Mercedes-Benz Malaysia Archives

Mercedes-Benz A-Class Sedan and GLA SUV now available at lower prices with local assembly

The resumption of activities in the car industry seems to be bringing a flood of new models… as if these were all parked in the yards just waiting to be launched. Of course, during the two and a half months of shutdown, plants were not turning out cars so there must be a rush to complete assembly since permission was given to restart from mid-August.

Launched into the market today are the locally assembled versions of the Mercedes-Benz A-Class Sedan and GLA, both offered in Progressive Line (A 200 and GLA 200) and AMG Line (A 250 and GLA 250). Assembling locally at the plant in Pekan, Pahang, means that the entry-level models can be priced lower due to incentives offered by the government. Depending on the model, reductions (compared to the price if the model was imported as a CBU) are up to RM17,100 as the following chart shows:

If the cars are purchased before the end of 2021, there are additional savings from the exemption of sales and service tax which is significant at these pricing levels. And because the models are assembled locally, the exemption is 100%, rather than 50% for models that are not assembled locally. So if you are keen on one, you have about two months left to get it at a cheaper price. Units are immediately available so you won’t be made to wait past the exemption period.

Returning to the new models, both are already familiar to Malaysians, having been available earlier. In fact, the latest GLA was introduced late last year but where the imported CBU GLA 250 had 4MATIC all-wheel drive, the locally assembled one does not. The A-Class Sedan, in its current form, has been in the market since April 2019.

Mercedes-Benz — *The A 200 and GLA 200 have a 1.3-litre turbocharged engine (above), while the A 250 and GLA 250 have a more powerful 2-litre engine (below).*

Same platform and engines
Both models sit on the same platform with MFA2 (Modular Front-wheel drive Architecture 2) which makes it possible for the plant to assemble two different bodystyles. They also share 4-cylinder turbocharged powertrains – the A 200 and GLA 200 using the 1332 cc M282 unit with 163 ps/250 Nm, and the A 250 and GLA 250 powered by the 1991 cc M260 engine that produces 224 ps/350 Nm. The smaller engine is paired with a 7-speed automatic transmission while the bigger one has an 8-speed DCT.

Though the A-Class began life as a hatchback over 20 years ago, the sedan version that was added in 2018 has gained greater popularity, especially in markets like Malaysia. The formal appearance seems to be more appealing to customers and though defined as a ‘compact’ model, it still has pretty good interior space and a generous boot volume.

The cabin has the modern, avant-garde look that characterizes the current generation of models with the 3-pointed star. A lot of attention has been given to the dashboard design and its integration with the interior architecture. The designers completely dispensed with a cowl and created a wing-shaped form that extends without visual discontinuity from door to door. The five air vents are also a highlight of the dashboard with their high-quality turbine look and meticulously designed air guidance vanes.

Intelligent and intuitive MBUX
Also present in all models is the intuitively operated MBUX infotainment system (Mercedes-Benz User Experience). The much-publicised MBUX system comes with standard features, but an owner can very quickly personalize the system with the wide range of options. The intelligent system keeps learning about the owner, enhancing personalization, and the software can also be updated periodically to provide new or improved features.

While the equipment of the Progressive Line is fairly comprehensive and includes extras like a Comfort-oriented suspension option, the AMG Line has sportier features that are in keeping with the high performance image of the sub-brand. These include the detailed grille and larger 19-inch AMG alloy wheels. Incidentally, all variants come with the same LED High Performance headlights as well.

Utility and variability
The GLA, being a SUV, offers more space inside and the occupants are also seated higher up. With ‘utility’ in the middle of its name, there is much utility value with flexibility to move people or cargo or both with variable layouts. The load floor is also height-adjustable and can be configured into a long, almost flat, space all the way to the front seats.

Both models come with many driving assistance systems which offer the driver cooperative support to avoid accidents. The systems can automatically activate the brakes if a collision is imminent and the driver has taken no action to prevent it. In the GLA 250, Blind Spot Assist warns of vehicles, including bicycles, in the blind zone and also signal the driver with a visual warning in the exterior mirror if a vehicle is driving past if the door is about to be opened.

Review: Mercedes-Benz A35 AMG – A double edged sword that will have you loving it and hating it!

New Mercedes-Benz E-Class Coupe in AMG Line launched in Malaysia

For those who prefer the sleekness of a coupe and are okay with two less doors, Mercedes-Benz Malaysia now offers the new E-Class Coupe with E 300 AMG Line specification. Priced from RM495,071.47 (without insurance and with sales tax exemption till the end of 2021), it has a 2-litre 4-cylinder petrol engine with 258 ps/370 Nm output, mated to a 9G-TRONIC transmission.

Updated front end
While continuing the classic coupe form with signature AMG Line styling elements, the front end is updated with a new diamond radiator grille with pins in chrome. A new highlight of the muscular rear section is the completely redesigned inner workings of the two-piece taillights.

