It’s been a while since we heard about updates for the Mazda range distributed in Malaysia by Bermaz Motor. The last time was in April for the latest MX-5 RF and Mazda6, and a month earlier, the company also announced that bookings for the new CX-3 were accepted.
Now comes the updated CX-9, flagship of Mazda’s SUV range, which gets cosmetic as well as technical upgrades. The 3-row SUV is available in two variants – 2WD and AWD – both using the SKYACTIV-G 2.5 turbocharged petrol engine with an output of 228 ps/420 Nm and a 6-speed SKYACTIV-Drive automatic transmission.
Peninsular Malaysia pricing (without insurance and with 50% exemption on sales tax) is from RM319,847.40 for the 2WD variant and RM336,215.40 for the AWD variant. All new vehicles come with a 5-year warranty (or maximum of 100,000 kms) and also free maintenance service for the first 5 years (or maximum of 100,000 kms).
Mazda SKYACTIV-G engine
The 2021 CX-9 is now available in the ‘Ignite Edition’ which features gloss black door outer mirrors, gloss black for the new front grille design, and 20-inch black metallic aluminium alloy wheels as standard. LED headlights with auto-levelling, LED daytime running lights and taillights, and rain-sensing windshield wipers are also standard. Body colours available are Soul Red Crystal, Machine Gray, Snowflake White Pearl, Sonic Silver, Deep Crystal Blue and Jet Black.
The interior features burgundy-coloured leather seats and black interior trim on the dash, door panels and handle bezels. The infotainment system now has wireless Apple CarPlay along with Android Auto capabilities for easier connectivity with smartphones. Also new are a wireless charger (if you have a phone with the capability) and paddle shifters.
Other standard features include a leather-wrapped steering wheel and shift knob, 3-zone automatic climate control, 10 power adjustments for the driver’s seat with memory positioning, interior LED accents, Bluetooth handsfree phone and audio pairing, keyless entry and push-button start.
As the flagship model, the CX-8 gets an advanced package of safety systems which Mazda calls i-Activsense. These help the driver to avoid accidents and can also automatically respond in dangerous situations by applying the brakes. Mazda Radar Cruise Control allows the driver to enjoy long-distance motoring as a safe gap will always be maintained even when a speed has been set for cruising.
Other systems in i-Activesense include Adaptive LED Headlights, Blind Spot Monitoring with Rear Cross-Traffic Alert, Lane Departure Warning with Lane-Keep Assist and Driver Attention Alert.
To know more about the new CX-9 and other Mazda models in Malaysia, visit www.mazda.com.my.
Staying at home more than going for casual outings is the ‘New Normal’ in this age of the COVID-19 pandemic. While the situation in different countries varies, the main thing is to minimize close contact so many of the usual activities we used to enjoy are not possible – for now. In Malaysia, we have been having the Movement Control Order (MCO) for over a year and this has largely restricted leaving the home, except for essential or emergency matters or to go to work (with permission from the authorities).
Fortunately, this is the 21st century where we have the internet, so even though people cannot meet face to face, they can still remain in regular contact via the various online channels. Perhaps it’s just not the same as sitting at the mamak stall with your friends but it is certainly better than 30 years ago when such a situation would have meant isolation and much more boredom. Now you can even go racing with your friends online!
‘Paint’ a digital canvas
For families with little ones, Mazda Malaysia (represented by Bermaz Motor) has an interactive colouring contest which is ideal at this #stayathome time. It’s a digital age activity where children can ‘paint’ a digital canvas on their computer or tablet (a smartphone would be too small).
There are five different drawings to colour, four of them with current Mazda models and one of the Mazda RX Vision concept car. There doesn’t seem to be a limit on the entries that can be submitted so participants can probably choose one or all the drawings offered.
Cash prizes and Mazda Premium Merchandise
The drawing tools are simple to use (like MS Paint) and once completed, they can be printed out as well. To join the contest, the completed image needs to be attached to the submission form available at the website. All submissions must reach Mazda Malaysia by August 18, 2021. Cash prizes and Mazda Premium Merchandise will be given as prizes for the entries judged to be the best.
Click here to go to the Mazda Interactive Colouring Contest page and if you are interested in knowing more about the models in the drawings, you can get information at www.mazda.com.my as well as take a virtual tour of the Mazda Malaysia flagship showroom in Glenmarie, Selangor.
