Car-related accidents can happen at any time of the day but as lighting levels decrease – like at night – the possibility of an accident is higher. This is especially so with pedestrians, cyclists and even animals that may be walking along the side of a road which is not well lit. For this reason, the carmakers have constantly improved on lighting the road ahead, using advanced technologies as they have become available.
From candle lamps over 100 years ago to bulbs and then to LED headlamps, illuminating the road ahead has become better through the decades, contributing to reduced accidents at night. Intelligent lighting technology enables the brightness to be maximized when there are no vehicles approaching but automatically lower the beams (or even selectively adjust their shape) so as not to dazzle other drivers.
Expensive technology trickling down
A more advanced technology that is slowly used in cars is night vision. You’ve probably seen night vision technology in action in movies as soldiers use them, giving them the capability to see at night and spot the enemy. Reconnaissance aircraft also have night vision cameras to capture imagery at night. The same type of technology has been used in a few car models at the higher end but because of the cost, it has been slow to trickle down.
Now, with the latest Grandland SUV by Opel, night vision appears to be coming to midrange models which is good news for motorists. No, drivers will not have to wear googles like the solders do as the system uses a camera to scan the road ahead with infrared beams. If living objects are detected, the driver will see on the instrument panel an image ahead that identifies the position of people or animals.
Detecting heat with infrared camera
Like the adaptive IntelliLux LED Pixel Light installed in the SUV, the camera-based Night Vision system can help Grandland drivers spot people and animals crucial moments earlier. The infrared camera, which detects heat, is concealed in the Opel Vizor (the name given to the company’s frontal design) which also integrates the advanced LED headlamps with 84 elements per unit.
The IntelliLux LED Pixel Light provides a seamless adaptation of the light beam according to the driving situation and surroundings. The matrix function precisely cuts out oncoming traffic in milliseconds, while the other areas remain fully illuminated with main beam.
With the Night Vision system, there is improved coverage on darker roads, especially along the sides where people, cyclists and animals might be. Shadows my not make them so visible so the Night Vision is valuable to detect them and it can scan up to 100 metres ahead. The camera analyses temperatures and the difference from the surroundings will trigger an alert.
When people, who have wamr bodies, are detected by the camera, their precise position is shown on a display in the instrument panel.
As soon as the camera detects the pedestrian, cyclist or animal at the side of the road, it shows their position in the 12-inch Driver Info Centre that is within the digital Pure Panel cockpit. The person or animal ahead of the vehicle is highlighted in colour, clearly distinguished from the surroundings. Being alerted earlier and knowing exactly where the person or animal is could make a crucial difference to avoid an accident. The driver might adjust his speed or move further away from the side or even take evasive action if necessary.
Useful anywhere there are dark roads
While the main aim of developing the system was to increase safety during the winter months when lighting conditions are lower, the Night Vision system would also be valuable anywhere else. In Malaysia, there are many roads in rural areas that are not well lit, and such a system would help the driver to spot others on the road more easily.
As with many other safety systems, the cost of a Night Vision system will eventually become low enough that it could be offered even in entry-level models. We’ve seen this happening with active safety systems like ABS, airbags, electronic stability control and automatic emergency braking which began in more expensive models years earlier.
Following the appointment of Bermaz Auto Alliance Sdn Bhd (BAASB) as the distributor of Peugeot vehicles in Malaysia, the range of locally assembled models has been refreshed, starting with the Peugeot 3008 and 5008 which were launched late last year.
Today, the third model from the Stellantis assembly plant in Kedah (formerly owned by the NAZA Group) was officially launched, this being the 2008 crossover SUV. The 2008 has been in Malaysia since 2014 when the first generation was launched by the previous distributors. The current second generation was launched in Europe in 2019 but due to Nasim’s sudden end to handling the French brand, it did not make its appearance as expected in 2021 (though the COVID-19 would also have upset plans).
So as it makes a fresh start with BAASB, Peugeot has a brand new model to introduce to the market with the new design language that includes a new brand logo and Lion as well. The new Peugeot logo (which has changed at least 8 times in over 200 years) has an all-new take on the iconic Peugeot lion.
Compared to the first generation, the second generation has a more striking profile with a set-back windscreen that emphasizes the streamlined and athletic design. The more horizontal bonnet sweeps back from a large grille that is flanked by the distinctive ‘3-claw’ daytime running lights that are the signature of the latest Peugeot models.
The overall design also shares elements with the 5008 and 3008, bringing to mind earlier generations of Peugeot models that had common styling elements and the only difference (at a glance) was that they were of different sizes.
