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Much has already been revealed about the new Proton X50 in the weeks leading up to today, the carmaker having released information in stages. From virtually every aspect, this new SUV positioned below the X70 is destined to be a success like its big brother. In fact, being younger in the ‘evolutionary ladder’, it benefits from newer technology and more features that make it even better value for money.

As expected, the price levels are going to draw many people away from other offerings in the market. Even the extensively equipped Flagship variant, one of four variants available in the X50 range, is priced at RM103,300 (excluding insurance and sales tax). And at the other end, the Standard variant goes for RM79,200.

Assembled in Malaysia from start
For this model, Proton has gone right into local manufacture from the first unit, unlike the X70 which was initially produced at a Geely factory in China. It is actually more efficient because the X50 is the world’s only righthand drive version of the Geely Binyue/Coolray model from which it has been adapted. To do it in China in a limited volume before transferring it to Malaysia would have incurred high costs without the economies of scale.

The X50, like the X70, is made at the Tg. Malim factory in Perak. Though about 20 years old, the factory underwent renovation and upgrading after Geely came into the picture to add more modern manufacturing processes that can make cars with higher productivity and more importantly, quality. It has plenty of capacity (in fact, the planning in 1999 suggested up to 500,000 units a year capacity) and in time, the original factory in Shah Alam will cease production and all Proton production will be at Tg. Malim.

The X50 has been adapted in the same way as the X70 but with the benefit of more experience and understanding of the market needs, testing and development have been more focused. Contrary to what the man on the street may imagine, the X50 is not just a ‘badge-engineered’ version of the Geely model. While the basic structure and platform are similar – and every manufacturer shares such core elements – many other parts are unique to the X50.

A project on its own
This is even more so as it is the only righthand drive version in the world. So what may have been designed for the lefthand drive variants may not necessarily suit the X50 application, eg dashboard, power window switches, centre console and even the seats. And for every item, engineering must test and validate all aspects so it is like developing a new model, except that the expensive and time-consuming parts are already done. Still, the prototypes had to be tested thoroughly in local conditions and some 1.9 million kilometres were put in to adapt the SUV to the climate and road conditions found here.

It is the sharing of the core elements – typically the most expensive areas of any new model – that has made possible the pricing. In earlier years, Proton’s stubborn insistence on being independent meant that it didn’t have the economies of scale to bring production costs down. That approach proved to be a drain on the company’s resources, making it difficult to develop new models and remain competitive. It’s not the way the big global players do it but now, being in the Geely group, there is the opportunity to share design and engineering resources.

Apart from being good for business, customers also benefit. Lower production costs mean that more features and technology can be put in, better materials can be used, ultimately making the product more attractive and better value for money.

Engine developed by Volvo and Geely
The powertrain, for instance, is a very expensive area of development but Proton can share a very advanced unit that was originally developed by Geely and Volvo. It’s a 1.5-litre unit with 3 cylinders, turbocharged, and offered with two outputs. The one with direct injection produces 177 ps/255 Nm and is only available with the Flagship variant. The other three variants have multi-point injection and the output is lower at 150 ps/226 Nm. For both engines, peak torque is available from 1,500 rpm which means strong acceleration from take-off as test-drive sessions at the end of September showed.

Proton’s testing indicates that the fuel consumption is virtually identical – 6.4 litres per 100 kms (15.6 kms/litre)  for the more powerful engine versus 6.5 litres (15.4 kms/litre), but the actual consumption an owner gets will depend on many different factors, of course. The economical running means that the fuel tank does not have to be big so it has a volume of 45 litres, saving weight. Both engines also come with a 7-speed dual-clutch transmission (DCT).

Generous equipment levels
Equipment levels can be considered generous – even with the lowest-priced variant – although all the high tech is available mainly in the X50 Flagship. Typically, the advertisements highlight the ‘wow’ features and to get them means paying more money but hey, nothing comes for free (although Malaysian consumers often have their expectation).

