Proton X70 Archives

Proton to return to South African market in September 2022

Up till 2001, Proton had entered many markets around the world, with over 210,000 cars exported to 51 countries. However, after that, the number fell and although recognizing that exports were vital as its protection in the home market diminished and competition increased, Proton did not have a strong export business.

The number of exported vehicles dwindled to only 248 units in 2017 but over the past few years, the Malaysian carmaker has been slowly rebuilding its presence overseas and even having models assembled in some countries. Volumes are seeing a gradual upturn and last year, 3,018 Proton vehicles were exported, more than double the number in 2020. For 2022, the International Sales Department is targeting to grow export sales exponentially to 10,000 units.

As it has a bigger focus on righthand-drive models, it has obviously given more attention to countries where motorists drive on the left side, like us. The latest new market is South Africa, although it is not unfamiliar to Proton as the brand had a presence there up till 2012. It will return with the X50 and X70 this September, followed by the latest Saga.

It will be represented by the CMH (Combined Motor Holdings) Group, an investment holding company which has been active in the motor business since 1987. Proton joins a long list of global brands that CMH represents, some of which are Ford, Chery, Honda, Toyota, Suzuki, Mahindra, Peugeot and Citroen.

SUVs to grow export sales
Proton’s growth will be achieved not only by entering more new markets but also increasing local assembly (CKD) operations overseas. Currently, the carmaker has CKD operations in Pakistan, Kenya and Bangladesh with Sri Lanka set to begin in the second half of 2022. The company currently exports cars to 13 overseas markets, with South Africa becoming the fourteenth one.

As a percentage of Malaysia’s overall vehicle exports, Proton’s numbers are becoming increasingly prominent. From 12.8% of total exports in 2019, the number grew to 30.2% in 2020 and hit 60.9% in 2021. That put the brand at the No.1 position, an achievement in spite of the global pandemic.

Proton SUVs help brand image
Proton’s improved model range has helped in export sales, especially as it has the two SUVs jointly developed with Geely. The SUV segment is the most active globally and the sales success enjoyed in Malaysia by the X50 and X70 has been largely replicated in other markets. This helps to establish the brand, paving the way for more models to be exported.

“Our new model range offers advanced features that are on par with many competitors from other brands. In many of our markets, the Proton X50 and Proton X70 sit near the top of their class in terms of specifications yet are sold at prices equivalent to or less than their direct rivals. This helps to draw in the upper echelon of local car-buyers and helps build brand equity in these markets, making it easier for our other products to then be accepted in the future,” said Steven Xu, Director of International Sales.

“PROTON’s long-term goals require exports to play a major role to grow the company’s overall sales as the annual Total Industry Volume in Malaysia is expected to remain flat. So, we are exploiting the strength of our new products, our brand and even the links Malaysia has with other countries to establish a foothold in many new markets. This is then bolstered by establishing CKD operations where possible, which also helps to grow local economies,” he added.

Assembly of Proton Saga in Pakistan has started, to be followed by X70

Third year of growth in Proton sales in spite of challenging conditions

Although it is estimated that the Total Industry Volume (TIV) of new vehicles sold in Malaysia last year dropped by at least 4.6% to just over 505,000 units of passenger cars and commercial vehicles, Proton’s sales for the year rose by 4.5% over its 2020 volume. With December contributing 14,147 units, the Malaysia carmaker ended the year with a total of 114,708 units delivered (including export sales). It was the highest closing figure since 2014 and is the third consecutive year of volume growth for the company.

The brand’s market share in December is estimated to be 20.6% but for the whole of 2021, it would likely be 22.7% (pending official data from the Malaysian Automotive Association). This would be an increase of 2% over the market share in 2020, putting it is a firm second position in overall sales.

SUVs make big contribution
It’s not surprising that the two SUV models – the X70 launched in December 2018 and the X50 in October 2020 – have made major contributions to Proton’ sales numbers. This mirrors the global trend that has been going on many years now where SUVs are very popular.

With a total of 45,149 SUVs sold in 2021, Proton can claim to be the best-selling SUV brand in Malaysia. That number accounted for nearly 40% of its total sales volume. Individually, the X50 ended the year with 28,774 units, with December being its best month when 4,310 units were delivered nationwide. It was the second consecutive month the model exceeded more than 4,000 units.

