With the closure of retail outlets for almost 3 months due to suspension of activities by the government, there has been a clear impact on new vehicle sales and bookings. To boost sales in the remaining months of the year, UMW Toyota Motor (UMWT) will be having sales promotions.
For the month of September, customers can enjoy the lowest instalment for the Toyota Yaris from RM493 a month with EZ Beli, while those who buy a Toyota RAV4 can get a cash rebate of up to RM10,000. Customers can save money until the end of 2021 as the sales tax exemption applies to all new models, including imported CBU models. For the popular Toyota Alphard MPV, the savings amount to RM17,391.
Last year, UMWT reported total sales of 59,320 vehicles, consisting of 58,501 units from the Toyota brand and 819 units from the Lexus brand. The total sales volume of new Toyota and Lexus vehicles in the month of August was 2,524 units, 56% lower than for the same month in 2020. However, when comparing the first 8 months of 2021 with the same period in 2020, the total sales volume of Toyota and Lexus vehicles was 38,085 units in 2021 and 31,734 units in 2020. This was due to the continued strong sales momentum that started last year.
“It has certainly been challenging for us, but we understand the necessity of the actions taken by the Government to fight the COVID-19 pandemic. On our part, we have made sure that our workforce has been vaccinated so that we can safely resume and continue our activities at our facilities around the country,” said President of UMW Toyota Motor, Ravindran. K.
“Our loyal customers are also not forgotten and we will soon announce a new program that will reward them for their loyalty to the brand over more than five decades,” Mr. Ravindran added.
He gave assurance that all sales and service outlets will follow the Standard Operating Procedures (SOPs) specified by the Health Ministry. Customers and visitors will be required to have temperature scans and register their visit using the MySejahtera app, as well as use hand sanitizers and facemasks at all times. The employees at all facilities will likewise follow SOPs for protection and safety.
Meanwhile, production activities have resumed at the two assembly plants in Selangor. While there is a small backlog of orders to meet due to the shutdown, UMW Toyota Motor expects to be able to deliver new vehicles to customers within a reasonable time-frame.
Assembly Services Sdn Bhd in Bukit Raja, Selangor, one of the two vehicle assembly plants of UMW Toyota Motor.
“We thank our loyal customers for their patience, support and understanding. It is a challenging time for everyone and we have been doing our best to assist customers by maintaining communication channels for them to use if they have a problem with their Toyota or Lexus vehicle. Now that activities can resume, we hope they will ensure that their vehicles continue to have maintenance service carried out,” added Akio Takeyama, Deputy Chairman of UMW Toyota Motor.
After over two months of closure, the local auto industry is relieved that operations at all its facilities, including assembly plants, can resume. As the summary of new vehicle sales showed, the Total Industry Volume for the months of June and July were at rock bottom, and for August, there remain only two weeks in the month to do business.
Nevertheless, it is good news that showrooms can open again, and customers can visit them to make purchases. Besides serving customers, the showrooms will also be rushing to register and deliver new vehicles to customers, while plants will also be trying to meet the backlog of orders.
“Resuming our business activities, especially at Toyota and Lexus retail outlets, will enable a return to some form of normalcy so we can move forward and do our part to help in the economic recovery of the country,” said Ravindran K., President of UMW Toyota Motor.
Strict adherence to SOPs
He said that the company understands the seriousness of preventing the spread of COVID-19 and will follow all the Standard Operating Procedures (SOPs), conditions and guidelines provided by the Health Ministry and the National Security Council. These will be implemented throughout the company and will be strictly followed to ensure the safety of the public as well as its employees.
“In fact, after the MCO last year, we already implemented many of the SOPs at our showrooms and service centres, and these have been maintained even until now. These include temperature scanning of everyone, registration with MySejahtera, use of hand sanitisers and facemasks, and regular sanitisation of premises,” he said.
“Vehicle owners visiting service centres are also requested to make appointments in advance. As far as possible, contactless payments are encouraged and social distancing is to be observed at all times. We assure our customers that we have made sure that our premises have a safe environment for them to visit,” Mr. Ravindran added.
Specified capacities for factories
On the resumption of manufacturing activities, Mr. Ravindran said the two assembly plants and related factories in the UMW Toyota Motor group will be able to operate at specified capacities, depending on the percentage of workers who are already vaccinated, with full capacity permitted if more than 80% are vaccinated. “The company has been carrying out a vaccination programme and all our employees have already been vaccinated or will be vaccinated very soon,” he said.
“Now that the restrictions are lifted, we have more certainty as there are many important plans in the pipeline. For example, we have been preparing for the local assembly of Toyota Hybrid Electric Vehicles and while the past 2 months have disrupted planning, we will now proceed as quickly as possible to make up for the time lost,” said Akio Takeyama, Deputy Chairman of UMW Toyota Motor.