There are new Multibeam LED headlights that are adaptive in function. Besides providing brighter and more natural illumination at night, the Adaptive Highbeam Assist Plus controls the LEDs by switching between low, partial main beam and main beam automatically for optimum coverage without dazzling oncoming drivers.

Exterior colours available for the E 300 AMG Line Coupe are Polar White, Obsidian Black, Rubellite Red, Graphite Grey, Mojave Silver, Brilliant Blue, High-tech Silver, Emerald Green and Selenite Grey. Also available are Designo Diamond White Bright and Designo Patagonia Red Metallic which will incur additional cost if specified.

Only pillarless coupe in its class
The interior has a sporty feel combined with the luxury that an owner would expect. . The E-Class Coupe is the only pillarless coupe in its class, and each of the four occupants has a power window with a panoramic sunroof to bring in more light. Ambient lighting with up to 64 colours can create an atmosphere to match the mood, while an electric sunblind at the rear keeps out hot sun when necessary.

The right side of the dashboard is fitted with an entirely new, intelligent steering wheel. It is now a ‘high-tech command centre’, from which the driver not only steers the car but can also operate numerous systems for comfort and safety. The hands-off detection feature of the steering wheel now works on a capacitive basis, thereby enhancing user-friendliness when driving in semi-automated mode.

The other area from which the driver can manage other functions is the MBUX multimedia system. This is the latest generation of the system which has an intuitive control structure and large, high-resolution screens. Information is presented on dual 12.3-inch displays to create a widescreen cockpit with a wide range of personalization. The control surfaces have a high-gloss black finish, while the trim elements and surrounds have a silver shadow finish.

Next-generation driving assistance systems
Mercedes-Benz continues to advance safety with its driving assistance systems. These provide cooperative support to the driver, pro-actively responding to dangerous situations if the driver does not do so in time.

While viewing of the new model at dealerships is not possible at this time due to restrictions, there is the Virtual Showroom where more information can be obtained and authorized dealers can be contacted.

Updated Mercedes-Benz E-Class launched in Malaysia today, priced from RM326,943

Updated Mercedes-Benz E-Class launched in Malaysia today, priced from RM326,943

With over 14 million units sold since 1946, the E-Class is the bestselling model line for Mercedes-Benz. The current W213 generation was launched in 2017 and the facelift which the factory released last year is now available in Malaysia in two variants – E 300 AMG Line and E 200 Avantgarde.

Their prices (excluding insurance) start from RM326,943.19 for the E 200 and RM375,432.19 for the E 300. As both cars are assembled in Malaysia, they are exempted from sales tax until December 31, 2021.

The cosmetic changes
For the E 200, the Avantgarde package includes a slim new grille design while the surface of the bonnet has a more pronounced bulge – often called a ‘power dome’ – to provide a visual suggestion of the power of the engine underneath. There are also new high-performance headlamps and tail lights using LEDs.

Besides the power dome, the AMG Line on the E 300 has a new bumper styled by AMG, with the familiar grille that has visual depth. The MULTIBEAM LED headlamps now include ULTRA RANGE high beams for stronger illumination. Like the E 200, the rear lamp unit are also revised.

For the E 200, the standard alloy wheels are 18 inches in diameter with a 5-twin spoke design. The E 300 gets 19-inch wheels with an AMG-styled 5-twin-spoke design. New paint colours are available for the latest models – Grey Metallic and a High-Tech Silver finish.

Two engine outputs
Both variants use the same 2-litre 4-cylinder petrol engine (M264) with turbocharging, but with different tuning levels to give different outputs. The E 200 engine is tuned to deliver 197 ps/320 Nm, while the E 300 has output boosted to 258 ps/370 Nm. The difference in outputs enable the E 300 to go from 0 to 100 km/h 1.2 seconds quicker (6.4 seconds) than the E 200 and also reach a top speed 10 km/h faster (250 km/h). The E-Class continues to have rear-wheel drive, of course, with power delivery going through a 9G-TRONIC 9-speed automatic transmission.

The interior of the latest E-Class has the new multifunction steering wheel wrapped in genuine leather. The control surfaces sport a high-gloss black finish while the trim elements and surrounds have a light longitudinal-grain aluminium trim in the E 200 Avantgarde, and open-pore black ash wood trim on the E 300 AMG Line.

New operating principle for display
The instrument cluster and media display are controlled by swiping along the Touch Control buttons. The operating principle of the Touch Control buttons has changed from optical to capacitive which means a mechanical system is no longer needed.

The design of the front seats offers strong lateral support with pronounced side bolsters> Depending on the variant, the centre section has sporty transverse or modern longitudinal seams. The colours of the centre sections of the seat backrest and cushion are matched to the overall form of the seats. For the E 200, the upholstery is ARTICO man-made leather while the E 300 has genuine leather.

The MBUX (Mercedes-Benz User Experience) multimedia system displayed in the Widescreen Cockpit has two 12.3-inch displays. The information in the instrument cluster and on the media display is in high-resolution for maximum clarity.

