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It was 10 years ago that production the Lexus LFA was born. Like the Toyota 2000 GT many years before it, the LFA was an authentic supercar from Toyota’s luxury brand. For all its exclusivity and rarity – production was to be limited to just 500 units (only 351 units of the 2000 GT were built) – the LFA left a legacy that has influenced every car Lexus has built since.

The story of the LFA actually began 10 years earlier, in early 2000, as a research and development project to produce a thoroughbred supercar. A Lexus Chief Engineer, Harahiko Tanahashi, was given free rein and the chance to work with new materials and processes. This ‘clean sheet’ approach echoed the way Lexus rewrote the luxury car rulebook with the flagship LS sedan that launched the marque 10 years before.

In 2001, Master Driver Hiromi Naruse joined the team and his skills would prove key to the LFA achieving its handling and performance goals. In the early stages, 500 key assets were identified, from the suspension design to the shape of the steering wheel; every detail had to be perfect.

The first prototype was completed in 2003 and a year later, it began running its first laps of the Nurburgring Nordschleife, the legendary racetrack that would be the cradle of the LFA’s development. The supercar pioneered new powertrain and materials technologies and exemplified the takumi hand-crafted approach to manufacturing and design that has become a brand-defining quality for Lexus.

The world had its first glimpse of what Lexus was planning with the reveal of a design study at the 2005 North American International Auto Show, followed by a closer-to-production concept car two years later. In 2008, the LFA – still a work-in-progress – made the first of 4 annual appearances in the gruelling 24 Hours of Nurburgring. This was the toughest possible test of the car’s performance and quality, prior Lexus confirming its production at the 2009 Tokyo Motor Show.

Manufacturing began at Lexus’ state-of-the-art Motomachi plant at the end of 2010. Such was the dedication to precision engineering, production was at a rate of just one car per day with each engine assembled and signed off by a single technician, complete with an engraved plate bearing the car’s production number.

The LFA was rich in revolutionary features. At its heart was an all-new, naturally aspirated 4.8-litre V10 engine, produced in a joint venture with specialists Yamaha. The company, well known for its motorcycles, had also been involved with Toyota with the 2000 GT as well as various high-performance engines.

Even though it was smaller and had fewer cylinders than some supercar rivals, its performance was exceptional, delivering a maximum 560 bhp at 8,700 rpm. Front-mounted, the engine power went to the rear wheels through a 6-speed automated sequential gearbox positioned on the rear axle. The LFA could rocket from 0 to 100 km/h in just 3.7 seconds and on to a 325 km/h top speed, as those who tested it confirmed.

Keeping the car’s weight down was essential to its performance, achieved by switching from the aluminium used for the original concepts to carbonfibre reinforced plastic (CFRP). This strong but lightweight advanced woven composite material was used for most of the bodywork, the passenger cell and the transmission tunnel and has since been used in other Lexus models (such as the GS F and RC F, members of Lexus’ exclusive F-performance car stable). Stopping power had to be as effective as the drive, hence the use of high-performance ceramic brake discs.

Lexus also developed an ultra-exclusive Nurburgring Package, a version re-engineered to maximise the car’s track potential. Drawing directly from the car’s racing experience, it gained stiffer suspension, lighter forged alloy wheels with performance tyres and extra aerodynamic features, including a new front lip spoiler, front winglets and a fixed GT-style high rear wing to maximise downforce. With ride height reduced by 10 mm, the car also hugged the ground more closely. To compensate for the extra drag, engine power was increased to 570 bhp.

LFA Nurburgring Edition

Production of this very special edition was to be just 50 cars, with each owner given professional instruction and a year’s driving pass to the Nurburgring. Its superlative performance was confirmed in 2011 when it set a new lap record at the track for a production car. Although the LFA never won the Nurburgring 24-Hour outright, in 2012 and 2014, LFAs claimed much-deserved class wins.

LFA ownership was the privilege of just a very people and because of the limited number, many units were sold or auctioned for charity. On December 14, 2012, LFA production came to an end and all 500 cars had been completed in two years – a production rate of one per day.

Another LFA in future?

There is always a desire within Lexus to build ‘another LFA’ but President Akio Toyoda was circumspect in commenting on this matter. “In Japan there is the Ise Shrine,” he said in 2019. “It is rebuilt every 20 years as part of the Shinto belief in the renewal of nature. The purpose of its rebuilding is to pass on skills to a new generation.”

“In the 1960s, we built the 2000GT sportscar; in the 1980s, we had the Supra. In 2000, the 20-year cycle should have continued but too many people at the time were interested in volume and sales, not in a special car. So we missed the turnover and now it has been 30 years. We will never catch up  but in 20 years’ time, we will come up with another new supercar. It will serve as a challenge for the next generation.”

