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Ford Ranger

Ahead of its sales launch, Sime Darby Auto ConneXion (SDAC) previewed the new-generation Ford Ranger today. This can be considered the fourth generation of the pick-up truck which was originally conceived as Ford’s idea of an ‘ASEAN Car’ in the mid-1990s. Its development was partly inspired by the creation of the ASEAN Free Trade Area (AFTA) as a single trading bloc. Products could be exchanged among ASEAN countries without import duties so manufacturers could set up large factories in one location for economies of scale and supply to neighbouring countries without tax penalties.

Ford (in partnership with Mazda) chose Thailand to build a huge factory in Rayong on the eastern seaboard for its new model called the Ranger, which succeeded the Courier. For the Malaysian market, the timing was perfect as regulations has just changed (in the late 1990s) to permit private registration of pick-up trucks. With the Ranger’s stylish design and more passenger car-like features, it very quickly became a top-seller, accounting for 51% of all trucks sold in Malaysia in its early years.

2022 see a new generation of the model which has by now become a very global product, made in Thailand and South Africa, and exported to some 180 countries. For this new generation, Ford has no longer collaborated with Mazda (which has instead teamed up with Isuzu for its new truck) and has partnered Volkswagen (which makes its Ranger-derived product the new Amarok).

Familiar design
Pick-up trucks generally have similar profiles – a cab up front and a long cargo bed at the back, with lots of ground clearance. Apart from a few exceptions, they all sit on a chassis frame (or ladder frame) which has been the case for decades. This type of construction, with the cab bolted on, is stronger and can handle heavy loads better. It’s also more resistant to flexing, an important point when driving in rough terrain.

However, the styling is where the differentiation is, and Ford’s designers have kept the new Ranger stylishly rugged. According to Max Tran, who led the design team for the model, they looked at nature for inspiration as well as the F-Series trucks and also the previous Rangers.

The front end is bolder with more distinct elements but the most eye-catching are the two ‘C-clamp’ LED lighting units around the large headlights. These serve as daylight running lights (DRLs) and certainly make the new Ranger recognisable from a distance. The same theme is used for the tail lights as well.

2022 Ford Ranger

2022 Ford Ranger

2022 Ford Ranger

The dimensions of the new Ranger are roughly the same as before, but the wheelbase is 50 mm longer, and the tracks have also been widened by 50 mm. The extended wheelbase moves the front wheels forward so that the overhang is reduced, making for a better approach angle. The widened tracks allow the body to be slightly wider, which makes a difference in the cargo bay.

Since the second generation, the brand badges have been enlarged to make them more visible from far. This time round, ‘RANGER’ has been stamped into the lower section of the tailgate panel, giving a rugged look to the vehicle. On the top of the tailgate is a hint of a spoiler, helping to influence airflow in some beneficial way.

2022 Ford Ranger

As before, some versions have an ‘easy-lift’ bar under the tailgate which makes opening and closing really easy. The tailgate is normally a heavy piece and you need two hands and a bit of effort to lift it but with the Ranger, you can use one hand to close it.

2022 Ford Ranger

2022 Ford Ranger

Proven powertrains
As before, there are two 2-litre diesel powertrain choices – the Bi-Turbo and Single Turbo. Both have received improvements, particularly in reduction of NVH (noise, vibration and harshness). The output remains the same, though, with the Bi-Turbo putting out 210 ps/500 Nm, and the Single Turbo generating 170 ps/405 Nm. Because the Ranger is sold widely in ASEAN, where governments are promoting biodiesel strongly, the engines can run on diesel blends up to B20 with no problem.

2022 Ford Ranger

Also carrying over from before, the Single Turbo engine is coupled with a 6-speed manual or automatic transmission, while the more powerful engine gets a 10-speed automatic transmission which has been updated for more efficiency with closer ratios. Ten ratios is a lot but it does allow for higher ratios to keep revs down for efficiency while, at the same time, having low ratios for strong pulling power when needed. The manual transmission is actually new and was four years in development across 4 continents and has a new gear set for smoother shifts.

2022 Ford Ranger

To improve cooling in the engine bay, the structure around the front end is hydro-formed. This allows for extra space in the structure around the radiator, and also makes it possible for other powertrains in future (an electrified one, perhaps?). There’s also a dedicated space under the bonnet for the installation of a second battery for use as an auxiliary power source to keep camping accessories running.

There are also two drivetrains and both have electronic management with shift-on-the-fly capability. However, only the top Wildtrak version has the sophisticated electronically managed 4×4 system that intelligently delivers power to the wheels. A rotary dial is used for the first time for selection and there are four modes – 2WD High, 4WD High, 4WD Low and automatic 4WD. The other versions have the more traditional 2-wheel drive High and Low range transfer case.

2022 Ford Ranger

There’s also another set of drive modes to suit different types of surfaces conditions, from mud and sand to normal roads as well as for fuel-saving. The Wildtrak gets 6 modes which include the different terrain settings but the other versions get only 4 modes for normal, economy, towing or slippery surfaces.

The platform has similarities to the one used before but it is not identical. It’s an evolved version which has the rear suspension dampers shifted outboard of the frame rails. The aim has been to allow more tuning range with a better balance between comfort and durability. With trucks being used more on-road than off-road, the comfort aspect is desired more.

2022 Ford Ranger

Flexible multi-function cabin
Each generation of the Ranger has seen a new approach to interior design, influenced by feedback from customers as well as themes chosen by the design teams. The third generation, for example, had some elements inspired by Casio G-Shock watches which the chief designer was impressed by. This time round, more than 5,000 people were interviewed to find out what to improve and what was expected.

2022 Ford Ranger

The result is a flexible, modern cabin space that is more functional for family use as well as for work. To meet this requirement, Ford has provided smart and connected technologies and features, with more comfort and storage options. Digi-graphics are dominant on the instrument panel and also a tablet-like centre display which looks like the one in the Mach-E SUV.

2022 Ford Ranger

2022 Ford Ranger

The portrait orientation of the centre touchscreen display provides more surface area so that more menu elements can be displayed. With a horizontal orientation, the menu may need to be layered, adding time to the operation for the driver. The vertical panel also displays the 360-degree + overhead view that allows the driver to see all sides of the vehicle.

There are two centre consoles between the seats and the Wildtrak gets the ‘advanced’ one with an electric parking brake tab (no lever) and the rotary dial for the drive modes. The other versions continue with the conventional handbrake lever on one side. All versions have the option of manual gear selection and this is done by a rocker switch on the side of the shift lever knob. It’s been used for a long time and is common in American vehicles, instead of paddles on the steering wheel.

