Today, a drive from London to Edinburgh, a distance of 650+ kms, takes between 7 and 8 hours (according to Google Maps). That’s on smooth and mostly straight motorway and keeping to the speed limit which is 70 mph (113 km/h). But 110 years ago, a drive would have certainly taken longer without motorways and with a different level of performance.
In the 1911 London-Edinburgh Trial, a Rolls-Royce Silver Ghost 1701 won the event. Given the primitive state of Britain’s Edwardian roads, its average speed of 19.59 mph (31.5 km/h) was very impressive and furthermore, its fuel consumption was over 24 mpg (8.5 kms/litre). To prove that the car had not been modified in any way, it achieved 78.2 mph (126 km/h) on a half-mile speed test conducted immediately after the Trial.
The car, designed as an ‘Experimental Speed Car’, also became the first Rolls-Royce to exceed 100 mph (160 km/h) in a later test at the Brooklands circuit in England. It had been given the name of ‘Silver Ghost’ to emphasise its ‘ghost-like quietness’ but more importantly, the participation in such a long-distance run was intended to show that Rolls-Royce cars were reliable and durable.
Recently, history literally repeated itself as Rolls-Royce Silver Ghost 1701 re-enacted its 1911 run. The re-enactment was as faithful to the original event as possible. The car, now a priceless collector’s item with registration plate R-1075, departed from the headquarters of the Royal Automobile Club in London at 6 am on Sunday, September 5. It then travelled to Edinburgh on a route that followed the old Great North Road as closely as practicable – and it was locked in top gear just as it was 110 years before.
This scene, taken in 2021, could have looked the same 110 years ago with the very same car.
The 1701 was accompanied on the 2-day run by another 9 Silver Ghosts, all of a similar age and in equally fine condition, from the 20-Ghost Club. Also part of the historic cavalcade was the latest Ghost which made its debut in 2009. The occupants, of course, enjoyed far greater comfort within the enclosed cabin which the original Silver Ghost did not have, not to mention that more than two persons could be accommodated.
“Silver Ghost 1701 has a unique and special place in the marque’s history and affections. It’s difficult to think of many machines that can still perform exactly as they did 110 years ago. This extraordinary car is a remarkable tribute to our predecessors who designed, engineered and built it. We’re proud to continue their work and uphold their values in today’s Rolls-Royce motorcars – which are still the best in the world,” declared Andrew Ball, Head of Corporate Relations at Rolls-Royce Motor Cars.
Rolls-Royce has been associated with world speed records on both land and water for more than a century. But while the exploits of people like Sir Malcolm Campbell are well documented and widely known, there is one British hero who set records using Rolls-Royce engines who has been largely overlooked by history. Captain George Eyston was his name and his extraordinary car, called Thunderbolt, set 3 world land-speed records at the Bonnevile Salt Flats in the American state of Utah.
Eyston was among the first British racers to travel to the Bonneville Salt Flats when he first went there in 1935. He set new 24-hour and 48-hour endurance speed records, and subsequently received the Segrave Trophy, awarded to ‘the British national who demonstrates Outstanding Skill, Courage and Initiative on Land, Water and in the Air’.
7-tonne record-breaker
In 1937, he returned to the Flats and went on to set the 3 world land-speed records with the Thunderbolt. This extraordinary machine had 3 axles, 8 wheels and weighed 7 tonnes, earning it monikers such as ‘behemoth’ and ‘leviathan’ in contemporary reports. And that was even with the body being made from aluminium and, in its original form, had a blunt, heavyset profile topped with a large triangular tailfin.
The Thunderbolt was powered by a pair of Rolls-Royce R supercharged 37-litre, V-12 aero engines, each producing well over 2,000 horsepower. Less than 20 of these engines were ever made; so rare were they that the Thunderbolt’s engines had actually been used earlier in the Schneider Trophy-winning Supermarine S6.B seaplane that would lay the foundations for the legendary Spitfire fighter aircraft of World War II.
Celebrating the dauntless, fearless, pioneering spirit
In 2021, Rolls-Royce Motor Cars has created The Landspeed Collection, consisting of both the Wraith and Dawn Black Badge, to celebrate that dauntless, fearless, pioneering spirit of Captain Eyston. It also has strong aesthetic links to the unique, otherworldly landscape of the Bonneville Salt Flats where the Thunderbolt made him, albeit briefly, the fastest man on Earth.
The Collection Car duo is presented in a specially created two-tone finish, which marries Black Diamond Metallic with a new Bespoke colour, Bonneville Blue. This specially developed hue bears particular significance to the Collection, with a colour that transitions under sunlight from light blue to silver, illustrating the reflections of both the vast sky over Bonneville and the crisp salt flats on the Thunderbolt’s aluminium body.
While rocketing over the Flats, Eyston had to hold the car on a very precise course – to deviate even slightly would be disastrous at the extreme speeds. To help him guide the car, his team painted darkened track lines on the salt surface for Eyston to follow – effectively his sole means of keeping the Thunderbolt straight at over 560 km/h.
This simple yet ingenious idea is recalled in the Landspeed Collection by a subtly perforated dark detail in the upper-centre of the steering wheel, which continues through the centre-line of the driver’s seat, accentuating the driver-focused appeal of the two cars.
The Bonneville Salt Flats may appear smooth but, in fact, they’re seamed with tiny fissures. This distinctive texture is perfectly reproduced, digitally retraced from the surface itself, in the wooden veneer of Landspeed Collection’s fascia and console lids.
Environmental references in the cabin
The interior references continue with the Thunderbolt’s unique silhouette, and the records it achieved, depicted on the polished, anodised aluminium surface of the Landspeed Collection’s front tunnel. The Dawn Landspeed additionally celebrates Eyston’s vision with the outline of the Silver Island mountains, which dominate the Bonneville horizon, engraved on the upper ‘waterfall’ between the rear seats.