New Lexus IS introduces ‘The Lexus Driving Signature’

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Before the COVID-19 pandemic made lockdowns a part of life, some car companies were exploring retail activities online. They had their websites and as customers’ needs changed, they provided the necessary features and functions on their website to meet those needs. Then came the lockdowns and suddenly, customers could not visit showrooms so the online ‘business’ accelerated. ‘Contactless’ interactions were promoted, and unless absolutely necessary, the customer didn’t have to be at the showroom.

While a lot of information can be presented online, the one thing that is important to some customers is the test-drive. For this, they have to go to the showroom or as many companies are doing now, the salesman can bring the vehicle over. In spite of advanced simulators available that even make e-racing possible, it seems that this is something that the auto industry has still to provide.

Abarth Virtual Test Drive 2021

First in the world
Nevertheless, Abarth (part of the new Stellantis Group) Abarth is first car brand in the world to offer ‘test drives’ from the comfort and safety of a customer’s home. They can experience a ‘test drive’ in the new limited edition Abarth 595 Scorpioneoro, a limited edition model with only 2,000 units available globally.

The ‘test drive’ takes place on iconic driving roads in North Wales, hand-picked by Abarthisti as some of the best driving roads in the UK. While nothing will ever compare with test driving an actual car in the real world, the VR ‘test drive’ provides customers and their families a fully immersive alternative.

Undergoing trial in England first
For now, the virtual test-drive is undergoing a trial with one Abarth dealership in the UK offering it. If this initial trial, which began yesterday, proves successful, it could be rolled out to additional retailers across the UK.

Abarth Virtual Test Drive 2021

During the trial period, an expert representative from the dealership will deliver an Abarth crate to the front door of the customer (taking into account all government SOPs). Inside the crate will be the VR headset pre-loaded with the ‘test drive’ footage and a pair of Bose headphones to ensure customers can fully experience the famous growl of the Abarth exhaust. Abarth-branded items including a Bluetooth speaker and baseball cap are also included. In addition, a brochure is included providing drivers with all the detail they need on the Abarth range.

Abarth Virtual Test Drive 2021

Abarth Virtual Test Drive 2021

Guidance by automotive influencer
When ‘drivers’ put the headset on they will be greeted by Abarth owner and automotive influencer, Stef Villaverde, who will host and guide them on the virtual experience. Stef will give customers all of the key product information about the car before taking them on a ‘drive’ of some of the UK’s best driving roads.

The VR experience transports viewers ‘seated’ in the Italian sportscar instantly to the sweeping bends of the Great Orme, the lakeside vista of Llyn Ogwen and off-road adventures on Black Rock Sands. These roads were specifically chosen by Abarth’s online community of owners who deemed North Wales to be the prime spot to experience an Abarth.

Abarth Virtual Test Drive 2021

With the uncertainty around ever-changing restrictions, business closures and other measures to combat the pandemic, the VR experience gives customers the opportunity to enjoy the thrill of ‘driving‘ an Abarth while staying in the comfort and safety of their home.

Chrysler (FCA) ‘re-marries’ to form another mega corporation with Groupe PSA

The suspense is over: Lewis Hamilton has signed on the dotted line (too bad, George) to establish a new contract with the Mercedes-AMG Petronas F1 Team which he has been with since 2013. Until now, there has been a lot of speculation about Hamilton’s demands and salary expectations (though none were officially confirmed to the media) and the possibility the George Russell – who drove in his place for one race last year – might instead be taken on.

Greater diversity and inclusion
A significant part of the new agreement builds upon the joint commitment to greater diversity and inclusion in motorsport that was made last year by Lewis Hamilton and Mercedes-AMG. This will take the form of a joint charitable foundation, which will have the mission of supporting greater diversity and inclusion in all its forms in motorsport.

The Hamilton and Wolff duo will continue to be together.

“We’re very happy to keep the most successful F1 driver of the current era in the most successful F1 team of the current era,” said Markus Schafer, Member of the Board of Management of Daimler AG, responsible for Group Research, Mercedes-Benz Cars Chief Operating Officer and Non-Executive Chairman of the Mercedes-AMG Petronas F1 Team.

“Lewis is not only an incredibly talented driver; he also works very hard for his achievements and is extremely hungry. He shares his passion for performance with the entire team which is why this collaboration has become so successful. But Lewis is also a warm-hearted personality who cares deeply about the world around him and wants to make an impact. As a company, we share this sense of responsibility and are proud to launch a new, joint foundation to improve diversity in Formula One. Opening the series to under-represented groups will be important for the sport’s development in the future and we’re determined to make an impact,” he said.