With the ongoing Movement Control Order (MCO) which began on 1 June 2021, many business sectors have had to remain closed. This has had an impact and in the auto sector, new vehicle sales for the whole industry have dropped tremendously in the month of June.
Commenting on the situation, President of UMW Toyota Motor (UMWT), Ravindran K., said that the continued closure of all Toyota and Lexus showrooms nationwide meant that no business could be conducted. Manufacturing of vehicles including the supply chain and logistic efforts have also come to a halt. While accepting that the Government has had to act for the good of the country, it has presented a challenge for the company.
Lexus and Toyota showrooms throughout Malaysia have to remain closed, which has meant that no sales can be conducted.
“We still have an encouraging order bank for the various models. Nevertheless, we are hopeful that the restrictions of the lockdown can be eased to allow us to operate in a limited and safe way. Naturally, we will abide by all Standard Operating Procedures, as we have during the past year,” he said.
Online showrooms and booking available
While the showrooms remain closed, the public can still obtain detailed information about Toyota and Lexus vehicles at their respective websites – toyota.com.my and lexus.com.my. They can find out about the models available in Malaysia and the attractive financing schemes for different requirements. Bookings can also be made online.
Mr. Ravindran reminded customers of the exemption of Sales & Service Tax (SST) which is extended until the end of 2021. The exemption covers both locally-assembled and imported Toyota and Lexus models and provides meaningful savings.
“We encourage customers to make their bookings online as we can then plan production at our two assembly plants to minimize waiting time when the restrictions are lifted, to enable customers to enjoy the current financial incentives,” he added.
Toyota and Lexus owners can still get help in emergencies as support services are still allowed to operate 24/7.
Aftersales support still available
Selected UMWT service centres continue to operate according to the provisions by the state and local authorities. Vehicle owners can therefore obtain assistance in emergencies. For assistance at any time, owners can call the Toyota and Lexus Helplines at 1-800-888- 247 and 1-800-225-3987, respectively.
Effects of prolonged restrictions
“While the government has formulated a National Recovery Plan (NRP) in four phases, we are still in Phase 1, which is the most restrictive. The current situation also makes planning for recovery difficult,” said Akio Takeyama, Deputy Chairman of UMW Toyota Motor.
Mr. Takeyama said that prolonged restrictions on vehicle production can have an impact not just on passenger vehicles but also commercial vehicles, which are essential for transportation of goods around the country.
Some of the parts which are made in Malaysia and supplied to local assembly plants as well as exported to factories in other factories assembling Toyota vehicles.
“Furthermore, export business will be affected as well as our subsidiaries export a substantial amount of automotive components as part of Toyota’s global supply chain. If this situation continues for long, we are concerned that our overseas customers may look for new suppliers as they cannot have their own production delayed due to shortage of parts from Malaysia. This could have an impact on Malaysia’s economy as a whole if export business declines,” he warned.
The prolonged situation could also impact progress with regard to the company’s initiatives for carbon neutrality through the manufacturing of hybrid electric vehicles. This was announced earlier in the month and will see UMWT making a RM270 million investment at its assembly plant in Selangor.
TOYOTA GAZOO Racing Festival
This year sees the TOYOTA GAZOO Racing Festival (TGR Festival) being run for the fourth consecutive season. The event has grown in popularity and scale over the years, with the highlight being the Vios Challenge which is the only one-make race in Malaysia.
Only the first round of the fourth season of the TOYOTA GAZOO Racing Festival’s Vios Challenge could be held so far.
“It is unfortunate that the ongoing pandemic and strict MCO conditions do not allow running of public events. This includes motorsports so the fourth season of the TOYOTA GAZOO Racing Festival (TGR Festival) and Vios Challenge are on hold. When we ran the exciting first round on March 2 at the Sepang International Circuit, we were looking forward to the next two rounds as well as the introduction of the GAZOO Racing Vios Sprint Cup and GAZOO Racing Enduro Cup,” said Mr. Takeyama, who is also Chief Motorsports Officer of GAZOO Racing Malaysia.
“Let us all do our part and pray that the number of COVID-19 cases quickly reduces, and the government will be able to relax the regulations to allow public events,” he said.
UMW Toyota Motor (UMWT) has announced plans to assemble Toyota hybrid models in Malaysia, joining the still-small group of companies that are doing so. The move is driven by Toyota Motor Corporation’s (TMC) global commitment to deliver ‘mobility for all’ and produce ‘happiness for all’ through its commitment towards a ‘Clean, Safe and Secure Society’.
On a larger scale, TMC is aiming for carbon neutrality by 2050 in all its processes. Carbon neutrality means almost zero emissions of carbon dioxide (CO2) which is a ‘greenhouse gas’ that is known to have a significant effect on global warming, causing climate change.