Meanwhile, 16,375 units of the bigger X70 were delivered in 2021 with a final month figure of 1,616 units. This put it at the top of the SUV C-segment, and third in terms of overall SUV sales.

Saga still the bestseller
Nevertheless, the bestselling model for Proton was still the evergreen Saga, with 42,627 units sold. The model is also sold overseas and assembled in some countries as well, enabling better supply of cars to those markets.

Other models that performed well in 2021 were the Exora (4,035 units), Persona (16,153 units) and Iriz (6,708 units). Deliveries rose a bit during December as chip supply issue improved slightly.

Growing international sales
International sales were also a major highlight for the company. With 3,018 units exported in 2021, the total volume grew by over 100%. This made Proton the number one local automotive brand for export sales last year. With local assembly operations ramping up in overseas markets coupled to a hopeful loosening of trade restrictions, there is optimism the upward trend will continue in coming years.

“2021 was tough for the automotive industry as a whole and this is reflected in the reduction in TIV compared to the previous year. From a global chip shortage to a spike in COVID-19 numbers that led to another lockdown to skyrocketing transport costs, there were many challenges for industry players to overcome. That is why PROTON’S sales growth in a year where the market contracted was significant as it was the result of careful planning and juggling of available resources,” said Roslan Abdullah, CEO of Proton Edar.

“Regarding export sales, we are equally proud about being the brand with the highest export volume in 2021 as it proves we are gaining traction overseas thanks to the joint efforts of our International Sales division and our foreign partners. While increasing shipping costs are a growing concern, our planned activities in 2022 means we expect export sales growth to accelerate in the coming years,” he added.

7 new outlets opened
The Proton network of 3S/4S outlets started 2021 with 140 outlets and despite the challenges faced in terms of financing and construction works, another 7 outlets were in operation by the end of 2021.

“The growth of Proton’s ancillary businesses such as Proton Commerce and the increase in the number of outlets is directly linked to the number of vehicles we sell. As sales have grown so have our facilities to cater to an increased number of customers. I would also like to announce we have extended the warranty for the 6-speed automatic gearbox used by the CBU Proton X70 to 5 years with unlimited mileage. This is to further benefit our customers and give them added peace of mind,” added Encik Roslan.

Proton enhances flood assistance offers to owners with more discount on selected parts

Proton’s cumulative volume for 2021 goes past 100,000-unit level for third consecutive year

In spite of being a challenging year for the auto industry, 2021 will still see Proton staying above the 100,000-unit level for the third year in a row. In fact, even with one month left, the Malaysian carmaker has already reached a cumulative total volume of 100,566 units. This has been achieved with a sales volume of 14,187 units (domestic + export) during November

Another month of growth
With the market on the upswing, Proton too has enjoyed revived interest by car-buyers, with a 6.2% increase over October sales. This would be the third consecutive month of growth. And looking back at a year ago, November 2020 sales were 24.3% lower.

*Volume for 2021 is from January – November.

The market share of the Malaysian market for the month is estimated to be 24.5% and for the 11-month period, the share has grown by 1.9% to an estimated 22.8% at the end of November 2021.

Saga remains bestseller of the brand
The evergreen Saga remained the brand’s bestseller and had its best sales month since December 2020. 5,666 units were sold nationwide, placing it at the top of the A-segment sedan class, a position the company is hopeful it will retain to the end of the year.

The younger X50 also had a record month in November with 4,010 units delivered. That is significantly better than its previous high of 3,839 units set in October. Its bigger brother, the X70, remained in high demand and gained 1,901 new owners in November, also giving it leadership in the C-segment SUV class.

TOP THREE PROTON MODELS IN NOVEMBER

The Exora MPV is still dominant in the C-segment MPV market and saw a fourth consecutive month of growth 434 units sold. There is demand for the other models but, as with many carmakers, Proton has experienced component supply issues for the Iriz and Persona. This has limited their production volumes and only 642 and 1,534 units, respectively, were available for delivery to customers.