Strategic steps for future success
Retaining Hamilton in the team is an important step for the future success of the Mercedes works team. Over the past 12 months, Daimler AG and the Mercedes-AMG Petronas F1 Team have established several key strategic pillars to lay the foundations for a bright future of the Mercedes F1 works team.

In March 2020, the company announced a new sustainability strategy for its motorsport teams, which includes cutting the CO2 emissions of the F1 team in half by 2022 compared to 2018 and achieving a net-zero carbon footprint from 2020 onwards. The sustainability commitment of the team goes far beyond that of the wider sport and aligns closely with Daimler’s global sustainability strategy.

Lewis Hamilton F1

In June, the team made a commitment to greater diversity and inclusion within the team and the wider sport which was symbolised by the new black base livery of the car. Later in the year, the team launched its programme ‘Accelerate 25’ to honour the commitment. Part of the programme is the objective to continuously raise the standards of entry and initially aim for at least 25% of all new starters at the Mercedes-AMG Petronas F1 Team to come from under-represented groups until the end of 2025.

In October, Daimler AG announced a new strategic course which includes a closer partnership between the Mercedes F1 works team and the Mercedes-AMG performance division. Both partners are united in their pursuit of performance and cutting-edge technology.

At the end of 2020, INEOS became a new shareholder in the Mercedes-AMG Petronas F1 Team, which is now owned in three equal parts by Daimler AG, INEOS and Toto Wolff. At the same time, Wolff’s contract as Team Principal & CEO of the team was extended and ensures his continued leadership in the coming years.

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In addition to these important strategic pillars, the new financial regulations in Formula 1, which came into effect on 1 January 2021, will help F1 teams on their journey to financial sustainability in the years ahead.

“2020 was a difficult year for Formula One, but we’re happy the series was able to go racing and produce a thrilling season,” said Schafer. “Despite the challenges, we were able to not only defend both championship titles, but also make some very important strategic decisions for the future of the team. We’ve aligned the sustainability efforts of our Mercedes works team more closely with those of Daimler, both in terms of the environmental impact and the economic value for the team’s shareholders.”

Technology transfer to the next level
He added that the closer collaboration between the F1 team and AMG ‘creates an exciting opportunity for both sides and will take our technology transfer from the racetrack to the road to the next level’. “Formula One is one of our biggest global marketing platforms and the steps we’ve taken in the last 12 months ensure that this platform stays highly attractive for us. We remain strongly committed to the sport and are excited to see what the future holds for our Mercedes works team,” he said.

Hamilton will again be partnered by Valtteri Bottas (above) who announced that he will continue racing together with the team until at least the end of 2021. It will be his fifth year with the Mercedes-AMG Petronas F1 Team after joining in 2017.

Opening F1 round in Australia postponed, Chinese GP date to be rescheduled

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For many years now, one of the industry events early in years has been a presentation of the previous year’s performance by Mercedes-Benz Malaysia (MBM), and a look at its plans for the new year. Unfortunately, with the MCO and concerns about the COVID-19 pandemic, physical interactions have to be minimized and events with big groups are out of the question.

Virtual showroom
So this year, the presentation is done in the good old fashioned way with a press release. The New Normal ties in with the launch of its e-commerce platform, a virtual showroom that allows customers to find out more about the German models online.

Mercedes-Benz Malaysia Virtual Showroom

“2020 placed great demands on us as a society. Despite the challenges, the situation also presented us with an opportunity to be more resilient and agile in this new technology-led environment. While the safety and of our customers is our top priority, we explore innovative ways to optimize our offerings. The virtual showroom is an example of our pursuit in continuous digitalisation effort to bring the best experiences for our customers,” said Dr Claus Weidner, President & CEO of Mercedes-Benz Malaysia.

In 2020, MBM hosted its first ever digital premiere car launch for the latest Mercedes-AMG compact cars, with the digital debut of the new all-new A 35 hatchback, A 45 S and the CLA 45 S. The company also hosted its first regional digital premiere of the all-new GLB SUV for Malaysia, Singapore and Indonesia, and ended the year ended with a virtual launch of the new GLA.

Detailed quality checks at the assembly plant in Pekan, Pahang.

The models assembled locally at the plant in Pekan, Pahang, still stand at 13 variants from 5  model lines – C-Class, E-Class and S-Class sedans; GLC and GLC Coupe SUVs; as well as two Mercedes-AMG models, the C 43 and the GLC 43 Coupe. That’s certainly a big difference from the period before MBM started when only 3 model lines (and a couple of variants) were assembled – the C-Class, E-Class and S-Class. The company plans to localise additional models in the compact car and SUV segment this year.