According to the history books, Eyston’s third and final land-speed record of 357.497 mph (575.57 km/h) stood for 341 days. In the new Collection Cars, it is commemorated for all time, engraved into the housing of the dashboard clock alongside the name ‘Bonneville’, in homage to where the record was set.
Clock recalls a solution for visibility
The Thunderbolt was originally left unpainted, which caused an unexpected problem. During the first record attempts, the photo-electric timing equipment was unable to detect the polished aluminium body against the searing white of the Salt Flats’ surface, making accurate timing impossible. Eyston’s brilliantly simple solution was to paint a large black arrow with a yellow circle on the side, to heighten visibility when travelling at great speed.
Bright yellow accents throughout the Landspeed Collection, including two-tone yellow and black bumper inserts, pay tribute to this vision. The clock’s design recounts this theme. Based on the instrument dials from the Thunderbolt, with yellow and black details, black-tipped hands are inspired by the arrows painted on the original car’s exterior.
The night sky on on September 16, 1938
The allure of the Bonneville Salt Flats draws not only record-breakers, but astronomers, too. Stargazers prize this vast, unpopulated wilderness for its exceptionally dark night skies, which create perfect conditions unspoiled by artificial light.
In the Wraith Landspeed, the Starlight Headliner perfectly recreates the heavens as they appeared over the Flats on September 16, 1938, the date on which Eyston and his Thunderbolt set their third and final world land-speed record. The constellations are precisely marked using 2,117 individually placed fibreoptic ‘stars’, the largest number of stars in a Rolls-Royce Wraith Starlight Headliner ever featured.
Eyston’s military honours are marked in both the Wraith and Dawn Landspeed with a subtle detail in the driver’s door, made in the same Grosgrain weave silk and colours to match the original medal ribbons. The armrests on both the passenger side and below the ribbon detail are specially padded to give them the comfortable ‘club armchair’ quality that Eyston favoured in his driving seats, much to the amusement of his fellow racers.
Production of Landspeed Collection cars is strictly limited to just 25 units of the Dawn and 35 of the Wraith, all of which have already been reserved by customers.
When there is mention of clocks in cars, one famous advertisement will often be remembered. It is the one where David Ogilvy (regarded as the ‘Father of Advertising’) used the comment of the Technical Editor from The Motor magazine to create a memorable headline. It said: “At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from its electric clock.”
In the years that followed 1958, the year that advertisement came out, the clocks in Rolls-Royce cars have remained one of the notable elegant features. And with Bespoke commissioning, many clocks have been uniquely designed to their owners’ specifications and with modern technology, they no longer click.
The famous Rolls-Royce adbvertisement.
New technical and aesthetic heights
Epitomising this significant item of detail, precision, and beauty is the pair of timepieces for first Boat Tail coachbuilt commission done by Rolls-Royce. They have been created with BOVET 1822, a Swiss specialist in tourbillion timepieces, to be iconic centrepieces elevated to new technical and aesthetic heights.
The timepieces are unique to both the horological and automotive worlds. Made as a pair – in lady’s and gentleman’s versions – they are reversible, and housed in BOVET 1822’s patented Amadeo case, which allows them to be worn on the wrist, or used as a table clock, pendant or pocket-watch, as well as being placed front and centre in Boat Tail’s fascia as the car’s own timepiece. Both are fitted with tourbillon mechanisms to ensure perfect accuracy.
His and hers, and the car’s
The timepieces have specially designed 18K white gold cases and feature matching front dials with the same Caleidolegno veneer found on the aft deck of Boat Tail itself, and are finished with the owner-couples’ names. The gentleman’s timepiece is highly polished; the lady’s is ornately engraved then filled with blue lacquer.
On the reverse side, the dials are more individual. The gentleman’s features an aventurine dial with the celestial arrangement of the night sky over the place of his birth on his birthdate; the lady’s is decorated with an ornate miniature painting of a flower bouquet on a mother-of-pearl dial. This design is a traditional BOVET 1822 motif, chosen by and personalised for the owner.
Both reverse dials have hand-engraved Bespoke sculptures of Boat Tail, complete with wheels, door handle, mirrors and other fine details. By working closely together, the teams at Rolls-Royce and BOVET 1822 were able to achieve a precise colour match between the lacquer on this tiny work of art and the very exclusive car.
Tested to auto industry standards
Further close cooperation was required to ensure the timepieces conformed to the demands of their unique role as clocks for use in a car. In watchmaking, weight is rarely an issue for a complex timepiece but in this instance, there was a limit on the combined permissible weight of the timepieces and their holders.
BOVET 1822 met this requirement by creating an entirely new 44 mm white gold case. In addition, the timepieces and holders also had to be tested to automotive industry standards for vibration and crash safety – something never previously undertaken on mechanisms of this kind.
At a conservative estimate, the timepieces’ design, engineering, sculptures, miniature painting, marquetry, bespoke movements and cases took a total of 3,000 hours to complete.
BOVET 1822 holds a number of patents and has received many industry awards, and is also one of the only companies in the watch industry to manufacture its own spirals and regulating organs. To reduce potential impact from the vibration from the car, the tourbillon has pivots rather than the traditional ball bearings; a heavier balance wheel and an increased oscillation rate to aid precision. Finally, the tourbillon bridge is finished with a miniaturised Spirit of Ecstasy handcrafted in gold. The timepieces have an astonishing 5-day power reserve, rather than the 42 – 48 hours of a ‘standard’ watch, to allow for their role as car clocks.