In the 21st century, sharing is a necessity to spread development costs and the 2008 uses Peugeot’s CMP (Common Modular Platform) small car architecture which was originally developed with China’s Dongfeng. The platform has been used for sub-compact and compact models since 2019 and is also engineered to be suitable for electric powertrains.
Inside, the 2008 is the first Peugeot model to get the new 3D i-Cockpit technology, a world’s first. This is the next evolution of the i-Cockpit that first appeared in the 208 in 2012, giving the popular hatchback an iconic feature that would become an element in the brand’s DNA. With the i-Cockpit, key information is directly within the driver’s line of sight, reducing the need to take the eyes off the road. It’s almost like the Head-Up Display (HUD) except that it does not project information on the windscreen ahead of the driver. It is therefore not as expensive to incorporate but at the same time differs from traditional instrument panel layout and positioning.
The new 3D version’s instrument cluster, fully digital and graphic, has advanced reflections that create the impressions of 3D graphics. Depending on the importance of information presented, the indications appear ‘closer’ to the eyes of the driver. The digital cluster displays.
The cluster is composed of a high-definition 10.25-inch ‘background’ thin-film transistor (TFT) and a 7-inch ‘foreground’ TFT projected on a semi-reflective blade. The leading-edge display creates a 3D projection of approximately 15 mm between the front and rear images. This projects information like a hologram and the information is dynamic and animated. It can get closer to the eye depending on the degree of importance or urgency, and potentially increasing driver reactivity by half a second.
The other elements of the i-Cockpit are the compact steering wheel, raised instrument display, and a series of piano keys (or toggle switches) allowing direct and permanent access to the main comfort functions. There is a 3-level arrangement for efficient ergonomics and driving comfort. Like a HUD, the information falls within the driver’s line of sight so that he or she does not need to take their eyes off the road ahead, improving safety. With traditional layouts, the eyes usually have to be diverted downwards a bit to view the meters, momentarily drawing the driver’s vision away from the road.
The Allure version comes with a 7-inch touchscreen display for the infotainment system. As with many new models, it has Apple CarPlay and Android Auto for smartphone connectivity. The system also responds to voice commands and Bluetooth can be used for handsfree telephony. Premium features include Automatic Climate Control, leather upholstery, mood lighting, electronic parking brake and cruise control.
Although having compact exterior dimensions, passenger accommodation has been maximised through intelligent packaging. The driver and front passenger have 6-way seat adjustment while the rear backrest is divided in a 60:40 ratio for variable layouts.
The boot is also pretty spacious with up to 434 litres of volume which can be expanded to 1,467 litres if you don’t have anyone in the back seats. There’s also another 80 litres in a compartment hidden under the floor which would be useful for valuable items although there is a removable tonneau cover to hide the contents of the boot.
All 2008s with petrol engines use the same 1.2-litre 3-cylinder DOHC 12V turbocharged PureTech engine. This engine has been a category winner a few times in the ‘International Engine of the Year’ Awards. With direct injection, it produces 130 ps/230 Nm and is paired with a 6-speed ATS III automatic transmission from Aisin.
According to Stellantis Senior Vice-President ASEAN & General Distributors, Christophe Musy, much effort has been put into ensuring that the engine is suited to local conditions. Extensive testing has been carried out and the Peugeot people are now more aware of the fact that conditions in this region are significantly different. There is assurance that there won’t be issues like those which affected the engines in the old 308.
Although the 2008 doesn’t have a suite of active safety systems like what you find in many new models, it nevertheless has a number of the systems that you find in such suites. These include Lane-Keeping Assist, High Beam Assist, Blind Spot Monitoring, Driver Attention Warning and an Active Safety Brake. Also included as standard is a Tyre Pressure Monitoring System, which should make regular checks unnecessary.
There are also front, side and curtain airbags, along with ABS, stability control, anti-skid control and hillstart-assist. Parents with small children don’t have to break the law as they can install childseats on the ISOFIX points securely, while warnings will remind everyone to use seatbelts.
Priced from RM126,753 (without insurance and without sales tax until June 30, 2022), the 2008 comes with a choice of 4 colours and a warranty of 5 years or maximum of 100,000 kms. Customers also enjoy free scheduled servicing for the first 3 years (or maximum of 60,000 kms.
Although Chrysler, one of the three original American carmakers to survive to this day, has had electrified models for some years. By 2025, it will start selling its first battery electric vehicle (BEV), with plans to change its entire product range to BEVs by 2028. As part of the Stellantis Group, formed only one year ago, the carmaker will serve at the forefront of Stellantis’ transformative, sustainable mobility technology.