In the continuous pursuit of the Best Customer Experience initiative, Mercedes-Benz dealerships in Alor Setar and Kuala Lumpur were also renovated substantially to be more luxurious. This saw the transformation of a conventional point of sale to a place where a customer can encounter the brand family and immerse themselves in a fascinating car purchasing and ownership journey. The first of its kind Mercedes-Benz Lifestyle Accessories and Collection Boutique was also opened.

Mercedes-Benz

One-stop solution for customers
Despite the pandemic, customer services providing customers with aftersales support saw a throughput of over 140,000 vehicles in 2020. This achievement was supported by various service differentiation offerings including extended service and warranty grace period (due to the MCO), Express Service, Drop&Go, Door-to-Door, Star Mobile, and the implementation of Mercedes-Benz Star Shield Programme, covering comprehensive safety measures across dealerships nationwide.

Star Mobile is managed by Cycle & Carriage in the northern region.

Other highlights included the introduction of the Mercedes-Benz Original Tyre Programme, which makes its dealer network now a one-stop service provider, and the implementation of various contactless convenience include the Mercedes me Adapter and Online Appointment booking.

Mercedes-Benz Financial services
Mercedes-Benz Services Malaysia (MBSM) has been offering a range of comprehensive and innovative finance and insurance solutions for Mercedes-Benz customers when purchasing their new vehicles. MBSM financed more than 50% of all Mercedes-Benz vehicles sold by authorised dealers in Malaysia and reached a concrete servicing portfolio of RM2.27 billion. It also recorded new contracts worth over RM717 million and introduced new financing and insurance solutions, the Star Protect and Star Protect Plus programme.

Going forward
MBM has a comprehensive strategy to further enhance its position in current luxury and  performance segment. Amidst a challenging year ahead, the company intends to build a strong momentum by offering desirable and innovative products by leveraging its strength as a luxury brand and grow local economic value.

“We are cautiously optimistic about the auto industry’s recovery in 2021. Geared with our comprehensive customer-centric strategy, we are confident it will be an interesting journey as we innovate new ways we communicate and conduct businesses in the future together with our partners,” said Dr. Weidner.

“We want to assure our new and existing customers that we are with them throughout their ownership. We have accelerated most of our efforts to combine physical and digital touchpoints for a seamless customer journey. From dealerships with luxurious brand presence to digital launches and virtual showroom– it is all now easily accessible from anywhere. This new and improved presence is meant to simplify processes and enhance our brand experience by leveraging data and technology in this era,” added Michael Jopp, Vice-President of Sales & Marketing.

The new Mercedes-Benz GLB-class

For the past 110 years, a woman has been leading Rolls-Royce cars, always slicing through the air in full view of the occupants and others on the road. The woman is referred to as the ‘Spirit of Ecstasy’ and has been a defining feature of the Rolls-Royce brand. It is one of the most famous, iconic and desirable symbols of luxury in the world. Along with the black and silver ‘Double R’ logo and Pantheon Grille, the ‘Spirit of Ecstasy’ (also known as the ‘Flying Lady’) mascot is a signifier of Rolls-Royce Motor Cars and its Brand.

The Spirit of Ecstasy was officially registered as intellectual property in February 1911. Its design was based on a bronze statuette, called the ‘Whisper’, created for a motoring pioneer and early Rolls-Royce enthusiast Lord Montagu of Beaulieu in England.

Rolls-Royce Silver Ecstasy

Eleanor Thornton – the inspiration
The figurine was actually inspired by a woman, Eleanor Thornton, who was at the core of the ‘motoring-set’ which emerged from the Piccadilly-based ‘Automobile Club of Great Britain’ as the 20th century was born. Prominent in this group were Charles Rolls, aristocratic showman and partner of self-made engineering genius Henry Royce. Also among them was Charles Robinson Sykes, a bohemian artist and sculptor. His friendship with the maverick group led to his creating the ‘Spirit of Ecstasy’ – an emblem that has stood as an internationally-recognised symbol of perfection ever since.

Although born in Victorian times, Eleanor Thornton would have personified modernity – whatever age she graced. From a modest background, her intellect and charisma saw her rise through an elitist society. She became the central presence of an unsung, yet immeasurably influential coterie of mavericks; one that helped to shape the future of motoring.