Limited by supply, not demand
“November was a good sales month for Proton though overall industry numbers continue to be limited by supply and not low demand. Crossing over the 100,000-unit threshold with a month to go is a high point for us after another year disrupted by COVID-19,” said Roslan Abdullah, CEO of Proton Edar.

“We are humbled by the achievement and are now confident of ending the year with an increase in total sales. This will make Proton the sole national brand to grow sales and market share this year and give us a strong base heading into 2022 as we look to consolidate and improve our ranking both domestically and overseas,” Encik Roslan added.

Proton’s new Gallery of Inspiration shows carmaker’s past, present and future

Having cleaner, healthy air in the cabin is important for these times

Air quality inside the car’s cabin never used to be an issue; after all, windows used to be down much of the time so fresh air could flow in and out. As air-conditioners became more common, windows stayed shut most of the time and this is when the air quality inside could become unhealthy. Fresh air ventilation modes have been available to allow outside air to enter, but many may not use it as it also means bringing in smells.

While smells and dust are unpleasant, the more serious issue in these times of COVID-19 is the need to ensure that the cabin air is hygienically clean. After all, we spend long periods inside the car and we obviously breathe constantly. Ensuring good air quality with maximum possible removal of germs is therefore a requirement today.

Proton, like many other carmakers, quickly began to look into how filtration systems could be enhanced to not just remove dust and other particles but also germs. Working with Geely, which has also been developing air filtration systems that can effectively remove germs from cabin air, Proton has developed cabin filters for its entire range of cars, including the latest X50.

The difference between Proton’s filters and most others – which typically trap dust and pollen – is that its filters have N95 capability. This means that they can remove 95% of particles and contaminants that are larger than 0.3µm (microns) and 98% of PM2.5 dust particulates. Removing PM2.5 particles is particularly important for respiratory health. PM2.5 particles are very tiny – about 3% the diameter of human hair – so it requires a very fine filter to stop them from entering the cabin. Apart from effectively filtering smoke particulates, dust and bacteria; the N95 filter can provide an allergy-free environment by reducing allergens from pets, aphids and pollen.

The P-IAPS in the X70
More interesting is the P-IAPS which is a superior air filtration system in the Proton X70. P-IAPS stands for PROTON Intelligent Air Purification System (P-IAPS) and it combines the benefits of an air purifier system and an N95 Cabin Filter. The IAPS uses a High Efficiency Particulate Air (HEPA) filter that removes up to 99.97% of particles larger than 0.3 microns while its activated carbon removes odours, formaldehyde and adsorbs and purifies smoke particulates.

Additionally, there is an ioniser which discharges negative ions to cleanse the air by ‘deactivating’ the viruses. The ionised air is often said to be like mountain air which is usually fresh and of course, clean.

N95 filter also available as replacement
The N95 Cabin Filter is now a standard item in all new Protons so the occupants are assured of clean, healthy air all the time. For those who already have the Saga, Persona, Iriz and Exora, it is also possible to replace the existing filters with N95 filters available at any authorised Proton service centre. It’s worth the extra investment, especially in these times when we must take greater precautions to protect ourselves from viruses in the air.

For more information on Proton’s products, services and accessories, visit www.proton.com.

How motorists can help to prevent the spread of COVID-19

Proton continues to provide help in fight against COVID-19

Back in March this year, as the COVID-19 pandemic began to surge across the country (and world), Proton quickly arranged to provide the Ministry of Health (MoH) with 50 vehicles to help their frontliners move around to any hotspots in need of urgent attention.

The fight against COVID-19 has not ended and throughout the year, Proton has been actively supporting the MoH in various ways. Recently, it also loaned 8 units of the Proton X70 to the ministry for use in Sabah.

Help in logistics and surveillance efforts
The SUVs will be used to assist in the ministry’s logistics and surveillance efforts in the ongoing COVID-19 fight. The hand-over was carried out at Fook Loi Corporation, a Proton dealership in Kota Kinabalu.