Latest safety systems
A pioneer in automobile safety, it is only to be expected that the latest E-Class will come with the latest generation of driver assistance systems to enhance driving safety, particularly Active Safety. In some situations, automatic activation of certain systems such as the brakes will occur if the driver does not respond in time.

The hands-off recognition now works on a capacitive basis, enhancing user-friendliness when driving in semi-automated mode. Previously, to inform the assistance systems that the driver still has control of the E-Class, a slight steering movement was required but now, sensors on the rim of the steering wheel can detect if the driver is holding it. If the system detects that the driver does not have their hands on the steering wheel for a certain time, a warning cascade is started, which finally activates Emergency Brake Assist if the driver continues to be inactive.

As standard, the E-Class comes with Active Brake Assist for autonomous emergency braking. As part of the Driving Assistance Package, this is now also possible when turning off across the oncoming lane.

Additionally, for the E 300, there is also Active Parking Assist with PARKTRONIC and a 360° camera view that makes it possible to enter and leave parking spaces automatically. The system facilitates the search for and selection of a parking space as well as entering and leaving (if the vehicle was parked automatically) parallel and end-on parking spaces or garages.

For the first time, the new E-Class is able to recognize and use parking spaces which are only marked as areas on larger sites, for example. The 360° camera transmits an even more realistic image to the display, which includes an expanded side view. When leaving a parking space, the system is able to warn of traffic crossing behind the vehicle and can apply the brakes in case a vehicle approaches.

Protection against break-ins and theft
The URBAN GUARD Vehicle Protection package provides comprehensive protection of the car at all times when the owner is not using it. Sensors can detect movement within (when the system is activated) and there is also tow-away protection which is able to detect changes in position. In the event of a break-in, the battery-backed alarm will sound. The driver can also be notified of theft or parking damage detection through the Mercedes me app.

Tested: Mercedes-Benz C300 Sport Suspension – Good Buy or Good Bye?

Two new senior appointments at Mercedes-Benz Malaysia announced

Mercedes-Benz Malaysia (MBM) has announced new executives for two senior positions in the company. They are Sagree Sardien as President & CEO, and Edmin Naidoo as Vice-President of Customer Services. Both of them also have roles in Mercedes-Benz Cars SEA II region, with Mrs. Sardien as the Head.

Mrs. Sardien, from South Africa, takes over from Dr. Claus Weidner who was President & CEO of MBM from 2015. She has over 20 years of experience in the auto industry, of which 13 years have been with Daimler where she started as the Head of Operations in South Africa for Daimler’s Fleet Management division.

During her tenure, she held various leadership positions across the Daimler organisation in Fleet operations, Logistics, Sales, Product management and Customer Services, in South Africa. In 2018, Mrs. Sardien moved to Stuttgart, Germany, where she was the Head of Sales for Region Overseas markets comprising Japan, South Korea, Australia, New Zealand, Middle East, Egypt, Turkey and South Africa.

She was also responsible for the implementation of the ‘Retail of the Future’ business model in the South African market, transforming the sales environment to Model D between 2016 and 2018, where Mercedes-Benz maintained the No. 1 Premium Brand position in the country.

“I am excited to join the Malaysia and SEA II regional team. In the last few years, Mercedes-Benz has grown from strength to strength in the premium automotive segment in the region. It is an incredible and opportune time to join the company, and I look forward to contributing to the implementation of our ambition to shape the future of mobility and support the transformation of the automotive environment,” said Mrs. Sardien.

Mr. Naidoo has been with the Mercedes-Benz brand for over 25 years, with experience in the Customer Service retail and wholesale business. Prior to taking on the current role here in Malaysia, he served as the Director Customer Services at Mercedes-Benz Australia Pacific, preceding his 15-year stint at Mercedes-Benz South Africa.

In collaboration with the Customer Service team of Region Overseas, he was also responsible for introducing best practice steering tools, digital KPI dashboards and Customer Services chatbot for retailers, advancing the standards of digital transformation in the region. Naidoo is passionate about introducing digitized concepts to the market, enabling customers and retailers to enjoy the advantages of the Digital Service Drive Transformation.

“We are entering an exciting time where innovation including data at the core allows us to create hyper-personalized ecosystems, where our customers can experience true Mercedes moments that are Best-in-Class. I am excited to join the SEA team to build upon our achievements in shaping the future of service products that offer our customers a Mercedes of Service Experience,” Mr. Naidoo said.

Mercedes-Benz Malaysia pushes ahead with enhanced brand experience

Review: Mercedes-Benz A35 AMG – A double edged sword that will have you loving it and hating it!

Read Our Review or Watch Our Review of The Small But Mighty A35 AMG! Or both!

What would you do with RM367,000? Some, if not most people could do quite a lot with all that money.

Some may invest the money in properties for future returns, some may pay off debts, some will help their families while others may start a business.

But let’s assume you have it all already. There is nothing else you could want and there’s lots of spare change in the bank. Lets then talk about spending your money on a Mercedes-Benz A35 AMG – a super hot hatch that costs an eye watering RM367,000, which undoubtedly is a lot of money for an A-Class.