Rolls-Royce Silver Ecstasy

Eleanor’s voice led them, and she was a mercurial force that galvanised the group, allowing them to stand together at the forefront of a new frontier of motor travel. Instead of gathering in stale members’ clubs and silent reading rooms, they much preferred  the roar of the racetrack and the camaraderie of the workshop, feeding their liberal attitudes with the excitement of speed and competition.

They mastered the art of motoring at pace, over distances never believed possible and encased them in the comfort of luxury, setting the template for every sophisticated thrill seeker since. It was a feeling they would define as ‘ecstasy’…

Rolls-Royce Silver Ecstasy

And so Sykes, when commissioned by his patron , Lord Montagu of Beaulieu, to create a statuette, he used Eleanor as his inspiration. Her presence was crystallised in the form of an ornamental figurine. Challenging the social conventions of the time, her appearance became instantly iconic as they encapsulated the pursuit of personal liberty, and freedom from conformity.

Evolution of the figurine
The first Spirit of Ecstasy figurines were a statuesque height of about 18 cm. Today, the height is a more petite 9.5 cm, their dimensions influenced by safety considerations. Previously flexible at the base, she is now kept safely out of sight within a special housing in the bonnet until the engine starts. She then rises  smoothly and gracefully by a precisely engineered mechanism known, not surprisingly, as ‘the rise’.

Rolls-Royce Silver Ecstasy

The company’s foundational connection between the automotive and art worlds continues today with MUSE, The Rolls-Royce Art Programme, a lead protagonist in the world of moving-image art.

“As an emblem, the Spirit of Ecstasy represents far more than just our company and our products. To our customers, she is a potent symbol, instantly and universally recognised – of success, endeavour, achievement and standing. In her beauty, simplicity, elegance and rarity, she encapsulates everything our customers seek – and find – in their Rolls-Royce motorcar,”  notes Torsten Muller-Otvos, CEO of Rolls-Royce Motor Cars.

Rolls-Royce Silver Ecstasy

“Within our company, the Spirit of Ecstasy fosters pride and esprit de corps, uniting and empowering the Rolls-Royce family right across the world. She reminds us of our inheritance and principles, and inspiring greatness in all of us. Every car we build must be worthy of bearing her, because it is she that makes every Rolls-Royce, and our company, unique and complete,” he added.

New brand identity for Rolls-Royce, to be used from September 2020

The Chinese New Year festive season is coming up and if you want to celebrate it with a brand new vehicle, Sime Darby Auto ConneXion (SDAC) has some deals for you which could save up to RM6,000. The savings are for the Ford Ranger Raptor and Ranger Wildtrak models (selected year) and while stocks are available.

The Ranger Raptor is still the only pick-up truck of its kind in Malaysia and even the region. Built with the expertise and assistance of Ford Performance, it sets a new benchmark as the first and only factory-built performance pick-up truck in the country.

While there are some models which have bodykits installed to give them a more macho look but the performance is not increased, the Ranger Raptor has enhanced performance to go with its much more aggressive appearance. In particular, the Fox Racing Shox that are installed as standard provide higher damping forces at full bounce and rebound to enable better off-road capabilities – and the ability to handle jumps.

The Ranger Raptor comes with a powerful 2-litre Bi-Turbo diesel engine which produces 213 ps/500 Nm which goes to the rear or all four wheels through a 10-speed automatic transmission. An intelligent Terrain Management System offers 6 modes, including a Baja Mode, which customise the engine and performance characteristics to the terrain for optimum grip and stability.

Ford Ranger Raptor engine

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Ford Ranger Wildtrak

Not everyone may need the extreme capabilities of the Ranger Raptor but still want off-road capability without giving up on refinement. This is where the Ranger WildTrak will prove to be an ideal choice. Besides a generous list of standard equipment and features, it also has an array of smart safety technologies.

Some of the first-in-class features are Autonomous Emergency Braking with Vehicle and Pedestrian Detection, Forward Collision Warning, and Lane Departure Warning. There’s also Semi-Automatic Parallel Parking which will certainly be welcome by those who have been deterred by the vehicle’s size and length. At the touch of a button, the computer slots the Ranger Wildtrak in and all the driver has to do is manage the power.

Its 2-litre Bi-turbo diesel engine is also mated to a 10-speed automatic gearbox and provides drivers with 180 ps of power and 420 Nm of torque. This gives the WildTrak the ability to carry a maximum payload of 1000 kgs and a towing capacity of 3500 kgs.

To locate a Ford showroom in Malaysia, visit www.sdacford.com.my . In view of the current pandemic requiring observation of SOPs, customers are encouraged to make an appointment first. They can do so using WhatsApp to connect to the Ford Sales Line at +60 19-204 1200.

Click here for other news on Ford and Sime Darby Auto ConneXion.

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