JM Auto Gallery (Alor Star), an authorised Mitsubishi Motors dealer, has been associated with the brand for 14 years and has been growing with it. Confident of continued growth, the dealership has relocated to a new site in Alor Setar, Kedah, as well as opened a new 3S centre in Langkawi.
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Words, pictures and even videos cannot convey the same appreciation of a vehicle’s capabilities in the same way as personally driving it, and Mitsubishi Motors Malaysia (MMM) understands that. To provide the experiences of its products, it has had events where the public can get behind the wheel to take a test-drive in specially prepared courses. To show more extreme capabilities of models like the Triton, they even brought in Dakar Rally champ, Hiroshi Masuoka, to provide ‘taxi rides’.
During the first quarter of 2023, there are opportunities to experience their bestselling model, the XPANDER 7-seater crossover, at the Mitsubishi XPANDER Venture Event. The first one will be held this weekend (January 14/15) at Dataran Karnival, Perkarangan Shah Alam, Selangor. The location is next to the Shah Alam Stadium (click here for directions).
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Mitsubishi Motors Malaysia (MMM) finished off 2022 with a record high in sales, delivering 24,017 vehicles. Although the company’s range in Malaysia is limited to 2 models, they are so popular that, in 2022, the volume increased by 37.3% over the 2021 figure.
The record volume puts Mitsubishi Motors in third place among the non-national brands and with the Total Industry Volume expected to be over 700,000 units when the Malaysian Automotive Association releases the year’s data, the Mitsubishi Motors share is estimated to be 3.3%.
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Nissan and Mitsubishi Motors share the 2022-2023 Japan Car of the Year (JCOTY) award with the Nissan Sakura/Mitsubishi eK X EV being awarded the title this year. Besides being the second consecutive year for Nissan, this is the sixth time that a model of the brand has won the overall title which has been annually awarded since 1980. For Mitsubishi Motors, it is the fourth time receiving a JCOTY award.
The minivehicle was among 11 finalists (one more than usual as there was a tie) from 48 nominees. This year, among the Best 11 Cars, 4 models were from foreign brands – the BMW iX, Hyundai IONIQ 5, Range Rover and Renault Arkana. The Japanese models were the Suzuki Alto, Nissan X-Trail, Nissan Fairlady Z, Mazda CX-60 e-SKYACTIV-D, Toyota Crown, Nissan Sakura/Mitsubishi eK, and Honda Civic e:HEV/Civic Type R.
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After not being run for 3 years due to the COVID-19 pandemic, the Asia Cross Country Rally (AXCR) 2022 returned this month. The tough event held in the northeastern part of Thailand and in Cambodia saw Team Mitsubishi Ralliart taking overall first place after 6 days of competition over 1,200 kms.
The event saw the participation of a total of 56 machines – 21 in the motorcycle category, 2 in the sidecar category, 32 in the car category, and 1 in the truck. Legs 1 to 3 were run over courses in the area around Buriram, while Leg 4 brought the participant to the border between Thailand and Cambodian. For Leg 5, the participants crossed into Cambodia to race to finish line near the World Heritage site of Angkor Wat.
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When Mitsubishi Motors Malaysia (MMM) was established in 2005, one of the models it offered was the Triton. It arrived at a time when pick-up trucks were growing in popularity as they could be registered for private use (earlier, they could only be registered as commercial vehicles). With its stylish design and Mitsubishi Motors’ heritage in the Dakar Rally, the Triton became one of the popular choices for Malaysians wanting a truck.
Recently, the company delivered its 100,000th Triton and commemorated the milestone by giving the customer, Muhammad Faerus, diesel for 100,000 kms which is worth RM27,000. Encik Muhammad Faerus, a solar panel installation contractor, purchased the Triton from EON Auto Mart, an authorized Mitsubishi Motors dealership in Kuala Lumpur.
“Since the Triton was introduced in Malaysia, it has proven to be one of the favourite pick-up trucks in the market with its rugged look, versatility, and good handling. It is capable in the harshest of off-road conditions but also perfect as an everyday vehicle. Our customers come from all walks of life – business owners, off-road enthusiasts, and lifestyle users. Over the years, with improved technology and functionality, it has inspired owners to take on challenges and push the boundaries in creating an exciting life journey, while fulfilling their dreams and ambitions,” said Shinya Ikeda, CEO of Mitsubishi Motors Malaysia, at the presentation ceremony.
Last year, despite the pandemic and competition from rivals, the model maintained a solid market share of 22% with 9,268 units sold. Six variants are available, all imported from the Mitsubishi Motors factory in Thailand. Prices (without insurance) range from RM81,390 to RM146,600.
Contest for owners
In conjunction with this achievement, MMM is running the ‘100,000 Triton Ambitions’ Contest which will commence on September 14, 2022. To participate, Triton owners need to fill up a contest survey form and submit a photo which features a Triton in it.