2022 Ford Ranger

2022 Ford Ranger

2022 Ford Ranger

There are USB and 12V power points around the cabin (and even a 3-pin one in the cargo bay). With many people installing dashcams nowadays, the interior designers have also provided one USB socket at the top of the windscreen area to power the device without having a cable dangling down. And for those who have smartphones that can charge without cables, there’s also a charging pad.

With the second generation Ranger, Ford provided a slide-out tray for the front passenger but that idea probably didn’t catch on so they omitted it later on. For the latest Ranger, besides the rather small glovebox, there’s a horizontal space above it which can be used for a small umbrella or small items. There are, of course, the requisite cupholders with sizes that have been thoroughly researched for universal use.

2022 Ford Ranger

2022 Ford Ranger

The instrument panel is now fully digital with an 8-inch TFT display that provides the driver with a wide range of information. To ease the driver’s workload is SYNC4a which is the latest version of Ford’s own connectivity software that was introduced in 2019. It offers enhanced conversational voice recognition, OTA update capability, Apple CarPlay and Android Auto.

2022 Ford Ranger

With this new Ranger, the interior designers have gone even further in making the cabin feel like a car’s. In fact, if you were not told that it’s a truck, you would think you’re in a spacious sedan or hatchback. The materials used are soft-touch or well padded, and there are many convenience features. All versions now have rear air-conditioning vents and the rear backrest can be folded down to place items that can’t be left in the exposed cargo bed. Additionally, there are two compartments in the floor as ‘hideaway’ storage areas.

2022 Ford Ranger

An even safer Ranger
Right from the start, the Ranger has been a leader in safety in the truck segment. For Ford, the lives of the occupants of a truck are no less valuable than those in a passenger car. So even with the first generation, Ford was providing safety features – including airbags – that other trucks didn’t have. This leadership position continues to the latest generation with the more advanced integrated active safety systems being provided (albeit in the Wildtrak only).

The Advanced Driver Assist Systems (ADAS) that you see in many cars and SUVs these days are also available in the Ranger Wildtrak. Using a camera and radar, these range from pre-collision warning to automatic emergency braking as well as adaptive cruise control and lane-keeping. There is also post-collision braking which brings the vehicle to a faster stop after an accident.

2022 Ford Ranger

2022 Ford Ranger

Additionally, Ford has also installed Evasive Steering Assist, a system which complements the Pre-Collision system. If the vehicle is rapidly approaching a stationary vehicle or a vehicle traveling in the same direction, the Evasive Steering Assist system can help the driver steer around the vehicle in a controlled and stable manner. Additional steering torque is applied to help steer around the vehicle. After passing, the system applies steering torque in the opposite direction to encourage a return to the original lane.

There’s also protection for the vehicle in view of it likely to be used in rough off-road conditions. To protect vital components, there are protective underbody shields for the steering, sump, transmission and transfer case. These shields are made from pressed and folded laser-cut steel. The recessed mounting bolts are protected from damage and easy to remove for servicing, and because the shields are bolted directly to the chassis, they add to the structural integrity of the vehicle.

Introducing the new Ranger
SDAC will have a series of events between now and October to introduce the new-generation Ranger before it officially goes on sale. If you sign up here, you can get an exclusive invitation to a debut event at a city near you as well as receive regular updates to keep you informed. To know more about the new-generation Ranger models available in Malaysia, visit www.sdacford.com.my.

Click here for a new-generation Ford Ranger catalogue.

From Model TT to Ranger – the story of Ford trucks

A new generation of the Ford Ranger will be launched in Malaysia soon, and given what we know about the new model from the global debut, it’s destined to continue the success story of its predecessors. But it’s not just the Ranger that is a successful truck model for Ford; in fact, Ford trucks have been dominant in the company’s sales for decades – and the bestselling vehicle in the USA.

Over 100 years of truck experience
Ford knows how to build great trucks because it has a history of making them for more than 100 years. Throughout its history, Ford has continuously improved its trucks with new innovations that improve their ability to get the job done. The cumulative experience means that today’s trucks like the Ranger have superior performance and are more durable and reliable than ever.

1917 Model TT – the first Ford truck.

The first Ford truck was created just 9 years after the first Model T began putting the world on wheels. Henry Ford received requests from customers asking for a vehicle that could carry heavier loads and provide greater utility for the work and deliveries which had been done by horse-carriages.

On July 27, 1917, Ford introduced the Model TT and it was able to bring out this new model so fast because it retained the Model T cab and engine. It was an approach that would be used till today where platforms, including powertrains, are shared among models, with the bodywork being different. The Model TT came with a heavier-duty frame capable of carrying one ton of payload.

First F-Series introduced in 1948

The formula for success
Similar to the Fordson tractor introduced in the same year, Ford envisioned a chassis that could accommodate beds and cargo areas that were made by other parties (like today’s commercial vehicle body-builders). By enabling such flexibility to customise the basic design, there would be increased functionality to get work done.

It was a formula for success. By 1928, Ford had sold 1.3 million Model TTs before replacing the truck with the more capable Model AA with a 1.5-ton chassis. Ford marketed its early trucks largely in rural areas, according to Bob Kreipke, a Ford historian. “Model AA trucks in particular had a certain class to them,” he said. “Customers could use them on the farm, yet still take them to church on Sunday.”

1935 Model 50 with Ford flathead V8.

Like the Model TT, the Model AA was available exclusively as a chassis cab offered in two lengths, with new powertrain and axle options for greater capacity. To stay ahead in what had become a hotly competitive business, Ford replaced the Model AA with the even more capable Model BB in 1933. Many were outfitted as mail and freight vehicles, as well as ambulances and other types of commercial vehicles. Two years later, Ford introduced the 1935 Model 50 pick-up truck , powered exclusively by its famous Ford Flathead V8 engine.

1953 Ford F-100

Making trucks more innovative
By 1941, Ford had sold more than 4 million trucks. Changing over to war production resulted in the loss of consumer sales but a gain in experience building heavy-duty military truck chassis and 4-wheel-drive personnel carriers. A year after consumer production resumed in 1947, Ford drew on that knowledge to provide even more innovations for its customers.

“After the war, a lot of rural Americans moved to urban and suburban centres looking for work, and many took their Ford pick-ups with them,” said Kreipke. “Ford saw this as an opportunity, and began work on the next generation of trucks for 1948 – which came to be known as F-Series Bonus Built trucks.”