Apart from the more powerful engine with direct injection, the X50 Flagship gets the Advanced Driver Assistance System (ADAS) which will help the driver to avoid collisions and even activate the brakes if the driver is ‘dreaming’ and the car is about to ram into the vehicle ahead. The ADAS system, which works with a camera and radar, also has Adaptive Cruise Control with Stop & Go, Lane Departure Warning and Lane Keep, Blind Spot Monitor and Intelligent High Beam Control.

The SUV will also maneuver itself into a parking bay at the touch of a button, with the driver only having to manage the power. That should be really welcome by anyone who finds it challenging parking!

5-star safety
However, Proton has also made sure that the basic levels of active and passive safety are high, and these days, ‘basic’ is a lot more advanced than when the company was selling models like the Wira and Satria. Systems like ABS with Electronic Brakeforce Distribution, Traction Control, Stability Control and even Hill Descent Control are standard across the range, along with a Reverse Camera. Except for the X50 Standard which has 4 airbags, the other variants have 6 airbags.

The high safety standards, which of course include a strong body structure, have earned the X50 ASEAN NCAP’s full score of 5 stars in Adult Occupant Protection, Child Occupant Protection and Safety Assist.

Feature-wise too, the more you pay, the more you get – which is the way it should be. However, as mentioned earlier, the differences are not as wide as before between the cheapest and most expensive variants. You get a panoramic sunroof, an auto-dimming mirror and sensors for the windscreen wipers only with the X50 Flagship, but with the rest of the variants, there are still many great features.

These include LED headlights and rear lights, pushbutton starting/stopping for the engine, remote engine starting, rear air vents, USB ports and even a N95 air filtration system to clean the cabin air.

‘Hi Proton’ improved
The infotainment system has been a highlight of the X70 and the same goes for the X50. It uses a newer generation of the Geely Key User Interface, or GKUI 19. This has more processing power and includes a graphic processing unit so responsiveness is quicker. Voice commands are a key feature, and to interact with the system requires just saying ‘Hi Proton’. The two top variants have additional commands available but generally, many actions can be requested in all the variants.

Besides connectivity to smartphones, the system is also connected full-time to the internet so it’s possible to get other information like weather reports and music streaming. In fact, if the driver is alone, the GKUI may prove to be a ‘chatty’ companion!

Colour choices/upholstery
There are up to six colour choices for the X50 range, with Passion Red being exclusively for the X50 Flagship which also has a dual-tone exterior finish and roof rails. The X50 Standard has only three colour choices. Inside, black is the standard colour theme for all variants. The X50 Standard has fabric upholstery while the X50 Executive has leatherette. The Premium and Flagship variants get additional red stitching on the leatherette.

No more ‘wait and hear’
An important indicator of how public perception of Proton, especially in quality and reliability, has changed in recent years is the number of orders received even before the model was officially launched today. Before, there was some hesitance and people seemed to prefer to ‘wait and hear’ how a new model performed once it was on the roads, and then deciding if they wanted it.

These days, a new Proton generates much excitement and even before the full specifications are released, Proton said that over 20,000 Malaysians had placed bookings. It reflects the trust that the brand has regained where people will put their money down in advance because they know that it will be a reliable SUV, and from the atmosphere at dealerships, the experience can be expected to be very good.

Check out the new Proton X50 at all Proton dealerships and for the early customers, the carmaker is offering special launch packages such as free labour servicing, data packages and low interest rates for H-P loans.

How fast & powerful is the 2020 Proton X50?

Following an earlier report of one employee at the Proton complex being found to have tested positive for COVID-19 on October 14, the carmaker has now found that there are another 49 others who are also infected at the Shah Alam, Selangor, facility. All the affected personnel are from the Engineering Division at the facility.

Beside notifying the authorities, Proton has requested all non-essential personnel who work within  the facility to work from home as a precautionary measure. The company has been adhering  to official protocols and SOPs and will continue its efforts with more stringent actions to ensure prevention of further spread.

Proton head office and Centre of Service Excellence/Showroom in Shah Alam, Selangor

Hourly disinfection procedure at COSE
Contact tracing is ongoing and a COVID-19 team is monitoring the situation very closely. In a statement issued this evening, Proton reassures all its customers that it will continue to strictly follow all  guidelines and procedures as it has been doing from the start of the pandemic. The Centre of Service  Excellence (COSE) and showroom are disinfected hourly and all customer-facing personnel follow a rigorous  procedure.