Mazda owners and fans will know about ‘Jinba Ittai’ – that unity between the driver and the car, the way a rider and a horse can be ‘one’. ‘Jinba Ittai’ became embedded as a core philosophy for Mazda from 1987, during the development of the first MX-5. Tetsu Kasahara, a young engineer in the Chassis Dynamics Development Department at that time, recalls the term being used internally. “One day, Toshihiko Hirai, the first-gen MX-5’s Programme Manager, started printing ‘Jinba Ittai‘ on his business cards, and I think that’s how it came to be used externally,” he said.
Since then, Jinba-Ittai is a must for every Mazda and it is what makes the company’s cars special, especially to those who love driving. It’s not just in the sports models but in every model Mazda makes, including its trucks and MPVs. In some cases where models have been shared with other mnufacturers, eg the early Mazda3 and the Tribute SUV, Mazda engineers have made some small but effective modifications that have achieved Jinba Ittai for the brand’s models.
The importance of driving shoes
Just as the tyres are the crucial contact a car has with the road, the feet of the driver are crucial in the control and driving experience. In pursuit of the best possible Jinba Ittai experience for drivers, Mazda teamed up with Mizuno, a well-known sportswear company, to jointly develop driving shoes. Also involved in the project was Makuake Incubation Studio which provides new product and new business development support.
The driving shoes are said to provide the driver with a driving experience of light yet stable and comfortable pedal operation. For effective operation of the pedals, ‘dorsiflexion support upper’ helps to pull back the foot to the top. The reaction force of the areas that flex makes it easier to adjust the amount of pedal depression more precisely. Mizuno used posture control technology that it cultivated in the development of competition swimwear.
MIZUNO COB technology in sole
The shoes use MIZUNO COB, which enhances the sensitivity of the soles of the feet in order to communicate with the car and obtain a direct feeling of operation. MIZUNO COB can transmit more accurate information to the sole by adding unevenness on the upper surface of the midsole that is linked to the design of the outsole. It provides a direct pedal feel while ensuring the cushioning required for comfort. It therefore enhances Jinba Ittai during driving, giving the sense of unity between the driver and the car and enables smooth pedal operation in various driving situations.
Commenting on the shoes, a Mizuno designer said that if the shoes that connect the driver and the car are solid, human abilities will naturally be brought out. “Shoes are also an important factor in driving; after all, you can’t run well if you wear business shoes when running,” he explained.
First shoe project for Mazda Design
Mazda Design was involved in the shoe design as well, welcoming the challenge of designing a product they have never done before. As with Mazda vehicles, the form is fused with texture and functionality at a high level. The shoe has a black theme (with grey elements) in its design and each shoe weighs 270 grams.
Only for sale in Japan
The shoes, which are only available in Japan, will be on display at Mizuno stores, Mazda headquarters and Mazda dealers from tomorrow. However, deliveries to purchasers will only take place from March 2022. Only 1,350 pairs (in 4 batches) are available and with tax, the total price is 44,000 yen (about RM1,675).
To know more about the Mazda range of vehicles available in Malaysia, visit www.mazda.com.my.
When people think of Mazda’s MX range, the MX-5 Miata would come to mind. Or, those who keep up with auto news will know that the company now sells a model known as the MX-30 which is the brand’s first mass-produced fully electric car.
However, long before the MX-5 – which became the bestselling 2-seat convertible sportscar of all time – there was another Mazda which had the ‘MX’ designation. This was the MX-81 Aria, a concept car displayed at the 1981 Tokyo Motor Show. Designed by Marc Dechamps for coachbuilder Bertone, it was the first Mazda MX and now, 40 years after its unveiling, Mazda Italy has carried out a restoration of the small wedge-shaped coupe.
Original PR images of the MX-81 which were distributed at the 1981 Tokyo Motor Show.
To create the MX-81 Aria, Bertone used running gear from the 323, which was the first generation with front-wheel drive. On this platform was placed the futuristic hatchback form. With its gold paint, huge glasshouse and pop-up lights, it stood out at the motorshow.
The concept car had futuristic features, some of which would find their way into production models in later years. Back then, the features gave the cabin a radical look with the recessed square steering wheel, TV screen and side swinging front seats. Exterior ideas like high-mounted tail lights and pop-up headlamps were adopted in Mazda models too.