Ford truck advertisement in 1965

After a successful run with the first generation F-Series, the second generation arrived in 1953 with  increased engine power and capacity. The model line was also rebranded, with the F-1 becoming the F-100, while F-2 and F-3 trucks were integrated into the new F-250 line. Meanwhile, the F-4 became F-350 and the larger Class 8 trucks were spun off into a new C-Series commercial truck unit.

Ford trucks became dual-purpose vehicles – for work on weekdays and for family getaways on weekends.

Changing the truck role
Throughout this period, Ford trucks started looking less utilitarian, sporting features like 2-tone paint, automatic transmissions, and improved heater and radio offerings. New standard features debuted with the 1953 F-100, including armrests, dome lights and sun visors. Lower and with a wider cab, the new truck featured integrated front fenders and a more aerodynamic design.

45 years later, in the ASEAN region, the same thing would happen as Ford introduced the Ranger as its idea of the ‘Asian Car’. It came with a stylish look that was rugged, and had the features and convenience of a passenger car. In Malaysia, the timing was just right as local regulations had changed to permit use of trucks as private vehicles rather than only for commercial use.

First generation of the Ranger built and introduced in ASEAN in the 1990s.

Built Ford Tough
In 1961 – 44 years after the Model TT – Ford introduced its fourth-generation F-Series. It continued to have innovations that kept it a market leader, eg the revolutionary twin I-beam front suspension which debuted in 1965. An upscale Ranger package appeared in 1967 and advertisements emphasized improved comfort, value and durability, as Ford trucks now offered power steering and brakes, and a lower chassis profile.

Built Ford Tough

By 1977, the F-Series trucks were clear market leaders and sometime that year, a copywriter for a Ford truck magazine is said to have written three simple words that would come to define the brand:  Built Ford Tough. It is more than a slogan – it’s a brand promise to owners and the mantra for Ford’s entire truck team.

Developing truck culture
In the years that followed, truck culture became very much part of American life. Trucks had become universal family vehicles; in addition to being only work trucks during the week, people also used them for weekend getaways. Ford trucks thus made American lifestyle more active and in 2022, the same thing is happening in Malaysia with Sime Darby Auto ConneXion’s ‘Ford Ranger Getaways’.

While the F-Series has been dominant in North America, Ford has also used its truck expertise with the Ranger in other parts of the world. Versatile and efficient, the Ranger has built a reputation for being tough and capable, leading it to thrive in diverse markets around the world.

Raptor – the performance truck
And while performance for a truck usually refers to the loads it can carry, Ford also added a new dimension to truck performance in the way that enthusiasts understand it. With the assistance of Ford Performance, the company’s high-performance division, the Raptor was created to enter the specialty truck segment. Inspired by desert racing and designed specifically to meet the needs of off-road truck enthusiasts, the Raptor was the first off-road trophy truck from a major manufacturer.

Developed by Ford Performance, the F-150 Raptor set the bar high for off-road performance. The same formula was applied to the Ranger to also create a Raptor variant that has become the ultimate truck, with no rivals.

To know more about Ford trucks available in Malaysia, especially the next-generation Ranger coming soon, visit www.sdacford.com.my. If you sign up here, you can get an exclusive invitation to a debut event at a city near you as well as receive regular updates to keep you informed.

Next Generation Ranger Set To Debut At The End of This Month!

Collaborating on products is nothing new nor unusual in the auto industry. It costs a massive amount of money to develop a new model and unless the potential volume over the life of the model is sufficiently high, it may not be worth the expenditure on R&D. So carmakers will team up and jointly develop a new model and share the costs, which would make better business sense if the volumes are not going to be very big.

Even our Perodua teamed up with Toyota and Daihatsu to develop the first Myvi, which each carmaker then added its own styling differences for differentiation. The sharing of costs sometimes allows a better equipped product to be developed as the money saved can be used for better features.

Volkswagen is no stranger to such partnerships and has shared products with companies like Ford and Toyota, among others. In the past, its Sharan MPV was also sold as a Ford Galaxy and now, the latest model to be shared by the two companies is the Amarok, which is adapted from the latest 4th generation Ford Ranger (to be launched in Malaysia this month).

2022 Volkswagen Amarok

First generation of the Amarok.

To be built in South Africa
The new Amarok is like the previous Rangers and Mazda’s BT-50, which was a shared product as well. And like those trucks, the Amarok will also be initially built at the same plant as the new Ranger in South Africa. Later on, production will also start at Volkswagen’s own factory in Argentina which has been making the first generation of the Amarok that was introduced in 2010.

The new Amarok was developed largely in Australia, probably at Ford’s facilities, but Volkswagen also mentions Germany which would have been where the styling work would have been done. It will be sold as a premium pick-up truck and appear in Australia and New Zealand, numerous countries of Africa, the Middle East and Europe. While North America is not mentioned and perhaps it would be a tough market to enter, it’s interesting that Volkswagen does not have Asian markets in mind either. Perhaps the dominance of models like the Toyota Hilux and Isuzu D-MAX also make it challenging to compete in, not to mention the fact that the Ford version is sold widely.

The first generation of the Amarok now looks pretty dated but then again, it was developed over 15 years ago. Since then, many new technologies have been developed and trucks have also gained more sophistication. Thus for the new model, it is a big leap technologically with over 20 new driver assist systems, mobile online services, all-wheel drive technologies, and high efficiency/high-torque powerplants.

With over 830,000 units sold, the first generation established the Amarok as a tough vehicle, though a bit basic in comparison to rivals. The new one is bigger, more powerful and more athletic. It has a frontal appearance that follows Volkswagen’s design language so it is well differentiated from the Ford.

2022 Volkswagen Amarok

“For the new generation, we have significantly modified the Amarok’s archetypal design. It is now unambiguously more expressive and even more impressive”, said Albert Kirzinger, Head of Design at Volkswagen Commercial Vehicles. Making a statement in itself is the new front section of the truck which will have three specification variants, as well as the top versions with off-road styling and exclusive styling. The new Amarok will be offered with two bodystyles – a 4-door double cab and 2-door single cab.

Long wheelbase enhances proportions
At 5350 mm, the new Amarok is 96 mm longer than its predecessor. The wheelbase has also been extended to 3270 mm, representing an increase of 173 mm. That allows more room within the cabin, especially for the rear passengers in the double cab. The longer wheelbase shortens the body overhangs, which is not only gives sharper proportions but is also advantageous in off-roading as there are better approach angles. The off-road capabilities of the Amarok are also enhanced by a much greater fording depth for driving through deep water; previously it was 500 mm, now it’s 800 mm.