TMC’s reduction of CO2 emissions will encompass the lifecycle of manufacturing, transporting, operating, fuel and/or charging, and recycling and disposal of vehicles. This is in line with the global approach towards lifecycle assessments of the potential environmental impact of a product throughout its lifecycle.
The Prius – one of the many models in Toyota’s range of hybrid electric vehicles.
Full line of Low Emission Vehicles
As part of this strategic initiative, the carmaker will produce a full line-up of Low-Emission Vehicles which will have electrified powertrains. There will be various powertrains to meet diversified mobility demands all over the world as well as the different rates of vehicle electrification.
“Toyota’s global direction is to achieve carbon neutrality by 2050. This is also in line with the Malaysian government’s aspirations to position the country as a progressive nation that promotes more green technology and environmental sustainability,” said UMW Toyota Motor’s Deputy Chairman, Akio Takeyama.
“This is indeed an exciting time for the Malaysian automotive industry and UMW Toyota Motor is fully charged and ready to champion this Malaysian dream. In order to achieve this, the most realistic, practical and immediate solution is Toyota Hybrid Electric technology and vehicles,” he added.
Toyota is among the pioneers of mass-produced hybrid electric vehicles, having started selling them in the late 1990s. The hybrid technology has also been used in Lexus models like the CT-200h (shown below).
A pioneer in hybrid technology
Toyota has long experience in electrification and was a pioneer in the production and marketing of hybrid vehicles. Since the late 1990s, the company has sold more than 17 million hybrid electric vehicles as well as Hydrogen Fuel Cell Electric Vehicles (FCEV) worldwide.
This number of vehicles with low emissions has made Toyota’s cumulative contribution to CO2 reduction amounting to 140 million tonnes of CO2, or approximately 1.5 million conventional passenger vehicles per year over the past 20 years.
The CO2 reduction will continue and even increase as TMC aims to sell 8 million electrified vehicles annually by 2030. In April this year, the company announced an electric vehicle strategy that will see 15 new Battery-Electric Vehicles (BEVs) introduced by 2025. Including FCEVs, the total number of electrified vehicle models will be 70 by 2025.
Located in Bukit Raja, Selangor, Assembly Services Sdn Bhd (a subsidiary of UMW Toyota Motor) currently assembles the Yaris and Vios models. It began operations in January 2019.
RM270 million additional investment
Toyota’s operations in Malaysia, via the 39-year old joint-venture UMWT, will support the ‘big picture’ in achieving carbon neutrality by investing RM270 million in its manufacturing operations. This amount includes, amongst others, the introduction of a new and technologically-advanced generation of hybrid models.
“We are ready [with the introduction of Hybrid Electric Vehicles], and the technology; service support; current infrastructure; global and domestic policies; the level of affordability and cost effectiveness; and, consumer awareness and demand, particularly in Malaysia, are now at its most ideal conditions to pursue a new and exciting journey towards achieving carbon neutrality,” said Mr. Takeyama.
While neighbouring countries are encouraging the introduction full electric vehicles, Mr. Takeyama said that research has shown that the reduction in CO2 emission levels between fully electric and hybrid electric vehicles are almost similar when considering electricity source, and from production and throughout ownership.
For Malaysian consumers, the local assembly of Toyota hybrid vehicles will mean they are offered at a price point that is practical and accessible to the greater masses. “While time is still needed for full electrification, the hybrid electric technology is ready today and the current infrastructure permits it to be rolled out on a greater scale in Malaysia,” added Mr. Takeyama.
The locally-assembled Camry Hybrid introduced in 2015.
The time-frame for the introduction of locally-assembled hybrid models is not known yet, but this will not be the first time that UMWT is selling and assembling hybrid models for the Malaysian market. During the period when the government provided full duty exemption on hybrid and electric vehicles, UMWT imported models such as the Prius, Prius c and Lexus CT-200h. Later on, it assembled the Camry Hybrid which could be sold at a competitive price due to incentives offered by the government.
The investment will be additional to the RM2 billion that was made the construction and commissioning of a second assembly plant in Bukit Raja, Selangor, which began operations in January 2019. The original assembly plant, which continues to operate in Shah Alam, was among the earliest assembly plants in Malaysia and was one of the largest as well.
Other environment-related initiatives
“As a manufacturer, the immediate steps we can take to prevent global warming are to address our vehicles and manufacturing processes. But the initiatives do not and cannot stop here. It involves a conscientious change in mindset in society, educating the young of the importance of protecting the environment and requiring the active participation of all stakeholders,” said Ravindran K., President of UMW Toyota Motor
He added that that the interests of both Toyota and UMWT have gone beyond the automotive realm to offset the effects the CO2 emissions. For example, UMWT continues to be at the helm of numerous environmental initiatives. For 20 years, it has organised the Toyota Eco Youth program to cultivating environment consciousness and innovation amongst the youth of the nation involving schools, secondary school students and teachers.