Discovery in a warehouse
While many prototypes and concept cars have been destroyed (or ‘lost’) after finishing their round of displays, the MX-81 was kept in a warehouse at Mazda’s headquarters in Hiroshima. In 2019, Nobuhiro Yamamoto – the former 4th generation MX-5 programme manager and rotary engine developer – found the concept car and proposed the idea restoring it.
The original sketches by Bertone.Restoration work on the MX-81 after it was kept in a warehouse for 40 years.
It was supported by the company and shipped to Mazda Italy, where it has been painstakingly restored by SuperStile in Turin. Fittingly, the completion of the restoration was celebrated by the recreation of the original press images of the MX-81 in front of Milan Cathedral.
Mazda’s connection to Italian designers
However, the connection between Mazda and Italian design celebrated by the restoration of the MX-81 actually started even before the MX-81 was displayed. 20 years earlier, in 1960, a young automotive writer by the name of Hideyuki Miyakawa travelled to Italy and the Turin Motor Show where he met Giorgetto Giugiaro, then Head of Design at Bertone. He also met his future wife, Marisa Bassano – a Japanese-Italian translator with a passion for cars. During Marisa’s study trip to Hiroshima in 1961, Miyakawa met then-chairman of Mazda, Tsuneji Matsuda, and the pair discussed the importance of design in the Japanese car industry.
Automotive writer Hideyuki Miyakawa (right) and his wife talking with Bertone (centre) and Giugiaro (left).Giugiaro putting his signature on one of his sketches.
Back in Turin, Hideyuki and Marisa began working as intermediaries between the legendary Italian design studios of Bertone, Ghia and Pininfarina and Japanese car manufacturers. The collaboration between Mazda and Bertone they helped to facilitate led to Giugiaro designing the Mazda Familia and Luce models of the 1960s, plus the R130 Luce Coupe of 1969. The relationship with Bertone continued even after Giugiaro left to work for Ghia, and the restoration of the MX-81 Aria is a celebration of that partnership.
The MX line begins
However, the Mazda MX-81 was only the beginning of the story of the MX badge, which has actually been used more than a dozen times across a broad spread of production, concept and racing Mazdas. After the MX-81 was the MX-02 concept car of 1983. This was a larger 5-door hatchback design with large windows, aerodynamic rear wheel covers and flared-in door mirrors. Unique features included rear wheel steering and a Head-Up display projected on the windscreen.
MX-02 conceptMX-03 concept
The one-off theme continued with the 1985 MX-03, another radical looking car. This sportscar concept was proposed with an exciting powertrain – a triple rotor 315 ps engine. The low-slung was very futuristic, with a cabin that featured an aircraft style yoke rather than a steering wheel, plus digital displays and a Head-Up Display. It showed off a lot of advanced technology like 4-wheel steering and all-wheel drive, while the long low body had wind resistance of just 0.25 Cd.
While the MX-02 and MX-03 shared some of the same futuristic design cues, the MX-04 was completely different. Displayed the 1987 Tokyo Motor Show, the MX-04 was a front-engine rear-wheel drive sportscar that had removable fibreglass panels. These allowed the car to switch from a glass dome-roofed coupe to a beach buggy style open-sided roadster. Powered by a rotary engine this ‘shape-shifting’ sportscar was never considered for production.
The designs and features of concept cars were futuristic but some ideas would be adopted in production models in later years.
But little did outsiders know that Mazda was already developing the MX-5, which would come 2 years later. Other production models to have ‘MX’ were the MX-3 and MX-6 production coupes.
MX in racing
In the 1990s, arguably the most radical car to have the MX badge was the Mazda MXR-01. After the rotary-powered Mazda 787B took victory in the 1991 Le Mans 24 Hours, the FIA promptly banned rotary-powered cars, leaving Mazda looking for a new car for the 1992 World Sportscar Championship at very short notice. A solution arrived in the shape of the MXR-01 prototype racing car.
MXR-01 racing prototype
Based on the previous season’s Jaguar XJR-14, the British firm’s withdrawal from sportscar racing, allowed Mazda to adapt this radical Ross Brawn-designed prototype and fit a Mazda-badged V10 Judd engine. Famed for its incredible grip and downforce, just 5 examples were built. But sadly, the collapse of the World Sportscar Championship at the end of 1992 spelt the end of Mazda’s world motorsport programme and denied the MXR-01 the chance of success.