The Airflow Concept displayed at CES 2022 in Las Vegas this week provides a preview of what will come. With leading-edge drive-system technology, intuitive AI and connected vehicle technology, the concept car is said to be able to travel 560 – 650 kms on a fully charged battery pack which can be fast-charged.
Reinventing the customer experience
However, the new connected car isn’t simply about moving from point A to point B. It is said to reinvent the customer experience by integrating the STLA Brain platform and STLA SmartCockpit to deliver seamless connectivity for the driver and passengers. The concept creates a connected hub that brings a consumer’s digital lifestyle into the cabin, using advanced technology to create a customized space for each occupant.
“The Chrysler Airflow Concept represents the start of the brand’s journey toward a fully electrified future. It is the result of a thoughtful synthesis of the full arsenal of Stellantis’ connected vehicle technology – inside and out,” said Ralph Gilles, Chief Design Officer – Stellantis. “The design features a decisively elegant aerodynamic exterior and a modern, sophisticated interior that takes the customer on a new level of digital delight.”
Dynamic design
The sculptural, expressive design of the Airflow Concept envisions the next generation of premium transportation. It delivers a first-class travel experience that balances technological needs within a serene environment. The silent electric ride supports the sleek design aesthetic, with the concept’s dramatic expression completed by an Arctic White body colour that conveys a sense of calm and serenity.
The dynamic design proportion has a low ride height and streamlined, two-tone roof line that achieves an elegant yet athletic profile while also increasing travelling range. A long wheelbase and wide track, along with large 22-inch wheels and tyres, are enhanced visually with Celestial Blue accent colour cladding. The design elements work together to enable a dramatic stance and deliver excellent handling and performance dynamics.
Up front, the Airflow announces its electric aesthetic with the Chrysler wing logo tied into a cross-car grille/light blade illuminated with crystal LED lighting. A crystal LED taillight runs the full width of the vehicle, accentuating the wide stance. The Airflow Concept also features welcome, departure and animated lighting, including a unique aqua that signifies the vehicle is charging. The diffuser shape of the lower rear fascia highlights the aerodynamic, smooth underbody, a key to achieving optimum driving range.
Personalised spaces within
The Airflow Concept is designed as a space to bring people together, both physically and virtually. The interior showcases ideas for giving every passenger a personalized experience that seamlessly connects them with their digital lives, as well as the other passengers. Multi-layered, high-contrast graphics and thoughtful details provide a clean, sophisticated appearance that is safe, easy to use and easy to understand.
Using a menu-based format, screens throughout the interior can be personalized, simplified and grouped based on individuals and interests. Information on the screens can be shared with all passengers by swiping. Customization and personalization are key, whether driving or acting as a co-pilot. Each screen is thus a personalized space to access the digital world via connected entertainment, apps and downloads. Each seat also features a built-in camera, enabling occupants to participate in a group video conference call from the comfort of the Airflow cabin.
Over-the-air (OTA) updates keep Airflow Concept services current and let passengers quickly and easily add new and innovative features. The backbone of the user experience is the new electrical/electronic (E/E) and software architecture, STLA Brain. This architecture is highly flexible, breaking today’s bond between hardware and software generations. It enables software developers to create and update features and services quickly, taking advantage of capabilities built into the cockpit without waiting for a new hardware launch.
The STLA SmartCockpit, demonstrated in the Airflow Concept and built on top of STLA Brain architecture, seamlessly integrates with the digital lives of vehicle occupants to deliver AI-based applications, such as navigation, voice assistance, e-commerce marketplace and payment services.
Level 3 autonomy
Of the powertrain, Chrysler says it will be called STLA AutoDrive, which delivers Level 3 autonomous driving capabilities and will be upgradable via OTA updates. The concept features all-wheel-drive capability and is powered by two 150 kW electric drive motors (EDMs), one in the front and one in the rear. The concept is designed to accommodate larger capacity EDMs, offering the potential for future high-performance applications.
Skateboarding, which appeared in the 1950s, is a popular sport today. They are like surfboards except that instead of skimming over water, they have wheels to do the same on land. However, to the auto industry, skateboard means a different thing and is a new idea being used for electric vehicle (EV) platforms to streamline development. An EV skateboard serves as a common modular chassis which can be applicable to different types of vehicles.
A number of carmakers have already developed EVs on skateboards and they have been able to speed up development since the skateboard is an integrated package. It can be developed by the carmaker or supplied by a specialist in such technology.