“The ultimate goal will not rest solely on vehicle electrification, but to achieve carbon neutrality and zero emissions on all fronts – from putting cleaner vehicles on the road and addressing manufacturing processes, to helping to create greater awareness for the protection of the environment,” said Mr. Ravindran.
Mr. Ravindran believes the introduction of Hybrid Electric technology will quickly transform the automotive landscape in Malaysia for Malaysians. “We hope that our endeavours to popularise tomorrow’s technology today through the mass introduction of Hybrid Electric Vehicles (HEV) will receive due support from the government in the pursuit of a full-scale realisation of vehicle electrification. We hope that the government will also consider UMW Toyota Motor’s efforts to be included in the National Low Carbon Mobility Blueprint alongside Battery Electric Vehicles which is in line with the government’s plans,” he added.
Like many companies in various industries across the country, UMW Toyota Motor (UMWT) is abiding by the requirements of the full Movement Control Order (FMCO), which started on June 1, 2021, by temporarily suspending all its sales and manufacturing operations. However, while all non-essential services remain closed, Toyota and Lexus owners can still be assured of support for vehicle emergencies and breakdowns.
Assistance and support for owners
“The past few weeks have been challenging for all of us. During these difficult times, we at Toyota and Lexus stand with all of you in solidarity in our fight against the pandemic. We have temporarily shut down our non-essential services. At the same time, we understand that during this time of uncertainty, we can still be of assistance and support. This is why we continue to be here for vehicle emergencies and breakdown,’ said Ravindran K., President of UMW Toyota Motor.
Although Toyota and Lexus outlets are closed in compliance with the FMCO, owners can still get emergency assistance by calling the Hotline number below.
Warranty will be extended
He added that all vehicles purchased from UMW Toyota Motor or its authorised dealers nationwide which have warranties that are expiring during this period will enjoy a 30-day extension calculated from the last day of the MCO.
“We are extremely grateful to the Government for taking numerous intervention measures to not only safeguard Malaysians from the threat of the pandemic, but in introducing financial and industrial policies to ensure that the pandemic does not have a too severe impact on the economy. This includes a further extension of the SST (Sales & Service Tax) exemption which we believe has, and will continue, to contribute significantly towards restoring consumer purchasing confidence,” added UMW Toyota Motor’s Deputy Chairman, Akio Takeyama.
Recovering consumer purchasing confidence
UMWT has seen clear signs of consumer purchasing confidence improving with the sales of its Toyota and Lexus vehicles rising for many months now. In May, 7,595 units of vehicles from the two brands were delivered. The volume was largely driven by models such as the Vios sedan which accounted for 32% of sales, followed by the Yaris hatchback (25%) and the Hilux pick-up truck which contributed 21% of the units sold in May.
Vios was company’s bestselling model in May, accounting for about a third of total sales.
Mr. Takeyama added that the impact of the pandemic has been both unpredictable and unprecedented, but the introduction of several new models throughout the year combined with the SST incentives for consumers has helped the local automotive industry to navigate the storm in a position of strength.
Meanwhile, Mr. Ravindran said the company will continue to extend service excellence to all customers and continue to introduce numerous sales and aftersales initiatives to assist with savings in these difficult times. “We are here for you. This is an effort that is not only solely on the shoulders of the government, but it involves everyone and all stakeholders. We thank our customers for their continued support and in return, rest assured that we will continue to support you through these challenging times,” he said.
Last year. a subsidiary of UMW Toyota Motor made Personal Protective Equipment (PPE) for frontliners who needed them urgently.
‘Thank you’ to frontliners
UMW Toyota Motor encourages everyone to stay home, stay safe and to take care of one another. It assures all customers that support, where necessary, will be provided during this period. “To all of our healthcare workers and those upholding peace and order in every way big and small, we owe each of you a profound debt of appreciation and gratitude for your selfless service. We would like to say a big ‘Thank You’ you to all of you,” said Mr. Ravindran.
One of the longest running environmental program for Malaysian youth has reached its 20th edition this year. It’s the Toyota Eco Youth (TEY) program organised by UMW Toyota Motor (UMWT) in collaboration with the Ministry of Education.
The 20th edition recently came to a satisfying and exciting conclusion with the announcement of the Top 5 winning teams from secondary schools around Malaysia. A total of 16 teams participated in the program which had a revised format and presentation due to the ongoing COVID-19 pandemic. To overcome the new challenges and limitations brought on by the Movement Control Order (MCO), the activities were moved online with interactive e-learning lessons and workshops. In all previous years, TEY activities involved face-to-face interactions but the need for social distancing and to protect each other meant that this approach could no longer be used.
During the online sessions, the participants were trained on project management skills that incorporate Toyota’s Problem-Solving Methodology. This new e-learning approach, conceived within a few months, proved so successful that it will be adopted for future programs.