High-quality interior
With its self-explanatory and digital displays, the interior has been configured by the Volkswagen Commercial Vehicles design team in a very functional and high-quality way. The spectrum of display units is made up of digital 8-inch instruments (Digital Cockpit, fully digital) and 12-inch panels with a large touchscreen in tablet format.

2022 Volkswagen Amarok

2022 Volkswagen Amarok

2022 Volkswagen Amarok

After much research, the interior designers implemented a mix of digital functions and ergonomically configured buttons and/or push/rotary switches in the Amarok that are intuitive to use. The infotainment system’s volume and all-wheel drive system’s settings are controlled via such hard keys which make better sense than touch operation.

2022 Volkswagen Amarok

The sound system is from Harman Kardon and will be standard for the high-end versions and optional for others. It is used exclusively in the Amarok and complements the premium appearance of the leather-look instrument panel with elegant contrast stitching. The premium positioning is also matched by the seating which has electric adjustments.

2022 Volkswagen Amarok

Payloads of up to 1.16 tonnes
Behind the cab is a spacious load area which Volkswagen refers to as a ‘cargo box’. Its dimensions are sufficient for a Euro pallet loaded sideways. The single cab version can even take two pallets loaded sideways. The load is strapped down via eye rings on the cargo bed, each of which can take a load of up to 500 kgs. There is also boosted load capability – the maximum payload has gone up to 1.16 tonnes.

2022 Volkswagen Amarok

The cargo box can also be secured using an electrically operated roll cover, protecting the items inside. This roll cover can be opened and closed from the cargo box itself, from inside the vehicle or by remote control via the vehicle key.

5 turbocharged engines
Customers will have a choice of 4 turbodiesel engines and 1 turbocharged petrol engine. All the engines have high efficiency and high levels of torque. The engines offered in each market will depend on the needs of the customers. In African markets, for instance, the base specification engine will be a 4-cylinder, 2-litre turbodiesel with 150 ps output. But for many other markets, there will be a more powerful version which produces up to 170 ps.

10-speed automatic with 4MOTION systems
Amaroks with engine outputs of more than 209 ps will have a 10-speed automatic transmission as standard. This transmission is operated by an e-shifter which is a by-wire system. In addition, there will also be a 6-speed automatic transmission and manual 6 or 5-speed gearboxes for various engines and market preferences.

In many markets, the Amarok will come with Volkswagen’s 4MOTION all-wheel drive system as standard. Depending on region and engine, there will be two different 4MOTION systems. One will have selectable all-wheel drive based on the given situation, and one will be permanent all-wheel drive.

2022 Volkswagen Amarok

Driver assist systems
With pick-up trucks spending more time on highways rather than off-road, the need for driver assist systems to make driving safer is greater. To provide this, there are more than 20 of the driver assist systems in the Amarok. Where markets are suitable, the ACC+ Adaptive Cruise Control can incorporate road signs into the automatic control of speed via camera scans.

There are also 6 different driving profiles (Drive Modes) to assist the driver in a variety of terrain conditions. These customise the characteristics of the engine and drivetrain to optimise grip and stability so the driver can confidently explore off-road areas.

2022 Volkswagen Amarok

Volkswagen’s design boss wants to know what you think of a pick-up version of the ID. Buzz

An all-new next generation of the Ford Ranger makes its debut in Malaysia at the end of this month. Already being progressively introduced around the world, this is the smartest, most versatile and most capable Ranger to be introduced and will once again redefine the segment as a lifestyle vehicle for work, family and play – just like the first Ranger in the late 1990s.

Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, will start off with localised introductions of the next-generation Ranger in 5 regions (including East Malaysia) over 5 weekends from July 22, 2022, ahead of its nationwide availability.

Those who want to get the first look can sign up here to receive regular updates and exclusive debut invitations. Attendees will receive an in-depth product presentation and walk-around of the vehicle as well as be able to talk to a sales consultant and place bookings.

Everything about this next-generation Ford Ranger is new as it has been redesigned from the ground up. As with every Ford vehicle, the new Ranger is Built Ford Tough and has been developed and tested over millions of kilometres in the toughest conditions on the planet.

For this new model, the design team looked at the much larger F-150 truck – one of the best-selling vehicles in the world – and also considered the iconic features that have evolved with the Ranger over the years. The bold looks are maintained, with evolutionary changes in the surface treatments that are stronger and more muscular for added distinctiveness.

As the smartest, most versatile and most capable Ranger ever, the next-generation Ranger is an even more desirable and trusted partner for work or for play… or both. It offers a refined interior with premium comfort, advanced technologies and safety features that keep it in a leadership position among pick-up trucks.

“Ranger customers are proud makers and doers who value a well-rounded quality of life. The next-generation Ranger is exactly the vehicle these customers need to Live the Ranger Life – to take control of their work, fearlessly explore the places they like to play and strengthen connections with family, community and other like-minded individuals,” said Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford.

Once they have joined the Ranger family, owners can join the Ford Ranger Getaways – an immersive Live the Ranger Life experience. This community-based adventure platform brings to life the unique experience of Living the Ranger Life through a series of handpicked local adventures. Like-minded individuals who are part of the Ford Inner Circle can gather to build kinships while enjoying the versatility, capability and full potential of their Rangers across all variants.

Ranger owners can choose from a range of getaways, including off-roading courses to test the limits of their vehicles, becoming a pilot for a day, enjoying a leisurely day with nature or relaxing during a simple retreat with family.

To find out more about other fun and exciting outings and to book a special Ford Ranger Getaways visit here.

For more information about the next-generation Ranger, SDAC and Ford, follow the Ford Malaysia Facebook, Instagram, Twitter and YouTube channel or visit www.sdacford.com.my.

You’ve been owning a Ford Ranger for some time, or you’re a new owner who’s just joined the world of trucking… do you want to enjoy your truck to the fullest and do more with it than just being able to carry more durians home? Many truck owners may not be fully aware of  the potential and features of their vehicle which has been built tough and very capable.

For such owners, Sime Darby Auto ConneXion-Ford (SDAC-Ford) has a special program called ‘Ford Ranger Getaways‘ where Ranger owners can enjoy the outdoor lifestyle trucks permit, and also learn more about using their vehicle in off-road conditions.