Open-source mobility model
Citroen’s Skate concept explores a greater spectrum of uses for the platform, referring to it as ‘open source’ so it can be configured to be more than just a passenger car or light commercial vehicle. This is a revolutionary open-source mobility model that is collective and shared, offering autonomous mobility which adapts to demand. The model relies on a fleet of Citroen Skate transport robots which move around cities non-stop, paired with Pods that can offer unique experiences. The Citroen Skate is the medium and the conveyor of mobility; the Pod, attached to it, allows its users to enjoy their preferred service, whenever and wherever they wish.
This technological solution offers a multitude of possible uses and is claimed to be able to improve traffic fluidity by at least 35%. To achieve this, The Citroen Skates are designed to travel in dedicated lanes, and are fitted to integrate into the urban environment in the most efficient and economical way.
Proposing an autonomous vehicle on public roads for private customers, beyond the technological challenge, would be extremely expensive. The Citroen Autonomous Mobility Vision is based on the perfect adequacy between the Pods, The Citroën Skate and the infrastructure. Therefore, with the use of dedicated lanes, the overall solution cost is optimized. Moreover, its use is maximized through an on demand smart fleet management.
The Urban Collectif demonstrates the concept
To demonstrate the concept, Citroen has partnered Accor and JCDecaux, the former a hotel and hospitality group and the latter an advertising firm. Accor has designed two Pods that can complement its hospitality services – one serves as luxury transportation and the other is a gym on wheels. JCDecaux’s proposal is a form of mobile urban transport, possibly for use by tourists as it can be parked anywhere when they wish to admire a landmark or surroundings. The three Pods form what is known as The Urban Collectif.
“Each Pod is a bold and modern interpretation of interior and automotive design. They are designed beyond the conventions and standards that the industry is using today, with precision engineering, high-end materials, refined aesthetics and revamped functions and applications. Thanks to this unprecedented partnership, which is highly innovative both in form and substance, we are creating endless opportunities for the future,” said Damien Perrot, Global Senior Vice-President Design at Accor.
Accor’s first Pod is known as the ‘Sofitel En Voyage’, an architectural enclosure with glass and marquetry, creating an intimate atmosphere while being fully open to the outside. Featuring automatic glazed sliding doors, the Pod would allow 2 to 3 passengers to sit comfortably on board together, with their luggage in a dedicated compartment. An interior scrolling LED strip would display information in real-time, such as personal messages, news, weather, arrival and travel times.
Everything is designed to deliver the personalized Sofitel service, with a bar that opens like a flower to the touch to offer drinks and snacks, a sound system, induction chargers and a configurable mood lighting. The occupants could even use a touchscreen tablet to make a video call to a Sofitel concierge to arrange a restaurant or theatre reservation.
Exercising while travelling
The Pullman Power Fitness Pod is the second Pod which illustrates a modern vision of transportation that makes commuting times more useful to optimize peak fitness performance. The occupant could exercise independently and immersively, with the rower on one side and the bike on the other, while travelling through the city.
This Pod is characterized by an unusual glass bubble incorporating dichroic patterns in the form of blinds, echoing Pullman’s graphic and colour conventions, along with iridescent shades of blue, purple, pink and green. The occupant’s privacy is therefore protected, while maintaining a view of the outside.
True to Pullman’s hyperconnected spirit, a digital coach, appearing on a holographic screen, would encourage the user, as well as provide route information and entertainment during a next-level cardio session. Exercising within the Pod will would also be useful for charging the Citroen Skate’s batteries.
Tourist transporter with a difference
The third pod designed in partnership with JCDecaux is called City Provider. Easy to board by passengers with luggage, a pushchair, using a wheelchair, alone or with other people, this Pod offers mobility in the city with more freedom and choice. The Pod uses smart autonomous technology which optimizes time and distance while ensuring a pleasant and peaceful experience in the heart of the city.
Citroen has designed and engineered its Skate to be autonomous, electric and chargeable via induction. It can operate almost continuously, every day, charging itself automatically when necessary at dedicated charging bases. Used in conjunction with the Pods, it can be positioned below specific units on request when the service is activated.
The wheels, which are revolutionary in their concept and design, were devised and developed by Goodyear. They are specially developed omnidirectional Eagle 360 wheels, fitted with spherical tyres. Incorporating small electric motors, they give the robot complete 360° freedom of movement so that it can travel in any direction, just like a computer mouse, turn on the spot and slot into the smallest spaces.
“At Citroen, we examine medium and long-term trends to anticipate consumer expectations and needs. We believe that this new concept can redefine the framework of urban mobility: shared, electric and autonomous. With the solution we are presenting in partnership with Accor and JCDecaux, we are inventing autonomous mobility for all,” said Vincent Cobee, Citroen General Manager.