In 1989, the MX-5 was launched and would become the bestselling 2-seater convertible sportscar in the world. (Below) It was followed by the MX-3 and MX-6 during the 1990s.
MX-Sport Tourer concept
Into the 21st century, the MX badge has still appeared on concept cars – the 2001 MX-Sport Tourer/MPV; 2002 MX-Sport Runabout; 2003 MX-Sportif; and 2004 MX-Flexa. The MX concept car that really started Mazda on the road to another success story was the 2005 MX-Crossport. Inspired by the RX-8 sportscar, this was a sporty looking SUV concept with sculpted wheel arches, slender headlamps and bold shoulder lines. It would be the basis for the model that that became the CX-7, which established a lineage of SUVs that lead to today’s CX-5, CX-30 and MX-30.
40 years later, the fully electric MX-30 – not a concept car – poses with the MX-81 at the same spot where the concept car was originally photographed in 1981.
To know more about Mazda models available in Malaysia, visit www.mazda.com.my.
The auto industry has been developing autonomous vehicles that can operate on their own, without human control, and sometime in the future, perhaps all vehicles on the road will move around autonomously. However, besides imagery and sonar scanning to detect other vehicles and road-users so as not to knock into them, vehicles can also communicate with each other to enhance safety.
For example, if there is an accident around a blind corner, vehicles near it can broadcast the hazard and other approaching vehicles can take appropriate action to slow down. Likewise, at junctions, communications between vehicles could greatly improve safety and avoid accidents.
In order for this to be possible, there must be a common communications system that all vehicles can use and this is now being developed. Suzuki Motor Corporation, Subaru Corporation, Daihatsu Motor, Toyota Motor Corporation and Mazda Motor have reached an agreement to jointly develop technical specifications for next-generation vehicle communications devices and to promote the common use of communications systems.
Linking automobiles and other related elements
These systems will use connected services to link automobiles and other related elements with the aim of creating new appeal, value and services, to be standardized for early provision of safer and more convenient connected services.
Within the field of CASE (connected, autonomous/automated, shared, and electric), which is said to be bringing about major transformations in the automotive industry, rapid advances are being made in the connected domain, in relation to the communications and data aspects of technology and business including cloud services, Internet of Things (IoT), Big Data, and AI. Individual automobile manufacturers are independently developing vehicle communications devices, and even in cases where the same connected services such as remote operation functions are provided, each company is adopting a different approach in proceeding with development and deploying relevant resources.
Safer and more convenient connected services
In response to these circumstances, the companies can provide safer and more convenient connected services to customers as early as possible, by positioning the development of vehicle communications devices, which are basic functions of the connected car, as a cooperative domain; positioning the development of applications and services as an in-house domain; and achieving greater efficiency and accelerating the development of vehicle communications devices. Each company can focus more on the development of applications and services on this common infrastructure through these steps.
Having a common communications system is vital as individual systems will create a fragmented infrastructure. It can be likened to the establishment of the common Windows operating system. In the early years of computers, there were different operating systems and users could not easily communicate with each other, or even exchange data. Once the Windows system (or MS-DOS) became a common system, companies could focus on developing software that was compatible and this led to faster growth for the industry.
At this time, Suzuki, Subaru, Daihatsu, and Mazda, while incorporating their own technologies into the base vehicle communications technologies developed by Toyota, will together build systems for next-generation connected cars with common connection specifications from vehicles to networks and the vehicle communications device centre.
A common communications system will allow vehicles of different brands and types to exchange information, reducing accidents.
Optimizing R&D resources
As a result, by stabilizing the communication quality between vehicles and vehicle communications device centre further, it will be possible to provide more convenient connected services to customers, such as clearer calls between customers and operators and faster connection speeds. At the same time, it will be possible to reduce the development burdens of each participating company and simplify system operation and version upgrades that include additional new functions, thereby optimizing resources such as facilities and personnel.
The 5 companies will openly consider collaboration with other like-minded partners regarding the joint development agreed on at this time while continuing their efforts to develop services that enrich the lives of people and solve social problems.
2021 versions of the Mazda6 and Mazda MX-5 RF are now available in Malaysia, Bermaz Motor announced today. Pricing (without insurance) for the models start from RM170,917 and RM258,591, respectively. Purchases made before June 30, 2021 will have 50% of the sale tax exempted under the PENJANA program.