Designed for Ranger/Ranger Raptor owners
There are various packages during the year and coming up on March 26 is a 1-day guided session with trained driving instructors covering tarmac and off-road driving scenarios. Held in the district of Sepang in Selangor, it is designed for Ranger and Ranger Raptor owners.

During the session, they will learn valuable tips and tricks on seating and steering methods. They will also have hands-on experience navigating around an autocross course on tarmac, a 4×4 off-road course and a ‘Baja course’ that will showcase the true prowess of the Ranger Raptor, Ford’s performance truck. And to show the high performance of the Ranger Raptor, the participants will be taken around the Baja course with the instructors at high speed. Baja is a region in Southern California where desert races have been held for a long time.

Ranger owners will go through the same modules as the Ranger Raptor experience except for a dirt cornering and drifting course in place of the Baja course and a drifting hot lap with the instructors. Training on both days will begin at 8:30 am from the Sepang International Circuit. A Certificate of Completion will be presented to all participants at the end of the day.

50% discount + 1 companion
Owners can enjoy 50% discount on this Sepang training experience, and each participant can also bring along a companion for free. Interested owners are encouraged to sign up quickly for this one-of-a-kind experience as only limited slots are available on a first-come, first-served basis.

“Thanks to its renowned strength, engineering capabilities, smart technologies and increasingly luxurious cabin and passenger vehicle features, customers are choosing a Ranger not just for work, but also for play and family. With our new brand experiential programme ‘Ford Ranger Getaways’, we aim to provide a platform for owners to uncover the full potential and versatility of their Rangers through a series of handpicked local adventures,” said Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford.

Ford Ranger Getaways
‘Ford Ranger Getaways’ is the latest offering under the new ‘Live the Ranger Life’ brand positioning that encapsulates the values and persona of the Ranger. The Ford truck, introduced in the late 1990s, changed public perception of trucks and introduced a new lifestyle for Malaysians to enjoy.

Open to all Ranger and Ranger Raptor customers, ‘Ford Ranger Getaways’ covers a multitude of interest categories to cater to Malaysians from all walks of life who want short local adventures, be it on their own, with friends and family or for those who simply want to meet like-minded individuals.

Each getaway has been thoughtfully curated to reflect the diversity of the Ranger lifestyle – from fun city outings and outdoor or off-road excursions to foodie trails and even flying a plane over KLCC.

To book a slot or find out more, visit  shop.sdacford.com.my/getaways. To know more about the Ranger range, visit www.sdac-ford.com.my.

‘Ford Ranger Getaways’ by SDAC-Ford provide owners with ways to enjoy their truck to the fullest

Following the reveal of the new Ford Ranger last year, Ford has now finally given the new Everest SUV its global debut. While the press materials don’t mention the Ranger, it’s no secret that the two models are essentially shared products, with the Everest being a SUV version of the pick-up. The connection has been important, particularly in Thailand, where it is advantageous to be a truck-based SUV.

2022 Ford Everest

Ford design DNA
For the new Everest, which starts its third generation, the chassis has wider tracks and a longer wheelbase. The styling is that of a modern SUV with the same ‘C-clamp’ headlamps and strong horizontal upper grille bar at the front, now the signature look of Ford’s trucks and SUVs. For the Everest, the front end also has a mix of horizontal and vertical elements. The wider tracks add a muscular image to the vehicle with a more dramatic swell over the wheels.

The new integrated or stand-off roof rails are more than just a design detail as the Everest roof can now support static loads of up to 350 kgs and dynamic loads of up to 100 kgs. This means owners can carry bikes, canoes, a cargo pod or roof-top tent. A universal mounting system allows for addition of a range of accessories.

“We showed customers the Everest at several points during the design process, and their feedback was consistent: They loved the exterior with the strong and rugged design, but they also thought it was sleek and modern,” said Max Wolff, Design Director for China and Ford’s International Markets Group. “They said that the Everest would give them the confidence to go off-road; it looks like a proper SUV.”

Three engine options
Depending on the market, the Everest will be available with turbodiesel and petrol engines. There is a new 3-litre turbodiesel V6 and the proven 2-litre turbodiesel, and from 2023, a 2.3-litre EcoBoost petrol engine. The present generation sold in Malaysia has a 2-litre bi-turbo diesel engine and this is likely to be maintained while the petrol engine would probably also be offered. Ford’s 10-speed SelectShift automatic will continue to be available as well as a 6-speeder.

Besides the 50 mm increase in the track for a more controlled ride on-road, revisions have been made to the damper settings ‘to inject more fun and control’ into the Everest’s ride, on and off-road. There will be two 4×4 drive systems – a 2-speed electronic type (also known as a part-time 4×4) and an advanced, permanent 4-wheel drive system with an electronically controlled on-demand 2-speed electromechanical transfer case with selectable drive modes.

2022 Ford Everest

A rear locking differential is fitted and, in some markets, the Everest will also be available with 2-wheel drive. As with the current Ranger and Everest, the vehicle can move through water up to 800 mm deep.

‘Sanctuary’ in the cabin
While customers told the Ford people that they wanted toughness and capability on the outside and underneath, for the Inside, they wanted a ‘sanctuary’. So the designers put a lot of thought into the function and feel of the interior, taking inspiration from modern homes and bringing in plush materials, premium finishes and ambient lighting all in areas where customers can appreciate them the best.

2022 Ford Everest

The sense of spaciousness is amplified by the full-width dashboard. Access to the third-row seats is much easier, thanks to second-row seats that slide further forward than before. Additionally, all occupants now have places to store their things and depending on the model, charge their devices with power outlets in all three rows (some variants will have wireless charging pads).

Ford’s interior designers prioritised flexible seating in the new Everest so the second-row slides with a 60:40 split seatback and the 50:50 split third row in the 7-seater configuration can be folded at the touch of a button. Importantly, both the second and third-row seats have been designed to fold flat to allow for long loads to be carried safely.

2022 Ford Everest

To stop items falling out of the back opening when the tailgate is up, there is a small lip, affectionately known as the ‘apple catcher valley’, at the rear of the cargo area. The team also created an underfloor compartment for storing small items.

“One of the first things you’ll notice when you get into a new Everest is how quiet it is,” said Wolff. “We’ve all been in vehicles with multiple rows of seats, where you have to twist your head around and almost shout to be heard by passengers in the second or third rows. That’s an issue we wanted to solve for the Everest, so the interior would be a quiet place in which you can easily talk to your family or friends and enjoy the journey together.”

