Piston.my

Proton X70

It’s no secret that Proton has enjoyed unprecedented success with Geely, in fact it is plain to see.

The Chinese automotive giant has not only brought sellable models like the X70 to the table, but also a management overhaul and marketing know-how from its global exploits.

Sales are off the charts but that is not enough for Proton. Other than its pursuit to sell more than it ever has, Proton has also been trying to move its image upmarket to be regarded as a premium carmaker.

To do this Proton has not only introduced cars that look good with impressive craftsmanship, but it has also worked to improve the customer experience at showrooms and service centres.  

Since 2018, Proton has been working with dealers to upgrade from 1S centres to full-fledged 3S and 4S centres.

Those that did not want to trade up had to be let go.

This step was taken in the name of customer experience. And there’s no doubt that ever since it took this drastic step, Proton showrooms and service centres have been at their finest in Proton’s history.

Now though Proton is set to take it a step further with the soon to be introduced Proton X90.

(more…)

With the launch of the Proton X70 at the end of 2018, not only did Proton have a totally new model for its range but it was also the start of a turnaround and ascent for the carmaker which continues to this day.

Besides being the first model developed in collaboration with Geely, DRB-HICOM’s partner in Proton, the X70 was also first premium SUV model from Malaysian carmaker.
More than 10,000 bookings were received even before the X70 reached showrooms around the country.
(more…)

Two months remain for this year and Proton’s total sales volume for 2022 has passed the full year’s sales volume of 2021. Announcing its October numbers today, the Malaysian carmaker said after 10 months of sales, its cumulative volume has reached 115,362 units. In the same period in 2021, it was only 114,708 units, or a difference of 33.6%.

The 10-month sales volume, which was contributed by the addition of 13,013 units (including exported vehicles) in October, was also noteworthy as it was the company’s highest volume since 2014.

(more…)

Following the signing of the agreement to appoint the Combined Motor Holdings (CMH) Group as the distributor for Proton vehicles in South Africa in April this year, the Malaysian brand has returned to the continent’s largest passenger vehicle market. Besides Proton, CMH also represents brands such as Ford, Chery, Honda, Toyota, Suzuki, Mahindra, Peugeot and Citroen.

CMH recently held an official relaunch of the brand which included introducing the X70 and X50 SUVs. Manufactured at Proton’s Tg, Malim plant in Perak, the first batch of vehicles was shipped by sea to the port of Durban. Later in the year or in early 2023, CMH will also introduce the Saga.

(more…)

The first product to be launched when the Zhejiang Geely Holding Group (Geely) became DRB-HICOM’s partner in Proton was the X70, ‘Malaysianised’ from the Geely Boyue within a year of the partnership agreement being signed. It has remained a strong seller in the 4 years it has been in the market and is sold overseas as well.

Although demand remains strong, Proton is not taking things for granted and has given it some updating for the 2022 model launched online this morning. As with most midcycle changes, the new features are largely cosmetic with no changes to stamped parts to avoid incurring new production costs.

[Click here to download the 2022 Proton X70 brochure]

These include quartz black finishing on the front and rear bumpers, new 19-inch alloy wheels, power tailgate with foot sensor for handsfree opening and Nappa leather seats with new black headlining. Other features remain unchanged for each of the 5 variants.

2022 Proton X70 1.5

2022 Proton X70 1.5

1.5-litre 12-valve 3-cylinder engine
However, under the bonnet, there is significant change with an additional engine option. This is the 1.5-litre JLH-3G15TD engine jointly developed by Geely and Volvo. It is already used in the X50 as well as export versions of the X70. If you add the other Geely Group models it is used in, the engine is powering vehicles in 22 countries.

Actually, if you look at Geely’s history, you will find that its very first car, the HQ/Haoqing, had a 3-cylinder engine. This was the 1-litre unit that was originally developed by Daihatsu for its Charade and which Geely licensed to make and use in its own models. That was back in the late 1990s and with the technology of that period, the output was around 50 ps with 70 Nm of torque.

2022 Proton 1.5-litre engine

The 1.5-litre 3-cylinder 12-valve engine in the latest X70 produces 177 ps/255 Nm and it shows just how far engine technology has advanced. Of course, it has a larger displacement and has a turbocharger and direct fuel injection to boost power output, as well as other technologies that were not available in the 1990s.

