Subaru Archives

Subaru launch WRX STI Final Edition

Subaru has introduced the WRX STI Final Edition as an official send-off for the current generation to make way for more efficient platforms that may involve electrification. The Japanese automaker will only be making 150 cars for the UK market, and it comes with the latest bells and whistles.

First of the lot is driving performance, which has been improved by changing from mechanical and electronic to fully electronic control of the Multi-Mode Driver’s Control Centre Differential (DCCD). This provides the vehicle with optimum cornering ability, by shifting power to the wheel that needs it most.

Wheel size has been increased to 19-inches to accommodate the larger Brembo brakes with yellow painted calipers. This new setup improve fade-resistance and brake performance as well as offer a consistent pedal feel. Subaru says that the improvement will prove exceptionally useful when driving at the car’s limit.

Visual disparities between the Final Edition and the regular WRX STI are subtle at best. It gets Final Edition badges and a redesigned front bumper that houses the lower grille blacked out with a geometric textured panel. The signature hexagonal grille has been sharpened with a black surround outline.

Inside, Subaru has given the car high gloss black inserts for the instrument panel, gear stick surround, door panels that complement the steering wheel with red stitching and red seat belts. The front seats are now heated, and a larger 5.9” multi-function display has been added to the top of the dash.

Like models that preceded it, the Final Edition gets bi-functional projector LED lights, with a single bulb enabling High Beam Assist to switch between high and low beam automatically. There’s a single-lens camera embedded in the font windscreen that detects on-coming traffic and this allows the headlights to switch to a different light intensities.

The Subaru WRX STI Final Edition has already gone on sale in the UK and it won’t be long before all 150 vehicles are snatched up.

Subaru USA claims August as best sales month in company’s history

Subaru USA has reported that August 2017 has been its best sales month in the company’s history. It stated that 63,215 vehicles have been sold in that month which accounts for a 4.6% increase compared to the same period last year.

This marks the first time that the automaker has managed to shift this many vehicles in one month. The previous sales record was in December 2016, when the company sold 63,177 vehicles in total.

This has helped bolster Subaru’s sales yearly figures even further with an 8.1% percent increase with 423,728 vehicles sold, compared to the same period in 2016. This also means that August marked the 42nd consecutive month with 40,000+ vehicle sales for the company.

Demand for models like the Crosstrek, Impreza and Outback were considerably strong, Even its niche sports car, the BRZ, enjoyed a surge in sales compared with August 2016. This means that the trust of US car buyers have in the brand is growing with each passing year.

“It was our 69th consecutive month of yearly, month over month sales increases. Our retailers gave a truly exceptional effort and we are on pace for our 9th consecutive sales record,” said Jeff Walters, senior vice president of sales, Subaru of America, Inc.

“The Crosstrek easily had its best month ever and we welcome the all-new 2018 model with the introduction of its advertising and marketing campaign in September that we know will resonate with customers,” he later added.

Subaru has had a strong presence in the US car market for several decades and is considered one of the most sort after/ trusted Japanese brands. Here in Malaysia, demand for Subaru vehicles have started to increase as well, thanks to enticing new models with relatively affordable price tags.

Subaru breaks record at Nurburgring Nordschleife race track

The Subaru WRX STI RA NBR Special has broken the lap record at the Nurburgring Nordschleife for a four door sedan, but for this particular occasion, the time was recorded using Nurburgring timing equipment and was officially verified by track officials.

At the finish line, it clocked a time of 6 minutes and 57.5 seconds, which is quite impressive to say the least. The Prodrive prepared rally-spec car has been breaking lap records in several places prior to this achievement. But this latest feat, cements the idea that Subaru all-wheel-drive cars are capable of going toe to toe with much more powerful sports cars.

Subaru built this car to showcase its AWD WRX STI’s capabilities when it comes to acceleration and meandering past really tight corners. It’s basically a modified version of the standard car built by Prodrive and features a full roll cage welded in place to add strength and stiffness to the entire body.

It has got a redesigned aero-package, which is different from that fitted to the car that blitzed the Isle of Man TT record. And part of this package is a drag reduction system for the rear wing similar to what is used with Formula One cars.

This combination of electric and hydraulic actuation, allow this rear wing to move to suit various aero requirements under braking, cornering and straight line acceleration. As whole, the entire package provides the car with a 295kg worth of downforce.

Its angle can be altered within 20 milliseconds via a switch on the steering wheel. This combined with wide sticky tyres, make sure that the vehicle stays planted to the road at high speeds and under heavy braking.

Under the hood is a modified 2.0-litre Subaru WRC-spec boxer engine with a 75mm intake and a turbo that runs at 250 psi of boost. The result, is a powerplant that can produce 600bhp at 8,500rpm and a theoretical top speed of 288km/h. It is mated to a WRC gearbox with an automatic clutch, modified with hydraulics for paddle-shift operation. Shift times are rated at 20 to 25 milliseconds.

This won’t be the last time that we hear of the WRX STI RA NBR Special because the automaker tends to keep updating it to ensure that the car continually breaks lap records around the world.

