Sime Darby Auto Connexion Archives

Next-Gen Ford Ranger Delivers More Confidence With Advanced Safety Features And New Driver Assistance Technologies

To Ford, the lives of the occupants of a pick-up truck like the Ranger are no less valuable than those in a passenger car, and require the maximum level of protection that can be provided. For this reason, the next-gen Ford Ranger pick-up truck comes with some of the latest in crash protection features and driver assistance technologies.

Passive Safety systems and features include the tough vehicle structure, SRS airbags, and 3-point seatbelts while Active Safety systems include driver assistance technologies (XLT Plus and Wildtrak) to alert the driver and help him avoid accidents.

During the development phase, numerous computer-aided engineering (CAE) models were built to test various accident scenarios. These included full-frontal, frontal offset, pole test, rear offset crash tests, pedestrian impacts, roof crush tests, and more. Additionally, the team conducted hundreds of physical tests to ensure vehicle safety performance was met and to validate the CAE modelling.

As safety technology keeps advancing all the time, this new generation of the Ranger gets some of the latest systems that make motoring even safer. Here are some of the new safety technologies:

Post-Collision Braking
[Available on Ranger WildTrak/XLT Plus]
In the immediate moments following a collision, the vehicle may be headed in an unpredictable direction. It could hit another object – a lamp post or another vehicle. To reduce this risk, the next-gen Ranger has Ford’s post-collision braking system which automatically applies the brakes after a collision. The system automatically engages with moderate brake pressure when an initial collision has occurred, so the vehicle will come to a standstill and avoid a secondary collision.

Pre-Collision Assist
[Available on Ranger WildTrak/XLT Plus]
Pre-collision Assist uses both the new, wide-view windscreen-mounted camera and radar located near the front bumper to scan the road ahead to detect a potential collision with another vehicle, pedestrian, or cyclist directly in front of the vehicle. If an imminent collision is detected, the system emits an audible and visual warning. If the driver’s response is not sufficient, the Automatic Emergency Braking (AEB) system will activate automatically.

The AEB system has been enhanced with cyclist and pedestrian detection capability as well as the ability to provide AEB support at an intersection in some instances, thanks to the addition of the new, wider camera coverage. Whenever a possible collision is detected and the fails to take corrective action, the vehicle will apply the brakes automatically.

Before the AEB activates, the driver will get a Forward Collision Warning, an audible tone which will be very evident because the audio system (if on) will be muted. If the driver does not respond correctly, ie slow down or brake, then AEB will activate.

Evasive Steer Assist
[Available on Ranger WildTrak]
A segment-first feature in the next-gen Ranger is Evasive Steer Assist which also helps prevent potential collisions. In the event a vehicle in front is too slow or has stopped, the Ranger driver can get additional assistance in the steering to steer around the hazard. This will be valuable when braking alone cannot fully avoid the collision. The advanced system is designed to operate at both urban and highway speeds and employs the same camera and radar used with the Pre-collision Assist feature.

Reverse Brake Assist
[Standard on Ranger WildTrak]
Reverse Brake Assist helps the driver to avoid or mitigate potential collisions while reversing. The system may detect moving vehicles or stationary pedestrians and objects behind the Ranger. While some other systems may only alert the driver, the system in the next-gen Ranger will automatically apply the brakes to briefly stop the vehicle, should the driver not react in time.

Cross Traffic Alert
[Available on Ranger WildTrak]
Tricky reversing situations are a little less stressful with the next-gen Ford Ranger’s Cross Traffic Alert system. When the driver shifts into Reverse, the system is active, and will alert the driver of a vehicle approaching from the sides, when reversing out of a driveway onto a street, or even from a busy supermarket parking spot.

Adaptive Cruise Control with Stop-and-Go
[Available on Ranger WildTrak]
Adaptive cruise control with stop-and-go is more advanced than just cruise control. It is an intelligent feature that maintains a safe gap with a vehicle ahead whatever the cruising speed is set at. This is done by scanning the road ahead with the camera and radar and if there is a vehicle, the speed will be adjusted.

The system in the next-gen Ranger is even more advanced that many Adaptive Cruise Control systems as it operates down to standstill. With other systems, the cruise control will deactivate below a certain speed. The Ford system can slow the vehicle right down to standstill when necessary, and then resume forward movement when the vehicle ahead moves on.

BLIS
Available in many passenger cars today, this system is like having another ‘set of eyes’ when performing a lane change or joining a highway. If a faster-moving vehicle enters the Ranger’s blind spot zone, BLIS will alert the driver via a small light on the side mirror (left or right), so they know not to change lanes.

Next-Gen Ranger In East Malaysia
After journeying around Peninsular Malaysia on a series of previews before it has its official showroom launch, the next-gen Ranger will cross the South China Sea to East Malaysia.