“Proton is working with the authorities who have guided the company through the process and are satisfied with the actions taken thus far. The safety of all Proton staff, customers and Malaysians is of  the utmost importance to the company and will be its main priority,” the statement said.

Proton employee tested positive for COVID-19

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Proton reports that one of its employees was tested positive for COVID-19 on October 14, 2020. The employee, who is from the Research & Development Department in Shah Alam, was immediately put under the care of a government facility.

The company, which has been strictly adhering to the protocols issued by the authorities, immediately put into place its mitigation plans to ensure prevention of further spread. Contact tracing was initiated begun and all employees from the respective departments have been asked to stay away from the office and self-quarantine. This is being followed by deep cleansing and a disinfection of the premises and any suspected areas.

Proton states that the employee concerned was not in any way regularly interacting with customers and therefore there is a lower concern about direct exposure to the public.

The company reassures all its customers that it will continue to strictly follow all guidelines and procedures laid out by the authorities as it has been doing from the start of the pandemic. It will continue to monitor the situation closely before deciding on any further course of action, if necessary.

The safety of all Proton staff, customers and Malaysians is of the utmost importance to the company and will be its main priority, it said in a statement issued this afternoon.

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The new Proton X50 is not launched yet but bookings are accepted from those who are eager to be among the first owners in the country. According to the carmaker, some 20,000 bookings have already been received, an indication of the strong interest in this latest SUV.

As with anything that is ‘hot’, there will often be parties who try to profit from it and Proton has learnt that there are individuals or companies that are taking bookings – and deposit money – but they are not authorised representatives of Proton.

The company has issued a warning that the public should make bookings only through authorised Proton dealers and outlets. There are no other ‘sales agents’ for Proton products outside of the official network.

“We would like to strongly urge all potential customers to be wary of  individuals or organisations claiming otherwise and if in doubt, to contact us. At Proton, our first priority is  the customer and we will always strive to ensure that they are well looked after,” the company said in a statement.

To locate an authorised Proton dealership, visit www.proton.com/en/dealer-locator or call the Customer Care hotline at 1-800-88- 8398.

How fast & powerful is the 2020 Proton X50?

Proton just conducted its second media preview for what’s arguably Malaysia’s most anticipated model for this year, the 2020 Proton X50. This time around, media members sampled some of the best features available in this SUV – its performance, handling, and advanced safety. (more…)

Three years after the Zhejiang Geely Holding Group (Geely) took on a 49.9% equity in Proton, the carmaker is about to launch a second brand new model – the X50. Like the X70, it is also a SUV, catering to the most active segment globally.

It is also a model adapted from one which Geely developed and launched in August 2018 – the Binyue (Coolray outside China) – like the X70, which is why Proton can get completely new models into the market in such a short time. Normally, a new model would take a few years to develop but adapting from an existing model means the main time-consuming (and expensive) engineering work has been done already.

However, just as in the case of the X70 (known as the Boyue in China), a Proton version was not merely doing cosmetic changes and putting a different brand badge on. Until Proton launched the X70, there was no righthand drive version of the model anywhere in the world. And that meant additional engineering work which was more than just moving the steering wheel to the right side. Entirely new parts for righthand drive had to be made too, eg a different dashboard, power window switch panel, centre console, etc.

2020 Proton X50

2020 Proton X50
New X50 is adapted from the Geely Binyue/Coolray.

With the urgency to revive Proton and turn it around, the X70 was initially built in China and sent to Malaysia while the factory in Tg. Malim, which started operations almost 20 years ago, was renovated and improved. With that completed, X70 production was shifted to Malaysia and for the X50, Proton can start off right away making the model locally. And, like the X70 too, it will be the first (and for now, only) righthand drive version of the Binyue.

2020 Proton X50

2020 Proton X50

2020 Proton X50

2020 Proton X50

2020 Proton X50
According to Proton DESIGN Head, Azlan Othman, there’s jet fighter influence in the design of the air vents! The last time we heard that was when another designer told us that he was influenced by the Stealth Fighter when he styled the Savvy.