This year’s program had the theme of ‘Reimagining Mobility’, with the spirit of inclusivity and freedom of ideas as the foundation to this theme which depicts the creation of safe and eco-friendly mobility.
The winning teams
Following the final judging phase after each of the 10 finalists made their respective ‘pitches’ with live presentations on May 29, 2021, the winning teams were chosen. They are, in first place, Maktab Tentera Diraja, Kuala Lumpur (We-Sea-It Smart Tool); second place, SMAP Labu, Negeri Sembilan (UCOnverter Smart Tool); third place, SMK Kubang Kerian, Kelantan (Recybin App); fourth place, SMK Chung Hua, Sarawak (Recyclo Smart Tools), and in fifth place, SMJK Katholik, Selangor (MOSS AFV Smart Tools).
The winning team from Maktab Tentera Diraja with their project that developed the ‘We-Sea-It Smart Tool’ that can help to address microplastics pollution in water sources.
SMK Saujana Utama, Selangor won recognition for the ‘Best Community Engagement’, with Noor Liyana Shamsudin from Maktab Tentera Diraja nominated as the ‘Most Supportive Teacher’. Three students were selected as the Top ‘Agent M’ – Hani Nabila from SMAP Labu, Negeri Sembilan; Lim Bo Jing from SMJK Katholik, Selangor and Muhammad Uwais Darwis from SMK Majakir, Sabah.
Increased prize money
For 2021, the total prize money has been doubled to RM64,000 to further reward ingenuity amongst the youth. This year, the winning team received RM20,000 in cash, followed by RM15,000 for second place; RM 10,000 for third place; RM7,000 for fourth place and RM5,000 for fifth place. The Most Supportive Teacher was rewarded with RM3,000 and RM1,000 each was offered for Best Community Engagement and Top Agent M.
The Closing Ceremony was conducted live via a virtual platform with Dato’ Haji Adzman bin Talib, Deputy Director-General of Education Malaysia (School Operational Sector), Ministry of Education, as the Guest of Honour. Also present for the virtual gathering was Mohd. Shamsor Mohd. Zain, Director of Marketing, UMW Toyota Motor, as well as other senior representatives from the Ministry of Education and UMWT.
Holistic learning experience
“This year’s Toyota Eco Youth program reflected the adaptability of the new generation to embrace technological advancements and take on an innovative approach in solving the environmental problems. The fundamental training which is the Toyota Problem-Solving methodology was done virtually and I’m proud to say that all students were extremely receptive towards it,” said Encik Mohd Shamsor.
“Throughout the program, with the guidance of teachers and mentors, the participants would have learnt team spirit, confidence, communication, presentation skills, all of which encompass a more holistic learning experience,” he added.
The well-thought proposals of the 16 teams were posted on social media channels for the public to view. Additionally, each team developed a podcast episode presented on the TEY Channel in two platforms – Agency on Leaderonomics FM and On TEY Channel.
Winners continue involvement
For the winners, the program does not end, as it did in previous years. The duration of the program will now be for 3 years and the winners from the 2020/2021 edition will continue as facilitators for the following year’s batch. They will thus be able to contribute their experience to the next batch. At the same time, digitalization of TEY is taken up a notch by setting up a TEY Apprentice online club.
About the Toyota Eco Youth program
Over the course of two decades, participants in the TEY have included 258 schools, 1,910 secondary school students and 762 teachers. Each year, challenging and interesting themes have been provided, and participants have come up with interesting, innovative solutions and proposals applicable to their school or community. Over RM7 million has been spent by UMWT to run the program annually.
“Toyota Eco Youth is a unique event in the Toyota world. Toyota Motor Corporation and UMW Toyota Motor are proud to be playing a part in cultivating environmental consciousness and innovative thinking for the young generation. It is assuring to know that the next generation will be ready to face new challenges that arise as we all strive to make our planet a better place for everyone,” said Akio Takeyama, Deputy Chairman of UMW Toyota Motor.
The Toyota Eco Youth (TEY) Program began 20 years ago and has become an annual event which UMW Toyota Motor (UMWT) continues to run. Even the ‘new normal’ brought on by the COVID-19 pandemic did not dampen UMW Toyota Motor’s efforts to cultivate environmental consciousness among Malaysia’s younger generation.
Spirit of inclusivity and freedom of ideas
For its 20th year, the event has an aptly coined theme – Reimagining Mobility – to promote the spirit of inclusivity and freedom of ideas as the foundation for creation of safe and eco-friendly mobility, despite the challenges of the pandemic.
Digital/online platform
In view of the pandemic conditions, the format has been revised to run on a fully online platform. Launched in January 2021 (for secondary school students aged 13 – 16 years old), it attracted the participation of 282 teams from 177 schools, the highest ever participation recorded by the program.
The adaptability of the program into a digital/online platform has included interactive e-learning lessons and workshops which proved to be highly effective. All in all, school teams were able to showcase their ideas through impressively produced videos and online presentations.