Sime Darby Auto ConneXion (SDAC) will hold previews at Vivacity Megamall in Kuching, on September 7 – 11, and at Suria Sabah Shopping Centre in Kota Kinabalu on October 5 – 9, 2022.

If you would like to attend either of these two events, sign up here for an exclusive invitation. Alternatively, you can visit www.sdacford.com.my for more information about the next-gen Ranger, or follow the Ford Malaysia Facebook, Instagram, Twitter and YouTube channels.

The Next-Generation Ford Ranger Heads To East Malaysia

The next-generation Ford Ranger continues its journey around the country on a series of previews before it officially starts to become a regular showroom display nationwide. After being shown in the Klang Valley, Penang and Johor Bahru, the all-new Ranger will cross the South China Sea to East Malaysia.

Sime Darby Auto ConneXion (SDAC) will hold previews at Vivacity Megamall in Kuching, on September 7 – 11, and at Suria Sabah Shopping Centre in Kota Kinabalu on October 5 – 9, 2022.

Ahead of its showroom launch, these last two preview events that are part of the nationwide debut tour of 5 regions over 5 weekends for the public to get a first-hand look at the latest generation of Ford’s iconic vehicle.

Those who have received their exclusive event invitation will have a seat at the unveiling ceremony at the events. They will also be able to learn all about the new Ranger through an in-depth presentation. Registrations are open 30 minutes prior to the unveiling ceremony.

Apart from getting close-up to the vehicle, there are also exclusive Ford merchandise items to be won so pay attention to the presentation!

If you want to receive an exclusive invitation, click here to select which of the two venues you would like to go to. Alternatively, you can visit www.sdacford.com.my for more information.

Six versions available
There are six versions of the new Ranger available, with prices ranging from RM108,888 to RM162,888. All have double cabs and two versions are available with manual transmissions. A bit later on, the Ranger Raptor will also be imported and we understand that this more hardcore version has already attracted much interest and SDAC-Ford has received many orders.

Customers helped make the next-generation Ford Ranger a great truck

To make a great pick-up truck, ask customers what they want. That was how designers of the next-generation Ford Ranger started their project. Max Tran, chief designer for the new Ranger, and his team spent hundreds of hours with customers around the world to see how they use their pick-up trucks on a daily basis.

More than 5,000 interviews were conducted and more than 1,800 pages of field notes were generated for reference, which helped development and guide both engineers and designers to build a truck with the features and capability customers wanted.

With these insights, plus the Ranger’s award-winning pick-up truck formula, they created the next-generation Ranger as an iconic, versatile and trusted pick-up truck customers can trust to tackle almost anything.

“Seeing owners use their trucks, whether for work, family or play, inspired some fantastic ideas that drove our design and development decisions,” said Tran. “One great example of that is the integrated box side-step. During our clinic sessions, we noticed that many customers had trouble reaching over the side of the truck into the bed; others were standing on the rear tyre or the bumper to gain access,” Tran said.

“So, we came up with the idea of a box step, behind the rear wheel,” he said. “We mocked one up, tested it with owners and the response was overwhelming. People told us that step would be reason enough to buy the Ford Ranger,” he revealed.

Exterior Design
The exterior design of the next-generation Ranger followed two important guiding principles: to bring it into the future and to make it Built Ford Tough. “Customers had clear ideas on what they liked and how they used their Rangers in their day-to-day lives,” Tran said. “We also needed to incorporate features customers wanted and valued to ensure it was welcoming and contemporary and as versatile as it was capable.”

Some of the designers looked to nature, some to architecture and some others to art for inspiration. “We didn’t hold back. We let our designers loose to really go for it,” Tran said. They also thought of the Ranger as the brother of the F-150, the best-selling truck in the world, and drew some styling elements from it.

“The Ranger has developed a strong following over the past 10 years, and we really leaned into the iconic design features that have made it such a beloved truck across the world but also push the design envelope,” said Tran.

The pick-up’s athletic look is intentional, with surface treatments executed to be strong and muscular. From the bold new grille with its C-clamp headlights, daytime running lights and strong horizontal upper grille bar, to the pronounced wheelarches, strong shoulder line and large sculpted Ranger logo on the tailgate, the next-generation Ranger conveys confidence and capability.

At the rear, the taillamps were designed in harmony with the graphics of the C-clamp headlight treatment. By extending the track and wheelbase by 50 mm (compared to the previous Ranger), the designers were able to push the front wheels out to the corners, enhancing its on-road stance.

Interior design
Inside, the next-generation Ranger not only features a stylish new and spacious cabin but the cockpit also has user-friendly technology. Soft-touch materials and appliques elevate the interior ambience with a premium feel while the new instrument panel adopts a coast-to-coast design that enhances the spacious feel.