“The Covid-19 pandemic is probably one of the most challenging times we have faced as a nation. As a Malaysian brand, Proton feels that it is our duty to step up, and we have been supporting the government’s efforts from the outset. Logistics in Sabah is far more challenging than in the peninsular. This next batch of X70s will act as ferry vehicles for doctors, nurses and MoH officials as and when needed. We hope our contribution will help to ease the logistical needs of medical frontliners in Sabah,” said Roslan Abdullah, CEO of Proton Edar.

Besides providing vehicles, Proton also produced 60,000 units of face shields in April at their Shah Alam factory in Selangor. The face shields, essential items in the Personal Protection Equipment (PPE), were distributed to government hospitals in the country, as well as other frontliners such as members of the police and armed forces.

Cleaner cabin environment in Proton X70 with use of N95 filter

Brunei first export market for Proton X70

Brunei was the first export market for the Proton X70 and now the upgraded units from the Tanjung Malim plant are also being exported there. Launched recently, the X70 is available in Brunei in three variants – Standard, Executive and Premium X. Prices start from BND36,000 (about RM110,000) and as a launch promotion, buyers can get a rebate of BND1,500 (about RM4,600).

In Brunei, the X70 has ranked among the top three in its segment despite having barely had a full year of sales. The country has not escaped the effects of the COVID-19 pandemic on business and its new vehicle sales have also gone through a period of decline this year. However, with 7,609 units sold up to the end of July. It appears that the market is trending towards at least being on par with last year.

*X70 joins the updated Proton range launched in January.*

PAD Motors Proton Brunei, the distributor for Proton in the country, offers customers a 5-year warranty with no limit on mileage and free labour for 5 visits. Earlier in 2020, it also launched the updated Iriz, Saga and Persona.

“Proton is excited the Malaysian-made 2020 Proton X70 has been launched in its first export market as exports will play an increasingly important role in growing our sales. With its combination of innovative features and comprehensive list of safety equipment, we believe the X70 will gain support from car buyers not only in Brunei, where it has already attracted a strong following, but also wherever it is sold around the world,” said Roslan Abdullah, CEO of Proton Edar.

*Proton’s second SUV model will be adapted from the Geely Binyue/Coolray shown above.*

Meanwhile, in Malaysia, Proton is preparing for the launch of the new X50 SUV following the roll-out of the first units next week. Already shown momentarily in a Merdeka video created by the carmaker, the model goes straight into local manufacture, unlike the X70 which was initially made in China. It is adapted from Geely’s Binyue/Coolray. It is expected to have a 1.5-litre, turbocharged 3-cylinder engine with a dual-clutch transmission which is the popular specification for the model that is also being sold in the Philippines.

Proton’s cumulative sales volume higher than 2019 in spite of MCO shutdown

Proton sees surge in June sales with tax-exemption Incentives

After suffering loss of production and sales in March, April and May this year due to the Movement Control Order suspending most commercial activities, a rebound has been evident in new vehicle sales. With the sales tax-exemption incentives provided by the government, which will last till the end of the year, June sales are expected to be strong when the Malaysian Automotive Association releases the full data.

Meanwhile, Proton reports that its total number of sales was 9,623 units for June. This is the second highest volume for the brand in 2020. The number also represents a 69.5% growth over May 2020 and a 26.3% increase over the same month in 2019 when the world wasn’t affected by a pandemic.

Proton Sales H1 2019 2020 — *Data sources: Proton and Malaysian Automotive Association*

Saga sells the most
The models contributing to the surge in sales were the Saga, X70 and Persona. The Saga, which celebrates its 35^th anniversary this month, had its best sales month in nearly 6 years with 4,447 units sold.

1,909 units of the X70 were delivered to new owners around the country while the Persona retained its position as the best-seller in the B-segment sedan category for a second consecutive month.

The cumulative volume for Proton after the first 6 months of 2020 is just slightly over 37,000 units and the company estimates its market share to be 21.2%, a 6.5% increase against the same period last year.

Busy second half of 2020 expected
“Proton’s sales in the first full month of business since February have been encouraging. While we remain cautiously optimistic for the second half of 2020, the demand for Malaysian cars in general and Proton vehicles in particular points towards increased consumer confidence in our products. This interest has also been buoyed by the recently announced sales tax holiday which, in our opinion, has stimulated demand”, said Roslan Abdullah, CEO of Proton Edar.