Imagine for a second that the most basic A-Class costs just RM220,000. An A35 AMG costs a whopping RM147,000 more. And what you get are some go faster bits, a trick sports suspension and chassis, and a highly tuned engine that is the same as the one powering the A250.

That’s right, the engine that powers the A35 AMG is a modded version of the one that powers the A250, unlike the bespoke AMG engine that powers the A45S AMG.

But that’s not necessarily a bad thing because you get 306hp and 400Nm of torque. The A35 also sees off the 0-100km/h sprint in just 4.6 seconds. Which is very fast for a hot hatch.

You could also argue that the A35 AMG is an entirely different breed of car than the A200, and you won’t be wrong. But the question here is, is it worth the money? Or shouldn’t you bother and jump right into the full-blown A45S AMG instead?

So why did Mercedes build it then?

The A35 AMG is designed to bridge the gap between the A250 and the A45 AMG. The price gap between the two stands at about RM112,000, and that’s where Mercedes-Benz thought that the A35 AMG could be placed – in between the A250 and the A45. An ideal middle-ground for people who think that the A250 is too slow and the A45 too expensive.

And they weren’t wrong because it just makes perfect sense – price wise at least.

Other than sheer driving fun and bullying Volkswagens and Honda Type-R’s on the road, an A-Class that costs as much as a new condominium simply does not make sense, to regular wage-earning people at least.

But the A35 AMG is not meant for regular people, it is meant for those with deep pockets who like to drive hard and don’t mind suspension so stiff that it makes your nose feel like its about to fall off your face.

Simply put, it is meant for those who like their cars to have a naughty edge with no regard for comfort whatsoever.

What’s it like to be inside the A35 AMG and can you drive it like a proper civilised citizen?

If it were not for the seats, the steering wheel, the aluminium pedal shifters, and the awkward AMG strips around the left of the dash, it would feel like a typical A-Class inside.

But because everything mentioned above exists inside the A35 AMG, it makes the interior feel more purposeful when you first take a seat. Especially the seats that not only look great but also feel great as well. But because they are so thinly padded, they would be quite uncomfortable over long distances.

And unlike the first generation AMG seats where all controls were placed on the side of the seats, you actually have to delve quite deep into the electronic menu to adjust things like side bolstering and lumbar support. We found those settings once when we first picked up the car, but could not find it again as the menu was just too complicated, so we didn’t bother. Perhaps we should have spent a bit more time fiddling around the menu than driving the car.

Other than that though, driving the A35 AMG is as fun an occasion as driving a hot hatch gets.

But because of its racer-boy like suspension character, it results in an uncomfortable sitting position. Even in Comfort mode. Roll over a hump and you will notice it immediately. It does not bother soaking it up, instead simply transfers it to the passenger cabin and tells you to deal with it.

You feel every imperfection in the road, every dip and every bump that comes your way.

Not only do you feel everything in the cabin, but also in your bum as the seats make no effort to absorb anything either.

The steering wheel has a heavy feel to it like a proper sports car should and ensures your palms tell your brain everything that is happening at ground zero because the steering wheel is a chatty one – telling you exactly what is happening with the tyres and the road.

But as soon as you select Sport or Sport Plus mode, the car takes on a very different, livewire-ish character, like it has suddenly guzzled down about half a dozen cans of Red Bull and wants to take on a fight with every single car on the road. It also somehow wrings out the horns from the temples of your head, and makes you do things on the road you would otherwise never imagine.

This is the true nature of the A35 AMG, the sports mode – where everything about the car is at its finest.

But there is a docile side to the car too, this does not mean that it can also turn into a pot-hole absorbing S-Class, but it can actually be a quiet sanctuary after a long hard days of work. Though that may not happen a lot.

So can you drive it like a proper civilised citizen? Sure. Till you see the next fast corner, which makes you want to take it on pedal to the metal.

Enough with the whining about comfort and suspension, how’s it like to drive hard?

It may be uncomfortable, cramped (though roomier than the previous A-Class), noisy because there’s a lot of road noise intruding into the cabin noise rather than the sweet sound of a turbocharged four-pot.

But as far as a hot-hatch goes, the A35 is simply brilliant.

It is terribly stiff (read: uncomfortable) when going around your daily business because of how the suspension and chassis has been set up and all the stiff mountings rather than rubber bushings. But find a good stretch of winding road and floor it and the A35 AMG is immediately in its element.

The handling is pin point accurate, the steering rack too is direct mounted to the body, so that means there is no delay during change of direction. The car turns immediately when you tell it to. Even the slightest steering input is picked up by the body and the wheels. But the A35 seems to love being abused, it is as if being abused is what it was born to do.

There are five different drive settings for you to work with – Slippery, Individual, Comfort, Sport and Sport Plus – and each mode adjusts the character of the car according to what its name suggests.

Start up the car and there is little audible hint of what lays under the bonnet.

Floor the pedal and you have to wait about half a second or so for the car to figure out what you are asking of it.