3-cylinder engines have been around all along since the late 1970s when Daihatsu started mass-producing them for the Charade and other models. Millions of Malaysians have also been driving cars with them as they are used in Perodua models. But the reason why this configuration has gained more widespread use over the past 15 years has been that the industry has been downsizing powerplants to improve fuel efficiency and reduce emissions. With turbocharging and more advanced fuel delivery, it has been possible to squeeze more out of a 3-cylinder engine with a smaller displacement. The reduced displacement and size means less consumption, which Proton claims is 7% less than the 1.8-litre engine.

2022 Proton 1.5-litre engine

The earlier generation of 3-cylinder engines were noisy, partly because of vibrating more due to their odd firing pulses and also because they were usually in low-cost models. Today, with more extensive measures against noise, vibration and harshness (NVH), their inherent noises are masked more effectively from the cabin.

One interesting measure in the X50 engine is the use of a softer material for the engine cover, which is usually just hard plastic that doesn’t absorb sound so well. Furthermore, much of the engine bay is also covered up, helping to contain mechanical noises.

Is it less durable?
There are some who feel that a 3-cylinder engine may not be as durable and lasting as a 4-cylinder engine because it has to work harder. Where durability is concerned, the engine has been tested thoroughly over 12 million kms in all types of conditions. And because it is already in over 750,000 vehicles globally, there is plenty of real-world feedback to help the engineers identify any areas needing improvement or rectification. So what Malaysians are now getting (the engine is assembled at the Tg. Malim factory as well) could be considered an optimised version with all the improvements made over the past few years.

There’s a 7-speed dual-clutch transmission (wet type) which sends power to the front wheels or all four wheels, the latter all-wheel drive system having been demanded by some customers. It was available initially in the CBU models from China but omitted with the locally-assembled version. Whether to pay the extra RM5,800 for having AWD is really up to you. Where we would have said (and that would be years ago) that AWD can help make driving safer with better grip and stability, there are many active systems like ESC and traction control which can also provide stability and grip in slippery conditions so the added cost of AWD (plus some extra weight) may not be necessary any longer.

2022 Proton X70 1.5

2022 Proton X70 1.5

2022 Proton X70 1.5

First driving impressions
As the cosmetic and feature changes are minimal, let’s jump straight to the first impressions we had of the X70 running with the 1.5-litre engine. Though it’s been in the X50 a while, this writer has not driven that model so far so the comparisons would be with the X70 1.8 that has been on sale for 4 years now – and the last time we drove the car was just before the MCO began.

Anyway, Proton’s drive event earlier in the week was for us to get brief impressions of the performance which they expect to be of interest to many in view of the heavier and larger vehicle size. It was a short drive around Selangor, about 130 kms, with mostly highways and moderate traffic conditions. A more comprehensive video report will be done later when we can get a new X70 for a longer period.

Generally, if not told whether it is a 1.5 or 1.8 engine, most people are unlikely to discern the difference except either someone who owns one or the enthusiasts who are more sensitive to the smallest differences. However, when accelerating hard, there is still that familiar ‘motorboat noise’ of 3-cylinder units but it is not too intrusive due to the good NVH measures. It sounds ‘distant’ and is at a frequency that does not irritate. In terms of engine smoothness, there’s virtually no difference to the X70 1.8 when cruising.

On paper, the difference in 0 to 100 km/h time is said to be just 3/10ths of a second longer than the X70 1.8 and though this seems insignificant, there is some perceptible difference at the lower end when you accelerate hard. To compensate for the lower output but heavy body, the maximum torque is available 250 rpm earlier than in the 1.8 engine, but the engine doesn’t surge off the way the X70 does.

But then again, how often does the average driver floor the pedal when moving off, unless he or she is in a real hurry? In real-world driving (which is how I assess a car), the acceleration is strong enough to move off briskly and get up to speed fast enough.

The more important thing is how quickly the car can accelerate in mid-range as this is when you overtake others or join a highway. With plenty of torque, there’s little lag and the engine doesn’t hesitate, accelerating cleanly from low revs. And the 7-speed DCT also provides a good spread of gears to smoothly transition up and down.

One thing that would be interesting to check is how the engine performs on steep inclines, Unfortunately, we could not do this as our route was generally flat. That it has only 4% less power may not be an issue on level roads but the heavy weight could have an effect on performance when climbing slopes. In the lighter X50, it is okay but we’re not sure about the X70 and that’s something we’ll have to find out later on.