The first units of the new Peugeot 2008 have left the production line at the Stellantis manufacturing plant in Gurun, Kedah. The production is meant for the Malaysian market as well as for export to neighbouring countries. Sales will start in Thailand this month and there will also be lefthand drive versions produced for markets such as the Philippines.
“Built in ASEAN for ASEAN, we’re proud to announce that the first locally-produced new Peugeot 2008 vehicles will be on their way to customers in Southeast Asia in the coming months,” said Christophe Musy, Senior Vice-President, ASEAN & General Distributors at Stellantis.
“This is an important step in our plan to enlarge the Stellantis manufacturing footprint in the region and the first example of our ambition to expand the portfolio of Stellantis vehicles built in Southeast Asia,” said Mr. Musy.
The 2008 comes with Full LED Headlights, Peugeot’s signature 3-claws Light, the new Peugeot i-Cockpit 3D, 3D Quartz Cluster and 7-inch HD Touchscreen with Toggle Switches. It also has the latest Advanced Driver Assistance Systems (ADAS) that include Automatic Emergency Braking, Driver Attention Assist 3, and Active Blind Spot Detection + Lane Keep Assist.
Peugeot engineers have done extensive endurance and quality testing in local conditions, with up to 200,000 kms around Malaysia in the diverse local climate and environmental landscape to ensure it is suited for Southeast Asian conditions.
New Peugeot 2008.
Despite forced closure of the plant for an extended period (due to government actions to fight the pandemic), the Stellantis manufacturing team in Malaysia was able to keep to production timelines. By utilizing dynamic online tools and methodologies, they virtually collaborated with colleagues in China and Europe.
“What we’ve been able to achieve at the Gurun plant in Malaysia over the past few months is a great achievement, and we are now focused on continuing the momentum to keep up with the increased customer demand for locally-manufactured Peugeot vehicles in the region,” said Mr. Musy.
Besides the 2008, the plant in Gurun also assembles the latest Peugeot 3008 and 5008.
Stellantis (a merger between the Fiat Chrysler Automobiles and the French PSA Group) acquired the NAZA Automotive Manufacturing Sdn. Bhd. plant in October this year. Over 170 employees have returned to work and the company is working with more than 50 local suppliers with production ramping up for the remainder of 2021 to meet local demand. The plant assembles the 3008 and 5008, besides the 2008.
To know more about Peugeot models and aftersales services in Malaysia, visit www.peugeot.com.my. Peugeot owners in Malaysia are urged to provide their contact details to Bermaz Auto Alliance Sdn Bhd which is the new distributor for the brand.
In the 1970s, a company called Asia Motor was the first distributor of Mazda and Peugeot cars in Malaysia. It handled the two brands (and even assembled some models at its own plant) until the late 1980s when other companies took over each brand. Then in the early 2000s, both brands somehow ended up being taken on by the same company – Cycle & Carriage – which sold their cars till 2008. Mazda was then taken up by Bermaz while Peugeot went to Nasim Motors.
An advertisement from the 1970s when a company called Asia Motor sold both Peugeot and Mazda cars.
Now, history seems to be repeating itself as the Mazda and Peugeot brands are again being handled by the same company or rather, the same group. Late last year, Bermaz formed a new joint venture company with Berjaya Corporation known as Berjaya Auto Alliance Sdn Bhd (BAASB) which was appointed to the new role of Peugeot distributor. The BAASB name has since changed to Bermaz Auto Alliance Sdn Bhd and the company which imports the vehicles is Mega Galeri Sdn Bhd. While BAASB and Bermaz Motor are separate companies, the core people are the same and they are veterans in the auto industry.
Following its appointment, BAASB was busy setting up the new business which was interrupted by the pandemic and long lockdown period, delaying some plans. But since mid-August when the government began to relax restrictions and businesses could operate again, BAASB has been busy preparing to launch new models.
Meanwhile, in January this year, Peugeot’s parent company, Groupe PSA, had merged with the FCA Group (which has Chrysler and a number of Italian brands) to form Stellantis. While this did not really affect BAASB, it did see the change of ownership of the plant in Kedah which was originally bought over from the NAZA Group by Groupe PSA. The intention was to use the plant as a regional hub for Peugeot models and this was already underway.
Peugeot 5008Peugeot 3008
2008 to join locally-assembled range
Currently, three models are being assembled at the plant – the 3008, 5008 and 2008, the latter to be launched in the near future. With no more restrictions on gatherings and crossing borders, BAASB wasted no time organizing a media event to introduce themselves, the Stellantis people and the new 3008 and 5008 with a quick drive to Genting Highlands and back.