The holder mechanism is unique to Rolls-Royce Boat Tail and was designed by BOVET 1822 engineers and the Rolls-Royce Coachbuild design team from a blank sheet of paper. Although in a Rolls-Royce, vibration is naturally reduced to an absolute minimum, undetectable vibrations are inevitably still present. This highly complex mounting assembly serves to isolate the timepieces from these micro-vibrations. It also ensures they operate silently, are easy to mount and remove from the dashboard and, above all, remain safe and secure.
These challenges were unlike any normally encountered in watchmaking and car manufacture. From the start, BOVET 1822 was determined to follow a purely mechanical approach in keeping with its tradition of Swiss handcrafted production. The engineers’ innovative solution was to keep all the system’s moving parts external, with the dashboard providing a solid setting for the aluminium and titanium holder.
The Coachbuilt 2021 Rolls-Royce Boat Tail
Finally, Rolls-Royce ensured that when the holder is not housing one of the timepieces, it can be covered with a beautiful engraved and lacquered display plaque. Below the clock, the dashboard is fitted with a special drawer, lined with the same leather as Boat Tail’s seats, which serves as a safekeeping receptacle to house the timepieces, straps, chain and pendant when not in use.
Recently, Rolls-Royce announced that it has re-established its Coachbuild department which will offer customers a totally exclusive car of their own, well beyond the personalisation available from its Bespoke services. The Coachbuild department brings back a lost art and science of making cars which goes back to the earliest years of the motorcar, before mass production began in factories.
The carmaker must have been talking to some customers about this new development for some time as they already have a coachbuilt model to show. It has been commissioned by a customer and is known as the ‘Boat Tail’.
“Today marks a seminal moment for the House of Rolls-Royce. We are proud to unveil Rolls-Royce Boat Tail to the world, and with it, the confirmation of coachbuilding as a permanent fixture within our future portfolio. Historically, coachbuilding had been an integral part of the Rolls-Royce story. In the contemporary Rolls-Royce narrative, it has informed our guiding philosophy of Bespoke. But it is so much more. Rolls-Royce Coachbuild is a return to the very roots of our brand. It represents an opportunity for the select few to participate in the creation of utterly unique and truly personal commissions of future historical significance. This is authentic luxury. This is contemporary patronage in its truest form. This is Rolls-Royce Coachbuild,” said Torsten Muller-Otvos, Chief Executive of Rolls-Royce, at the presentation this afternoon in England.
Sweptail demonstrated coachbuilding expertise
The Sweptail, presented in 2017 as a demonstration of the coachbuilding expertise of Rolls-Royce attracted the attention of a number of customers. They approached the company to discover if they too could collaborate on a unique commission. The company was agreeable and this was the genesis of a permanent contemporary Coachbuild department at Rolls-Royce.
2017 Rolls-Royce Sweptail
Within this group, it emerged that three potential customers shared a deep appreciation of contemporary nautical design. J-Class yachts were often referenced as points of inspiration, both for their purity of form and their requirement for hand-craftsmanship at the highest level to bring them into existence.
Customer-led creative expression
This customer-led creative expression established the contemporary expression of the Boat Tail typology, where coachbuilders would graft the hull forms of sailing boats onto the rolling chassis of a Rolls-Royce. When the idea of this design direction was proposed, the three customers made a single demand: “Show me something that I have never seen before.”
In consultation with the customers concerned, an agreement was reached whereby three cars would share a common body, but each would then be individually, highly personalised, reflecting the confluence between vision, capability and ambition of the marque and each of the individual commissioning patrons.
New realms of design opportunity
The manual techniques of coachbuilding offer new realms of design opportunity. Once the preliminary design proposal is penned by hand, the discovery of the form is enabled with a full-sized sculpture in clay, allowing hand-crafted manipulation of the expansive surfaces to perfect its shape.
Employing age-old individual hand skills and craft, a living canvas is created from metal–honing and optimising the aluminium body, creating a clarity of surface and continuation of line that is unable to be achieved by machine alone. The process is akin to yacht building with the process of hand-refinement repeated almost endlessly, without the pressure of time.
Who are the customers?
The first Rolls-Royce Boat Tail, unveiled today, is a curation of exceptional thoughts, concepts and items, which culminate to form the customer’s perfect experience. The commissioning customers of this unit are a globally successful couple and their desire was to create a response to a life of hard work, success achieved, and celebration required.
Their fascination of the Boat Tail form was furthered by a motorcar in their private collection – a 1932 Rolls-Royce Boat Tail, lovingly restored by them, in time for their modern Boat Tail’s completion. Thus this creation tells the romantic tale of Rolls-Royce’s history, echoing a Boat Tail design but not explicitly mimicking it, fusing an historical body type with a thoroughly contemporary design.
The visual connection to boats
While much of the car, almost 5.9 metres long, has all the elements of a modern Rolls-Royce, it is at the rear where the nautical references are apparent. The ‘aft deck’, a modern interpretation of the wooden rear decks of historical Boat Tails, incorporates large swathes of wood. Caleidolegno veneer is applied in a feat of Rolls-Royce engineering; the grey and black material which is typically housed in the interior, has been specially adapted to be used on the exterior, with no compromise to the aesthetic.
From the rear, one perceives a strong graphical composition marked by further horizontal emphasis, accentuating Boat Tail’s great width. An explicit architectural influence is discovered in the Boat Tail’s unconventional fixed-canopy roof. Adding to the sculptural form, the sweeping roofline concludes in delicate structural elements that touch down on the rear, redolent of flying buttresses. Of course, if rainy weather is encountered while the roof is removed, a temporary tonneau is stowed for static transitory shelter.
Blue bodywork and elements
The exterior of Rolls-Royce Boat Tail is swathed in a rich and complex tone of the customers’ favourite colour – blue. The hue, with an overt nautical connotation, is subtle when in shadows but in sunlight, embedded metallic and crystal flakes bring a vibrant and energetic aura to the finish. To ensure the smoothest possible application when rendering the exterior, a finger was run over the definitive body line before the paint had fully dried to soften its edges.