But after that, it lays down power to all four-wheels while gently pushing you back into the seats. Power delivery is not explosive like that of the A45, this is after all the lesser sibling of the Mercedes 45 range, but it is still an onslaught to the senses.

The steering wheel lightens just a tad bit during acceleration before finding its heft again, this is possibly from the car squatting during launch. But after that, it lays down the gauntlet corner after corner.

Grip is immense and it never seems to run out of it. The Pirelli tyres play a huge role of course, but it is the AMG Performance 4MATIC all-wheel-drive system that is the real star of the Grip Show here.

The system features an electromechanical multiple-disc clutch that manages grip between all-four tyres, sending grip to front or rear axle even before you know it. That is where the difference lays between the all-wheel-drive systems of the A35 and the A45S.

Called the AMG Performance 4MATIC in the A35 and AMG Performance 4MATIC PLUS in the A45S, the former is able to send power to the front or rear wheels of the car, while the latter is able to send power to each individual wheel that needs grip the most. And that makes a world of difference in corners.

But even so, the A35 feels very quick around corners, and always feels more confident in a corner than you are.

Should you buy it if you had the money?

Silly question by the editor. Of course you would buy it if you had the money. What else would you buy? A Golf R? Come on, that is so 2010. And hasn’t that been rendered irrelevant ever since the first A45 showed up back in 2013? A Civic Type-R? Brilliantly engaging car and undoubtedly fun to drive, but the A35 AMG will be two car lengths ahead in two flicks of the right shifter pedal.

If money is no object then you should buy it. Just don’t expect it to be very comfortable or perfect for that matter.

My kid’s stroller could fit in the booth and not much else, so practicality is out of the window as well.

But who cares about that when you have 306hp under your right foot, sport suspension and one of the most advanced all-wheel-drive systems, ever.

Mercedes-Benz Malaysia pushes ahead with enhanced brand experience

*To know more about promotions at BHPetromart, visit www.bhpetrol.com.my.*

For many years now, one of the industry events early in years has been a presentation of the previous year’s performance by Mercedes-Benz Malaysia (MBM), and a look at its plans for the new year. Unfortunately, with the MCO and concerns about the COVID-19 pandemic, physical interactions have to be minimized and events with big groups are out of the question.

Virtual showroom
So this year, the presentation is done in the good old fashioned way with a press release. The New Normal ties in with the launch of its e-commerce platform, a virtual showroom that allows customers to find out more about the German models online.

*Mercedes-Benz Malaysia Virtual Showroom*

“2020 placed great demands on us as a society. Despite the challenges, the situation also presented us with an opportunity to be more resilient and agile in this new technology-led environment. While the safety and of our customers is our top priority, we explore innovative ways to optimize our offerings. The virtual showroom is an example of our pursuit in continuous digitalisation effort to bring the best experiences for our customers,” said Dr Claus Weidner, President & CEO of Mercedes-Benz Malaysia.

In 2020, MBM hosted its first ever digital premiere car launch for the latest Mercedes-AMG compact cars, with the digital debut of the new all-new A 35 hatchback, A 45 S and the CLA 45 S. The company also hosted its first regional digital premiere of the all-new GLB SUV for Malaysia, Singapore and Indonesia, and ended the year ended with a virtual launch of the new GLA.

*Detailed quality checks at the assembly plant in Pekan, Pahang.*

The models assembled locally at the plant in Pekan, Pahang, still stand at 13 variants from 5 model lines – C-Class, E-Class and S-Class sedans; GLC and GLC Coupe SUVs; as well as two Mercedes-AMG models, the C 43 and the GLC 43 Coupe. That’s certainly a big difference from the period before MBM started when only 3 model lines (and a couple of variants) were assembled – the C-Class, E-Class and S-Class. The company plans to localise additional models in the compact car and SUV segment this year.

In the continuous pursuit of the Best Customer Experience initiative, Mercedes-Benz dealerships in Alor Setar and Kuala Lumpur were also renovated substantially to be more luxurious. This saw the transformation of a conventional point of sale to a place where a customer can encounter the brand family and immerse themselves in a fascinating car purchasing and ownership journey. The first of its kind Mercedes-Benz Lifestyle Accessories and Collection Boutique was also opened.

One-stop solution for customers
Despite the pandemic, customer services providing customers with aftersales support saw a throughput of over 140,000 vehicles in 2020. This achievement was supported by various service differentiation offerings including extended service and warranty grace period (due to the MCO), Express Service, Drop&Go, Door-to-Door, Star Mobile, and the implementation of Mercedes-Benz Star Shield Programme, covering comprehensive safety measures across dealerships nationwide.

*Star Mobile is managed by Cycle & Carriage in the northern region.*

Other highlights included the introduction of the Mercedes-Benz Original Tyre Programme, which makes its dealer network now a one-stop service provider, and the implementation of various contactless convenience include the Mercedes me Adapter and Online Appointment booking.