With each new mode, Bermaz Motor offers 5-year (or maximum of 100,000 kms) manufacturer’s warranty and free scheduled maintenance for the first 5 years (or maximum of 100,000 kms). The free maintenance program includes costs for labour, parts and lubricants.
2021 MAZDA6
As before, this sedan model comes with a choice of SKYACTIV-G 2-litre and 2.5-litre petrol engines, coupled to the efficient SKYACTIV-DRIVE 6-apeed automatic transmission with manual shift mode. The driving dynamics are enhanced by G-Vectoring Control Plus which is the second generation of Mazda’s vehicle dynamics control technology which now has direct yaw moment control via the brakes as well.
For the Mazda6 2.5, there are 19-inch alloy rims finished in metallic black and Gloss Black Door Mirrors, while the interior comes with leather upholstery throughout the cabin is in Burgundy Red with the same colour used for the stitching on the dashboard and door trims.
The 2-litre variant is now equipped with Advanced Keyless Entry and a Walkaway door lock feature for extra convenience while paddle shifters have been added to the steering wheel. For the 2.5-litre variant, a power sunroof and head-up display are standard.
Both variants now have Wireless Apple CarPlay which allows iPhone connectivity without the need for a Lightning cable link. It uses a combination of Bluetooth and wifi to connect an iPhone and once paired properly, projecting the apps from the smartphone to the dashboard display can occur automatically. Android Auto is also available for those with smartphones running on the Android operating system.
The 6 previous colour choices for the Mazda6 – Soul Red Crystal, Machine Gray, Snowflake White Pearl, Sonic Silver, Deep Crystal Blue, Jet Black – continue to be offered, with Polymetal Gray now added to the list.
2021 MAZDA MX-5
Bermaz Motor is importing only the RF version of the roadster and a World Car of the Year winner. The design of this version has a Retractable Fastback (RF) which preserves the iconic lines of the sportscar while providing open-air motoring pleasure.
It is powered by a SKYACTIV-G 2-litre engine with a 181 ps/205 Nm output which goes to the rear wheels. Transmission options are a SKYACTIV-MT 6-speed manual transmission or a 6-speed automatic transmission with paddle shifters. Besides the kerb weight of 1,111 kgs which provides an excellent weight-to-power ratio, the driving dynamics are also enhanced by ‘jinba-ittai’, the unity between driver and car that are a must for every Mazda.
A manual transmission is also available with the SKYACTIV-G engine.
The MZD infotainment system with a 7-inch full colour touchscreen includes Android Auto and wireless Apple CarPlay (new) for ease of connectivity. Besides voice commands, the system is also managed by a multi-function controller between the front seats.
Customers have a choice of exterior colours – Soul Red Crystal, Snowflake White Pearl, Deep Crystal Blue, Machine Grey, Jet Black and Polymetal Grey.
To know more about the new Mazda6 and Mazda MX-5, visit www.mazda.com.my.
The current Mazda CX-3 has been in the Malaysian market since 2018 and although there have been many new SUVs appearing over the past 3 years, the Mazda SUV’s looks are still fresh. Perhaps this has to do with the KODO design language which gives a timeless quality to the appearance.
So not a lot needs to be done for the usual mid-cycle update in as far as exterior aesthetics are concerned for the CX-3. However, in keeping with market trends, Bermaz Motor has upgraded the specs with All-LED exterior lighting as standard. The headlights also come with automatic on/off and self-levelling capabilities.
Power sunroof added for 2021 model
Other standard equipment for the model, which comes from Japan in CBU form, include 18-inch aluminium alloy wheels, a roof spoiler, shark fin antenna, dual stainless-steel tailpipes, and new for 2021, a power sunroof as well as front parking sensors.
Some interior features have also been updated and there are new leatherette-fabric seats and a 360° View Monitor for the latest model. The infotainment system is equipped with Apple CarPlay and Android Auto connectivity software so smartphone apps can be transferred onto the dashboard system. Other premium standard features include an Active Driving Display, a 7-inch, full-colour touchscreen display with Mazda Connect, Bluetooth hands-free phone and audio, and a 6-speaker audio system. For ease of operation and safer motoring, the functions can be managed using the multi-function command knob between the front seats or steering wheel-mounted controls.