Since last December, 16 shortlisted teams have been formulating their proposals which were posted in social media channels for the public to view. Additionally, each team developed a podcast episode presented on Spotify.
The final judging phase in April saw 10 finalists being selected and the winning teams will be chosen after making their respective ‘pitches’ through live presentations on May 29, 2021.
Waste and recycling themes
Addressing the issue of waste and recycling were popular themes for the proposals. Showcasing impressive capability for innovation and advanced technology, many schools put forward ideas for digital smart tools, supported by carefully built prototypes.
Prize money doubled
“As always, we are highly impressed by the quality of the projects and the innovative ideas proposed. It is never easy for our judges to choose the best as everyone is a winner in their own way,” said President of UMW Toyota Motor, Ravindran K.
This year, UMWT has doubled the prize money to further reward ingenuity amongst the youth. Winning teams stand a chance to win cash prizes from a RM64,000 prize pool.
About the Toyota Eco Youth program
The program began 20 years ago in collaboration with the Malaysian Ministry of Education. Over the course of two decades, 258 schools, 1,910 secondary school students and 762 teachers. Have participated.
Each year, challenging and interesting themes have been provided, and participants have come up with innovative solutions and proposals applicable to their school or community. Over RM7 million has been spent by UMWT to run the program annually.
An annual event that has the participation of secondary schools from all over the country.
“Toyota Motor Corporation and UMW Toyota Motor are proud to be playing a part in cultivating environment consciousness and innovative thinking for the young generation. This year, we are pleased to share our vision for mobility with these students. It is assuring to know that the next generation will be ready to face new challenges that arise as we all strive to make our planet a more mobile and inclusive place for everyone,” said Akio Takeyama, Deputy Chairman of UMW Toyota Motor.
UMW Toyota Motor (UMWT) reported that it started off the second quarter of 2021 with strong sales of 9,280 vehicle for the Toyota and Lexus brands, a 12.7% increase over the number of vehicles delivered in March. The rising sales volume was largely driven by restored consumer purchasing confidence, with growing demand for the appealing new models such as the Corolla Cross and Harrier.
Furthermore, with the PENJANA sales tax exemption set to expire at the end of June this year, many are also not wasting the chance to save money.
Measures helping restore confidence
“The COVID-19 pandemic has resulted in an extremely challenging year for both manufacturers and consumers, but measures put in place by the Government has successfully restored and strengthened consumer purchasing power,” said Akio Takeyama, Deputy Chairman of UMW Toyota Motor.
He also attributed the growth in sales to the timely introduction of numerous new models that have been able to firmly establish new benchmarks in the various vehicle segments by enhanced technological and safety features, styling and driving dynamics.
Latest Corolla Cross and Harrier (below) helped boost sales in April.
Network expansion continues
Although business may seem slow for now due to the pandemic, UMWT is not sitting still and preparing for the future with continued commitment for expansion and the enhancement of its sales and aftersales service network. It has opened a new 2S Sales and Service Centre in Cheras (PDC Automobile) and two new 3S Sales, Service and Spare Parts Centres in Johor Bahru and Terengganu.
New Toyota 3S dealership in Kemaman, Terengganu.
“Additionally, we have also been paying close attention to customers’ inclinations for online connections as indicated by strong digital preferences and gains that we have received through online enquiries and bookings. We will continue our assertive pursuit on digitally-led avenues and serve our customers better on all platforms, moving forward,” said Ravindran K., President of UMW Toyota Motor.
Hari Raya Aidilfitri promotions
With the Hari Raya Aidilfitri festive period underway, UMWT has a Countless Rewards promotion which offers customers will continue savings that can be enhanced with Toyota Service Savers that lower maintenance cost for their vehicles. New car buyers can also opt to benefit from lower instalments (depending on model) with UMWT’s EZ Beli financing scheme.
Mr. Ravindran added that UMWT’s annual Hari Raya Festive Film titled ‘Umi Pembaris’ will be released this week. “It honours timeless lessons on family values, culture and tradition that we keep ever so closely to our hearts even in this age of change, transformation and modernization,” he said.
For more information on Toyota models available in Malaysia and the locations of showrooms nationwide, visit www.toyota.com.my.
While the Lexus RX is often regarded as the model that took SUVs into the premium segment, its sister model, the Toyota Harrier, also did the same. The only thing was that while the RX was marketed globally, the Harrier was primarily for the Japanese domestic market as the Lexus brand was not introduced there in 1997 when the RX was launched. However, in a number of places, including Malaysia, the Harrier was brought in by private importers and became very popular. It was never officially sold by UMW Toyota Motor (UMWT) until 2018 and with the popularity built up over 20 years, it met with strong response with initial shipments from Japan quickly sold out.
First three generations of the Harrier.