It is only to be expected that lessons learnt from developing the X70 have made the process of developing the X50 faster. For instance, Azlan Othman and his team at Proton DESIGN had to also get used to a new working culture while rushing work on the X70. With the X50, it would be safe to say they were ‘in the groove’ and also had a chance to ‘customize’ the model a bit more.

4 variants, 2 engine outputs
We don’t have the prices yet, but we do know that there will be 4 variants – Standard, Executive, Premium and, appropriately, Flagship. All of them will be powered by a 1.5-litre 3-cylinder petrol engine with turbocharging. However, the engine in the X50 1.5 TGDi Flagship will have a higher output of 177 ps/255 Nm as it has direct injection. The engine in the other three variants will have port injection and produce 150 ps/226 Nm.

2020 Proton X50

2020 Proton X50

All-wheel drive (AWD) may be nice to have but the cost-vs-benefit doesn’t work well in Malaysia and in any case, most customers don’t really care. So all X50 variants have front-wheel drive only, with a 7-speed dual-clutch transmission. For those who feel AWD gives better grip and stability in the wet, that argument is less relevant with the advanced electronic stability control and traction control systems available today.

More powerful GKUI 19
And talking of electronic systems, the X50 will have a newer generation of the Geely Key User Interface, or GKUI 19. Like computers and smartphones, the processing power of the system becomes greater over time as processors evolve.  It also has a graphics processing unit (GPU) which helps in reducing demands on the main processor.

v
Latest generation GKUI 19 uses a more powerful quad-core processor for faster performance.

2020 Proton X50

What this means to the user is more responsiveness – perhaps when ‘Hi Proton’ is said, the computer will spend less time ‘thinking’ before responding. Moving to a new generation gave the system designers a chance to revise and refine the interface, simplifying the menu structure while also offering a cleaner layout. The virtual buttons on the 10.25-inch touchscreen (8 inches for the Standard and Premium variants) are large, as they should be to make selection easier. The larger screen also has a resolution of 1920×720 px.

The navigation system in the X70 has sometimes been deficient and to partially address this, Proton has switched to a different digital mapping service. Whether it proves to be better remains to be seen when we get to test the new car. It would be good if there’s Apple CarPlay or Android Auto so smartphone apps like Waze or Google Maps can be transferred into the screen but the X50, like the X70, does not have them yet. It is, however, possible to interface using a mirroring function called QDLink.

2020 Proton X50

2020 Proton X50

2020 Proton X50

2020 Proton X50

An eSIM is provided for all variants, providing the necessary connectivity to the digital world. With the Premium and Flagship variants, it is also possible to start the engine as well as the air-conditioner without being inside the car. This is done using the Proton Link app which also allows setting the desired cooling temperature.

Idling the engine wastes petrol since the car is not going anywhere. But it is necessary if you want the luxury of having a cool cabin when you get in because the air-conditioner compressor needs to be powered. So the maximum time the engine is allowed to run is 10 minutes, after which it shuts down and so does the air-conditioner. If you do get in when the engine is running, you can also move off immediately so hopefully, the locking system is secure enough otherwise someone passing by can just get in and drive off!

Safety & ADAS
ABS with EBD and Brake Assist, Electronic Stability Control, Hill-start Assist, Hill Descent Control and Reverse Camera are standard active safety systems across the range. All variants also have a minimum of 4 airbags – front and sides – as well as ISOFIX points at the rear for compatible childseats. The Premium and Flagship variants have additional window curtain airbags and the camera system gives a 360-degree top-down view, as well as a tyre pressure monitoring system.

2020 Proton X50

The X50 Flagship has an Advanced Driver Assistance System (ADAS) like the top version of the X70. However, the one in the new model is more advanced and can even operate with Level 2 autonomy. At this level, which is one of 5 levels, the brakes will activate automatically (if the driver does not act) if an accident is predicted as a vehicle or pedestrian are detected in front with the camera and radar.

The cruise control is also adaptive, adjusting the speed to maintain a safe gap and can even drop to standstill and resume moving in accordance with the vehicle ahead. Other ADAS features are keeping the car within a lane, automatically switching from high beam to low beam and a blind spot monitor.

