Michelin telah melancarkan tayar Michelin Primacy 4 terbaharu di Pattaya, Thailand Jumaat lepas.
Michelin Primacy 4 mampu memberi prestasi cengkaman optimum sepanjang hayat sehingga haus.
Ini mampu dilakukan dengan Teknologi EverGrip™ dan Teknologi Silent Rib generasi kedua dari Michelin.
Syarikat pengeluar tayar terkemuka Michelin telah melancarkan produk tayar kereta terbaharu mereka iaitu Michelin Primacy 4. Tayar generasi baharu dalam rangkaian Primacy mereka mampu merevolusikan pasaran tayar tempatan dengan aspek keselamatan ketika baru dan juga apabila telah haus. (more…)
MICHELIN Malaysia kicked-off 2018 with the MICHELIN OFF-ROAD DAYS event from 20 to 23 March to showcase MICHELIN’s range of SUV and 4 x 4 tyres, including its latest innovation in on- and off-road tyres – the MICHELIN LTX FORCE.
L-R: 1. Mr. Kuang Boon Keat, Customer Engineering Support, Michelin Malaysia 2. Mr. Pascal Nouvellon, Managing Director, Michelin Malaysia 3. Mr. Duy Pham, Marketing Manager, Michelin Malaysia 4. The Michelin Man, aka Bibendum, Michelin’s Mascot
The MICHELIN LTX FORCE features both on-road and off-road capabilities and toughness – from asphalt highways, concrete roads, to unpaved, gravel, sand, and wet mud path. The week-long event saw a diverse group of tyre and car enthusiasts test drive and experience first-hand the adaptability of the MICHELIN LTX FORCE tyres at on- and off-road terrains in the Sepang Circuit.
Consumers were able to experience the tyres’ full potential on various vehicles, including the Toyota Hilux and Toyota Fortuner, as well as witness on-site comparison against other tyres in the market. Themed “By Passion, By Necessity”, the event was aimed at the SUV and 4×4 market segment which is a growing market globally. The theme also addresses the need of today’s drivers who travel for work and leisure, from the daily worker to the avid adventurer.
In Malaysia, the SUV / 4×4 segment accounts for almost 12% of total Passenger Vehicles sold in 2017 – or 61,275 units – according to the Malaysian Automotive Association. Global Insights estimates that the SUV market is expected to grow at a rate of 9.7% by the year 2022, while the Malaysia Tire Forecast and Opportunity Report projects tyre sales to increase by 6.6% the same period.
MICHELIN Malaysia’s Managing Director, Mr. Pascal Nouvellon (above) revealed: “Over the past two years, the SUV tyre segment has outgrown the passenger car tyre segment globally; and will continue to do so for the next five years as more people are seeking safety and versatility in vehicles and would expect the same from their tyres. At MICHELIN, we strive to deliver tyre safety that people deserve – simply.”
The MICHELIN LTX FORCE’s on-road capabilities are enabled by CompacTread Technology, whereby reinforcement between tread blocks increases the contact area with the ground, for better braking and safety; BevelTread Technology, whereby a rounded sloping edge cuts the peaks of noise power at the frequency which is sensitive to human ears, thus providing a peaceful ride; and CushionGuard Technology, which absorbs road imperfections for a more comfortable drive.
Its off-road toughness is enabled by Extended Sidewall Biting Edge, which improves the sidewall’s cut-chip resistance; plus Deep and Open Shoulder Design for off-road traction. True to its tagline “Whatever The Terrain, One Tyre Handles It”, the MICHELIN LTX FORCE is the best option for drivers who seek the best driving experience on all types of roads.
“Off-road technologies behind the MICHELIN LTX FORCE are derived from the World Rally Championship (WRC), one of the world’s most demanding rallies – thus, providing another example of MICHELIN’s “From Track to Street” philosophy. At the same time, on-road technologies improve braking performance on both wet and dry roads, as well as increases durability. Through a series of tests held at the event, consumers could witness the MICHELIN LTX FORCE braking to an average distance of 2 meters shorter versus its competitors on-road, which is a crucial safety feature. Third party studies also revealed that the tyre delivers 35% more mileage” added Mr. Nouvellon.
With the MICHELIN LTX FORCE, customers can be ensured of safety and versatility with excellent on-road grip and great off-road traction, as well as of longevity and durability with better mileage and a tougher design.
MICHELIN LTX FORCE is available in a wide range of fitments – from 15 to 18 inches – at TYREPLUS car service outlets, MICHELIN EXPERT CENTRE and authorized dealers across the nation.
MICHELIN is inviting Malaysians to participate in a social media campaign this Chinese New Year as part of the Company’s Safe with MICHELIN campaign that encourages motorists to maintain safety a top priority as they head back to their hometowns this festive season.
Simply post a photo of yourself, family or loved ones on Facebook or Instagram, and talk a bit about your favourite memories related to the picture. Entrants can also tag their family members and loved ones, and encourage them to travel home safe, accompanied by the hashtag #SafeWithMICHELIN.