Several design cues also are carried over from the exterior. The air vent vanes, for example, feature a similar design to those in the front grille, and several exterior surface treatments have been adapted for interior use.

The dashboard is dominated by a 10.1-inch or 12-inch high-resolution touchscreen (depending on version) solidly mounted into the centre section, complementing the digital instrument cluster. Customers expressed a preference for the screen’s portrait orientation because it created enough space for navigation screens while also leaving room in the lower portion of the screen for other menus, like those for the climate and entertainment controls.

The designers also reimagined key aspects of the cabin. One example: how the door release handles could be better integrated into the ‘coast-to-coast’ dashboard design, making them easier to use. Again, customer feedback led to the door release handles being mounted lower, providing easier reach to window switches and the armrests. Rear occupants also get cooling outlets at the rear of the centre console.

The seats also have been redesigned, with new bolsters and foam inserts that are more inviting, stylish and comfortable. Versatility is key with the second-row seats now folding flat and boasting out-of-sight and secure under-seat storage. There is also an added storage area in the door pockets with space both in the front and back.

“The next-gen Ranger really redefines the role of the pickup as a trusted partner for work, family and play,” said Gary Boes, Enterprise Product Line Management director, Global Trucks. “With the help of all the rich insights from customers, we’ve created a Ranger we believe will inspire owners to do more of what they love to do, with features that encourage them to explore new horizons.”

Join the Debut Tour
The next-generation Ranger has been making a debut tour since its first public appearance last month. Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, is offering previews at a series of events around the country over 5 weekends. These include events in Kuching on September 7 -1 1 at Vivacity Megamall, and at the Suria Sabah Shopping Centre, Kota Kinabalu on October 5 – 9.

Sign up here to get an exclusive invitation to a venue close to you. Or if you want more information about the next-generation Ranger, follow the Ford Malaysia Facebook, Instagram, Twitter and YouTube channel or visit www.sdacford.com.my.

Want a more hardcore next-generation Ranger?

The next-generation Ford Ranger has arrived in Malaysia and also joining the range before the end of the year will be the new Ranger Raptor. Developed by Ford Performance, the Ranger Raptor has proven to be the ultimate Ranger which blends raw power with mechanical and technical precision to create the most advanced Ranger ever.

The big news for performance fans is the introduction of a new twin-turbo 3.0-litre EcoBoost V6 producing up to 392 ps at 5,650rpm and 583 Nm at 3,500rpm tuned by Ford Performance. However, the 2.0-litre Bi-Turbo diesel 4-cylinder engine will also be available in markets where a smaller displacement is more practical. Malaysia would be one of them.

The 2-litre Bi-turbo engine with high-pressure Commonrail Direct Injection is already a familiar powerplant as it is used in the latest Ranger Wildtrak. With two turbochargers, the engine (for the Raptor) pushes out 213 ps, with a massive 500 NM of torque.

All that power and torque flows through Ford’s own 10-speed automatic transmission which has been specially calibrated to work perfectly with the turbocharged engine. Not only is power delivery smooth but gear changes are also quick and precise with advanced programming to ensure the right gear for every situation.

With an electronically-controlled active exhaust system that amplifies the engine note in 4 selectable drive modes (Quiet, Normal, Sport and Baja), the Raptor’s vocal character ranges from mild to wild. Drivers can choose their preferred engine sound by pressing a button on the steering wheel or by selecting a drive mode.

While there are similarities, the new Ranger Raptor has a unique chassis when compared to latest Ranger. A series of unique mounts and reinforcements, for elements including the C-pillar, load box and spare wheel, as well as unique frames for the jounce bumper, shock tower and rear shock bracket all combine to give the vehicle much more capability in extreme conditions.

The suspension is completely redesigned, with all-new tough, lightweight aluminium upper and lower control arms, long travel front and rear suspension and refined Watt’s link rear end designed to deliver more control across rough terrain at high speed.

The new suspension upgrades in the Ranger Raptor make the most of the new FOX Live Valve dampers. The suspension adapts in real time to enable exceptional on-road body control while absorbing corrugations and bigger ruts off-road with ease ensuring maximum control and performance.

Soaking up those humps and bumps are next-generation FOX 2.5-inch Live Valve Internal Bypass shock absorbers with cutting-edge control technology offering position-sensitive damping capability. These shock absorbers are the most sophisticated ever on Ranger Raptor and are filled with Teflon-infused oil that reduces friction by around 50% compared to those on the previous Raptor.

While the hardware is FOX, the tuning and development work was carried out by Ford Performance using a mixture of computer-aided engineering and real-world testing. Everything from adjusting the spring rates to setting the ride height, valve tuning and honing the ride zones was performed to create the perfect balance between comfort, control, stability and traction on-road and off-road.

In addition to working with the drive modes, the system works in the background to prepare the Ranger Raptor for different conditions. As the shocks compress, different zones within the bypass system give exactly the amount of support needed for the travel being used and work in reverse as the shocks rebound back to full height.