2-litre engine but no AWD
The 2021 CX-3 continues with the Mazda SKYACTIV-G 2-litre petrol engine – a rather large displacement for a small body – which produces 154 bhp/206 Nm. Power delivery is only to the front wheels through a SKYACTIV-DRIVE 6-speed automatic transmission with manual shift mode. In addition, there’s Mazda’s G-Vectoring Control technology which improves driving dynamics by making acceleration smoother and more linear.
How Mazda G-Vectoring Control (GVC) works
Comprehensive safety systems
The CX-3 comes with an extensive list of safety equipment and systems that include 6 airbags, and i-ACTIVSENSE, Mazda’s integrated safety system which helps the driver to avoid accidents. The system includes automatic emergency braking and also alerts the driver if the vehicle departs from its lane. Besides a blindspot monitor, there is also active scanning of the rear as the CX-3 is reversing out. In the event of approaching vehicles from either side, the driver will be alerted, reducing the possibility of an accident.
Bermaz Motor is now accepting booking for the 2021 CX-3 which is priced from RM130,729 (excluding insurance). The price has 50% sales tax deducted under the exemption provided by the government. Although registration and deliveries will only start from July 2021, customers who make their booking before June 30 (the expiry date for the sales tax exemption) will still be entitled to the exemption.
Colours available are Soul Red Crystal, Snowflake White Pearl, Deep Crystal Blue, Machine Gray, with Polymetal Gray being a new choice for the range. All new vehicles will come with a factory warranty as well as free scheduled maintenance for the first 5 years or maximum of 100,000 kms after original registration (terms and conditions apply).
For more information, visit www.mazda.com.my or any authorised Mazda dealership in Malaysia.
The sale of pre-owned (not pre-registered) vehicles by franchise holders of various brands has been going on for some time. In fact, the first one in Malaysia might have been Federal Auto, which set up its own division to handle used cars as far back as the early 1970s. Other companies have also had used car divisions although most have not focussed greatly on this business, leaving it more to used car dealers.
These days, there is greater demand for pre-owned vehicles (a nicer term for used vehicles) and a number of companies, even premium brands, have invested in the business more substantially. They give more attention to the condition of the vehicles they offer, ensuring that the safety aspects are not compromised. In some case, they recondition the vehicle to ‘almost as good as new’.
Peace of mind purchase
Bermaz Motor, which handles Mazda, has also been dealing in pre-owned vehicles since 2015 through its Mazda Anshin centre in Glenmarie, Selangor. ‘Anshin’ is a Japanese word for ‘peace of mind’ so a selling point to customers is that they can have peace of mind buying from Mazda Anshin.
Many businesses are going online these days, partly due to the COVID-19 situation which has put limitations on interactions between people. As far as possible, companies now make it easier and safer for customers to view and know about what they offer before the need to actually be at the showroom.
Bermaz now as a website for its Mazda Anshin business and this serves as a one-stop platform for customers to sell or buy Mazda vehicles. It offers many company demo vehicles as well as those owned by customers who may have trade-in for a new model.
Every vehicle has to go through a thorough inspection and be certified before being offered for sale on the website.
111-point inspection to be certified
Regardless of whether the vehicles were previously demo units or in the company fleet, or a customer’s vehicle, every vehicle must undergo a comprehensive 111-point inspection. This is done by trained technicians at two authorized Mazda Service Centres in Selangor.
Owners who have this inspection done are charged a minimal fee of RM200. After the inspection, the owner will receive the best Mazda Anshin Certified Valuation and recommend selling price.
Mazda Anshin’s quality standards require that the pre-owned vehicles have had no major accident damages, no frame damages, and never been through a flood.
3 simple steps
Customers shopping for Mazda vehicles can browse through the Mazda Anshin website for the best- -value, best-quality models available, all with Mazda Anshin Certification. The existing warranty, if still in effect, will still be available to the new owner, as well as the free scheduled service based on from the original registration date.
So the next time you want a pre-owned Mazda, consider the offerings at the Mazda Anshin website. After all, it’s the company that knows Mazda best.
Companies periodically demonstrate their corporate social responsibility (CSR) by supporting worthwhile causes or organizing and sponsoring activities for the benefit of communities. In some cases, they may also fund efforts to create awareness of conservation activities to prevent certain wildlife from becoming extinct.