Participants of the social media campaign stand a chance to win prizes up to RM7,000. The grand prize comprises an Air Asia e-voucher worth RM1,500. The first runner up will win an Air Asia e-voucher worth RM1,000 while the second runner up will bring home a RM500 Air Asia e-voucher.
Meanwhile, 100 consolation prizes on offer include 10 MICHELIN Bluetooth headsets worth RM70 each, 20 MICHELIN model cars (Ford T Camionnette M026) worth RM60 each, 35 MICHELIN ceramic mugs worth RM30 each, and 35 MICHELIN GPS holders worth RM20 each.
And speaking of tyres, here’s what yours go through every single day, so do take care of them properly…
“Every holiday season, our social media feeds are full of charming photos and holiday greetings to our loved ones. Our social media drive serves as a perfect platform for Malaysians to join in the conversation online and extend their well wishes to their family and friends who are travelling on the road this coming Year of the Dog,” said Michelin Malaysia Sdn Bhd Managing Director, Pascal Nouvellon.
“By participating in the social media campaign, Malaysians will not only get to wish holiday cheer to their loved ones but also to remind them to stay safe on the roads during the festive season. On top of that, they will get the opportunity to win exciting prizes to make the celebration extra merrier,” he added.
The Safe with Michelin campaign will further showcase a video entitled “CAR-ING KIDS” which will feature children talking about a memory of their most favourite road trip with their families, their views and understanding of road safety and the role of tyres, and their wishes for their parents to drive home safe this holiday season.
Motorists can look forward to great promotional deals offered by Michelin Malaysia before they hit the road for the journey back to their hometowns this Chinese New Year.
In conjunction with the ‘balik kampung’ rush this upcoming festivity, Michelin is going the distance to help families reach their destination safely with its Safe with Michelin campaign. The objective of the campaign is to get closer to the heart and lives of Malaysians with the key message that Michelin tyres are built with safety in mind, and there is nothing more important to Michelin than the safety of its customers.
As part of the campaign, Michelin is running The Travel Home with Michelin promotion from January 8 to March 2, 2018. Through the promotion, Michelin is offering an Air Asia e-voucher worth RM88 along with an exclusive Michelin luggage tag to customers who purchase four Michelin tyres at any of their dealer outlets.
Upon making a purchase of four Michelin tyres atthe participating outlets, customers will receive the Michelin luggage tag and instructions on how to redeem their Air Asia e-voucher. They are then required to WhatsApp a snapshot of the receipt with following details to 017-2576849:
Name as per NRIC
NRIC number
Email address
Customers will then receive their Air Asia e-voucher via email within 14 working days. Meanwhile, customers who purchase two tyres will also be rewarded with a Michelin branded luggage tag.
“The Safe with Michelin campaign features treasured moments from the lives of people travelling with those they love in their cars on their journeys home; trusting Michelin tyres to get them there safely this festive season,” said Michelin Malaysia Sdn Bhd Managing Director, Pascal Nouvellon.
“As Malaysians take time off from their busy schedule to enjoy good times with their family and friends this Chinese New Year, we encourage them to take advantage of the promotion. We are thankful and appreciative of our customers’ support throughout the years and through the promotion, consumers can rest assured that they travel long distances safely as Michelin tyres are designed to deliver safety and long-lasting performance. They can also travel further with Air Asia e-vouchers and double up the happiness in this joyous festive season,” Nouvellon added.
So, what are you waiting for? Visit your nearest Michelin authorised dealers and you are one step closer to receiving your rewards this Chinese New Year!
Goodwood has announced its decision to make Michelin the official tyre partner for the Goodwood Festival of Speed and Goodwood Revival for a further five years. This deal will see the world renowned tyre manufacturer becoming the official tyre brand for its international motoring events until 2022.
Rebeca Nieto, Commercial Director for Car, Van and 4×4 for Michelin in the UK and Ireland, said, “Events like Revival and the Festival of Speed allow us to showcase all those sides of our business – technological breakthroughs that have transformed the motor industry.”
“Everything the Goodwood Estate does is premium, and that reflects our own ethos. From the tyres we make to the restaurants we recommend, Michelin delivers exceptional quality to consumers,” she added.
Michelin is a French tyre maker that has existed since 1889. It is the second largest tyre producer in the world after Bridgestone. Until recently, the duo were bitter rivals in the world of Formula One. For decades, various Formula One teams chose one or the other, depending on which best suited their vehicles.
Due to rule changes that were not favorable to these manufacturers, Pirelli become the sole tyre supplier for all F1 cars in the championship. There’s a possibility that, with the return of more than one brand to the sport, competition between teams could heat up quite a bit.
Contrary to popular belief, Michelin produces tyres for a variety of different vehicles that include space shuttles, aircrafts, cars, motorcycles and bicycles. Tyres that bear its name are of the highest quality and perform on par if not better than that of its rivals with similar specifications.