The Ranger Raptor’s ability to tackle rough terrain is further enhanced with tough underbody protection. The front bashplate is almost double the size of the standard Ranger bashplate and made from 2.3 mm-thick high-strength steel. This bashplate, combined with the engine undershield and transfer case shield, provides protection for key components like the radiator, steering system, front cross member, engine sump and front differential.

For the first time, the Ranger Raptor gets an advanced permanent 4-wheel drive system with an all-new electronically controlled on-demand 2-speed transfer case, combined with front and rear locking differentials, a feature that hardcore off-roaders will appreciate.

Unlike other pick-up trucks in the market with bodykits to just give a sportier image, the Ranger Raptor’s was specially developed by Ford Performance. The flared fenders accommodate a choice of two muscular 17-inch wheel designs, one with beadlock capability, and each wrapped in BFGoodrich all-terrain tyres.

Functional vents, aero features, and tough, new-design cast aluminium side steps help enhance the look and functionality of the truck. At the rear, LED taillights provide a signature link to the front, while the precision grey rear bumper features an integrated step pad and towbar that is tucked up high to aid the truck’s departure angle.

Inside, the theme continues to emphasize the off-road performance and high-energy nature of the exterior. The cabin features all-new, jet fighter-inspired sports seats – both in the front and rear – that are not only more comfortable but more supportive during high-speed cornering.

When the first Ranger Raptor was launched in Malaysia, its RM209,000 pricetag was thought to be excessive. But much to SDAC’s surprise, the model was in high demand. It was just the thing for the hardcore types who could get a factory-ready truck with genuine high performance – and with a warranty too.

The Next-Generation Ford Ranger Is Here!

Ahead of its sales launch, Sime Darby Auto ConneXion (SDAC) previewed the new-generation Ford Ranger today. This can be considered the fourth generation of the pick-up truck which was originally conceived as Ford’s idea of an ‘ASEAN Car’ in the mid-1990s. Its development was partly inspired by the creation of the ASEAN Free Trade Area (AFTA) as a single trading bloc. Products could be exchanged among ASEAN countries without import duties so manufacturers could set up large factories in one location for economies of scale and supply to neighbouring countries without tax penalties.

Ford (in partnership with Mazda) chose Thailand to build a huge factory in Rayong on the eastern seaboard for its new model called the Ranger, which succeeded the Courier. For the Malaysian market, the timing was perfect as regulations has just changed (in the late 1990s) to permit private registration of pick-up trucks. With the Ranger’s stylish design and more passenger car-like features, it very quickly became a top-seller, accounting for 51% of all trucks sold in Malaysia in its early years.

2022 see a new generation of the model which has by now become a very global product, made in Thailand and South Africa, and exported to some 180 countries. For this new generation, Ford has no longer collaborated with Mazda (which has instead teamed up with Isuzu for its new truck) and has partnered Volkswagen (which makes its Ranger-derived product the new Amarok).

Familiar design
Pick-up trucks generally have similar profiles – a cab up front and a long cargo bed at the back, with lots of ground clearance. Apart from a few exceptions, they all sit on a chassis frame (or ladder frame) which has been the case for decades. This type of construction, with the cab bolted on, is stronger and can handle heavy loads better. It’s also more resistant to flexing, an important point when driving in rough terrain.

However, the styling is where the differentiation is, and Ford’s designers have kept the new Ranger stylishly rugged. According to Max Tran, who led the design team for the model, they looked at nature for inspiration as well as the F-Series trucks and also the previous Rangers.

The front end is bolder with more distinct elements but the most eye-catching are the two ‘C-clamp’ LED lighting units around the large headlights. These serve as daylight running lights (DRLs) and certainly make the new Ranger recognisable from a distance. The same theme is used for the tail lights as well.

The dimensions of the new Ranger are roughly the same as before, but the wheelbase is 50 mm longer, and the tracks have also been widened by 50 mm. The extended wheelbase moves the front wheels forward so that the overhang is reduced, making for a better approach angle. The widened tracks allow the body to be slightly wider, which makes a difference in the cargo bay.

Since the second generation, the brand badges have been enlarged to make them more visible from far. This time round, ‘RANGER’ has been stamped into the lower section of the tailgate panel, giving a rugged look to the vehicle. On the top of the tailgate is a hint of a spoiler, helping to influence airflow in some beneficial way.

As before, some versions have an ‘easy-lift’ bar under the tailgate which makes opening and closing really easy. The tailgate is normally a heavy piece and you need two hands and a bit of effort to lift it but with the Ranger, you can use one hand to close it.