The wheels are also finished in bright blue, highly polished and clear coated to add to the Boat Tail’s celebratory character. A hand-painted, gradated bonnet, a first for Rolls-Royce, rises from a comparatively subdued deeper blue which cascades onto the grille, providing a progressive but informal aesthetic and a solidity of overall volume when viewed from the front.
The interior leather reflects the bonnet’s colour tone transition with the front seats swathed in the darker blue hue, recognising the Boat Tail’s driver focused intent, while the rear seats are finished in the lighter tone. A soft metallic sheen is applied to the leather to accentuate its pairing with the painted exterior while detailed stitching and piping is applied in a more intense blue inspired by the hands of the car’s timepieces.
The fascia is distilled in its appearance, purposefully reduced to provide a modern aesthetic. This minimalist canvas accentuates the jewel like features of the completely unique BOVET 1822 timepieces specifically commissioned by the customer for the Boat Tail. As collecting pens is another of the customers’ great passions, a particularly cherished Montblanc pen will reside in a discretely placed, hand-crafted, case of aluminium and leather, in the glovebox.
“This car should mark a sense of occasion and serve that occasion like nothing else”. Such was the brief of the customers. In response and in reflection of their character, the rear deck inconspicuously houses a highly ambitious concept never seen before in the automotive world. At the press of a button, the deck opens in a sweeping butterfly gesture, to reveal an intricate and generous hosting suite. Its complex movement was inspired by cantilever concepts explored by renowned architect Santiago Calatrava.
Unique rear compartment
The chest contains all that is required for a true Rolls-Royce al fresco dining experience – one side dedicated to aperitifs, the other, cuisine, complete with cutlery engraved with the name ‘Boat Tail’. A double refrigerator has been developed to house the customers’ favourite champagne, with elegant cradles created to stow the specific bottle size within the refrigerator, the surrounds are highly polished and colour matched to the bottle.
A classic design element of contemporary Rolls-Royce motor cars is the stowage of Rolls-Royce umbrellas in the doors, in anticipation of possible bad weather. In a delightful twist and to heighten the languid experience of the Boat Tail, a unique parasol is housed beneath the rear centreline in anticipation of fine weather. A telescopic movement opens this beautiful and whimsical canopy inversely, ensuring effortless deployment.
Cocktail tables, which elegantly rotate to mimic the offering of an attendant, open on either side of the hosting suite providing access to two highly contemporary minimalist stools, which are discretely stowed below. Designed by Rolls-Royce and created by Italian furniture-maker Promemoria, the slim-line interlocking stools are formed from the same technical fibre found on the exterior of the car.
“Boat Tail is the culmination of collaboration, ambition, endeavour, and time. It was born from a desire to celebrate success and create a lasting legacy. In its remarkable realisation, Rolls-Royce Boat Tail forges a pivotal moment in our marque’s history and in the contemporary luxury landscape,” said Muller-Otvos.
‘Coachbuilding’ may sound like an old or outdated term and it is indeed old – as old as the motorcar itself – but it is not outdated as it refers to the art and science of creating bespoke (custom-made) bodywork on a pre-assembled chassis. It was actually how cars were made before Henry Ford introduced mass production and that virtually ended coachbuilding – except at a few manufacturers, among them Rolls-Royce.
More than a century of coachbuilding experience has given Rolls-Royce its unique Bespoke capabilities which have developed in the modern era. This has made it possible for those who buy a Rolls-Royce to personalise virtually every aspect of their cars’ appearance and specification.
17EX (1928)
Constraints still existed
Although, in theory, a coachbuilt Rolls-Royce could be any shape the customer desired, in practice there were constraints. Rolls-Royce cars were designed on proven technical principles that were, in the minds of the company’s founders, unarguable and inviolable. By insisting on fixed dimensions for the bulkhead behind the radiator, they were able to ensure the bodywork maintained the essential proportions that visually identified it as a ‘true’ Rolls-Royce.
Those proportions remain enshrined in the marque’s design tenets to this day. Examine any contemporary Rolls-Royce and it exhibits the 2:1 ratio of body height to wheel diameter first established with the Silver Ghost in 1907. The body shape is defined by three fluid lines running the length of the car: the ‘waft line’ that gives the car its sense of movement; the ‘waist line’ that lends it purpose and presence; and the silhouette, which expresses its individual character.
Phantom II CDC (1934)
Considerable scope
These basic principles allow considerable scope, as evidenced by the highly distinctive forms of Phantom, Ghost, Wraith, Dawn and Cullinan. Patrons and designers therefore enjoy considerable creative freedom in a coachbuilding project, within these fundamental design parameters. It will, after all, bear the Spirit of Ecstasy figurine above the grille – another immutable principle – so must be a genuine Rolls-Royce worthy of the name, and recognisably so.
However, while customers have always been able to personalise their car’s appearance in numerous different ways – beginning with a choice of 44,000 paint colours – their options for altering its overall outline have historically been limited by the underlying structure. For this reason, fully coachbuilt Rolls-Royce cars have been rarities in the modern era and much of the sensation around Sweptail arose precisely because it was such a unique event.
It was made possible by a seismic change in the marque’s manufacturing process, which was first deployed to great effect and global acclaim with the eighth and current generation of the Phantom. This Phantom was the first car to be built on the marque’s proprietary structure – an all-aluminium spaceframe chassis, designed and engineered from the ground up to be scalable for a range of different models.
4050HP Phantom (1926)
In essence, it creates four fixed points at each corner of the car. The distance between them can be whatever the designers and engineers want it to be: bulkhead, floor, crossmember and sill panels can all be stretched or shrunk or increased in height as the design requires. The concept has proved brilliantly successful, forming the basis for the Cullinan SUV launched in 2019, and in 2020, the new Ghost.