Mercedes-Benz Financial services
Mercedes-Benz Services Malaysia (MBSM) has been offering a range of comprehensive and innovative finance and insurance solutions for Mercedes-Benz customers when purchasing their new vehicles. MBSM financed more than 50% of all Mercedes-Benz vehicles sold by authorised dealers in Malaysia and reached a concrete servicing portfolio of RM2.27 billion. It also recorded new contracts worth over RM717 million and introduced new financing and insurance solutions, the Star Protect and Star Protect Plus programme.

Going forward
MBM has a comprehensive strategy to further enhance its position in current luxury and performance segment. Amidst a challenging year ahead, the company intends to build a strong momentum by offering desirable and innovative products by leveraging its strength as a luxury brand and grow local economic value.

“We are cautiously optimistic about the auto industry’s recovery in 2021. Geared with our comprehensive customer-centric strategy, we are confident it will be an interesting journey as we innovate new ways we communicate and conduct businesses in the future together with our partners,” said Dr. Weidner.

“We want to assure our new and existing customers that we are with them throughout their ownership. We have accelerated most of our efforts to combine physical and digital touchpoints for a seamless customer journey. From dealerships with luxurious brand presence to digital launches and virtual showroom– it is all now easily accessible from anywhere. This new and improved presence is meant to simplify processes and enhance our brand experience by leveraging data and technology in this era,” added Michael Jopp, Vice-President of Sales & Marketing.

The new Mercedes-Benz GLB-class

Second generation of Mercedes-Benz GLA launched in Malaysia today

As 2020 is nearing the end, the business sector must be looking forward to a new year. Though the pandemic is far from over, we now have a vaccine so there is hope that 2021 can see less worries about infection spreading.

The auto sector must certainly be looking forward to sales growth and is filling showrooms with new models. The latest to launch a new range is Mercedes-Benz Malaysia (MBM) which today unveiled its eighth model to join the premium SUV line-up, the all-new Mercedes-Benz GLA. Two variants are available – the GLA 200 and GLA 250 4MATIC – both of which are imported CBU from Germany.

Two variants, two engines
The GLA 200 comes in Progressive Line spec with a 1.3-litre turbocharged 4-cylinder 163 bhp/250 Nm engine and 7G-DCT automatic transmission. The GLA 250 4MATIC has the AMG Line spec and comes with a 2.0-litre 4-cylinder engine. Turbocharging boosts output to 224 bhp/350 Nm which goes through an 8G-DCT automatic transmission to all 4 wheels.

Save money if you buy this month
Depending on when you buy the new cars, the price will differ. Before December 31, 2020, the exemption of half the amount of sales tax means the GLA 200 will be priced (without insurance) from RM244,199.82, and the GLA 250 from RM285,336.66. From January 1, if the exemption is not extended, then the 5% sales tax will be included which will raise the prices to RM252,888.00 and RM295,888.00, respectively.

The new GLA has, for some time, served as the entry-level model to the SUV family, offering the benefits of a compact car as well as a SUV. “The GLA is the key entry point to the brand in the fast-growing compact SUV family. The model enables us to offer a unique lifestyle proposition that is similar to the bigger GLB that we have recently introduced,” said Michael Jopp, Vice-President, Sales & Marketing Passenger Cars, Mercedes-Benz Malaysia.

This new generation is the second one since the model line appeared in 2013. While having a similar styling theme, the body is slightly smaller but the wheelbase has been extended by 30 mm as it now sits on the MFA-2 platform. At 4.41 metres in length, it is the shortest vehicle in the current Mercedes-Benz portfolio.

As a crossover SUV, the styling has functionality but also sportiness, with short overhangs front and rear. As before, there are powerful shoulders and the coupe-like lines of the side windows which give a contoured side profile.

Like the other Mercedes-Benz SUV models, the radiator grille features distinctive openings along with a single louvre and a central star, with LED High Performance headlamp. All-round protective cladding adds structure to the overall proportions and emphasizes the vehicle’s character, as does the simulated underride guard at the front and rear.

More compact outside but more spacious inside
Although shorter than its predecessor, the new GLA offers a more spacious interior, particularly for rear legroom and luggage compartment volume. The seating position for both the driver and the front passenger is higher and more upright than before too, more typical of an SUV.

Utility value was, in general, one of the focuses of development. There is plenty of room for one or two people in the rear and with a 40:20:40 division of the backrests, flexibility in the layout is possible.

The height-adjustable load floor also offers considerable variability. When the rear seat backrests are folded down and the load floor is in the upper position, an almost flat loading area extending to the front seats can be created to take long items.

The instrument panel consists of a basic volume, which features optical ‘cut-outs’ in the driver and front passenger area. The cut-out on the driver’s side is dominated by the free-standing display unit with two 10.25-inch displays.

The round ventilation outlets (5 in all) have a high-quality turbine look with meticulously designed air guidance vanes. The door centre panel flows seamlessly over into the armrest, while the grab handle has a tubular profile and runs horizontally like a railing.