Proven powertrains
As before, there are two 2-litre diesel powertrain choices – the Bi-Turbo and Single Turbo. Both have received improvements, particularly in reduction of NVH (noise, vibration and harshness). The output remains the same, though, with the Bi-Turbo putting out 210 ps/500 Nm, and the Single Turbo generating 170 ps/405 Nm. Because the Ranger is sold widely in ASEAN, where governments are promoting biodiesel strongly, the engines can run on diesel blends up to B20 with no problem.

Also carrying over from before, the Single Turbo engine is coupled with a 6-speed manual or automatic transmission, while the more powerful engine gets a 10-speed automatic transmission which has been updated for more efficiency with closer ratios. Ten ratios is a lot but it does allow for higher ratios to keep revs down for efficiency while, at the same time, having low ratios for strong pulling power when needed. The manual transmission is actually new and was four years in development across 4 continents and has a new gear set for smoother shifts.

To improve cooling in the engine bay, the structure around the front end is hydro-formed. This allows for extra space in the structure around the radiator, and also makes it possible for other powertrains in future (an electrified one, perhaps?). There’s also a dedicated space under the bonnet for the installation of a second battery for use as an auxiliary power source to keep camping accessories running.

There are also two drivetrains and both have electronic management with shift-on-the-fly capability. However, only the top Wildtrak version has the sophisticated electronically managed 4×4 system that intelligently delivers power to the wheels. A rotary dial is used for the first time for selection and there are four modes – 2WD High, 4WD High, 4WD Low and automatic 4WD. The other versions have the more traditional 2-wheel drive High and Low range transfer case.

There’s also another set of drive modes to suit different types of surfaces conditions, from mud and sand to normal roads as well as for fuel-saving. The Wildtrak gets 6 modes which include the different terrain settings but the other versions get only 4 modes for normal, economy, towing or slippery surfaces.

The platform has similarities to the one used before but it is not identical. It’s an evolved version which has the rear suspension dampers shifted outboard of the frame rails. The aim has been to allow more tuning range with a better balance between comfort and durability. With trucks being used more on-road than off-road, the comfort aspect is desired more.

Flexible multi-function cabin
Each generation of the Ranger has seen a new approach to interior design, influenced by feedback from customers as well as themes chosen by the design teams. The third generation, for example, had some elements inspired by Casio G-Shock watches which the chief designer was impressed by. This time round, more than 5,000 people were interviewed to find out what to improve and what was expected.

The result is a flexible, modern cabin space that is more functional for family use as well as for work. To meet this requirement, Ford has provided smart and connected technologies and features, with more comfort and storage options. Digi-graphics are dominant on the instrument panel and also a tablet-like centre display which looks like the one in the Mach-E SUV.

The portrait orientation of the centre touchscreen display provides more surface area so that more menu elements can be displayed. With a horizontal orientation, the menu may need to be layered, adding time to the operation for the driver. The vertical panel also displays the 360-degree + overhead view that allows the driver to see all sides of the vehicle.

There are two centre consoles between the seats and the Wildtrak gets the ‘advanced’ one with an electric parking brake tab (no lever) and the rotary dial for the drive modes. The other versions continue with the conventional handbrake lever on one side. All versions have the option of manual gear selection and this is done by a rocker switch on the side of the shift lever knob. It’s been used for a long time and is common in American vehicles, instead of paddles on the steering wheel.

There are USB and 12V power points around the cabin (and even a 3-pin one in the cargo bay). With many people installing dashcams nowadays, the interior designers have also provided one USB socket at the top of the windscreen area to power the device without having a cable dangling down. And for those who have smartphones that can charge without cables, there’s also a charging pad.

With the second generation Ranger, Ford provided a slide-out tray for the front passenger but that idea probably didn’t catch on so they omitted it later on. For the latest Ranger, besides the rather small glovebox, there’s a horizontal space above it which can be used for a small umbrella or small items. There are, of course, the requisite cupholders with sizes that have been thoroughly researched for universal use.

The instrument panel is now fully digital with an 8-inch TFT display that provides the driver with a wide range of information. To ease the driver’s workload is SYNC4a which is the latest version of Ford’s own connectivity software that was introduced in 2019. It offers enhanced conversational voice recognition, OTA update capability, Apple CarPlay and Android Auto.

With this new Ranger, the interior designers have gone even further in making the cabin feel like a car’s. In fact, if you were not told that it’s a truck, you would think you’re in a spacious sedan or hatchback. The materials used are soft-touch or well padded, and there are many convenience features. All versions now have rear air-conditioning vents and the rear backrest can be folded down to place items that can’t be left in the exposed cargo bed. Additionally, there are two compartments in the floor as ‘hideaway’ storage areas.

An even safer Ranger
Right from the start, the Ranger has been a leader in safety in the truck segment. For Ford, the lives of the occupants of a truck are no less valuable than those in a passenger car. So even with the first generation, Ford was providing safety features – including airbags – that other trucks didn’t have. This leadership position continues to the latest generation with the more advanced integrated active safety systems being provided (albeit in the Wildtrak only).