Customer-focused technology
In addition to a more refined and comfortable interior, Ford focused on incorporating the latest connectivity and technology features. 8-inch or 12.4-inch digital instrument panels replace the traditional analogue clusters so it’s a ‘glass cockpit’ now. Additionally, in the middle of the dashboard is a high-resolution touchscreen in either 10.1-inch or 12-inch sizes, running Ford’s latest infotainment system known as SYNC 4A.

2022 Ford Everest

The portrait-orientated screen also is linked to a 360-degree camera with split-view display to make parking easier in tight urban spaces or to assist when negotiating particularly tricky terrain. In addition, the driver can control the new exterior zone lighting system via the touchscreen which means they don’t have to park, work, camp or do anything in the dark.

2022 Ford Everest

Where available, the Everest’s dedicated off-road screen displays vehicle information and a front camera view of the terrain ahead, with predictive overlay guidelines designed to help the driver negotiate obstacles. With a single button press, the driver can view their driveline and diff-lock indicators, steering angle and guides, and vehicle roll and pitch angles. The camera views also help the driver guide the SUV into position to connect a trailer.

Driver-assist technologies
Ford has always treated its SUVs and pick-up trucks the same way where safety is concerned, giving just as much safety technology as its passenger cars. For the Everest, there are new and enhanced driver assist technologies and safety features to take the stress out of driving and help drivers to remain focused.

A new far-side airbag positioned between the driver and front passenger provides additional protection in the event of a side impact. Depending on the variant and the market, the addition of the far-side airbag and dual knee airbags brings the number of airbags up to 9, which cover all 3 rows.

With Active Park Assist 2.0, the new Everest can help the driver fit safely in tight spaces at the press of a button. The system takes care of the steering, gearshifts, acceleration and braking to manoeuvre into parallel or perpendicular parking spaces. It will also steer itself out of a parallel parking spot when prompted.

2022 Ford Everest

The Everest is primarily made in Thailand, along with the Ranger, and is expected to go on sale later this year. As Sime Darby Auto ConneXion has been selling the Everest, it would likely continue with the new generation, perhaps in 2023. If you’re interested in getting the current model, there should be some stocks available. Visit www.sdacford.com.my to locate a showroom for more information.

 

 

‘Ford Ranger Getaways’ by SDAC-Ford provide owners with ways to enjoy their truck to the fullest

A new generation of the Ford Ranger may have been announced but it’s not going to be available in Malaysia for a while and in the meantime, for those who want to get a proven pick-up truck, Sime Darby Auto ConneXion (SDAC) offers a Ford Ranger XLT Plus Special Edition. Priced from RM136,888 (excluding insurance), the Special Edition is now open for booking.

Bold Ford grille
The Ranger XLT Plus Special Edition gets enhanced exterior and interior features that not only differentiate it but also provide extra  convenience. The front end features the Ford Block-Letter Front Grille design that gives a bolder appearance, while more pronounced fender flares add to the muscular image. The sports bar has also been redesigned to freshen the aesthetics.

On the door sills are new illuminated front scuff plates with the Ranger logo. Installed at no extra charge is a digital video recorder (DVR) which is neatly mounted on the top of the windscreen. This high-quality unit has high-definition (HD) recording, wide-angle viewing, night view recording, and a built-in polarised filter (to reduce reflections).

A 32GB memory card is provided for recording and besides capturing videos of journeys, the recordings will prove useful as evidence in the event of an incident to show what actually happened, and who may have been responsible. The DVR can be connected to a smartphone via a Mobile App which is compatible with both Apple iOS and Android.

Proven turbodiesel with 10-speed transmission
As with most of the Ranger variants, this Special Edition uses the 2-litre Single-Turbo diesel engine mated to a 10-speed automatic transmission. The 180 ps/420 Nm output of the engine can go to either the rear wheels or all four wheels with the robust 4×4 system which can be operated while the vehicle is moving.

Colours available are Absolute Black,  Aluminium Metallic, Arctic White, Lightning Blue and Meteor Grey. As with the entire Ranger line-up, the vehicle warranty is for 5 years, or a maximum of 160,000 kms after registration.

“The Ford Ranger XLT Plus Special Edition is the ideal work-family-play vehicle for a special  breed of drivers – men and women who are business owners and entrepreneurs with a burning  drive to defy all odds in life, every day. They pursue success with a passion for life and are  constantly pushing boundaries. With this new special edition, they can enjoy more exclusivity  while celebrating their achievements,” said Turse Zuhair, Managing Director of Sime Darby Auto ConneXion-Ford.

The Ranger’s tailgate is very easy to close as it has an Easy-Lift mechanism to reduce the effort.

Should you get one now?
Some may feel that getting a model at the end of its life cycle is pointless when a new one is just round the corner. But that’s not always true and there are some benefits too. Some may prefer the current design, and that’s a personal preference. A model in its final years may also have just about everything the engineers and product planners can put in, and the cumulative improvements made over the life of the model. So, in a way, it could be the best of the generation and often, there may also be a reduced price as an incentive.

The public will be able to get a first look at the Ranger XLT Plus Special Edition at Queensbay Mall in Penang where one unit will be on display from today until February 27, 2022. Display units will be in all Ford showrooms nationwide from March 10. To locate a showroom, visit www.sdacford.com.my.

‘Ford Ranger Getaways’ by SDAC-Ford provide owners with ways to enjoy their truck to the fullest

While the Ford Ranger has just entered its fourth generation, its high-performance variant – the Ranger Raptor – is just getting into its second generation. The Raptor suffix, as you would know by now, is what Ford puts on its most powerful variants of the production Ranger and F-150 (and more recently, the Bronco too). These are developed by Ford Performance and have been setting the performance benchmark for pick-up trucks.

With the new generation, the Ranger Raptor gets smarter technology controlling tougher, next‑generation hardware. While raw power is still the name of the game, technology also has a big role in using all the performance available.

2022 Ford Ranger Raptor

“We’ve really focused on delivering a genuine performance truck with the Next-Gen Ranger Raptor,” said Dave Burn, Ford Performance chief programme engineer for new model. “It’s significantly faster, looks incredible, is packed with new features, and it’s the toughest Ranger we’ve ever made.”

2020 Ford Ranger Raptor
First generation of the Ranger Raptor.

New 3-litre V6 petrol engine
As speculated, there is a new powerplant and it runs on petrol. This is an all-new twin-turbo 3-litre V6 engine from Ford’s EcoBoost family. Tuned by Ford Performance, it is expected to produce up to 288 ps/491 Nm. The engine has a tough compacted graphite-iron cylinder block, which is around 75% stronger and up to 75% stiffer than the iron used in traditional castings.