Both the SUVs are not new to the market, the 3008 having been introduced in second generation form in 2017, and the 5008 in 2018. However, they have received updates since their original introductions which adopt the latest design language of the carmaker. While the overall styling is unchanged, the notable differences can be seen in the front end. The grille is new with a large mass of textured elements and no frame.
The Peugeot Lion is also new and unlike previous ones, only its head is now shown (for corporate materials but the full body remains on the products). This is 11th time since the 1850s (although the original company was founded in 1810) that the brand identity and logo have been changed and the recreated emblem is said to ‘a shift in stance; a new state of mind, and a new lifestyle’. Above the Lion, on the edge of the bonnet, is the model identifier.
As their first digit indicates, the 3008 and 5008 are positioned at different levels in the market with the ‘double 00’ used for models that have a taller body structure, which means SUVs and crossovers. Comparing the two, the 3008 has a sleeker profile with bold lines whereas the 5008, being a 7-seater, is essentially an MPV but can also pass as a SUV. Both cars certainly have a premium appearance which is not unexpected of European brands.
Same engine for both models
To simplify production, both models use the same engine (for now at least) which is the same 1.6-litre THP 4-cylinder unit that came with the original introduction. Power output is 167 ps with 240 Nm of torque and the 6-speed automatic transmission is also the same one supplied by Aisin. To optimize grip on different surfaces, there are 5 modes which the driver can choose using a rotary dial.
Known as Advanced Grip Control, the system has been available in some Peugeot models since 2013 and adjusts the grip and torque to the front wheels. It helps most on very slippery surfaces when there is a need to be more sensitive with the throttle and a computer can do that better than a human foot. In most cases, drivers can probably leave it in standard mode which will be fine for most conditions.
Peugeot i-Cockpit
The highlight of the interior which Peugeot usually starts off with is the i-Cockpit. First introduced in 2012, this dashboard concept has evolved over the years and in the 3008 and 5008, it has been fully digitized. Peugeot calls the 12.3-inch digi-graphic instrument panel a ‘head-up instrument panel’ which might have people looking for the head-up display (HUD) on the windscreen ahead. However, what Peugeot’s designers have done is to position the panel in such a way that it allows the driver to keep his head up to watch the road ahead as well as still see the information on the panel.
An important contributor to the effectiveness of this arrangement is the steering wheel which is compact and flat at the top and bottom (looks like something from a racing car). It allows a clear view of the display and though compact, there is surprising ease of maneuverability. With the arms no longer needing to be so open and wide to hold the steering wheel, the actual amount of movement during maneuvers is reduced. Incidentally, for the 5008, there are also paddle shifters.
The third element of the i-Cockpit is a display in the middle of the dashboard. Resembling a tablet, this has a high-resolution full colour screen which is now 10 inches instead of 8 inches wide. It provides supplementary information and can be accessed either by touching the screen or by using the row of ‘piano keys’ below.
Connectivity is extensive with conventional cable ports, Bluetooth and Apple CarPlay/Android Auto compatibility (for Android Auto, a cable is needed and, of course, the app installed in the smartphone). Those who have the latest smartphones with wireless charging will also be pleased to find that there is a wireless charging pad added to the vehicles.
Comprehensive equipment list
With the Mazda range, the Bermaz team has always made it a point to offer the most comprehensive equipment level possible to give the best value for money. The same thinking seems to have gone into the 3008 and 5008 (available only in one version) as standard equipment includes a panoramic sunroof, handsfree powered tailgate, power adjustments for the front seats, leather upholstery, and dual zone air-conditioning.
The differences in overall length – 4670 mm for the 5008 and 4510 mm for the 3008 – are indicative of the different occupant capacity. In the case of the longer model, there is a third row of two seats which can be folded flat when not needed. While being flat when not in use is good, it does not mean that the seat is sitting right down on the boot floor with limited legroom.
The extra length of the 5008 gives it a minimum of 952 litres of boot volume, 361 litres more than the 3008. At maximum volume with the rear seats folded down, the 3008’s volume can go up to 1,670 litres while the 5008 has an expansive 2,042 litres.
As for safety, both models have been rated the maximum of 5 stars by EuroNCAP and should certainly be able to achieve the same if assessed by ASEAN NCAP. There are extensive active and passive safety systems which assist the driver but no integrated system which we are seeing in many other cars these days.