Their photo can be entered in one or all four of the following categories:
a. The Stylo King – owner’s most memorable leisure activity with the Triton;
b. Tough Champ – owner’s toughest experience with the Triton;
c. Extreme Adventurer – owner’s most memorable long-distance journey with the Triton; and
d. Mod Hero – owner’s coolest modified Triton
One winner from each of the four categories will win 25,000 kms of diesel (worth up to RM7,000) each. The contest form, photo submission, and detailed contest terms and conditions can be found at the MMM website at www.mitsubishi-motors.com.my.
The Mitsubishi Motors network continues to grow in Malaysia with the opening of a new 3S Centre (Sales, Service & Spare parts) in Rawang, Selangor, recently. This brings the number of Mitsubishi Motors outlets in the Klang Valley to 16, with a total of 54 showrooms (out of which 49 are 3S Centres) and 55 service outlets nationwide.
The new outlet in Rawang is operated by Lofty Ambition (Rawang) Sdn Bhd which is not a newcomer as a Mitsubishi Motors authorised dealer. The company, which has been an authorised Mitsubishi Motors dealer since 2014, also operates three other outlets for the brand in Ipoh, Taiping, and Sitiawan in Perak.
Besides being strategically located to serve customers and Mitsubishi owners in the surrounding areas, the 3S facility is also accessible via the PLUS North-South Expressway, useful to note for travellers who may need assistance on their journeys.
The 3S centre consists of a 3-storey shoplot and has a built-up area of 4,000 square feet. It is designed in accordance with the Mitsubishi Motors’ brand identity and presents the brand’s global brand message: ‘Drive Your Ambition’.
Customers will be able to view new Mitsubishi models in the showroom while those who send their vehicles to the service centre can make use of a comfortable customer lounge which has complimentary wifi service. The service centre is fully equipped with the necessary tools for maintain Mitsubishi vehicles and the technicians have also been thoroughly trained for their work.
Congratulating Lofty Ambition for opening another Mitsubishi Motors showroom, Shinya Ikeda, CEO of Mitsubishi Motors Malaysia (MMM), said: “This goes to show the company’s confidence in the Mitsubishi brand, and commitment to further strengthen Mitsubishi’s presence and network in Malaysia. This new showroom is to serve our customers better in the Klang Valley as we see a huge potential for business growth, especially for the Triton pick-up truck and XPANDER 7-seater crossover.”
Commenting on the business situation this year, Mr. Ikeda said that, during the first half of the year, MMM sold 12,261 cars, a 63% growth compared to the same period in 2021. “Our estimated market share is 4% and Mitsubishi Motors is retaining its position in the top three spot among non-national brands in Malaysia,” he added.
To know more about Mitsubishi Motors’ products and services in Malaysia or to locate an authorised dealer in the network, visit www.mitsubishi-motors.com.my.
Mitsubishi Motors Malaysia (MMM) has a long history of being a good corporate citizen, having contributed in various ways to different communities. The latest initiative is the donation of high-power solar systems to the Orang Asli community. This will provide electricity to them which can improve the quality of their lives.
The solar systems, which will be used at the Orang Asli’s Rumah Adat (shared community space), were donated through Global Peace Foundation, a non-profit non-government organization with a mission to build resilient and cohesive Orang Asli communities.
Lack of access to grid electricity in Orang Asli’s houses and community spaces brings health risks, expensive energy expenses, and environmental impact. To have light after dark, bonfires are frequently created by burning dried palm fruits but these generate a lot of smoke that causes cough and watery eyes among the villagers, and is unhealthy for children especially.
In addition, houses and community spaces are built from resources in the forest such as bamboo wood and additional items such as zinc and PVC. Some of these materials are flammable, making it dangerous to use fire as the source of light.
Some Orang Asli families also rely on disposable energy such as petrol to run generators and batteries to power more than just lights. The petrol, apart from being added cost, can also be hazardous to store.
Children would also have difficulty studying at night with no light or poor light, and activities are limited. By having more and better lighting, there can be more productive hours in the evening for house chores. The electricity from the solar systems can also be used for freezers and for charging mobilephones and other electrical equipment.
“As part of Malaysian society, we want to see Malaysians even the indigenous community live a better life. With high-power solar systems, we will be providing the Orang Asli community access to affordable and renewable energy that enhances productivity- allowing community projects to continue even after dark, minimizing health and environmental impact from non-renewable energy, lessen environmental pollution, and lastly reducing energy expenditure from buying expensive energy sources that are not sustainable,” said Arba Rahman, Senior Vice-President of Mitsubishi Motors Malaysia.
“This effort is together with Mitsubishi Motors Corporation global CSR program ‘STEP to the future’ which focuses on four main themes, standing for the first letters of Society, Traffic safety, Environment, and People. At MMM, we are focused to benefit the society through emphasis on the Environment and People, to create a better society where people can hope for a better future,” he added.