2020 Proton X50
Self-parking is one of the ADAS features in the X50.

The X50 Flagship can also carry park itself, which should be welcome by those who find difficulty doing so. It’s an amazing system which uses the sensors around the body to position the car and all the driver has to do is work the accelerator pedal. Once this feature become standard in all vehicles, there won’t be a need for parking skill when taking a driving test!

Feature differences of each variant
The list of main differentiating features in each variant are shown below and you get 6 body colours to choose from.

Proton X50 variants

Panoramic sunroof is standard only with the X50 Flagship. ‘HiProton’ assistant can open it if you make the request to ‘see the sky’.

In the coming weeks leading to the official launch within a month’s time, we’ll be given more information on other aspects of the X50. As it will be launched within the period when the 10% sales tax is exempted, its price will differ from those registered after December 31, 2020 when the exemption incentive ends. So if you want to save money, order one quickly and it will cost you only RM500 to make a booking which will be accepted from tomorrow (September 16).

2020 Proton X50

Vote for the X50 slogan
While the name has been revealed (not that it was a big secret, except that Proton never really confirmed it), the company is still undecided about the slogan to use for the new model. So, just as with the X70 when the public was invited to vote (for the model name), Proton is again inviting the public to vote for the slogan this time.

There are four slogans: Intelligence that Amazes, Intelligence that Leads, Intelligence that Exceeds, and Intelligence that Lives. We don’t see the page for voting tonight and maybe it will be open when bookings start tomorrow so visit www.proton.com to stay updated if you want to vote.

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Brunei was the first export market for the Proton X70 and now the upgraded units from the Tanjung Malim plant are also being exported there. Launched recently, the X70  is available in Brunei in three variants – Standard, Executive and Premium X. Prices start from BND36,000 (about RM110,000) and as a launch promotion, buyers can get a rebate of BND1,500 (about RM4,600).

In Brunei, the X70 has ranked among the top three in its segment despite having barely had a full year of  sales. The country has not escaped the effects of the COVID-19 pandemic on business and its new vehicle sales have also gone through a period of decline this year. However, with 7,609  units sold up to the end of July. It appears that the market is trending towards at least being on par with last year.

X70 joins the updated Proton range launched in January.

PAD Motors Proton Brunei, the distributor for Proton in the country, offers customers a 5-year warranty with no limit on mileage and free labour for 5 visits. Earlier in 2020, it also launched the updated Iriz, Saga and Persona.

“Proton is excited the Malaysian-made 2020 Proton X70 has been launched in its first export market as exports will play an increasingly important role in growing our sales. With its combination of innovative features and comprehensive list of safety equipment, we believe the X70 will gain support from car buyers not only in Brunei,  where it has already attracted a strong following, but also wherever it is sold around the world,” said Roslan  Abdullah, CEO of Proton Edar.

Proton’s second SUV model will be adapted from the Geely Binyue/Coolray shown above.

Meanwhile, in Malaysia, Proton is preparing for the launch of the new X50 SUV following the roll-out of the first units next week. Already shown momentarily in a Merdeka video created by the carmaker, the model goes straight into local manufacture, unlike the X70 which was initially made in China. It is adapted from Geely’s Binyue/Coolray. It is expected to have a 1.5-litre, turbocharged 3-cylinder engine with a dual-clutch transmission which is the popular specification for the model that is also being sold in the Philippines.

Proton’s cumulative sales volume higher than 2019 in spite of MCO shutdown

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When automotive historians look back on 2020, it will be regarded as a dark period for the industry. Factories had to shut down for long periods, along with showrooms, and sales came to a standstill for a couple of months. It was an unprecedented situation; even during the worst recessions, business still continued.

However, it appears that the industry is recovering steadily and where the Malaysian market is concerned, the Total Industry Volume of new vehicles sold exceeded 50,000 units for the second month in a row. That’s partly due to the government exempting sales tax, which lowers the retail price, but there would also have been people who had to defer their purchases in March and April.

Market share estimated at 21.7%
For Proton, things have been going well with yet another great month – its second best – in August. During the month, 11,378 units were sold, an improvement of 24.7% over the same month in 2019. With this volume, the brand’s market share for the month is forecast at 21.6% while its year-to-date market share is estimated to be 21.7%.