BRIEF DRIVING EXPERIENCES
We had a chance to try both models driving Genting Highlands and back to the BAASB headquarters at Glenmarie, Selangor. Although it’s been a while since being behind the wheel of these French cars, there was still a familiarity in feel that Peugeots uniquely have. It’s a feeling of stability and supple ride that you do not expect of a car that also handles well. A Peugeot engineer once suggested that it’s long experience in suspension tuning that has achieved that and something to do with damper valving.
The driving dynamics are competent and confidence-inspiring with a solid feel at all speeds. The THP engine delivers strong midrange which made for easy overtaking and the transmission’s operation was fairly unobtrusive. Between the 3008 and 5008, the smaller model felt nicer to drive with less roll and a bit more nimbleness. This could be largely due to the 100+ kg difference in weight more than the body size.
But unlike older Peugeots (and older cars in general), today’s new generation of cars have a lot of electronic systems and because electronics do not take up much space, many more features are crammed in. To use them, you need to spend a little while figuring out which button to press or how to bring up the menu on the screen.
It can be daunting at first and European manufacturers have different control approaches to the Japanese. So if you are switching from a Japanese model to a Peugeot, be prepared to have to relearn many things! But having said that, once you become familiar with all the controls, then they make driving more convenient.
The i-Cockpit layout – specifically the instrument panel – is ergonomically sound in concept but also needs a bit of getting used to as it is located differently from conventional instrument panels. The display can be configured from minimal to maximum information, depending on your preference.
One thing that is disconcerting is the tachometer and this has been the case since the first i-Cockpit. The sweep of the pointer does not follow convention, ie from left to right. Instead, for some sort of visual symmetry, it sweeps from right to left. In the early versions with traditional meter displays, it was sometimes disturbing to see the pointer somewhere at the 2 o’clock position which would usually mean you are running at high revs but actually, the revs are around 3,000 rpm.
With the latest graphic display, this is less disturbing because the calibrations are not show entirely and only a small segment before and after are shown. But as mentioned earlier, it’s a matter of getting used to this difference and after a while, an owner will be okay. For us who spend only a couple of hours with the car, that familiarity is not always achieved.
It’s the same as having signal stalks on the left side or right side and getting into a car where it is on the opposite side to what you are used to. You keep activating the wipers and curse a lot for a while but after a week or so, you no longer have that problem.
Want to buy one?
Both models are offered with a choice of three common colours (Amazonite Grey, Pearl White and Nera Black) and Cuprite Brown exclusively for the 3008, with Emerald Crystal only for the 5008. Pricing starts from RM161,616.66 for the 3008 and RM177,311.90 for 5008 without insurance. As they are both assembled in Malaysia, the government is exempting the full amount of sales tax until June 30, 2022 so you save some money.
For those who are wondering about aftersales service, we feel sure that the BAASB team will certainly be making sure that it is of the high quality appropriate to the brand. They’re giving free maintenance for the first 3 years (or maximum of 60,000 kms) as well as a 5-year warranty or maximum of 100,000 kms.
Information on showroom locations can be found at www.peugeot.com.my and if you are already owning a Peugeot, BAASB would really like to get your contact details. This will enable them to keep in touch with you and provide the aftersales support, especially if there are any technical updates available for your car.
Peugeot, now part of the Stellantis Group, has made another update and chance to its logo and brand identity. This is the 11th time since the 1850s (although the original company was founded in 1810) and has been developed around the concept of ‘time’ and living in the moment.
The new Peugeot logo features an all-new take on the iconic Peugeot lion, with a roaring lion’s head inside a new Peugeot coat of arms. This coat of arms opens the way to a brand ecosystem that is not limited to its visual identity alone. It carries within it a deeper change. A shift in stance; a new state of mind; a new lifestyle. The recreated emblem acknowledges Peugeot’s evolution as a brand, with its innovative and successful model line-up.
Created by the Peugeot Design Lab and featuring a roaring lion’s head inside a coat of arms, the new design also uses visual language to reflect Peugeot’s electrification strategy which will offer pioneering new technologies. At the same time, the new logo embodies what Peugeot meant yesterday, what Peugeot means today, and what the brand will mean tomorrow.
Lasting and timeless
Designed to be lasting, the new logo also showcases Peugeot as a timeless brand, celebrating its history of over 200 years, while also looking to the future, towards new technologies and innovations provided by the new Stellantis partnership.
Significant changes in The Lion emblem over the years.
The new look will be accompanied by an international campaign and new-look website, as well as a new lifestyle collection of clothing and accessories later this year. It will be progressively used in vehicle models, starting with the all-new Peugeot 308 which will have its world premiere later this year.