New possibilities for coachbuilding
This flexibility opens up new possibilities for coachbuilding. By moving away from monocoque construction to something closer to a traditional rolling chassis, Rolls-Royce has reacquired the freedom to construct almost any body shape its customers can imagine, constrained only by fundamental design and engineering requirements.
The Sweptail (2017)
This means that Rolls-Royce and its customers can now look beyond merely Bespoke and build the car itself, to personal requirements. In this way, it is perfectly aligned with a lifestyle in which the customer’s investments in luxury – property, clothing and jewellery to works of art, yachts or private aircraft – are personal, individual and unique.
Evolutionary and revolutionary
With the Architecture of Luxury, the marque has ushered in a new coachbuilding movement that encompasses both highly sophisticated 21st Century technology and materials, and a tradition extending back more than 100 years. It is both evolutionary and revolutionary.
“The ability to personalise almost every aspect of their motor car is one of the main reasons our patrons come to us. But we know some wish to go further still. In 2017, we stunned the world with our first fully coachbuilt motor car of the modern era – the spectacular Rolls-Royce Sweptail. This was, by definition, an entirely unique commission; but in our minds, it was the start of a journey,” said Torsten Muller-Otvos, CEO of Rolls-Royce Motor Cars
“We have formally re-established our Coachbuild department for those patrons who wish to go beyond the existing restraints, and explore the almost limitless possibilities this opens up for them. We are able to offer our customers the opportunity to create a motor car in which every single element is hand-built to their precise individual requirements, as befits our status as a true luxury house.”
The Bespoke division at Rolls-Royce Motor Cars will create an exclusive car to a customer’s requirements whatever they may be (as long as safety is not compromised). For many years now, Bespoke’s business has been growing as virtually every person who buys a Rolls-Royce will want it personalised in some way. Some may be simple requirements while others may be quite sophisticated – like the Bespoke Phantom conceived in a unique collaboration with Hermès, the French luxury goods company.
Over 3 centuries of combined experience
This is one of the examples of Bespoke’s work which the world gets to see as not all of the models they prepare are publicised if their owners do not agree to do so. “This magnificent expression of our pinnacle product represents a landmark for Rolls-Royce Motor Cars, bringing together two houses with more than three centuries’ combined experience and heritage. It is the result of a deep, genuine collaboration between the Houses of Rolls-Royce and Hermès, in which designers, materials specialists and skilled craftspeople worked side by side to create a truly one-of-a-kind Phantom. It has been an extraordinary privilege to unite on such a creatively challenging, technically demanding commission and bring our client’s remarkable vision so beautifully to life,” said Torsten Muller-Otvos, CEO of Rolls-Royce Motor Cars.
The one-of-a-kind Phantom Oribe reflects the personality and passions of its owner, Japanese entrepreneur Yusaku Maezawa, who envisioned the car as a ‘land jet’, bringing the serene exclusivity of private air travel to the road. ‘Oribe’ comes from antique Japanese Oribe ware, which Maezawa-san collects.
Matching the glazes of Oribe ware
The car’s striking two-tone exterior matches the characteristic green and cream glazes of Oribe ware. The upper part is finished in Oribe Green, a fully Bespoke colour created exclusively for the client; in an unusual move, Rolls-Royce has made the paint available for use on the client’s private jet the Phantom will be paired with. Developed over many months by specialists in the Surface Finish Centre at Goodwood, it perfectly captures the lustrous, deep-green glaze that characterises these 16th century ceramics. The effect is beautifully completed by the cream-white lower section.
The Oribe ware-inspired colourway harmoniously continues through the interior, created and realised through a true meeting of minds between Hermès designers and craftspeople and the Rolls-Royce Bespoke Collective of designers, engineers and craftspeople. Together, they applied their shared expertise and ingenuity to ensure every individual component embodies the finest traditions of both companies.
Hermès leather
The interior is finished predominantly in Hermès Enea Green leather, extending to details that include the immediate touch-points of the client (eg the steering wheel, duchess handles, gear selector and controls for the climate settings). The leather flows around the upper instrument panel, interior pillars and parcel shelf. It also enrobes less visible surfaces including the glove compartment and luggage compartment lining, centre console, decanter stowage compartment and Champagne cooler.
Delicate Hermès piping adorns the headrest cushions and calf supports of the rear seats, while soft Seashell White accents and matching lambswool floor mats create a sense of light and space throughout.
Equestrian heritage of Hermès
The interior is also replete with examples of Rolls-Royce Bespoke design and handcraftsmanship. Wooden speaker frets, for example, are formed by meticulously perforating the Open Pore Royal Walnut veneer applied to the doors, creating a seamless, textured aesthetic and delicate haptics. Open Pore Royal Walnut is additionally applied to the centre and rear consoles and picnic table backs; in another first for Rolls-Royce, the interior features Hermès ‘Toile H’ canvas on the door armrests, centre and rear consoles and, most notably, the signature headliner.
Hermès brings its distinctive equestrian heritage and innovative craftsmanship know-how to the car, with the leather upholstery created using stitching and edge-painting techniques originally employed by master saddlers.
For the Phantom’s Gallery, a feature unique to Rolls-Royce, that runs the length of the motor car’s fascia, Hermès commissioned an artwork based on a design by the celebrated French artist and illustrator Pierre Peron who created many of the House’s iconic scarves. The work, inspired by the famous Hermès horse motif, is hand-painted on Open Pore Royal Walnut and is presented as though staged in an art gallery, behind glass.
“This unique Phantom is a fusion of East and West, ancient and modern, serenity and exhilaration. It was a great creative and cultural exchange working with Hermès; we learned a great deal from each other. It is always a pleasure when a client brings us a bold, clear and imaginative vision, and a great thrill to see it realised so perfectly,” said Michael Bryden, Lead Designer at Rolls-Royce Bespoke Collective.