With 61,672 sales so far in 2020, Proton‘s cumulative sales volume after 8 months is 46 units ahead of the same period from the previous year. The achievement is particularly noteworthy as sales in March, April and May were affected by the Movement Control Order (MCO).

Proton

The company also states that three of its models were sales leaders in their respective segments although we wonder how they determine that when the official data for individual model sales of other brands is not released. In any case, the powerful Competition Commission makes it an offence to share such information. This was declared some years back with the Competition Commissioner saying that if such data is shared by the industry, ‘the prices of spare parts will go up’. As a result, the Malaysian Automotive Association stopped releasing model sales data and the data can only be made public 12 months later.

“Proton is pleasantly surprised by how quickly we have been able to recover the lost sales during the MCO period, as it only took us three months to get back on track. By exceeding our YTD volume in August 2019, we are quietly confident of recovery from the headwinds of COVID-19. The positive effect this has on the company, our employees and the vendor community cannot be understated and we hope to continue this trend until the end of the year so as to give the automotive industry ecosystem a strong boost,” said Roslan Abdullah, CEO of Proton Edar.

Tax-free incentive helps boost Proton sales to highest volume in over 8 years

COVID-19 Facemask

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Tax-free incentive helps boost Proton sales to highest volume in over 8 years

Like many other carmakers that had Takata airbag systems installed in their vehicles, Proton has been trying to get owners to bring their cars – restricted only to the Perdana model – to the service centre for a replacement. The Takata airbag issue has been ongoing since 2013 with millions of vehicles recalled worldwide.

Replacements in stalled in 87.5% of affected cars
Proton issued its recall to Perdana owners in January 2019 and since then, the carmaker says it has replaced the defective inflator modules on the airbag system of the front passenger side in 87.5% or 5,625 units of the total of 6,342 units affected as of August 18, 2020. It is appealing to owners of the remaining Perdanas to bring their cars to an authorised Proton service centre as soon as possible to make the replacement.

Proton reassures its customers that other Proton models are not affected as they use airbags supplied by a different vendor.

Affected  cars built from 2012 – end August 2018
The cars affected are those which were built from 2012 until the end of August 2018. They had originally been fitted with airbag systems that had inflator modules which were known to explode due to over-pressure during the inflation process. This would result in a break-up of the module and sharp metal parts would be shot towards the front passenger. Serious injuries were a high possibility, with deaths also having occurred in some cases.

Actually, Proton initially did not issue a recall as it had information that indicated that the Perdana, though being adapted from the Honda Accord which was subject to recall, was not affected. At that time, the volume of new Perdanas sold was around 3,000 units. Responding to a query by this writer in June 2016, Proton said that they had consulted with Honda as well as conducted crash tests of the new Perdana in Spain in May 2016 and ‘no abnormalities to the function of the airbags were found’.

“Thanks to the joint efforts of our staff and dealers, Proton managed to contact our customers and have performed the airbag inflator replacement exercise,” said Roslan Abdullah, CEO of Proton Edar. Encik Roslan was a key figure in managing the recall exercise when he was COO at Honda Malaysia which carried out the most extensive airbag recall campaign in Malaysia.

Contact details may not be updated
“The safety of our customers is of the utmost importance. However, we have not been able to connect with all affected owners due to obsolete or incomplete contact information. Therefore, we would like to urge all Proton Perdana owners who have not had their passenger airbag inflators replaced to call our service centres to book an appointment as soon as possible. Replacement of the inflator will take approximately one hour and will be performed free of charge,” he said, adding that cars built after August 31 2018 are not affected.

Authorised Proton service centres nationwide can replace the affected airbag inflator module which is on the passenger side.

As with other carmakers, contacting present owners of the cars is not always possible because ownership may have changed. Proton Edar may have only the contact details of the first owner who bought the car and unless a new owner informed Proton Edar, they would be unaware and can only send a notification to the address of the original owner.

If you are uncertain whether your Perdana is affected, you can call Proton’s Customer Care at 1-800-888-398 or write to customercare@proton.com.

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