Long before the appearance of the small SUVs that are so popular today, Ford was selling a 4×4 vehicle that would have been called a compact SUV had the term been in use then. It was known as the Bronco and sold during the 1960s and 1970s as a rival to the Jeep. The model line went through a few generations until the mid-1990s when its engineering was dated compared to the new generation of SUVs coming into the market.

The Bronco name is still fondly remembered by many (in America) and Ford has said that it is working on bringing back the model in 2020. Although there were rumours it would be a rebadged Everest, Ford has said that it will not be done that way and will have a new design using the platform of the current T6 Ranger (previous generations of the Bronco sat on the F-Series chassis).

Celebrating a historic win 50 years ago
While we’re waiting for the new Bronco to be unveiled (possibly in Detroit in January?), the Bronco R race prototype shows some clues as to what it will look like. It debuts in the desert to celebrate the 50th anniversary of Rod Hall’s historic Baja 1000 win, an overall victory in a 4×4 that’s never been duplicated in 50 years. As a test, the Bronco R will head back to the Baja Peninsula later this month to take on the near 1,600-km gruelling off-road course and challenge the production Bronco’s powertrain and architecture.

And as a tease, the Bronco R – developed by Ford Performance in collaboration with builder Geiser Bros Design and Development and Baja 1000 Trophy Truck champion Cameron Steele – drops heritage-inspired design and proportion hints of what enthusiasts can expect to see when the future Bronco makes its world premiere.

Iconic Bronco design
Hidden behind an innocuous security door in a Ford studio basement, a small team led by Paul Wraith, Bronco chief designer, worked since July to make the race prototype unmistakably Bronco at first sight. The team worked in secret to create a one-off build that hints at the all-new Bronco to come, while paying homage to the first-generation styling and proportions.

The team focused on creating a race-ready look with an overall heritage-inspired design language. With its compressed body height and long-travel suspension, the Bronco R features an ultra-wide stance, while a variety of aero components reinforce its performance intent.

The prototype’s lightweight composite body includes a clamshell bonnet and roof, as well as clean body panels that are reminiscent of the first-generation Bronco. A cut-roof design allows rear seat passengers to use a second-row hatch for access.

Race-focussed exterior
The exterior incorporates 15 LED lightbars, including a grille sequence framing the new BRONCO brand lettering boldly. To underscore that this is a one-of-a-kind racing prototype, the ‘R’ is given a sharp graphic treatment. Washers inscribed with the Bronco name are visible at various points around the exterior and secure the composite skin to the roll cage beneath it.

A unique race-focused interior features lightweight off-road racing shells from Recaro for all three seating positions. Simple surfaces of the instrument panel nod to the first-generation, and the integration of a MoTeC data acquisition system enables real-time monitoring and measurement of the prototype’s performance attributes.

The Bronco R race prototype is designed with the production model’s body-on-frame architecture to test its capability and durability. It is modified from the Ranger’s chassis which will be the base for the production model. Beefed up for Baja, it has independent front suspension with 355 mm of travel and a production-based 5-link rear suspension with almost 500 mm of travel, plus custom Fox shocks, 17-inch beadlock-capable aluminim wheels and 37-inch BFGoodrich tyres.

“Like the original Bronco, we kept Bronco R’s design authentic and simple, with a roll cage on a production-style frame, and a 5-piece lightweight body on top,” said Brian Novak, Ford Performance off-road racing supervisor. “For the endurance needs of Baja’s 1,600 gruelling kms, we built in a limited number of race-focused parts. But even the twin turbos of the EcoBoost engine are representative of what the production Bronco will offer.”

The new Bronco is unlikely to be sold in Malaysia but if you are interested in the Ranger, which has the same rugged platform, visit a Sime Darby Auto ConneXion showroom for a test-drive.