. The double-layered bumpers also create a strong impression.
The two-lined Quad Lamps symbolize Genesis’ unparalleled technology and design, while a 3-dimensional G-Matrix pattern was applied to the sharp and intricate metal structure of the Crest Grille, the symbol of Genesis, to accentuate the imagery of a futuristic electric car. The internal pattern of the grille has been painted in the same colour as the exterior in order to create a sense of unity.
Simple design with sophisticated image
The styling has a simple, yet sophisticated image by integrating the bonnet and the fender to create a single panel-based Clamshell bonnet, resulting in one clean, sensual and uninterrupted surface. The bottom front air vent intake features a thin and sophisticated mesh form that not only creates a sturdy impression, but also helps cool down the vehicle, facilitates airflow, reduces air resistance, and helps extend mileage.
The side profile follows the traditional GT model design with a long bonnet and short rear, and the two-lined lamps leading to the headlamps and taillights are impressive. In addition, the arching Parabolic Line that runs along the side, and the fender’s maximized volume, create a dynamic and elegant impression.
The rear design, incorporating the shape of a horseshoe, exudes a simple and sleek image, while the voluminous fender creates a sophisticated, yet strong impression. In addition, the taillights, which feature a two-lined design like the headlamps, evoke a sense of unity with the front, and create a sophisticated and sensual image with diffusers that accentuate the Two Lines aesthetic.
While the slick, slide-to-open charging door, which features no parting lines, creates a progressive and high-tech image, the Two Lines design element is emphasized through the two-lined lights around the charging port.
Genesis designers maximized the concept car’s sporty sensibility by incorporating two-layered, turbine-type alloy wheels with 5 spokes. The lime accenting on the brake calipers hints at the high-performance character of the Genesis X Concept.
The concept car’s Lençois Blue finish was developed to express the level of sustainable luxury that Genesis pursues. It is inspired by the lagoons of Maranhenses National Park in Brazil, where a lake forms only during the rainy season.
Driver-oriented interior
Inspired by the Beauty of White Space, the Genesis X Concept’s interior features a driver-oriented design with a cockpit that surrounds the driver with all operating systems and displays. Differentiation of space by colouring the driver’s seat scotch brown and the passenger seat an ocean-wave green-blue helps emphasize the concept car’s unique design.
The design of the dashboard creates the sense that it is enveloping passengers and is connected to a floating center console. Again, using the Two Lines design element, the slim and indirect air vents that surround passengers, as well as the side window molding, provide a sense of unity with the exterior design. Interior materials showcase the type of sustainable luxury that the Genesis brand pursues.
In addition, the Free-Form display, which manages various functions such as clusters, navigation and air conditioning system, and the Crystal Sphere Electronic Shift Lever, which integrates driving mode settings, add a high-tech atmosphere to the interior.
The use of upcycled materials adds unique character to the Genesis X’s interior. A weave-patterned fabric made out of leftover pieces of leather from previous manufacturing processes was used for the safety belts, parts of the steering wheel, and the airbag cover, highlighting the concept car’s eco-friendliness.
Genesis made its official entry into China this week with a spectacular Brand Night at Shanghai’s International Cruise Terminal. The company will use an all-new business model for the Chinese market and gradually develop its presence through an omnichannel approach based on direct sales, supported by trusted agents and online sales.
Hyundai Motor Group and NVIDIA have developed the NVIDIA DRIVE ‘connected car’ platform which will be incorporated across all new models from the Hyundai, Kia and Genesis brands from 2022 onwards.
The technical cooperation with NVIDIA, a well known name in the computer industry, will enable Hyundai Motor Group to develop high-performance ‘connected car’ computing systems for its next-generation models.
In-vehicle infotainment systems
From entry-level to premium vehicles, all future models will have in-vehicle infotainment (IVI) systems powered by NVIDIA DRIVE as standard. This includes a hardware and software stack, enabling the Korean carmaker’s IVI systems to combine audio, video, navigation, connectivity and artificial intelligence (AI)-based ‘connected car’ services.
