As announced recently, the Land Rover name as a brand will no longer be used by JLR (formerly Jaguar Land Rover), and the Defender, Range Rover and Discovery will become brand names rather than just model lines. It’s part of the ‘House of Brands’ approach in the company’s Reimagine roadmap moving forward.
For a start, the Defender brand will have an additional model – the new Defender 130 Outbound – along with the Defender 130 V8. These join the Defender 110 which will now be available with a new heritage-inspired County Exterior Pack, the Hardtop commercial model, and the advanced P400e PHEV variant.
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