The engineers have tuned engine to deliver immediate response to throttle inputs, and have installed a race-bred anti-lag system similar to that first seen on the Ford GT road car and Focus ST which enables rapid delivery of boost on demand. The system, available in Baja mode, keeps the turbochargers spinning for up to 3 seconds after the driver backs off the throttle, allowing for faster resumption of acceleration out of corners or through the gears when the driver steps back on the accelerator. In addition, the engine is programmed with an individual turbocharging boost profile for each of the advanced 10-speed automatic transmission’s gears, for optimised performance.

2022 Ford Ranger Raptor

The new powertrain has an electronically‑controlled active exhaust system amplifies the engine note in 4 selectable modes to adapt its vocal character. Drivers can choose their preferred engine sound by pressing a button on the steering wheel, or by selecting a drive mode that uses one of the following settings – Quiet, Normal, Sport, or Baja. In the Baja mode, intended for off-road use only, the exhaust behaves more like a straight-through system.

2-litre EcoBlue bi-turbo diesel 4-cylinder engine will also be available for the new Ranger Raptor, but from 2023.

The 3-litre engine may be bigger than what is practical for the Peninsular Malaysian market and Ford says it will continue to offer the 2-litre EcoBlue bi‑turbodiesel 4-cylinder engine in some markets. However, it will only be available from 2023.

Hardware for the hardest conditions
The chassis of the new Ranger Raptor differs from that of the new Ranger. It has mounts and reinforcements in certain areas to give the truck greater capability to handle more punishing off-road conditions.

Ford engineers also completely redesigned the suspension. There are new tough yet lightweight aluminium upper and lower control arms, long‑travel front and rear suspension and a refined Watt’s link rear end, all to deliver more control across rough terrain at high speeds.

2022 Ford Ranger Raptor

The suspension upgrades in the Ranger Raptor make the most of the new FOX Live Valve dampers. The suspension adapts in real-time to enable exceptional on-road body control while absorbing corrugations and bigger ruts off-road with ease, ensuring maximum control and performance.

The next-generation FOX 2.5-inch Live Valve internal by-pass shock absorbers feature advanced control technology offering position-sensitive damping capability. These shock absorbers are the most sophisticated ever fitted to the Ranger Raptor and are filled with Teflon‑infused oil that reduces friction by around 50% compared to those on the first generation. While the hardware is FOX, the tuning and development work was carried out by Ford Performance using a mixture of computer-aided engineering and real-world testing.

Linked to revised selectable drive modes, the Live Valve internal by-pass system has been developed to provide better on-road comfort and off-road ride quality both at high and low speed. In addition to working with the drive modes, the system works in the background to prepare for different conditions. As the shocks compress, different zones within the by-pass system give exactly the amount of support needed for the travel being used, and work in reverse as the shocks rebound back to full height.

2022 Ford Ranger Raptor

To provide protection against severe bottom outs, race-proven FOX Bottom-Out Control provides maximum damping force in the last 25% of shock travel. Similarly, the system can stiffen the rear dampers to prevent Ranger Raptor from squatting under hard acceleration, improving vehicle stability.

The new Ranger Raptor gets some serious underbody protection. The front bash plate is almost double the size of the one in standard new Ranger, and is made from 2.3 mm thick high-strength steel.

All-terrain control
For the first time, the Ranger Raptor gets an advanced full-time 4-wheel drive system with an all‑new electronically‑controlled on-demand 2-speed transfer case. This is combined with front and rear locking differentials which is something that will be greatly appreciated by hardcore off-road drivers.

2022 Ford Ranger Raptor

With 7 drive modes, the truck’s character can be optimised for anything from smooth roads to mud and ruts. Each selectable drive mode adjusts a number of elements from engine and transmission to ABS sensitivity and calibration, traction and stability controls, exhaust valve actuation, steering and throttle response. In addition, the gauges, vehicle information and colour themes on the instrument cluster and centre touchscreen change with the selected drive mode.

Trail Control is something like cruise control but for off‑roading. The driver simply selects a set speed below 32 km/h and the vehicle will manage its acceleration and braking while the driver concentrates on steering through difficult terrain.

Tough and athletic
Looks-wise, the new Ranger Raptor has similarities with the new Ranger but gets a bolder appearance with more visual muscle. The matrix LED headlights with LED daytime running lights raise lighting performance to new levels, featuring predictive curve lights, glare-free high beam and auto dynamic levelling.

Functional vents, aero features and tough, grippy cast-aluminium side steps enhance the look and functionality of the truck. At the rear, LED taillights provide a signature styling link to the front, while the Precision Grey rear bumper features an integrated step pad and towbar that is tucked up high to avoid compromising the departure angle.

2022 Ford Ranger Raptor

2022 Ford Ranger Raptor

2022 Ford Ranger Raptor

Inside, the theme continues to emphasize off-road performance. The cabin features all-new, jet fighter-inspired sports seats in the front and rear to increase comfort and offer more support during high-speed cornering.

The Code Orange accents on the instrument panel, trim and seats are mirrored by the ambient lighting which bathes the interior in an amber glow. Occupants will also benefit from the latest digital technology such as a 12.4‑inch all-digital cluster and 12-inch centre touchscreen with wireless Apple CarPlay and Android Auto compatibility.

2022 Ford Ranger Raptor

To locate a showroom to view and test-drive Ford trucks in Malaysia, visit www.sdacford.com.my.

‘Ford Ranger Getaways’ by SDAC-Ford provide owners with ways to enjoy their truck to the fullest

Most people who buy a pick-up truck are the active types who enjoy going out into the countryside and exploring our beautiful country. For those who own a Ford Ranger, there’s now an even better way to enjoy their truck with the ‘Ford Ranger Getaways’. This is new brand experiential programme offered by Sime Darby Auto ConneXion-Ford (SDAC-Ford) for enthusiasts to experience the Ranger Life with other owners. The program also allows them to discover the potential of the Ranger themselves through specially designed excursions.

An industry first, the programme has been crafted based on customer feedback, which underlined their desire for wanting to network with like-minded individuals, expanding their lifestyle activities to enhance work-life balance, and spending more quality time with family and friends.

There are 15 getaways and each one has been thoughtfully curated to showcase the multiformity of the Ranger lifestyle. These encompass fun city outings and outdoor or off-road excursions to foodie trails, and even flying a plane through Kuala Lumpur City Centre (KLCC)!