New Subaru Impreza set to make European debut

Subaru has confirmed that the all-new Impreza will make its European debut at the upcoming 67th Frankfurt International Motor Show on the 12th of September 2017. Built on the Subaru Global platform, the new car features a new design and award-winning safety tech that make it an enticing vehicle to own.

Sporting angular but elegant contours, the new Impreza looks more grown up while still retaining some of the sportiness that made the previous generation cars attractive purchases. The same is true for the rear albeit with bigger and wider headlights that dominate the rear hatch. Overall its a decent looking Subaru, which should be to the liking of European and Asian car buyers.

The car will come equipped with Subaru’s Symmetrical All-Wheel Drive system, which is one of the better traction systems in the business.

Under the hood is the tried and tested Boxer engine that has powered Subaru vehicles for generations. Its distinctive raspy exhaust note is unmistakable and is considered one of the better traits of an Impreza.

Since its built on the new platform, the car has a 5mm lower centre of gravity than the outgoing one, an attribute Subaru says, will contribute to better handling stability and greater steering response.

Several new safety features are fitted as standard, which include EyeSight. Basically, it is Subaru’s advanced driver assist technology.

This latest generation system aims to provide world-class level of collision safety, which should help avoid or reduce the severity of impacts in the event of an accident.

The car has already been winning awards around the world, including the Japanese Car of the Year in December of last year. It has also received high safety scores in various crash test evaluations that have been conducted by various safety research entities.

The first generation Impreza was launched in 1992, and with the introduction of each new iteration, the nameplate’s fan base has grown ever larger. Today, approximately 2.5 million cars have been sold worldwide.

New Subaru WRX STI Type RA NBR Special to debut at Goodwood

The new Subaru WRX STI Type RA NBR Special will make its debut at the upcoming Goodwood Festival of Speed and will then be belted up Goodwood’s famous Hill Climb as is customary for vehicles featured at the event.

The RA designation in the nameplate stands for “Record Attempt”, which is a name given to various Subaru performance models. It was first used in 1989 for a competition version of the Subaru Legacy that was successful at breaking the FIA World Speed Endurance Record by clocking about 100,00 km in 18 days and set a top speed record of 222 km/h.

As a means to commemorate the launch of the new car, a race prepared version of its namesake, will attempt a Nürburgring speed record soon after its runs up the Goodwood Hill Climb in the Time Attack Open class with rally and stunt driver Mark Higgins, at the wheel.

In case you didn’t know, Higgins attempted a remarkable and incredibly dangerous feat of setting a new lap record at the Isle of Man. He meandered his Subaru WRX STI down the St Moritz’s Olympic Bobsled to complete a respectable run, which eventually lead to him setting the lap record at the Isle of Mann TT in 2016.

The Japanese automaker has been known for producing some of the most remarkable 4-door performance cars the world has seen thanks to lessons learnt on the rallying stage. It’s attempt at the Nürburgring should be taken seriously because Subaru isn’t known to attempting something, halfheartedly.

Subaru attempting to break record at Nurburgring

Subaru, a name that needs no introduction in the rallying world, has announced that its American division, is hoping to shatter the Nurburgring lap record for a four door sedan. The Japanese automaker is a attempting this feat with a WRX STI Type RA NBR Special later this year.

The company is known for producing some of the best road-going rally cars for the masses. Recently it used a near production WRX STI to set a record at the Isle of Man TT, a haven for adrenaline-pumped junkies looking to prove what they are worth.

There’s no word yet on specification of the WRX STI Type RA NBR Special, but the company has stated that more information will be made available on June 8th. Till then, check out the promo videos and the picture gallery and let us know what you think about Subaru’s latest obsession.

Gymkhana on a budget with a Subaru Impreza

We are sure you’ve heard of Ken Block, the rallying/rallycross racer and adrenaline junkie who’s known all around the world for his amazing gymkhana stunts videos. In them, Block executes some pretty amazing stunt maneuvers/driving while getting from point A to point in the most flamboyant way possible. It’s a more extreme take on gymkhana racing.

Unlike Block, most of us do not have the resources nor the expertise to have a specifically built gymkhana track and a supped up rally car to drive on it. Well, that’s where our story begins today. Tyler Witte, a Youtuber, has taken it upon himself to show the rest of us that you don’t need sponsorship backing to have fun on a gymkhana course.

The stunts in this video, which was reported by motor1 and car throttle, depicts some seriously entertaining action as Witte thrashes his modified first generation Subaru Impreza Coupe on a DIY gymkhana course setup at a construction site. Granted, the stunts aren’t as daring as those attempted by Block, but they are entertaining enough to show us car nuts that you can have motorsports-like fun on a budget. All you need is some ingenuity, technical know-how and enough open space to indulge in your own gymkhana shenanigans.

Little is known about what’s under Witte’s Impreza’s hood, but the first generation Impreza was produced in 1992-2000 and came with a number of engines ranging from the docile 1.5-litre EJ15 boxer to the high displacement 2.5-litre EJ25 – all of which, were flat four engines. The 2.0-litre and 2.2-litre engines came as turbocharged variants which offered impressive performance figures at the time. These engines were mated to either a 4-speed automatic or a 5-speed manual transmission.