Even the wealthiest people will enjoy a drive into the countryside where they can have a picnic and enjoy the fresh air and natural environment. For Rolls-Royce owners, until recent times, this would have meant using a vehicle other than their Rolls-Royce (perhaps a Range Rover) which could comfortably go off-road. With the addition of the Cullinan to the range in 2018, they no longer need to use another brand as they can now enjoy ‘Effortless, Everywhere’ motoring with the SUV.
In addition to conveying its occupants to their destination with the same comfort and serenity as, say a Ghost or Phantom, the Cullinan offers two unique Bespoke features to ensure that, on arrival, they are equipped with everything required for their outing.
Designed as an original feature
The first is the Recreation Module, a motorised drawer cassette designed to fit securely and invisibly into the luggage compartment floor of the Cullinan. The idea for such a feature was originally included in the development of the model, the first SUV in Rolls-Royce history. While the Recreation Module adds to the Cullinan’s versatility and individuality, it does so without compromising the car’s spacious 2245 mm loading length and boot capacity of up to 1930 litres.
At the touch of a button, the Recreation Module slides open to reveal equipment, accessories and other items which can be personally selected by the owner. Whatever shape and size, the Bespoke department will create an individually tailored container for the item. The Recreation Module can be trimmed to match or contrast with the car’s interior and exterior colourway according to the owner’s preference.
Modular approach for different purposes
The Recreation Module provides up to 48 litres of space and the entire assembly can be removed and stored separately. The modular approach means that the owner can have different modules for specific hobbies and applications. For example, one Recreation Modules could accommodate guns for shooting, while another could be filled with equipment to fly a drone. A third could be all the necessary gear for a weekend of fishing.
One example was a personalised Urban Photography Recreation Module for use by photographer Mark Riccioni who, in 2019, was commissioned by the company to create a series of innovative and subversive images featuring Black Badge Cullinan, under the cover of darkness, among the distinctive automotive subcultures of Greater Los Angeles.
To support the project, a module was developed incorporating specialist equipment including a DJI drone, 12.9-inch Apple iPad Pro and 16-inch Apple MacBook Pro for image capture and editing on location. The Bespoke Collective of Designers, Engineers and Craftspeople also found room for his noise-cancelling headphones, sunglasses and outerwear.
Hosting Service for picnics
The second feature is a permanent Bespoke feature for the Cullinan named the Hosting Service. This marries design, craftsmanship and engineering to offer a range of accessories to create the perfect beverage while enjoying beautiful vistas. Suited to hosting up to 8 adults, the Hosting Service comes complete with glassware and the utensils for creating a fresh cocktail or gin and tonic.
Elegant highball glasses are adorned with discreet Rolls-Royce monograms whilst wooden chopping boards are made of the highest quality American walnut. Additionally, space is provisioned for a light snack service.
A Viewing Suite
As well as the Recreation Module, the rear compartment can accommodate another Bespoke feature which is unique to the Cullinan. It offers seating looking rearwards which, in other SUVs, would be on the fold-down tailgate or boot floor. Rolls-Royce, however, provides a Viewing Suite with two seats. With the tailgate open, a touch of a button deploys the rear-facing seats sociably arranged on either side of a retractable cocktail table.
The price of a Cullinan, which has a 6.75 litre twin-turbo V12 engine, starts from RM1.5 million (excluding taxes) but it is unlikely that anyone pays that amount. Virtually every owner would specify some degree of personalisation and items like the Recreation Module and Viewing Suite would add to the final price.
Rolls-Royce Motor Cars CEO, Torsten Muller-Otvos, may have found the occasion unusual as a new Rolls-Royce has usually been unveiled to the world with much fanfare in a glamourous venue. But like many car companies last year, the pandemic prevented such traditional activities and Rolls-Royce had to launch its new model online, perhaps for the first time.
The new model was a new generation of the Ghost, coming after an 11-year production run with the previous one. Rolls-Royce obviously does not follow the industry ‘norm’ of a 5-year product cycle, and its customers also would not expect change too often. Change comes when it is appropriate to do so and in the 10 years that passed after the first generation was launched in 2009, much had changed in the world.
New generation of younger customers
Attitudes have evolved and even those who buy Rolls-Royce today are younger than ever before. Thus the potential customers had first to be consulted and Rolls-Royce listened carefully to what they wanted: their expectations indicated that the new super-luxury limousine would have to be ‘dynamic, serenely comfortable and perfect in its minimalism’.
The new model is now in Malaysia, officially launched today by Rolls-Royce Motor Cars Kuala Lumpur with prices (excluding taxes) starting from RM1.45 million for the standard body and RM1.65 million for the extended version. A customer is likely to pay more as virtually every Rolls-Royce customer will want some degree of personalization, and the company’s Bespoke division will meet every requirement.
Just two carry-over items
While most manufacturers will carry over a certain number of parts and systems to control costs, the new Ghost has only two items carried over from the previous generation – the Spirit of Ecstasy figurine (that can disappear into its base) and the Rolls-Royce umbrellas that slide into the doors (which you cannot buy).
The only items carried over from the previous generation. On the right is the exclusive Rolls-Royce umbrella, which the company does not sell.
But even while everything is new, simplicity was a keyword in the development process with ‘reduction’ being pursued. This would satisfy the new generation of customers to whom minimalism is appreciated along with a ‘post-opulent’ design.
A larger Ghost, with simplicity
The new Phantom is still recognizably a Rolls-Royce with its vertical grille and imposing dimensions. Its overall length is now 5546 mm, 89 mm more than the first generation Ghost, while overall width has grown by 30 mm to 1978 mm. Yet, the simplicity has not compromised anything and where technology is concerned, customers will be getting the latest advanced systems to keep them comfortable and safe on their journeys.