Today, the all-new fourth generation is officially launched with a price of RM249,706.50, excluding insurance for registration in Peninsular Malaysia. Only the 2.0 Luxury version is available, and customers can choose from 5 exterior colours (extra charge for White Pearl CS and Precious Black colours).
5-year warranty and aftersales support assured
According to UMWT, Malaysia is one of only two countries outside Japan where the new Harrier is sold officially with full warranty and aftersales support. The 5-year unlimited mileage warranty and assurance of parts and service are something that were not available from private importers which has been a strong selling point for the model. Furthermore, the company also provides owners with Toyota 24 Seven Road Assist for peace of mind.
Like other recent Toyota models, the new generation (incidentally, Lexus no longer shared the model since the previous generation and the Harrier is an independent development), is designed around Toyota’s New Global Architecture (TNGA) with the GA-K platform. TNGA’s versatility and flexibility allows it to be used for sedans like the Corolla and also SUVs like the RAV4 and Harrier, and even electrified models like the Prius. Besides creating a highly rigid body structure, the centre of gravity is also lower which enhances stability, handling, agility and ride comfort.
Wider but lower body
The overall size of the new Harrier is almost the same as before but the width has gained 20 mm while an extra 30 mm has been added to the wheelbase, both increases obviously benefitting interior space. Although there is still good ground clearance, as would be expected of a SUV, the overall height is now 30 mm lower.
The profile follows the same coupe-like form with a design concept Toyota calls ‘Dignified Elegance’. The front end has a sharper appearance with the eye-catching slim Bi-LED headlamps on either side. The L-shaped Daytime Running Lights (DRLs) also provide a strong and distinctive visual signature apart from enhancing daytime visibility. The rear has a clean design, defined by a thin LED strip for the full width, while twin exhaust pipes with oval baffles add a sporty touch.
‘Dignified Elegance’
The ‘Dignified Elegance’ concept is also adopted for the interior which gets a more premium feel. The occupants are welcomed with the Illuminated Entry System at the front door sills which is complemented by blue LED illumination inside. Premium materials used include thick black leather with woodgrain and silver ornamentation.
Any driver should be able to get the right and comfortable seating position with 12-way power adjustment for the seat, and for ease of getting in and out, the steering wheel automatically rises out of the way when the engine is switched off and the door opened.
The Automatic Dual-Zone Air Conditioning system has nanoeX technology which generates ions. First introduced with a previous generation of the Camry, nanoeX technology is known to deactivate viruses which is, of course, a very welcome feature in these times. It also keeps the air fresh and clean.
High-tech features
Besides the bright and clear Optitron instrument panel, the driver can also refer to the standard Head-Up Display (HUD) which is projected on the windscreen. Information show includes road speed, gear position, Driving Support System (directions, ACC display, LDA Display, Parking Sensor), audio mode with song titles, and warning alerts. That’s certainly a lot more than the early HUDs which showed only the speed.
The new Harrier has Panoramic Sunroof with electrochromatic glass which can alter the intensity of light passing through at the touch of a switch. The effect is like that of traditional paper windows found in Japan, enhancing comfort. The glass panels cover almost the entire length of the roof so a lot of light can be allowed in when sunlight conditions are not too harsh or at night.
The other high-tech feature is the new Digital Display Rear View Mirror. This shows live images from a wide-angle high-definition camera at the back to give greater night-driving clarity and eliminates glare from oncoming headlights.
Other standard features include a wireless charging pad, USB ports, Kick Sensor Powered Back Door, Electric Parking Brake, and an advanced infotainment system with Apple CarPlay and Android Auto connectivity. The 8-inch capacitive touchscreen serves the infotainment system as well as shows the images from the rearview camera. Front and rear digital video cameras are also fitted while a Vehicle Telematics System can keep track of the vehicle’s location at all times.
One area that Toyota engineers paid special attention to was reduction of Noise, Vibration and Harshness (NVH). The new Harrier is claimed to be much quieter than before, thanks to the use of highly-efficient sound-absorbing glass on the windows. Sound-absorbing materials and their placement were optimized to lower NVH as well while sealing at the doors is improved to stop wind noise from seeping in.
New Dynamic Force engine
The Harrier is powered by Toyota’s latest Dynamic Force (M20A-FKS) 4-cylinder DOHC engine with Dual VVT-i (Variable Valve Timing with intelligence) that operates electronically for quicker response. As before, it is a 2-litre engine but now has improved output of 173 ps/203 Nm without turbocharging.
A Direct Shift Continuously Variable Transmission (CVT) with Sequential Shiftmatic, allows the seamless shifting of gears. The driver can choose from three modes – ECO, Normal and Sport – to suit driving conditions or personal preference. ECO and Sport modes will prioritise fuel economy or acceleration, respectively, while the Normal mode offers a good balance of performance and fuel efficiency.