The Advanced Driver Assist Systems (ADAS) that you see in many cars and SUVs these days are also available in the Ranger Wildtrak. Using a camera and radar, these range from pre-collision warning to automatic emergency braking as well as adaptive cruise control and lane-keeping. There is also post-collision braking which brings the vehicle to a faster stop after an accident.

Additionally, Ford has also installed Evasive Steering Assist, a system which complements the Pre-Collision system. If the vehicle is rapidly approaching a stationary vehicle or a vehicle traveling in the same direction, the Evasive Steering Assist system can help the driver steer around the vehicle in a controlled and stable manner. Additional steering torque is applied to help steer around the vehicle. After passing, the system applies steering torque in the opposite direction to encourage a return to the original lane.

There’s also protection for the vehicle in view of it likely to be used in rough off-road conditions. To protect vital components, there are protective underbody shields for the steering, sump, transmission and transfer case. These shields are made from pressed and folded laser-cut steel. The recessed mounting bolts are protected from damage and easy to remove for servicing, and because the shields are bolted directly to the chassis, they add to the structural integrity of the vehicle.

Introducing the new Ranger
SDAC will have a series of events between now and October to introduce the new-generation Ranger before it officially goes on sale. If you sign up here, you can get an exclusive invitation to a debut event at a city near you as well as receive regular updates to keep you informed. To know more about the new-generation Ranger models available in Malaysia, visit www.sdacford.com.my.

Click here for a new-generation Ford Ranger catalogue.

Next Generation Ranger Set To Debut At The End of This Month!

An all-new next generation of the Ford Ranger makes its debut in Malaysia at the end of this month. Already being progressively introduced around the world, this is the smartest, most versatile and most capable Ranger to be introduced and will once again redefine the segment as a lifestyle vehicle for work, family and play – just like the first Ranger in the late 1990s.

Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, will start off with localised introductions of the next-generation Ranger in 5 regions (including East Malaysia) over 5 weekends from July 22, 2022, ahead of its nationwide availability.

Those who want to get the first look can sign up here to receive regular updates and exclusive debut invitations. Attendees will receive an in-depth product presentation and walk-around of the vehicle as well as be able to talk to a sales consultant and place bookings.

Everything about this next-generation Ford Ranger is new as it has been redesigned from the ground up. As with every Ford vehicle, the new Ranger is Built Ford Tough and has been developed and tested over millions of kilometres in the toughest conditions on the planet.

For this new model, the design team looked at the much larger F-150 truck – one of the best-selling vehicles in the world – and also considered the iconic features that have evolved with the Ranger over the years. The bold looks are maintained, with evolutionary changes in the surface treatments that are stronger and more muscular for added distinctiveness.

As the smartest, most versatile and most capable Ranger ever, the next-generation Ranger is an even more desirable and trusted partner for work or for play… or both. It offers a refined interior with premium comfort, advanced technologies and safety features that keep it in a leadership position among pick-up trucks.

“Ranger customers are proud makers and doers who value a well-rounded quality of life. The next-generation Ranger is exactly the vehicle these customers need to Live the Ranger Life – to take control of their work, fearlessly explore the places they like to play and strengthen connections with family, community and other like-minded individuals,” said Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford.

Once they have joined the Ranger family, owners can join the Ford Ranger Getaways – an immersive Live the Ranger Life experience. This community-based adventure platform brings to life the unique experience of Living the Ranger Life through a series of handpicked local adventures. Like-minded individuals who are part of the Ford Inner Circle can gather to build kinships while enjoying the versatility, capability and full potential of their Rangers across all variants.

Ranger owners can choose from a range of getaways, including off-roading courses to test the limits of their vehicles, becoming a pilot for a day, enjoying a leisurely day with nature or relaxing during a simple retreat with family.

To find out more about other fun and exciting outings and to book a special Ford Ranger Getaways visit here.

For more information about the next-generation Ranger, SDAC and Ford, follow the Ford Malaysia Facebook, Instagram, Twitter and YouTube channel or visit www.sdacford.com.my.

Sime Darby Auto ConneXion wins two awards from Ford for excellence in customer satisfaction

Caring for customers is a key – even crucial – element of any business. Customers who have a satisfying experience at dealerships and owners who have a great ownership experience will remain loyal customers, and might even be ‘ambassadors’ for the brand.

Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, must be doing this well as its principal, Ford Motor Company, has conferred two President’s Awards for the company’s excellence in ensuring the highest level of customer satisfaction in sales and service in 2021.

The prestigious awards are recognition of SDAC’s achievements as one of the very best Ford distributor and dealer organisations in the world. The President’s Award is the top distinction in Ford’s annual rewards and recognition programme, designed to acknowledge its distributor partners for delivering outstanding customer experience and operations.