Notable high-tech equipment and features include LED and laser headlights with more than 600 metres of illuminated range; Vision Assist (including day and night-time wildlife and pedestrian warning); Alertness Assistant; a 4-camera system with panoramic view, all-round visibility and helicopter view; Active Cruise Control; an industry-leading 7×3 high-resolution head-up display; wifi hotspot; self-parking; and the very latest navigation and entertainment system.
Architecture of Luxury
The new Ghost has a proprietary aluminium spaceframe known as the ‘Architecture of Luxury’ and it is already used for the Phantom as well as the Cullinan SUV. The spaceframe makes possible an acoustically superior, highly rigid and dynamic proposition for a new car. To the ‘Architecture of Luxury’ is added an all-wheel drivetrain, all-wheel steering and completely redesigned Planar Suspension System, which further enhances the marque’s hallmark Magic Carpet Ride. This was achieved without compromising the car’s low centre of gravity, which aids cornering dynamics.
Further capitalizing on the company’s aluminium expertise, the metal superstructure of the new Ghost is 100% made of the material. The car’s outer body is rendered as one clean, expansive piece, flowing seamlessly from the A-pillar, over the roof and backwards to the rear of the car, recalling the seemingly one-piece coachbuilt Silver Dawn and Silver Cloud models.
Under the long bonnet is the 6.75-litre twin-turbocharged V12 petrol engine, originally adapted from the BMW N74 V12 engine. For the latest generation, it has been updated technically and specific tuning extracts 563 bhp/850 Nm from the engine, with maximum torque available from just 1,600 rpm, or just 600 rpm above idle. To further refine its already remarkable acoustic properties, the air intake system incorporates larger porting.
Needless to say, the interior has a cocooned atmosphere with the finest materials used. Even the air the occupants breathe is of a high quality, thanks to the Micro Environment Purification System claimed to create the cleanest micro-environment within a car.
Besides the double-glazed windows, more than 100 kgs of various sound insulation materials around the cabin, in the structure and even in the tyres achieves the ‘Formula of Serenity’. It creates an atmosphere of quietness which is akin to a ‘whisper’ – a soft undertone that is experienced as a single, subtle note. Such quietness allows full enjoyment of the superlative audio system which, in Bespoke Audio form, comprises an 18-channel, 18-speaker, 1,300W audiophile grade system.
At the front, the new illuminated fascia takes pride of place. Located on the passenger side of the dashboard, the constellation and wordmark are completely invisible when the interior lights are not in operation. Perfectly attuned to new Ghost’s Post Opulent design treatment, the Bespoke Collective chose not to use simple screen technology to achieve the effect they desired. Instead, they embarked on creating a highly complex and true luxury innovation.
The illumination itself comes from 152 LEDs mounted above and beneath the fascia, each meticulously colour matched to the cabin’s clock and instrument dial lighting. Overhead, the owner can specify any pattern for the Starlight Headliner which has up to 1,600 fibreoptic lights.
Self-opening and closing doors
Today’s Rolls-Royce owners do not have to exert effort closing doors as the required actions are power-assisted with the touch of a button, a much appreciated and celebrated convenience. For the new Ghost, it has been developed further and, for the first time, the occupants can now also open the doors with power assistance.
The longer Ghost
In standard form, the new Ghost already has generous space but for those who must have more, there is the option of ordering the Ghost Extended. This has 170 mm more space for the rear area and is the most rear legroom of any 4-door sedan. However, where owners of earlier generations may have wanted to make their extended version more apparent, many of today’s customers prefer a pure, minimalist approach. This led the designers to ‘camouflage’ the extra length by only extending the rear door and body around the rear door openings, preserving the lines of the car.
While Geely (the Zhejiang Geely Holding Group) today has design studios in Europe and Asia with world-class designers who create original styling for the group’s products (which include Proton), there was a time in the early days when Geely’s cars were essentially adaptations of models by other manufacturers. Some may call it ‘cloning’ or outright copying but it depends on the way and the circumstances one manufacturer uses the design of another company for its own product.
In the case of Geely, originally established as a refrigerator maker in 1986, the first car produced by the company called the Haoqing (HQ) in 1998 was adapted from a Daihatsu Charade (the G100 generation). However, it was permitted by FAW Tianjin, which was Daihatsu’s partner in China and had itself adapted the basic Charade design. Geely incorporated a Mercedes-like front end and people who went to China and saw the HQ would often tell their friends about a ‘Mercedes hatchback’ which they saw there!
Geely’s first car – the Haoqing (HQ)
Ambitions to be world-class manufacturer
However, Geely also aspired to become a global player and in time, it developed its own capabilities in all aspects of automobile design and development. It recruited experienced designers, with Peter Horbury leading them. Horbury was originally design head at Volvo and was responsible for ‘throwing the box’ out of the Swedish cars and giving them curves and sleek lines suited to the 21st century.
Geely’s founder, Li ShuFu, has been an ambitious man all his life, and it shows in all that he has done, especially during the past 12 years. The Geely Group has a large number of brands in its portfolio and covers virtually every segment of the auto market almost to the peak. And he could well have also been thinking about the pinnacle too as Geely once came out with a concept model of what anyone would have mistaken for a Rolls-Royce model.
Rolls-Royce Phantom in 2009
Similar styling elements to a Rolls-Royce
It was the Geely Excellence (GE) which was displayed at the 2009 Shanghai Motor Show and as would be expected, the company refuted claims of copying a Rolls-Royce Phantom although there might be some elements that looked similar. Those elements would be the prominent vertical grille, large rectangular headlights and even a figurine on top of the grille, with the side view having a degree of similarity as well.