2022 Proton X70 1.5

While Proton still has the supply issues delaying deliveries, the earlier you book, the better since you get in the queue earlier. The prices quoted are without sales tax and the Finance Minister has said before that the exemption will not be extended again. So the number of customers who book today who can get the lower price may be very few as there are still others waiting for their X70s.

Up till 2001, Proton had entered many markets around the world, with over 210,000 cars exported to 51 countries. However, after that, the number fell and although recognizing that exports were vital as its protection in the home market diminished and competition increased, Proton did not have a strong export business.

The number of exported vehicles dwindled to only 248 units in 2017 but over the past few years, the Malaysian carmaker has been slowly rebuilding its presence overseas and even having models assembled in some countries. Volumes are seeing a gradual upturn and last year, 3,018 Proton vehicles were exported, more than double the number in 2020. For 2022, the International Sales Department is targeting to grow export sales exponentially to 10,000 units.

As it has a bigger focus on righthand-drive models, it has obviously given more attention to countries where motorists drive on the left side, like us. The latest new market is South Africa, although it is not unfamiliar to Proton as the brand had a presence there up till 2012. It will return with the X50 and X70 this September, followed by the latest Saga.

It will be represented by the CMH (Combined Motor Holdings) Group, an investment holding company which has been active in the motor business since 1987. Proton joins a long list of global brands that CMH represents, some of which are Ford, Chery, Honda, Toyota, Suzuki, Mahindra, Peugeot and Citroen.

SUVs to grow export sales
Proton’s growth will be achieved not only by entering more new markets but also increasing local assembly (CKD) operations overseas. Currently, the carmaker has CKD operations in Pakistan, Kenya and Bangladesh with Sri Lanka set to begin in the second half of 2022. The company currently exports cars to 13 overseas markets, with South Africa becoming the fourteenth one.

As a percentage of Malaysia’s overall vehicle exports, Proton’s numbers are becoming increasingly prominent. From 12.8% of total exports in 2019, the number grew to 30.2% in 2020 and hit 60.9% in 2021. That put the brand at the No.1 position, an achievement in spite of the global pandemic.

Proton SUVs help brand image
Proton’s improved model range has helped in export sales, especially as it has the two SUVs jointly developed with Geely. The SUV segment is the most active globally and the sales success enjoyed in Malaysia by the X50 and X70 has been largely replicated in other markets. This helps to establish the brand, paving the way for more models to be exported.

“Our new model range offers advanced features that are on par with many competitors from other brands. In many of our markets, the Proton X50 and Proton X70 sit near the top of their class in terms of specifications yet are sold at prices equivalent to or less than their direct rivals. This helps to draw in the upper echelon of local car-buyers and helps build brand equity in these markets, making it easier for our other products to then be accepted in the future,” said Steven Xu, Director of International Sales.

“PROTON’s long-term goals require exports to play a major role to grow the company’s overall sales as the annual Total Industry Volume in Malaysia is expected to remain flat. So, we are exploiting the strength of our new products, our brand and even the links Malaysia has with other countries to establish a foothold in many new markets. This is then bolstered by establishing CKD operations where possible, which also helps to grow local economies,” he added.

Although it is estimated that the Total Industry Volume (TIV) of new vehicles sold in Malaysia last year dropped by at least 4.6% to just over 505,000 units of passenger cars and commercial vehicles, Proton’s sales for the year rose by 4.5% over its 2020 volume. With December contributing 14,147 units, the Malaysia carmaker ended the year with a total of 114,708 units delivered (including export sales). It was the highest closing figure since 2014 and is the third consecutive year of volume growth for the company.

The brand’s market share in December is estimated to be 20.6% but for the whole of 2021, it would likely be 22.7% (pending official data from the Malaysian Automotive Association). This would be an increase of 2% over the market share in 2020, putting it is a firm second position in overall sales.

SUVs make big contribution
It’s not surprising that the two SUV models – the X70 launched in December 2018 and the X50 in October 2020 – have made major contributions to Proton’ sales numbers. This mirrors the global trend that has been going on many years now where SUVs are very popular.