SDAC received the 2021 President’s Awards for Sales and Service for achieving the highest customer satisfaction scores in both sales and service amongst the distributor markets across various regions. These scores are based on ratings collected from an actual customer feedback and satisfaction survey that Ford conducts with customers in each market, including Malaysia.

Introduced in 2016 regionally, the annual awards programme evaluates distributors primarily on their highest level of overall customer satisfaction and includes sales and parts performance.

*Lounge for customers at the service centre.*

“We are truly honoured to receive the President’s Awards this year. Having won the Chairman’s Award in 2019 and 2020, we have continued to dedicate our efforts to innovating and finding new ways to enhance customer experiences and improve customer satisfaction. We remain committed to pursuing world-class service excellence for all our Ford customers in Malaysia,” said Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford.

“Despite the challenges, 2021 was a tremendously successful year for SDAC. Their dedication, resilience and perseverance have led to various key achievements. In particular, the success of ‘Ford Ranger Getaways’, which is a great example of a truly holistic programme designed to provide a richer and more immersive experience for customers, beyond just sales and service,” he added.

*Ford Ranger Getaways provide owners with an opportunity to fully enjoy ‘The Ranger Life’.*

Ford Ranger Getaways is a community-based adventure platform that brings together customers, other like-minded people and Ford enthusiasts through a series of unique local drive and adventure experiences. Customers can choose from a range of getaways, including off-roading courses to test the limits of their vehicles, becoming a pilot for a day, enjoying a leisurely day with nature or relaxing during a simple retreat with family.

To know more about Ford vehicles and services and showroom locations in Malaysia, visit www.sdacford.com.my

Learning 4×4 skills at the Ford Ranger/Raptor Training Experience

Since the late 1990s when the laws on registering pick-up trucks changed and they could be registered for private use, many Malaysians have switched to such vehicles. For many, becoming a truck owner has introduced them to a whole new lifestyle where they can go far off the highway and explore our beautiful countryside.

The Ford Ranger and its more powerful brother, the Ranger Raptor, is among the popular trucks in the market, offering the convenience features of a passenger car and yet being ‘Built Ford Tough’ to be driven over any type of terrain.

The Ranger is certainly a very capable vehicle but not all owners (especially those coming from passenger cars) know how to make use of all its capability. Understanding this, Sime Darby Auto ConneXion (SDAC) organised a Ranger/Raptor Training Experience to provide them with the knowledge and skills to take their vehicle further.

The Ranger/Raptor Training Experience was held in Sepang, Selangor, on a specially prepared course which gave owners the chance to discover the full capabilities of their trucks. By tackling the challenging obstacles created around the course, the owners gained confidence to be able to pilot their vehicle safely in different types of terrain.

The session was part of the Ford Ranger Getaways program which is a community and experiential platform designed to provide owners with a unique experience of ‘Living the Ranger Life’ through a series of local adventures.

“This is a segment first in Malaysia where customers can make bookings via a digital platform. These specially curated outings aim to offer opportunities for customers, their friends and families to get together and build camaraderie with like-minded individuals while supporting domestic tourism that has been impacted by the pandemic,” said Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford.

Durian buffet coming up next

In June, the Ford Ranger Getaways will offer an off-road durian adventure to Penang. The 2-in-1 off-road course will begin at Ford Juru outlet on the mainland side and the participants will then head to Jeti Batu Musang at Batu Kawan (also on the mainland). There, they will have the chance to test the limits of their Rangers across various obstacles, with guidance from a professional driving instructor. These include water-wading, jungle track driving, light rock climbing and more.

After the 4×4 experience, they will then head to Green Acres Orchard at Balik Pulau, a well-known spot for durians on the island. Following a short tour of the orchard, the participants can then kick back and savour the all-you-can-eat durian buffet and a hearty lunch. The getaway package is priced at RM976 per vehicle (Rangers only, of course) for a recommended maximum of 4 persons per vehicle.

There will also be other destinations for the Ford Ranger Getaways, designed to let owners and their friends experience 4×4 off-roading as well as have an adventure. There is also one special package which will put them behind the controls of an Airbus A320. No, it won’t be a real one, but the simulator is said to give a very realistic experience and the route programmed is over the virtual skies of Kuala Lumpur.

For those who want the real thing, another package lets them become a pilot for a day. They will be in the cockpit of a small aircraft with a professional pilot guiding them and can get an aerial view of the nation’s capital from around 500 metres up under the guidance of a professional pilot.

To find out more about the Ford Ranger Getaways and to make a booking, click here.

Find out how to unleash the full capabilities of your Ford Ranger/Ranger Raptor

You’ve been owning a Ford Ranger for some time, or you’re a new owner who’s just joined the world of trucking… do you want to enjoy your truck to the fullest and do more with it than just being able to carry more durians home? Many truck owners may not be fully aware of the potential and features of their vehicle which has been built tough and very capable.