Encik Roslan said the second half of the year will be a busy one. ”Kicking things off will be our 35th anniversary celebration for the Proton Saga. We hope to use the occasion as a springboard for other activities this year as we continue our efforts to redefine Proton’s customer experience via a mix of 3S/4S outlets and innovative new products,” he added.

Revised Proton prices with additional ‘Tax Holiday’ Promotion

Proton upgrades air filtration system in X70 with P-IAPS

Following the earlier announcement that an N95-grade Cabin Filter will be installed in the latest Proton X70 SUV, the carmaker has announced that it is also introducing the Proton Intelligent Air Purification System (P-IAPS) that combines the benefits of the filter and an Air Purifier System.

The P-IAPS will be offered as standard equipment on the 2020 X70 as a comprehensive method to improve cabin air quality. The system also provides enhanced filtration for the air flowing to the vents for the rear occupants.

The new N95 Cabin Filter is capable of removing 95% of particles larger than 0.3 microns and also removes 98% of PM2.5 dust particulates. It is therefore an effective barrier against smoke particulates, dust, bacteria and other pollutants. It filters air in both fresh and recirculation modes for the air-conditioning system.

The existing Air Purifier System fitted to all Proton X70s will remain. It uses a High Efficiency Particulate Air (HEPA) filter that removes 99.97% of particles larger than 0.3 microns. It also has an activated carbon filter which removes odours, formaldehyde and adsorbs and purifies smoke particulates.

Additionally, a built-in ioniser discharges negative ions to cleanse the air. The ions are electrically charged and attract tiny airborne particles, causing them to drop from the air. By combining the Air Purifier System with the N95 Cabin Filter, the P-IAPS acts as a barrier against contaminated air making its way into the cabin, offering a high level of protection against airborne pollutants for a cleaner and healthier environment.

Proton does not, however, mention filtering viruses which have diameters of approximately 0.125 microns. The smallest particles are 0.06 microns, and the largest are 0.14 microns. Nevertheless, improving the air quality is still good since you spend a lot of time inside the car daily.

“Proton is constantly looking at ways to improve our offerings. The introduction of the N95 Cabin Filter is particularly relevant in today’s global environment and by improving the quality of air in the cabin, we hope to deliver a comfortable contaminant-free experience to our customers. For now, P-IAPS will only be offered on the Proton X70 but our designers and engineers are working to fit the N95 cabin filter in our other models too,” said Dr. Li Chunrong, COE of Proton.

Whilst the N95 Cabin Filter will be fitted on new units of the 2020 Proton X70 produced at Tanjung Malim, Perak, those who already have the SUV can upgrade their dust and pollen filter to the N95 Cabin Filter for RM79 (excluding labour charges). Contact any authorised Proton service outlet for more information. A service campaign scheduled to run from May 19 – August 18, 2020 will offer 15% discount on the price of the filter.

Proton provides new communication channel with X70 Whatsapp chatbot

The current COVID-19 pandemic crisis is depressing and everyone is uncertain about the future. Hopefully, it will come to an end before long and we can return to normalcy although we may need to be more conscious of personal hygiene and care more for each other’s safety.

Where cars are concerned, some may be considering buying a new vehicle, perhaps as an overdue replacement to their old one which may be costing too much to maintain. Or there may just be a need for an additional car in the home.

Proton X70 — *The latest X70, made in Malaysia.*

You can’t go to the showrooms at this time due to the Movement Control Order (MCO) which, hopefully, ends on April 14, 2020. In the meantime, if you are considering the latest Proton X70, the carmaker has launched its WhatsApp chatbot which can provide information on the details, promotions and features of the popular SUV, now made in Malaysia.

The chatbot serves as an alternative channel of communication with Proton and is one of several initiatives the carmaker is taking to provide convenience for customers – while also keeping in mind their safety. It does not, however, respond to natural language or questions from users. Instead, users just need to send replies in the form of numbers to get more information on corresponding topics.

Through the chatbot, accessible via https://bit.ly/HiProtonX70, customers can learn more about X70 variants and their prices, specification, sales offerings, trade-in offers, and Proton Financing. They can also register their interest in making a purchase.