With a total of 45,149 SUVs sold in 2021, Proton can claim to be the best-selling SUV brand in Malaysia. That number accounted for nearly 40% of its total sales volume. Individually, the X50 ended the year with 28,774 units, with December being its best month when 4,310 units were delivered nationwide. It was the second consecutive month the model exceeded more than 4,000 units.

Meanwhile, 16,375 units of the bigger X70 were delivered in 2021 with a final month figure of 1,616 units. This put it at the top of the SUV C-segment, and third in terms of overall SUV sales.

Saga still the bestseller
Nevertheless, the bestselling model for Proton was still the evergreen Saga, with 42,627 units sold. The model is also sold overseas and assembled in some countries as well, enabling better supply of cars to those markets.

Other models that performed well in 2021 were the Exora (4,035 units), Persona (16,153 units) and Iriz (6,708 units). Deliveries rose a bit during December as chip supply issue improved slightly.

Growing international sales
International sales were also a major highlight for the company. With 3,018 units exported in 2021, the total volume grew by over 100%. This made Proton the number one local automotive brand for export sales last year. With local assembly operations ramping up in overseas markets coupled to a hopeful loosening of trade restrictions, there is optimism the upward trend will continue in coming years.

“2021 was tough for the automotive industry as a whole and this is reflected in the reduction in TIV compared to the previous year. From a global chip shortage to a spike in COVID-19 numbers that led to another lockdown to skyrocketing transport costs, there were many challenges for industry players to overcome. That is why PROTON’S sales growth in a year where the market contracted was significant as it was the result of careful planning and juggling of available resources,” said Roslan Abdullah, CEO of Proton Edar.

“Regarding export sales, we are equally proud about being the brand with the highest export volume in 2021 as it proves we are gaining traction overseas thanks to the joint efforts of our International Sales division and our foreign partners. While increasing shipping costs are a growing concern, our planned activities in 2022 means we expect export sales growth to accelerate in the coming years,” he added.

7 new outlets opened
The Proton network of 3S/4S outlets started 2021 with 140 outlets and despite the challenges faced in terms of financing and construction works, another 7 outlets were in operation by the end of 2021.

“The growth of Proton’s ancillary businesses such as Proton Commerce and the increase in the number of outlets is directly linked to the number of vehicles we sell. As sales have grown so have our facilities to cater to an increased number of customers. I would also like to announce we have extended the warranty for the 6-speed automatic gearbox used by the CBU Proton X70 to 5 years with unlimited mileage. This is to further benefit our customers and give them added peace of mind,” added Encik Roslan.

In spite of being a challenging year for the auto industry, 2021 will still see Proton staying above the 100,000-unit level for the third year in a row. In fact, even with one month left, the Malaysian carmaker has already reached a cumulative total volume of 100,566 units. This has been achieved with a sales volume of 14,187 units (domestic + export) during November

Another month of growth
With the market on the upswing, Proton too has enjoyed revived interest by car-buyers, with a 6.2% increase over October sales. This would be the third consecutive month of growth. And looking back at a year ago, November 2020 sales were 24.3% lower.

*Volume for 2021 is from January – November.

The market share of the Malaysian market for the month is estimated to be 24.5% and for the 11-month period, the share has grown by 1.9% to an estimated 22.8% at the end of November 2021.

Saga remains bestseller of the brand
The evergreen Saga remained the brand’s bestseller and had its best sales month since December 2020. 5,666 units were sold nationwide, placing it at the top of the A-segment sedan class, a position the company is hopeful it will retain to the end of the year.

The younger X50 also had a record month in November with 4,010 units delivered. That is significantly better than its previous high of 3,839 units set in October. Its bigger brother, the X70, remained in high demand and gained 1,901 new owners in November, also giving it leadership in the C-segment SUV class.

TOP THREE PROTON MODELS IN NOVEMBER

Proton X50

Proton X70

The Exora MPV is still dominant in the C-segment MPV market and saw a fourth consecutive month of growth 434 units sold. There is demand for the other models but, as with many carmakers, Proton has experienced component supply issues for the Iriz and Persona. This has limited their production volumes and only 642 and 1,534 units, respectively, were available for delivery to customers.

Limited by supply, not demand
“November was a good sales month for Proton though overall industry numbers continue to be limited by supply and not low demand. Crossing over the 100,000-unit threshold with a month to go is a high point for us after another year disrupted by COVID-19,” said Roslan Abdullah, CEO of Proton Edar.