One example is the latest initiative by Mazda Philippines which is giving support to the efforts of the Katala Foundation, a non-profit NGO in the country that protects and conserves wildlife. The initiative by the Mazda distributor is to help raise awareness for pangolins, a critically endangered species and believed to be the world’s most trafficked mammal.
Palawan, an island on the southwestern side of the Philippines, is the natural habitat of the pangolin which is from the anteater family. Its name is said to be originally derived from the Malay word ‘pengguling‘, which means ‘one who rolls up’.
Special edition of BT-50
Mazda Philippines is helping to create awareness of the pangolin with the BT-50 4×4 Pangolin Special Edition which is imported from Thailand. Besides special graphics depicting the pangolin, the special edition – developed from the top version for the market – also comes with special accessories and customization.
Power comes from a 3.2-litre engine with 200 bhp/470Nm which goes to the wheels through a 6-speed automatic transmission and 4×4 drivetrain. Engineered for taking on tough duties in challenging terrain, the pick-up can take a payload of up to 1,086 kgs and tow a trailer or another vehicle weighing up to 3,500 kgs.
Even though there are accessories fitted, Mazda Philippines is selling the BT-50 Pangolin Edition for less than a standard BT-50, at a retail price of 1,400,000 pesos (about RM118,400).
“The Mazda BT-50 Pangolin is embarking on its most meaningful job ever – to help raise awareness on the critically endangered Philippine Pangolin species,” said Steven Tan, President & CEO of Mazda Philippines.
“The Philippine Pangolin deserves our attention and concern. That is why together with Katala Foundation, a non-stock, non-profit Philippine NGO that is active in protecting and conserving threatened endemic wildlife, we at Mazda Philippines will make use of the enduring nature of the BT-50 to promote awareness and inspire conservation of the Philippines’ and the world’s most critically endangered mammals,” he explained.
Mazda Philippines will also loan to the Foundation one unit of the BT-50 4×4 Pangolin Edition for a year. The NGO can use the vehicle to promote its wildlife protection advocacies, as well as perform its preservation and monitoring duties.
Media exposure of the special edition model in the Philippines would also help generate interest and awareness in the danger of extinction that the pangolin is facing.
Caring culture of Bermaz Auto Berhad group
The CSR initiative of Mazda Philippines mirrors the caring culture of Bermaz Auto Berhad, its parent company based in Malaysia. 5 years ago, it established the Mazda Medicare Fund (MMF) which provides help to renal patients urgently in need of life-saving haemodialysis but have financial constraints.
With the MMF, eligible patients can receive subsidized haemodialysis treatments at designated dialysis centres nationwide. Since 2015, the MMF has contributed a total of RM2.4 million which has supported more than 176 patients throughout Malaysia.
The MMF gets donations from individuals and corporate sponsors through fund-raising events like golf tournaments.
Besides the MMF, the companies in the group also raise awareness and contributions for good causes through events such charity golf tournaments, donations to the needy and supporting sports.
Mazda’s design philosophy – Kodo: Soul of Motion – is 10 years old, having been introduced at the Los Angeles Motor Show in 2010 with the Shinari concept car. It was a preview of how forthcoming Mazda models would look and represented a bold new direction for design at Mazda.
The word ‘Kodo’ literally translates as ‘heartbeat’, but with the added meaning of filling something with life; of giving it a soul. This idea is central to the way Mazda has always thought about design. “In Japan, we feel that craftsmen inject life into what they make. We believe that a form sincerely and painstakingly made by human hands gets a soul,” explained Ikuo Maeda, Head of Mazda Design. Therefore, ‘Soul of Motion’ takes on a double meaning, expressing both the essence of motion and the ‘soul’ imbued in the car by Mazda’s master craftsmen.
Mazda Shinari concept
The Minagi concept which became the first CX-5 (below).
The Shinari 4-door sports coupe concept was followed in 2011 with another example of Kodo Design, the Minagi compact crossover SUV concept which later evolved into the highly successful CX-5.
Inspired by the beauty and power of nature allied with the emotion of motion, the first Kodo designs were strongly inspired by the image of a cheetah about to pounce. Mazda designers closely observed how these powerful mammals used their entire body as a spring to convert pent-up energy into highly controlled motion.
From the Shinari came the Mazda6.