Meanwhile, Geely suggested that if the 5.4-metre long limousine was to be produced and offered for sale with a proposed name of ‘YingLun’, it might cost around £30,000 (around RM170,000) – about an eighth the price of a Phantom. Apart from the majestic proportions, the interior was as the saying goes, ‘fit for a king’ and indeed, it would be only the king alone as the concept model had only one seat in the back (a throne?). The single seat could have been also because the body was narrow (about 1800 mm) compared to a Phantom which was 1990 mm wide. In the front were seats for the driver and one more person, perhaps an assistant or a bodyguard.
Not considered ‘flattery’
Like every Rolls-Royce, the GE was also luxuriously appointed with wood, leather and wool, and equipped with a privacy partition, massage seat, a star-studded ceiling and a wine cabinet. The engine proposed was said to be a 3.5-litre V6.
The Rolls-Royce people did not consider that, in this case, ‘imitation is the sincerest form of flattery’ and were certainly unhappy that the GE was unveiled near its own Phantom at the motorshow. With the notable design elements protected by trademark registration, the British carmaker could have taken legal action, as the media speculated at that time.
Legal action was not taken
However, Hal Serudin, Corporate Communications Manager at Rolls-Royce Asia-Pacific, who was there in 2009, said that there was no legal action. “I remember that event well and one of my colleagues said ‘We are certainly not flattered by this’. Anyway, as you recall, they also mentioned a price for the car which would have been targeted at a segment of customers very different from those who buy a Rolls-Royce,” he told PISTON.MY.
2011 Geely Emgrand GE concept had no similarity to a Rolls-Royce.
There were different responses to Geely’s ‘re-invention of a classic’ and some regarded it as a very clear sign of copying. Geely took note and the GE evolved into the Emgrand GE in 2011 (shown above) with a massive chrome grille that had absolutely no visual connection to a Rolls-Royce. The concept model was shown at the 2010 Beijing Motor Show and had a plug-in hybrid powertrain with two seats behind.
Rolls-Royce Motor Cars has unveiled the Tempus Collection of the marque’s Phantom limousine with a design concept inspired by time, astronomical phenomena and the infinite reaches of the universe. Production is limited to just 20 units and at the time of publishing, we have been told that each of the twenty already has a customer waiting somewhere in the world.
“The events of the past year have caused many people, not least our clients, to re-evaluate their sense of, and relationship with Time. At a moment in history when so much in life seems ephemeral, our patrons are seeking solace in the unique timelessness, longevity and permanence offered by a Rolls-Royce motor car,” said Torsten Muller-Otvos, CEO of Rolls-Royce Motor Cars.
“It is thus the perfect moment for Phantom Tempus Collection – a magnificent incarnation of our pinnacle product, inspired by a mysterious celestial phenomenon and Time, which Albert Einstein, one of the greatest minds in human history, defined as a persistent illusion,” he said.
The design of the Phantom Tempus Collection encompasses various aesthetic and intellectual themes relating to time and the cosmos. A key component is a rare astronomical phenomenon, the pulsar, unknown until 1967 and found only in the deepest reaches of space (the nearest yet discovered is 280 light years, or well over 2,700 trillion kilometres, from Earth). These very dense, white-hot stars emit electromagnetic radiation in extremely regular pulses, making them some of the most accurate clocks in the universe.
Another aspect of time – the illusion of its standing still – is captured in the ‘Frozen Flow of Time’ Gallery. This unique artwork is housed in the fascia from which the clock is deliberatelyomitted to signify patrons’ freedom from time and its limitations.
A single billet of aluminium is milled to form 100 individually contoured columns, representing the 100-million-year period of a rotational spin of a pulsar star. Each column is black-anodised and hand-polished to reflect the light. As the eye travels along it, the whole structure, though entirely solid, appears to ripple and flex.
A description of the Gallery can be found on an engraved plaque in the glove compartment, together with this quotation from Albert Einstein: “The distinction between past, present, and future is only a stubbornly persistent illusion”.
A swirling, twisting pattern of stars is presented on the interior of the doors. Created by hundreds of illuminated perforations, additional perforations in contrasting leather add a greater depth and detail to the effect, providing an atmospheric aura even when not illuminated. The remarkable force of nature is rendered as a centrepiece in a Bespoke Starlight Headliner consisting of fibreoptic lighting and intricate Bespoke embroidery, creating the unique and beautiful Pulsar Headliner.
The exterior of the Phantom Tempus Collection is presented in a new Bespoke paint finish, Kairos Blue, created to embody the darkness and mystery of space. The paint incorporates jewel-like blue mica flakes, which glitter and glint as they catch the light, representing the stars. This effect is highlighted by black exterior detailing.
Gracing the bonnet of Phantom Tempus is the Spirit of Ecstasy, now in her 110th year, personalised with a unique date and location of particular significance to the client. A marriage, the birth of a child or even a major business success, can be engraved as a timeless reminder on the base of the iconic figurine.
As a finishing flourish, a unique accessory has been developed to accompany the Collection. Based on the widely acclaimed Rolls-Royce Champagne Chest, the Tempus Champagne Chest incorporates a distinctive element of the Collection. A pulsar artwork is hand-painted onto the table, below which, the perfectly appointed chest houses thermal flasks for chilling both champagne and caviar, four hand-blown crystal champagne flutes arranged to evoke the cylinders of a V12 engine and a fine mother-of-pearl caviar spoon.
In response to continuing travel restrictions and limitations on face-to-face interactions in dealerships, Rolls-Royce has created a Virtual Reality presentation for Phantom Tempus. Providing customers with a fully immersive, 360° walkaround of the Collection’s interior and exterior, they can enjoy the Phantom Tempus’ extraordinary presence at a time to suit them, wherever they are in the world.