The latest generation of the Mercedes me connect is also standard with the GLA and of course, there is the intuitively operated MBUX infotainment system (Mercedes-Benz User Experience) in its latest version. MBUX can be individually configured with the aid of a range of options to personalise interaction. Remote Engine Start is also available with the GLA 250.

Helping the driver
The GLA comes with many driving assistance systems, offering the driver cooperative support to avoid accidents. The systems can automatically activate the brakes if a collision is imminent and the driver has taken no action to prevent it. In the GLA 250, Blind Spot Assist warns of vehicles, including bicycles, in the blind zone and also signal the driver with a visual warning in the exterior mirror if a vehicle is driving past if the door is about to be opened.

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Mercedes-AMG GLC 43 4MATIC Coupe joins SUV range, priced from RM498,722

The SUV range of Mercedes-Benz in Malaysia has a new member – the Mercedes-AMG GLC 43 4MATIC Coupe – which is assembled locally at the Mercedes-Benz Malaysia (MBM) facility in Pekan, Pahang. Priced from 498,722.77 (excluding insurance), the new GLC 43 4MATIC Coupe, the SUV has a 3-litre V6 biturbo engine with an output of 390 bhp/520 Nm that gives it a claimed 0 to 100 km/h time of 4.9 seconds but the top speed is limited to 250 km/h.

Besides the AMG SPEEDSHIFT TCT 9-speed automatic transmission, AMG Performance 4MATIC 4-wheel drive is standard and features rear-biased torque distribution with a front/rear axle split of 31% to 69%. This enhances driving dynamics and enables higher lateral acceleration on the road as well as improved traction when accelerating.

There’s also AMG RIDE CONTROL+ which combines the advantages of various types of suspension in one. It is based on the AIR BODY CONTROL air suspension with AMG Adaptive Damping System that gives both sporty driving dynamics and comfort. At high speeds, the vehicle sits lower on the road to reduce wind resistance and further increase stability.

While the GLC Coupe is not an unfamiliar sight, the latest generation has been given a more striking appearance, with an AMG radiator grille incorporating vertical chrome-plated fins. The sleek profile view has accentuated side sill panels which visually lower and lengthen the vehicle.

With the AMG Night package, selected exterior elements are finished in high-gloss black. The aerodynamically optimised AMG 5 twin-spoke light-alloy wheels have a 21-inch diameter and come with AMG lettering.

Cabin layout variability
Even though the exterior form is sporty, the cabin offers plenty of space for passengers and luggage. Its variability allows for more luggage or longer items to be accommodated when necessary. Sports seats are standard, with improved lateral support to both the driver and front passenger. The upholstery is of black ARTICO artificial leather/DINAMICA microfibre and given distinctiveness with red stitching.

The AMG steering wheel is wrapped in nappa microfibre and has a flattened bottom section. It is perforated in the grip area for better grip while ergonomically-positioned Touch Control buttons on the steering wheel make operation of certain systems easier.

Driving Assistance Package
With Mercedes-Benz being a leader in automobile safety, it’s only to be expected that the GLC 43 4MATIC Coupe comes with a comprehensive list of safety systems, some of which are advanced. Its Mercedes-Benz Driving Assistance Package has several safety technologies and assistance systems such as cruising speed adjustment, steering, changing lane and autonomous emergency braking.

“The new GLC 43 4MATIC Coupe exemplifies the perfect balance between power and functionality. This mid-size performance SUV Coupe combines the new expressive design elements with enhanced performance and absolute viability in everyday use. Its exceptional agility and sporty driving dynamics is a testament to our brand promise of ‘Driving Performance’ in this segment,” said Michael Jopp, Vice-President, Sales & Marketing Passenger Cars at Mercedes-Benz Malaysia.

The new Mercedes-Benz GLB-class

2020 Mercedes-Benz C 200 AMG Line

Before Mercedes-Benz Malaysia (MBM) started to import AMG-developed and upgraded models, it offered customers variants of popular models with AMG accessories installed. These variants gained an added touch of sportiness and customers benefitted from having genuine accessories for which there was a warranty as well.

The latest of such variants is the Mercedes-Benz C 200 AMG Line. According to Michael Jopp, Vice-President Sales and Marketing at Mercedes-Benz Malaysia, the current C-Class has been one of the best sellers in the local Mercedes-Benz range, with more than 20,000 units sold since its introduction in 2014.

“The localised C-Class itself has been well-accepted by our customers. As part of our continuous commitment to the local market, the premium mid-sized limousine model, the C 200 is upgraded with AMG line together with a host of enhancement including an even more dynamic engine, sports suspension, state-of-the-art digital infotainment system and Mercedes me connect. This model will further cater to the individual requirements of our esteemed customers,” he said.

Sportier, expressive character
The exterior appearance of the AMG Line C 200 gains a sporty and expressive character with the new diamond radiator grille integrated with the Mercedes star and pins in chrome, the AMG front apron with sporty air intake and chrome trim element and the AMG diffuser-look rear apron with insert in black. Specially for this new variant are 18-inch AMG 5-spoke light-alloy wheels.