“We are humbled by the achievement and are now confident of ending the year with an increase in total sales. This will make Proton the sole national brand to grow sales and market share this year and give us a strong base heading into 2022 as we look to consolidate and improve our ranking both domestically and overseas,” Encik Roslan added.

Air quality inside the car’s cabin never used to be an issue; after all, windows used to be down much of the time so fresh air could flow in and out. As air-conditioners became more common, windows stayed shut most of the time and this is when the air quality inside could become unhealthy. Fresh air ventilation modes have been available to allow outside air to enter, but many may not use it as it also means bringing in smells.

While smells and dust are unpleasant, the more serious issue in these times of COVID-19 is the need to ensure that the cabin air is hygienically clean. After all, we spend long periods inside the car and we obviously breathe constantly. Ensuring good air quality with maximum possible removal of germs is therefore a requirement today.

Proton, like many other carmakers, quickly began to look into how filtration systems could be enhanced to not just remove dust and other particles but also germs. Working with Geely, which has also been developing air filtration systems that can effectively remove germs from cabin air, Proton has developed cabin filters for its entire range of cars, including the latest X50.

Proton X70 N95 filter

The difference between Proton’s filters and most others – which typically trap dust and pollen – is that its filters have N95 capability. This means that they can remove 95% of particles and contaminants that are larger than 0.3µm (microns) and 98% of PM2.5 dust particulates. Removing PM2.5 particles is particularly important for respiratory health. PM2.5 particles are very tiny – about 3% the diameter of human hair – so it requires a very fine filter to stop them from entering the cabin. Apart from effectively filtering smoke particulates, dust and bacteria; the N95 filter can provide an allergy-free environment by reducing allergens from pets, aphids and pollen.

The P-IAPS in the X70
More interesting is the P-IAPS which is a superior air filtration system in the Proton X70. P-IAPS stands for PROTON Intelligent Air Purification System (P-IAPS) and it combines the benefits of an air purifier system and an N95 Cabin Filter. The IAPS uses a High Efficiency Particulate Air (HEPA) filter that removes up to 99.97% of particles larger than 0.3 microns while its activated carbon removes odours, formaldehyde and adsorbs and purifies smoke particulates.

Additionally, there is an ioniser which discharges negative ions to cleanse the air by ‘deactivating’ the viruses. The ionised air is often said to be like mountain air which is usually fresh and of course, clean.

N95 filter also available as replacement
The N95 Cabin Filter is now a standard item in all new Protons so the occupants are assured of clean, healthy air all the time. For those who already have the Saga, Persona, Iriz and Exora, it is also possible to replace the existing filters with N95 filters available at any authorised Proton service centre. It’s worth the extra investment, especially in these times when we must take greater precautions to protect ourselves from viruses in the air.

For more information on Proton’s products, services and accessories, visit www.proton.com.

Back in March this year, as the COVID-19 pandemic began to surge across the country (and world), Proton quickly arranged to provide the Ministry of Health (MoH) with 50 vehicles to help their frontliners move around to any hotspots in need of urgent attention.

The fight against COVID-19 has not ended and throughout the year, Proton has been actively supporting the MoH in various ways. Recently, it also loaned 8 units of the Proton X70 to the ministry for use in Sabah.

Help in logistics and surveillance efforts
The SUVs will be used to assist in the ministry’s logistics and surveillance efforts in the ongoing COVID-19 fight. The hand-over was carried out at Fook Loi Corporation, a Proton dealership in Kota Kinabalu.

“The Covid-19 pandemic is probably one of the most challenging times we have faced as a nation. As  a Malaysian brand, Proton feels that it is our duty to step up, and we have been supporting the government’s efforts from the outset. Logistics in Sabah is far more challenging than in the peninsular. This next batch of X70s will act as ferry vehicles for doctors, nurses and MoH officials as and when needed. We hope our contribution will help to ease the logistical needs of medical frontliners in Sabah,” said Roslan Abdullah, CEO of Proton Edar.

Besides providing vehicles, Proton also produced 60,000 units of face shields in April at their Shah Alam factory in Selangor. The face shields, essential items in the Personal Protection Equipment (PPE), were distributed to government hospitals in the country, as well as other frontliners such as members of the police and armed forces.

Archive

Follow us on Facebook

Follow us on YouTube