To know more about Mitsubishi Motors products and services in Malaysia, visit www.mitsubishi-motors.com.my.
Mitsubishi Motors Malaysia donates Mitsubishi Triton to the Dignity Farm School in Bentong, Pahang
In spite of the effects of the COVID-19 pandemic, Mitsubishi Motors Malaysia (MMM) was able to achieve a higher sales volume during it its last financial year (FY21: April 2021 – March 2022). The total volume of 19,217 units was a 66% increase compared to the volume sold in the same period when the Total Industry Volume of the Malaysian market declined by 6.7%. This achievement put the company comfortably in the top 3 spots of the non-national automotive category.
The Triton pick-up truck was the bestseller for the brand with 9,420 units sold in FY21, which was a 24% increase compared to FY20. Its popularity among Malaysians was evident as it maintained a market share of around 21.4%.
The XPANDER was also a strong seller and the dominant model in the non-national MPV segment. 9,065 units of the locally-assembled 7-seater were sold, accounting for 47.2% to the company’s overall total sales.
“In general, the past 2 years have been tough on the automotive industry, not only with the rising cases of Omicron COVID-19 but floods that affected the Klang Valley and East Coast region, as well as parts or chips shortage. There were many hurdles for the industry to overcome, thus for our sales performance to grow is a significant triumph for us. We take this chance to thank the Malaysian government for initiating and extending the SST exemption these last couple of years. With this, our customers could enjoy extra savings while it also gives us the time to fulfil all booking orders made,” said Shinya Ikeda, CEO of Mitsubishi Motors Malaysia.
“The company will continue to charge forward with strong momentum for 2022. We are aware that a large number of our customers aim to purchase their cars before the SST exemption expires by end of June. We are continuing our best efforts to meet the booking numbers, and we have already increased our production capacity while maintaining a high level of product quality. Our customers are the ones that put us here, thus providing them with utmost convenience and confidence towards the brand is our utmost priority,” he added.
The Mitsubishi Motors network consists of 54 showrooms (out of which 49 are 3S Centres) and 55 service outlets throughout Malaysia. In East Malaysia, there are 14 showrooms (7 in Sarawak and 7 in Sabah). The present range consists of the Triton which is imported as a CBU (Completely Built-Up) model from Thailand, and the XPANDER MPV which is assembled locally.
To know more about Mitsubishi models in Malaysia and to locate a showroom, visit www.mitsubishi-motors.com.my.
Mitsubishi Motors Malaysia offers 1-hour test-drives without salesman being present
Growing popularity for the Mitsubishi Triton and XPANDER saw the total sales volume of Mitsubishi Motors Malaysia (MMM) increasing in 2021. The company today announced that 17,489 vehicles from January to December 2021, a 91% increase compared to the same period in 2020.
With 7,397 units delivered nationwide, the XPANDER MPV had its best sales performance since being launched. This volume also made it the best-selling 7-seater Japanese crossover in Malaysia. The model is assembled locally at the DRB-HICOM manufacturing complex in Pekan, Pahang.
“We are pleased that XPANDER has enjoyed strong sales performance thanks to the extension of the tax-free incentive period. This decision by the Malaysian government has certainly helped the industry to sustain itself during this challenging phase. At Mitsubishi Motors, we have now progressed to increase our production volume for XPANDER, to cater for higher production capacity, and to fulfill all booking demands,” said Shinya Ikeda, CEO of Mitsubishi Motors Malaysia.
The Triton, currently in its fifth generation, also continued to be among the more popular pick-up trucks in the country. In spite of the challenging market conditions, MMM’s dealers delivered 9,268 units in Peninsular and East Malaysia in 2021, 34% more than in 2020.
“The continued growth of Mitsubishi Motors market compared to last year is a sign that we are steadily moving towards recovery. As we look forward to advancing and progressing into 2022, we have heard every customer’s feedback regarding our products and services, and we will continue to improve for an ownership experience of the highest standard,” he added.
Support for Mitsubishi owners
Mr. Ikeda also said that MMM is offering support to Mitsubishi owners whose vehicles were damaged by the floods. “We would like to take this opportunity to extend our heartfelt sympathy to all who were affected by the recent flood incidents. We are here to support them, and they can get assistance by contacting our Customer Careline,” he said.
MMM is offering a 30% discount on Mitsubishi genuine spare parts and a 50% discount on labour costs (for flood-damaged vehicles serviced at authorised Mitsubishi Motors dealerships) until January 20, 2022. In addition, the company will also support owners by offering free towing service. All customers need to do is to contact Mitsubishi Assist 24Hrs customer careline (MA24) at 1-800-88-2166 to request for this service. Mitsubishi owners who arrange for their vehicle towing, without the assistance of MA24 and insurance coverage, are also entitled to rebates worth up to RM300.
To locate an authorised Mitsubishi Motors dealer in Malaysia, visit www.mitsubishi-motors.com.my.