Using the high-performance, energy-efficient NVIDIA DRIVE platform for its future models will allow the three brands to offer customers continuously enhanced in-vehicle AI user experiences. This will see a feature-rich, software-defined AI user experience that is perpetually updateable – and without the owner having to go to a service centre too.
Already in Genesis models
Hyundai Motor Group has been working with NVIDIA for the past 5 years. In fact, the NVIDIA DRIVE platform already underpins the advanced IVI systems found in the Genesis GV80 and G80.
“At Hyundai Motor Group, we are committed to delivering greater value, safety, functionality and enjoyment over the lifetime of the car,” said Paul Choo, Senior Vice-President of Electronics Tech Unit at Hyundai Motor Group. “The NVIDIA DRIVE platform is proven – it is scalable, energy-efficient and has the performance to support our next generation of software-defined vehicles.”
The companies have also been collaborating on an advanced digital cockpit, due to be launched in late 2021. The relationship will go further with the development of foundations for IVI systems that can support a wide range of future apps and features for all models.
“NVIDIA brought consumer electronic functionality and a graphics-rich user interface to infotainment systems more than a decade ago,” said Ali Kani, Vice-President of Autonomous Vehicles at NVIDIA. “Now, we are once again transforming these systems through the power of AI, helping Hyundai Motor Group increase safety and value, along with enhancing customer satisfaction, throughout the lifetime of the vehicle.”
Creation of new ccOS
The partnership with NVIDIA will enable Hyundai Motor Group to roll out its new ‘connected car operating system’ (ccOS) in future models. Developed in-house by Hyundai Motor Group, the new ccOS will bring together the large amount of data generated by the vehicle and its network of sensors, as well as external connected car data centres, enhancing motoring experiences.
The ccOS will use NVIDIA’s software frameworks to implement core IT competencies. It will provide ‘high-performance computing’, using NVIDIA GPUs to process large amounts of data inside and outside the vehicles and optimize system performance to support advanced IT technologies, such as deep learning.
‘Seamless computing’ will also be possible, providing uninterrupted service regardless of the vehicle’s online or offline state. The vehicle connects with the surrounding infrastructure and smart devices to bring the user experience from external devices into the vehicle environment.
Furthermore, recent breakthroughs in AI and accelerated computing have opened the door for next-generation vehicles to benefit from new functionality, capabilities and enhanced safety features that can be added after the car is purchased. With a centralized, software-defined computer architecture, future vehicles can be updated throughout their lives to feature the latest in advanced digital cockpit technology, as well as other features.
Genesis, Hyundai Motor’s premium brand, has a brand new SUV under final stages of development. It has been announced publicly in Korea so that the R&D guys can start running real-world tests on public roads.
QR code on camouflage
However, the vehicle, designated GV70, is camouflaged as the teaser pictures release show. To use the testing exercise to do a bit of promotion, there’s a QR code on the bodywork which leads those who scan it to a web page that explains the camouflage pattern referred to as ‘G-Matrix’.
G-Matrix is inspired by the diffused reflection of light from precision-cut diamonds and is a core part of the Genesis brand identity. Drivers can look forward to the creative application of the pattern on the GV70 in different ways, emphasizing the details that are emblematic of the Genesis brand.
Second of three SUVs
While specific details are presently hidden by the G-Matrix camouflage pattern, the continued evolution of Genesis’ signature “Athletic Elegance” design language is evident. The new midsize SUV will join the GV80 in the model line-up for 2021, after which will come a smaller model (GV60?).
“We are thrilled to share this early sneak preview of our second SUV, the Genesis GV70,” said a Genesis official. “It telegraphs an exciting new design and reinforces the core brand values that run through our line-up. We look forward to sharing full details on GV70 with everyone in the near future.”
Shared platform likely
Given its size and positioning, the GV70, which will challenge SUVs like the BMW X3 and Audi Q5, is likely to share architecture with the new Hyundai Tucson. It obviously doesn’t make sense for Genesis to have its own platforms, an approach which manufacturers discarded after the 1980s when it proved more and more expensive to develop a platform. The key nowadays is how many models can be derived off a platform with minimal modifications.