Takeri and Hazumi concepts
After the Shinari and Minagi concepts came the Takeri and Hazumi concepts which carried the same expression of motion that focused on the strength, beauty and tension found in the instantaneous movement seen in animals.
The Takeri offered a new level of strength and allure to the future of Mazda’s sedan styling, while the Hazumi (meaning ‘to bound’ or ‘spring up’ in Japanese) used Kodo Design to characterize the personality of a small but vigorous animal bursting with energy for Mazda’s next generation B-segment car.
Mazda Hazumi conceptMazda Takeri concept
Minimalist approach
A turning point for Kodo Design was reached with the RX-Vision and Vision Coupe which evoked a powerful and emotional design with as few elements as possible. Introduced at the 2015 and 2017 Tokyo Motor Show, respectively, both concepts anticipated the new elegance and yet more pronounced minimalist aesthetic of an updated interpretation of Kodo Design. Dynamic and emotional forms are achieved by shaving off any unnecessary elements to bring out the very essence of beauty and motion.
Mazda Vision conceptMazda Vision Coupe concept
From Kai to Mazda3
From this point onwards, Mazda designers sought to create beauty and a unique elegance through taking visual components away, not adding more. Launched in 2019, the latest generation Mazda3 was inspired by the Kai Concept and was the first vehicle to showcase the evolution in Kodo Design. It presented a more mature rendition targeting greater styling prestige through the elegance and rigor of a minimalist, less-is-more aesthetic inspired by the purest traditions of Japanese art and the beauty of space between objects.
Mazda Kai concept2020 Mazda3 Sedan
With the latest Kodo Design, which is in the current Mazda3, every element serves a purpose; nothing is superfluous or purely ornamental. Three concepts were instrumental in this design progression: Yohaku or ma, the beauty of empty space; sori, or curves with poise and balance; and utsuroi, the play of light and shadow.
For example, by eliminating character lines, an empty space is created on the vehicle’s smooth side panels and functions as a blank, endlessly changing canvas for the play of light and shadow – a special skill of Mazda designers. As the car moves through space, the change of light and shade creates a dynamic and fluid aspect with the ‘Soul of Motion’ played out on the side of the car.
It took hundreds of hours of painstaking clay sculpting and painting work to develop the Mazda3’s design that creates subtle undulations of light and shadows gliding over the car’s smooth body. It is fundamental to the uniquely Japanese elegance of Mazda’s next-generation design vision.
Mazda CX-30
Change and Release for CX-30
The CX-30 was developed to follow this design concept with exterior styling that has suppleness and the flowing elegance of a coupe combined with the toughness of an SUV. The vitality of Kodo Design is retained, with a new ‘Charge and Release’ design expression inspired by the brushwork used in Japanese calligraphy.
In particular, Sori is clearly embodied in the arc of the shoulder running from the front wing to the rear wheel, giving a sense of speed and vitality. Utsuroi may be seen in the body surfaces beneath the shoulder line, which reflect the surroundings in a distinctive ‘S’ shape that changes as the car moves.
Mazda has used Kodo Design philosophy in other products like clothes, furniture, tableware and even a bicycle (below). Some of these items have been displayed at the Milan Design Week.
Award winner
Since its inception 10 years ago, Mazda’s Kodo Design philosophy has been praised and recognized by many awards. Both the RX-Vision and the Vision Coupe have been named the ‘Most Beautiful Concept Car of the Year’ and the revamped Mazda MX-5 won the ‘World Car Design Award’ in 2015.
Ikuo Maeda, Head of Mazda Design, is the ‘father of Kodo Design’. His father was the man who designed the original RX-7.
More recently, the Mazda CX-30 and the new MX-30 have won a Red Dot Award 2020 in the Product Design category, while the Mazda3 was named ‘World Car Design of the Year’ in the 2020 World Car Awards. Ikuo Maeda himself has also been recognized with the Design Hero accolade earlier this year by Britain’s Autocar magazine.
The simplistic elegance and emotional appeal of Kodo Design will remain essential ingredients of the brand’s identity. After 10 years of sustained success, Kodo Design continues to push the limits of car design and define the future of Mazda. When asked if Kodo Design will be replaced by another design philosophy, Maeda told this writer: “As far as I am concerned, Kodo Design will be forever!”.
Visit www.mazda.com.my to know more about the wide range of Mazda models in Malaysia