Under the bonnet is the new 2.0-litre 4-cylinder turbocharged petrol engine that produces more power with a maximum output of 204 bhp/300 Nm. With a 9-speed 9G-TRONIC transmission, the claimed 0 to 100 km/h time is 7.1 seconds and the car can reach a top speed of 250 km/h.

On the inside, the C 200 AMG Line has ARTICO leather upholstery, galvanised steering wheel gearshift paddles and AMG sports pedals.

Motoring life easier with Mercedes me
The connected service known as Mercedes me available (registration required using the app) makes the lives of owners easier, whether it is unlocking/locking the car, starting the engine remotely, getting customer support or even check their fuel level. Other features of Mercedes me include Mercedes–Benz emergency call system (eCall), remote vehicle diagnostics, pre-entry climate control, predictive navigation, and parked vehicle locator.

Predicting accidents and getting prepared
Besides the usual safety systems, the C 200 AMG Line also has Active Brake Assist, PRE-SAFE and Blind Spot Assist. The Active Brake Assist system helps to minimise the effects of a rear-end collision, while the PRE-SAFE system monitors the situation ahead and take the necessary action if an accident is likely. If an accident is imminent, the system tightens the front seatbelts, adjusts front head restraints and even closes windows if they are open.

There’s also Blind Spot Assist system, an active safety feature which is available in many cars these days. It monitors the areas on the left and right side of the car (towards the rear) which are not visible to the driver. If a vehicle is detected, a red triangle appears in the relevant door mirror. If the driver attempts to make a turn or change lanes – which the system detects by the activation of the signal lights – a warning sound will come on. The system only becomes active from 30 km/h and remains active up to the vehicle’s maximum speed.

The C 200 AMG Line is available at authorised Mercedes-Benz dealers nationwide with the price starting from RM251,587.39. This price is with no sales tax (since the model is assembled locally) and should be valid till the end of the year unless MBM has a price adjustment.

New Mercedes-Benz Pricelist with Sales Tax Exemption

Mercedes-Benz continues to be leading premium luxury brand in Malaysia

Mercedes-Benz Malaysia (MBM) closed another year as the leading brand in the premium luxury segment with a total of 10,021 passenger vehicles (including SUVs) sold. That captured a 1.8% market share and overall 7^th position.

“We wrap up the decade on a great note as we continue to grow our customer base and set our footing in the country. 2019 was a year where we placed great emphasis on expanding our product offensive with innovative technology and emotional design, catering to the needs of our customers. Through a solid leadership and vision, we reaffirmed our commitment to the Malaysian market and our customers in delivering the ‘Best Product and Best Customer Experiences‘,” said MBM President & CEO, Dr Claus Weidner.

“Despite facing headwinds, we ended the year on a strong note to cement our position in premium automotive segment. We delivered 10,021 vehicles to our Malaysian customers signifying a continuous mark of confidence towards our brand. We are fully confident that 2019 has set up a great tone as we power up a great momentum for the new decade,” added Vice-President of Sales & Marketing at MBM, Michael Jopp.

Key launches that took place includes the E-Class with the debut the E 350 AMG Line, E 200 SPORTSTYLE Avantgarde and E 300 Exclusive Line; A-Class sedan (A200 and A250); latest GLC and GLE SUV models, Mercedes-AMG A35, the Mercedes-AMG GT R and GT C, plus the new GLC 200, 300 and 300 Coupe SUV models. The AMG line-up also broadened with the inclusion of the Mercedes-AMG GT 63 S 4MATIC+, Mercedes-AMG C 63 S Coupé, and the Mercedes-AMG C 63 S.

MBM also introduced its first ever S-Class Plug-in Hybrid, the S 560 e, while the Mercedes-Benz EQ brand experience was presented with the highly-anticipated Southeast Asian premiere of the all-electric EQC. The EQ range signifies a new era of mobility in the country without compromising on luxury, comfort, quality, design and driving dynamics for which the German brand is well known.

*Mercedes-Benz assembly line in Pekan, Pahang (archive image)*

MBM’s Pekan Plant in Pahang rolled out its 100,000^th vehicle during 2019. Currently, the plant assembles 13 variants from 5 model lines and Mercedes-AMG models are included as well. Exports to the Philippines also began last year with the C 180 left-hand drive variant. This is the first stage of export activities for the plant and there will be similar initiatives within the ASEAN region in coming years.

Throughout 2019, MBSM financed 5 out of every 10 new Mercedes-Benz vehicles sold and has a concrete servicing portfolio of RM2.6 billion. The financial arm of MBM recorded new contracts worth over RM1 billion and introduced new financing and insurance solutions such as Mobility Plus, the first-of-its-kind car replacement program in Malaysia’s auto financing industry along with Lease@Ease, an all-in-one lease payment plan with value added services such as Tyre & Rims and Comprehensive Insurance with Service and Maintenance.

Mercedes-Benz is the world’s most valuable luxury car brand of 2019

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