New brand campaign
The new identity will be visible in every part of the organisation, from retailers and associated products to signage and communications, along with the carmaker’s first brand campaign in 10 years. The campaign, called ‘THE LIONS OF OUR TIME’, will feature both new and existing Peugeot customers. It aims to celebrate ‘Today’s Lions’ of all ages and cultures and highlight the value of quality time in our lives.
‘Today’s Lions’, of all ages, culture and backgrounds are no longer so much in search of power or money, but more in a quest for quality time. Through ‘THE LIONS OF OUR TIME’ campaign, Peugeot aims to empower the customers to own their most valuable asset: their time. The brand aims at turning time into quality time, an enriching experience.
The new lifestyle collection will be simple, attractive and with quality. This will feature everything from clothing and leather goods to electronic accessories and stationery. The new collection will echo Peugeot’s attention to detail and design when it launches later in the year.
In the late 1990s, Chrysler and Daimler merged (at least that’s what the German side called the union, although it was not really so) and created a ‘mega corporation’ in the auto industry. The move had a significant impact on the industry, beginning a rush of consolidations as companies realised that big numbers were vital for survival.
But within just 3 years of the creation of DaimlerChrysler, Chrysler was losing US$3 billion each year and cultural differences didn’t help in the trans-Atlantic marriage either. The Daimler people felt that their way was best for corporate culture, and of course, that created friction. In the end, the two sides parted company in 2007 and Chrysler rebuilt itself.
7 years later, Chrysler again ‘re-married’, and again, it was a European partner – the Fiat Group. The merger created the FCA Group with all the brands from Fiat (except Ferrari) coming together with Chrysler’s Dodge, Chrysler, Jeep and Ram Trucks brands.
Merger negotiations began in 2019
Though operating more globally then if Chrysler stayed single, FCA still faced strong competition and in 2019, FCA announced that it would merge with Groupe PSA on a 50:50 basis. With the need to gain approval from regulators and then the restrictions caused by the pandemic, the completion of the merger took a while and has finally taken place.
The merged entity is known as Stellantis, which we are told comes from the Latin word ‘stello’, and means ‘to brighten with stars’. The name will be used exclusively at the group level as a corporate brand, while the individual companies will continue to use their existing brands.
The company’s total workforce of 400,000 employees will be managed by an 11-member Board of Directors that has the grandson of Giovanni Agnelli (who headed Fiat from 1966 – 2003) as Chairman, John P.J. Elkann. The one who will run the show will be CEO Carlos Tavares, who has been heading Groupe PSA. Like Toyota’s Akio Toyoda, Tavares, who worked with Carlos Ghosn in the Renault-Nissan Alliance, is also a racing driver.
Carlos Tavares, the CEO of the new company, is a real car-guy and like Akio Toyoda, he also goes racing!
Auto industry pioneers in group
Stellantis will leverage the strengths of the two groups to design, develop, manufacture, distribute and sell vehicles and mobility solutions around the world. Both companies have roots that go back to the early days of the auto industry; Dodge started in 1900 while Peugeot produced its first car in 1889. So there is a long heritage to boast of, which may or may not prove useful in this age of ‘disruptors’ coming into the industry.
The number of brands is certainly quite extensive with Groupe PSA having brands like Peugeot, Citroen, Opel, Vauxhall (and might have had Proton too but Geely won the pitch instead). It’s the second time that PSA is involved with Chrysler as back in the late 1970s, it bought over Chrysler Europe for US$1 + debts.
FCA and Groupe PSA have a combined portfolio of many brands that cover virtually every segment of the global market.
The brands in Stellantis cover the full spectrum of market segments from luxury, premium and mainstream passenger vehicles to pick-up trucks, SUVs and light commercial vehicles. As with most of the major carmakers, there are also mobility, finance and parts and service brands.
Global reach and synergies
Stellantis sees itself as starting from a position of considerable strength, claiming leading positions in North America, Europe and Latin America. It expects synergies to be the key to growth and further success. Besides a well-established presence in Europe, North America and Latin America through different brands, it aims to tap potential markets such as China, Africa, the Middle East, Oceania and India. By the end of 2021, it plans to have at least 39 electrified vehicles available in its range.
The group will have at least 39 electrified models by the end of next year.
Commenting on the Stellantis’ journey ahead, Tavares said: “One year after we announced this project, Stellantis is born, notwithstanding the unprecedented societal and economic disruption caused by the COVID-19 pandemic. This demonstrates the agility, creativity and adaptability of our company, which aims to be great rather than big, determined to be much more than the sum of its parts. It is also a further signal of the new company’s determination to be a leading player in the automotive industry in this ever-changing environment. Stellantis is dedicated to ‘pursuing greatness’ and enhancing the well-being of its employees.”