There is also a one-of-a-kind on and off-road experience within the vicinity of Sepang which will be held on February 26 for owners of the high-performance Ranger Raptor. Owners of other Ranger variants can also participate on a similar type of event the next day at the same venue.

The programme is also a way for SDAC-Ford to help boost domestic tourism which have been hard-hit by the COVID-19 pandemic and to support as many local businesses as possible. These businesses have been selected for their activities that are aligned with the Ranger Life core values.

The Ford Ranger Getaways will be refreshed from time to time to ensure that they remain interesting. The current getaways on offer are half-day, full-day or overnight trips and prices range from RM98 to RM2,133 per person, depending on the package chosen.

The various Ford Ranger Getaway packages available.

In conjunction with the launch of the Ford Ranger Getaways, owners can enjoy 50% savings for the on and off-road experience which will be held on February 26 and 27. Each participant can also bring along a companion for free. As there are limited slots, acceptance of bookings will be on a first-come, first-served basis.

“Over the years, the Ranger has transformed from a purely utilitarian workhorse and is now leading the pack as a versatile and premium truck that is sought after for work, family and play, whilst maintaining its ‘Built Ford Tough’ DNA. In line with the 5 guiding principles under our new ‘Live the Ranger Life’ brand essence, the Ford Ranger Getaways aims to offer experiences that push the boundaries of what people perceive a pickup truck to be. We also believe that this attracts new customers to our Ford Ranger brand,” said Turse Zuhair, Managing Director of Sime Darby Auto ConneXion-Ford.

Ranger owners can make their bookings from February 5, 2022 onwards by going to SDAC-Ford’s new e-commerce platform at www.sdacford.com.my/shop. Using the online platform, they can select their desired adventure and travel date as well as complete the payment transaction, all from the comfort of their home or office. Confirmation will be sent via email from the time the booking is processed.

‘Live The Ranger Life’ celebrates Ford’s pick-up truck evolution into the modern lifestyle machine that it is today

At different periods, manufacturers have different strategies which require investments in different parts of the world. In the 1990s, Ford decided that it must ‘control its own destiny’ in the ASEAN region and was attracted by the ASEAN Free Trade Area (AFTA). This would be a single trading region and those who made their products in any country in the region could export to another ASEAN country with no import duties imposed. For a mass producer like Ford (and the company was the one that introduced mass production to the auto industry), this was ideal as it meant that a mega-factory could be set up in one country to supply to other countries. Great for cost efficiencies which would also mean more competitive prices in the markets.

So Ford invested US$500 million (RM2.107 billion) to establish a brand new factory in Rayong, on the Eastern Seaboard of Thailand. The factory, called Auto Alliance Thailand (AAT), was a joint-venture with Mazda, which was then an affiliate. Its main product would be the new Ford Ranger truck and Mazda equivalent, the BT-50, with the Everest SUV being added later. Besides supplying the Asian market, the factory also supplied to other global markets which was helpful during the regional downturn when the Asian Financial Crisis hit.

Auto Alliance Thailand, the factory set up in the mid-1990s as a joint-venture between Ford and Mazda. Its first product was the Ranger (below) which was exported around the ASEAN region as well as globally.

17 years after AAT began operations, Ford set up another factory in the same area with an investment of US$450 million (about RM1.9 billion) and it was wholly owned by the carmaker. Known as Ford Thailand Manufacturing (FTM), it was initially producing passenger car models like the Fiesta and Focus but when Ford decided to change strategies in the Asian region and focus on trucks, the factory switched to making only Rangers.

Ford built the second factory as demand for the Ranger grew. This was necessary as the 270,000-unit output from AAT was strictly fixed at 50:50 for each of the brands. This meant that Ford could get no more than 135,000 vehicles a year, even if Mazda did not use up its full allocation. Mazda too would have experienced the same frustration as the popularity of its models grew and one solution has been that its new BT-50 truck is now being produced at Isuzu’s factory (also in Thailand). In order to raise its output, Ford moved some production of the Ranger to FTM in 2016.

Next year will see the new generation of the Ranger entering the market and Ford expects demand to be even higher. Since its output from AAT remains capped, it is expanding FTM and is spending another US$900 million (about RM3.8 billion) on upgrading its manufacturing facilities and capabilities in Thailand, at both FTM and AAT. Over 44% of the investment is in the supply chain network to provide opportunities for local supply chain partners.

Ford Thailand Manufacturing, located 14 kms from AAT, began operations in 2012. It produced the Fiesta, Focus and EcoSport models but now only does the Ranger, and has been upgraded to produce the new Ranger (below) next year.

This is the largest-ever single investment in Ford’s 25-year history in Thailand and is recognition of the importance of the country as a global export production base for the company. “This is an important milestone to build on our quarter-century of commitment to producing vehicles in Thailand, enabling us to further modernize and upgrade our local operations, and support production for the exciting upcoming launch of the next-gen Ranger, one of Ford’s highest volume and most successful vehicles anywhere in the world, and the next-gen Everest SUV,” said Yukontorn ‘Vickie’ Wisadkosin, President, Ford ASEAN and Asia Pacific Distributors Markets.

Besides adding a second shift at FTM which provides over 1,200 new jobs, the overall investment also brings Ford’s manufacturing facilities in Thailand in line with the latest global efficiency, flexibility, and quality processes through extensive upgrades and new state-of-the-art manufacturing technologies.

The company is almost doubling the number of robots at both FTM and AAT, with the addition of 356 robots at the body shop and paint shop. This brings the level of automation at the body shop at FTM and AAT from 34% to 80% and 69%, respectively.

Ford also has increased its production capability for multi-variant truck production in FTM. By increasing model flexibility, the plant can produce multiple cab styles – single cab, open cab and double cab – on the same production line. This allows more flexibility in planning and scheduling so the plant can react more quickly to customer demand and reduce customer waiting time for a new vehicle.

As part of the investment, Ford is the first auto manufacturer to implement ScanBox technology in Southeast Asia. This latest surface scan capability improves the time used to accurately measure the whole vehicle by 5 times during the assembly process, helping Ford to increase efficiency in problem solving for better quality control.

In addition, FTM and AAT are making significant efforts to support environmentally friendly initiatives, including using renewable energy, reducing CO2 emissions, and practicing zero waste to landfill.

Exporting vehicles is a significant part of Ford’s manufacturing business in Thailand, with the Ranger going to over 180 markets around the world. AAT will be the lead production hub for the upcoming next-gen Everest SUV which would almost certainly be based on the new Ranger.

Global debut of 4th generation Ford Ranger

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