The most coveted of the first generation Impreza cars was the coupe version called the Impreza 22B STI. Produced between March and August 1998, the 22B was built to commemorate the automaker’s 40th anniversary and to celebrate Subaru’s third consecutive manufacturer’s title in the FIA World Rally Championship. Compared with the standard car, the 22B received significant changes in design and mechanical upgrades, making it a vehicle with exceptional power and handling characteristics, but we digress.

Take a look at the video, then let us know what you think. And if it appeals to you, we will publish more content like this in the near future.

Source: motor1, car throttle

Subaru appoints new Operations Director for UK

Subaru is in the news again, but this time, it isn’t for a car launch or to tout quarterly sales figures. The Japanese automaker has announced the appointment of William Brown to the position of Operations Director.

Brown, will vacate his position as Operations Director of Isuzu UK, to join Subaru, which will include responsibilities for Subaru’s sales strategy as well as the day-to-day operations of the company. Subaru considers Brown a much needed addition due to his experience at his previous job. He helped rebuild the Isuzu brand in the UK and allow for better cohesion between the manufacturer and its dealers.

Speaking of his appointment at Subaru, William Brown, said, “I’m delighted to be appointed Operations Director at Subaru and look forward to bringing my experience with Isuzu to the role and grow the franchise.”

Later, Paul Tunnicliffe, Managing Director, Subaru UK commented “William brings an exemplary track record to this role from his time in re-building the Isuzu brand. Subaru still has much more to give to us and its dealers, and William is absolutely the man to deliver it.”

Expect more from Subaru as it begin to ramp up operations to secure its position as an established automaker in the United Kingdom.

April 2017 proves to be a great month for Subaru

According to Subaru America’s latest sales figures, April has proven to be a great month for the Japanese automaker. It sold 52,368 vehicles which is a 4% increase compared to the same month last year. Since January to April of this year, 196,618 vehicles have been sold which is a 7.6% increase compared to the same period in 2016.

The company also claims that April is the 38th consecutive month where it saw sales figures hover above the 40,000 mark. It’s a commendable achievement that can be attributed to the strong demand for the Outback, Forester and Impreza respectively. Demand for the Impreza rose 66.2% in April 2017 compared to the same period last year and is the second month that total sales reached 8,000 vehicles in a month.

“With positive press reaction to the all-new Impreza and upcoming Crosstrek models, we expect even stronger demand as we enter the summer months,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “2017 looks set to be our tenth year of consecutive sales growth, with more new product to come.”

Besides record sales, April has been good to Subaru in other ways too. The company won in three major categories of the Kelley Blue Book 2017 Brand Image Awards including Best Overall Brand, Most Trusted Brand and Best Performance Brand. This is the second consecutive year that the automaker has received these awards, which reflect on how well regarded the Subaru brand is in the American market.

Subaru Impreza WRX STI fitted with WiFi in the UK

Subaru is known for creating some of the best and handling cars such as the WRX STI as well as producing some of the best boxer engines the world has to offer. The company reserves STI name plate only for its most potent of performance vehicles.

The WRX STI’s rally pedigree is inherited from its fire-spitting cousins which have graced the rally stage since the early 1990s. Today, Subaru UK, has also decided to add more performance to its latest car with the addition of mobile WiFi setup. The system will allow multiple devices to connect to it and also comes with its own battery that enables it to stream for 24 hours. This should keep passengers online for the duration of their journey regardless of the destination.

Subaru’s latest car is the fifth generation of the WRX STI and features a 2.0-litre turbocharged engine that produces close to 300bhp. It features some of the cleverest all-wheel-drive systems such as Vehicle Dynamics Contorl (VDC) Active Torque VEctoring that allow the vehicle to stay under the driver’s control despite meandering at high speed through tight corners.

Now, the STI has the best of both worlds – outstanding performance in both power and mobile connectivity. Visit the automaker’s website to learn more about it as well as its more docile sibling, the standard WRX, which may not offer the same performance, but still retains some of its magic.

Piston.my

Subaru

Subaru launch WRX STI Final Edition

Subaru USA claims August as best sales month in company’s history

Subaru breaks record at Nurburgring Nordschleife race track

New Subaru Impreza set to make European debut

New Subaru WRX STI Type RA NBR Special to debut at Goodwood

Subaru attempting to break record at Nurburgring

Gymkhana on a budget with a Subaru Impreza

Subaru appoints new Operations Director for UK

April 2017 proves to be a great month for Subaru

Subaru Impreza WRX STI fitted with WiFi in the UK

Subaru BRZ Cup Car Basic Kembali dengan Ciri Keselamatan yang Dipertingkatkan

Subaru BRZ Cup Car Basic Returns with Enhanced Safety Features

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Limited-Edition Subaru WRX S4 STI Sport Unveiled for Japanese Market

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JDM Companies Working On High-Performance Digital Chip

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Subaru Teases Limited-Edition WRX S4 STI Sport For Japan

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