The TNGA chassis has front MacPherson struts with trailing wishbones at the rear, with optimized suspension geometry for balanced and predictable handling, while maintaining a high standard of ride comfort. The 18-inch alloy wheels at each corner are fitted with 225/60 tyres.
Toyota Safety Sense
Toyota Safety Sense (TSS) is the suite of integrated active systems that help the driver to avoid an accident, especially front collisions. Most of the latest Toyota models have TSS but the systems vary depending on the model. In the case of the new Harrier, there is a Pre-Crash System, Lane Departure Alert, Dynamic Radar Cruise Control and Adaptive Highbeam System. These use a camera and radar to scan the road ahead and identify vehicles and the data is analysed by a computer to determine if there is any danger of a collision. The Pre-Crash system has autonomous capability, meaning that it will activate the brakes if the driver does not take corrective action if a possible collision is detected.
Additionally, there’s a Blind Spot Monitor with Rear Cross Traffic Braking, and a Tyre Pressure Monitoring System. The 4-wheel disc brake system is managed by ABS with Electronic Brake-force Distribution and Brake Assist, while Vehicle Stability Control and Traction Control will help stabilize the vehicle on slippery surfaces.
Even with the best active safety systems, an accident can still occur and to minimize injuries, there are 7 SRS airbags around the cabin (one for the driver’s knees). These include curtain airbags which deploy downwards over the windows and besides providing cushioning, they also reduce the chance of ejection from the cabin during violent crashes. ISOFIX points are provided in the rear seats for compatible childseats which are now required by law.
UMW Toyota Motor (UMWT) reports strong growth in sales for the first quarter (Q1) of 2021. The Toyota/Lexus importer and distributor said the total number of new Toyota and Lexus vehicles sold in the first 3 months of the year were more than 17,000 units with a market share of approximately 12.1%, an increase of 62% year-on-year compared to the sales volume for the same period in 2020.
Commenting on the achievement, UMWT’s President, Ravindran K., said: “During the first quarter of 2020, the market was already declining due to the pandemic. This year, it’s a different story; with the situation easing as well as the support by the government through the PENJANA program that exempts sales tax partially or fully until June 30 this year, new vehicle sales have been consistently high. In fact, for Toyota, our momentum started in December when we launched the Toyota GR Yaris and Vios GR-Sport which excited the market and set a positive note to enter 2021.”
Bestselling models
The bestselling models were the Vios and the Hilux, the latter being the market leader, accounting for approximately 56% of the pick-up truck market in the first quarter. The updated versions of the Innova and Fortuner were also introduced early in the year with new styling and extra value-added features.
2021 Vios and Vios GR-Sport
The Yaris hatchback has been consistently leading in its Non-National hatchback segment with Q1 estimated market share of 73%. Meanwhile, the Vios and sportier Vios GR-Sport (GR-S) version saw approximately 5,600 units sold since their launch. With the addition of the sporty, enhanced performance GR-S, the appeal of this model is expected to increase. Furthermore, the Vios Challenge One-Make Race Series that is now in its fourth season has left a strong impression on the public with regards to the dynamic side of the model.
GR Yaris sales exceeded expectations
Sales of the GR Yaris, imported from Japan, exceeded expectations. Most of the units allocated for the Malaysian market (out of 25,000 units for worldwide sales) were booked within a month of launch. The strong response mirrored that in other markets as enthusiasts could not resist owning the competition-ready hatchback that has the world’s most powerful 3-cylinder engine (261 bhp/360 Nm) and the lightest and smallest 1.6-litre turbo unit currently in production.
The GR Yaris (above) is one of three models in Toyota’s high-performance GR brand which are available in Malaysia. The other models are the GR Supra and Vios GR-Sport. These models are exclusively sold through dealerships with the GR Garage that is dedicated to the brand.
Early response to the all-new Toyota Corolla Cross launched in March indicates that it is a winner. With the strong demand, UMW Toyota Motor has been encouraged to consider local assembly of the model to increase available stocks and this could happen by the end of 2021.
“Malaysia has seen strong Toyota sales this year due to improving conditions of the pandemic. With our wider line-up of models and exciting offerings, we are confident that our sales volume will grow steadily this year and certainly exceed the volume recorded in 2020. As always, we thank our loyal customers and also welcome those who are owning a Toyota for the first time,” said Akio Takeyama, Deputy Chairman of UMW Toyota Motor.
New Corolla Cross
Promotions for Hari Raya
With the Hari Raya festive season coming up during the second quarter, UMWT will be running the ‘Countless Rewards’ promotion, encouraging purchases to be made before the sales tax exemption period ends on June 30. The exemption is not only for locally assembled models but also imported ones such as the Alphard, RAV4, GR Supra and Camry.
Financing schemes available include the EZ Beli scheme which offers customers low instalments (depending on the model). Additionally, savings are available with Toyota Service Savers which provides owners lower maintenance cost of their vehicles.