Incidentally, for those who wish to make a booking at this time, you need to pay only RM99.00 for a new X70 and RM.9.99 for an Iriz, Saga,Persona or Exora. This offer is applicable only for online bookings at www.proton.com.

Proton assures customers of warranty validity during MCO period

Proton provides 50 units of X70 to Ministry of Health for frontliners in the war against COVID-19

Like Geely Auto, its sister company in the Zhejiang Geely Holding Group, Proton has also been contributing to the fight against the COVID-19 coronavirus. With the frontliners being the vital force in this battle, Proton has provided 50 vehicles to the Malaysian Ministry of Health for its use.

The vehicles, all Proton X70s, will primarily be used to ferry medical workers to and from work as well as to any hotspots in the country in need of urgent attention.

Meanwhile, the carmaker has also provided vehicle owners with some tips on what to do with their vehicles which may have remained unused for up to 28 days due to the Movement Control Order (MCO) which began on March 18 and is set to end on April 14.

Here are 4 tips from Proton that you can carry out at your home:

Stay charged up
While technology has progressed since the early years of automobile production, one fact remains – a vehicle engine needs to be started periodically (the recommended period is every 7 days) in order to maintain functionality. This particularly applies to the battery which stores electricity that is used to start the engine and provide electrical power to also power systems.

If the engine is not run frequently, the alternator is unable to charge the battery and it will lose its energy. To avoid this, start your vehicle’s engine and keep it running for 10 minutes to allow the alternator to recharge the battery.

Run only the engine during those 10 minutes and keep all other systems off. If your vehicle is not parked without your home compound, do remember to lock it when you have finished!

Keep the pressure up
Tyre pressures should be checked bi-weekly to ensure they are at the recommended levels. To know what the right pressure is, you can refer to the Owner’s Manual or the sticker that is usually found on inside face of the door pillar next to the driver’s seat.

Then check the pressures of all tyres using a tyre pressure gauge. If you have an X70, you can also use the Tyre Pressure Monitoring System display to see the pressures. Should the pressures be lower than recommended, go to the nearest petrol station to get them to the right pressure.

Additionally, leaving your vehicle parked in the same spot for several days could result in flat spots on your tyres. Eventually, the tyre will lose its circular shape which can cause vibrations to be transmitted through the steering wheel when driving, even on smooth roads. To avoid this, move your vehicle forwards or backwards when you’re charging the vehicle’s battery.

Remember the wipers
If your vehicle is going to be parked in the open under the sun for this extended period, it’s good practice to keep windscreen wipers lifted up. The glass can get very hot under the sun and the heat transfer from the glass as well as prolonged exposure to UV rays will cause the wiper blades to harden, making them less effective.

Keep the inside sanitized
Especially at this time, hygiene is vital and it’s a good idea to practise sanitising your hands and the surfaces you’ve touched, particularly in your vehicle. After each journey, make sure you use some disinfectant to wipe surfaces like the steering wheel, door handles, window switches and gear lever. If you have an audio system with a touchscreen, mist some disinfectant onto a soft cloth and gently wipe the surface. Take extra care not to overdo it as too much moisture could damage the vehicle’s equipment surface.

2020 Proton X70 – lower prices, extra features and now assembled in Malaysia

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Proton X70

Proton to return to South African market in September 2022

Having cleaner, healthy air in the cabin is important for these times

Proton continues to provide help in fight against COVID-19

Brunei first export market for Proton X70

Proton sees surge in June sales with tax-exemption Incentives

Proton upgrades air filtration system in X70 with P-IAPS

Proton provides new communication channel with X70 Whatsapp chatbot

Proton provides 50 units of X70 to Ministry of Health for frontliners in the war against COVID-19

Proton to return to South African market in September 2022

Having cleaner, healthy air in the cabin is important for these times

Proton continues to provide help in fight against COVID-19

Brunei first export market for Proton X70

Proton sees surge in June sales with tax-exemption Incentives

Proton upgrades air filtration system in X70 with P-IAPS

Proton provides new communication channel with X70 Whatsapp chatbot

Proton provides 50 units of X70 to Ministry of Health for frontliners in the war against COVID-19

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