For such owners, Sime Darby Auto ConneXion-Ford (SDAC-Ford) has a special program called ‘Ford Ranger Getaways‘ where Ranger owners can enjoy the outdoor lifestyle trucks permit, and also learn more about using their vehicle in off-road conditions.

Designed for Ranger/Ranger Raptor owners
There are various packages during the year and coming up on March 26 is a 1-day guided session with trained driving instructors covering tarmac and off-road driving scenarios. Held in the district of Sepang in Selangor, it is designed for Ranger and Ranger Raptor owners.

During the session, they will learn valuable tips and tricks on seating and steering methods. They will also have hands-on experience navigating around an autocross course on tarmac, a 4×4 off-road course and a ‘Baja course’ that will showcase the true prowess of the Ranger Raptor, Ford’s performance truck. And to show the high performance of the Ranger Raptor, the participants will be taken around the Baja course with the instructors at high speed. Baja is a region in Southern California where desert races have been held for a long time.

Ranger owners will go through the same modules as the Ranger Raptor experience except for a dirt cornering and drifting course in place of the Baja course and a drifting hot lap with the instructors. Training on both days will begin at 8:30 am from the Sepang International Circuit. A Certificate of Completion will be presented to all participants at the end of the day.

50% discount + 1 companion
Owners can enjoy 50% discount on this Sepang training experience, and each participant can also bring along a companion for free. Interested owners are encouraged to sign up quickly for this one-of-a-kind experience as only limited slots are available on a first-come, first-served basis.

“Thanks to its renowned strength, engineering capabilities, smart technologies and increasingly luxurious cabin and passenger vehicle features, customers are choosing a Ranger not just for work, but also for play and family. With our new brand experiential programme ‘Ford Ranger Getaways’, we aim to provide a platform for owners to uncover the full potential and versatility of their Rangers through a series of handpicked local adventures,” said Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford.

Ford Ranger Getaways
‘Ford Ranger Getaways’ is the latest offering under the new ‘Live the Ranger Life’ brand positioning that encapsulates the values and persona of the Ranger. The Ford truck, introduced in the late 1990s, changed public perception of trucks and introduced a new lifestyle for Malaysians to enjoy.

Open to all Ranger and Ranger Raptor customers, ‘Ford Ranger Getaways’ covers a multitude of interest categories to cater to Malaysians from all walks of life who want short local adventures, be it on their own, with friends and family or for those who simply want to meet like-minded individuals.

Each getaway has been thoughtfully curated to reflect the diversity of the Ranger lifestyle – from fun city outings and outdoor or off-road excursions to foodie trails and even flying a plane over KLCC.

To book a slot or find out more, visit shop.sdacford.com.my/getaways. To know more about the Ranger range, visit www.sdac-ford.com.my.

SDAC-Ford Ara Damansara dealership outlet in Ara Damansara, Selangor, recognised for top performance

The SDAC-Ford National Dealer Convention held annually by Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, aims to recognise top-performing Ford dealerships in the country across key business categories including sales, aftersales, service operation excellence and business performance.

For 2021, the SDAC-Ford Ara Damansara dealership outlet was recognised as Best Overall Ford Dealership Outlet, and won this top distinction based on overall performance in sales and aftersales services. The dealership outlet also won the greatest number of awards amongst all Ford dealership outlets nationwide.

Commitment to deliver
SDAC-Ford Ara Damansara’s performance was attributed to its commitment to delivering on overall sales and aftersales performance despite the challenges brought on by the ongoing pandemic. It was also recognised for Overall Sales Target Achievement, Best Overall Sales Outlet (Champion), Best Overall Aftersales Outlet (2nd Runner-Up), Aftersales CVP (Customer View Point) Excellence (Central region), and Parts Sales Target Achievement (Central region).

“We are truly honoured to be named the 2021 Best Overall Outlet despite being in operation for only 2 years. This recognition is a testament to our strong commitment in delivering outstanding business performance while ensuring service excellence throughout the entire ownership journey. We remain steadfast in pursuing excellence and in providing world-class service to all our Ford customers,” said Steven Kong, Dealer Principal of Sime Darby Auto Connexion-Ford which is located at the Sime Darby Motors City complex in Ara Damansara, Selangor.

Full range of services
The outlet offers a complete range of services and has a showroom displaying the latest Ford models available in the Malaysian market, as well a fully-equipped service centre on the upper levels of the building. For customers waiting for their vehicles being serviced, there is a comfortable and spacious area with refreshments and light snacks available, as well as complimentary wifi service.

To know more about the services offered at SDAC-Ford Damansara and other Ford outlets in Malaysia, visit www.sdacford.com.my.

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