Big corporations continue to be successful because of the support and business the communities they operate in give them. Never forgetting this, companies like Ford Motor Company have a Global Caring Month where thousands of its employees around the world participate in community projects to reciprocate and to create positive impact in people’s lives

For the 14th year of the Global Caring Month, Ford together with its sole distributor, Sime Darby Auto ConneXion (SDAC), organised a full-day activity for the elderly at the Sincere Care Home to help improve their living conditions as well as to provide emotional support. During the full-day visit, SDAC-Ford volunteers offered help with housekeeping and meals preparation and entertaining the senior folks. Apart from food and games, a spa corner offering manicure, pedicure, facial and haircut services were also set up by the talent volunteers to help groom the residents of the nursing home.

Sincere Care Home is a nursing home dedicated at looking after senior citizens who were found living on the streets, sent by families who are less able and referred to by the hospital. To help reduce the financial burden of its daily operation, the volunteers also made contributions in kind and in cash.

2019 Ford Global Caring Month

Enhancing quality of life
“Ford Global Caring Month programme is a great platform and we are proud to be a part of it. Each year, we get to contribute to a different cause and make a difference in people’s lives. Together with Ford, we are committed to enhancing the quality of life for people in our communities where we live and work” said Syed Ahmad Muzri Bin Syed Faiz, Managing Director, Sime Darby Auto ConneXion.

2019 Ford Global Caring Month

Ford Global Caring Month is a signature annual event of the Ford Volunteer Corps. Since its launch in 2005 by Executive Chairman Bill Ford, Ford Volunteer Corps members have contributed more than 1.5 million hours of community service in 50 countries, representing more than US$40 million of in-kind community investments. During the month, the Ford Volunteer Corps tackled hundreds of projects in cities, towns and villages in six continents. Ford Fund is contributing more than US$675,000 in grants to purchase tools and supplies for many of the global projects.

“Ford volunteers are improving access to clean water, feeding the hungry, building homes, renovating schools and providing opportunities to help make people’s lives better all over the world,” said Todd Nissen, director, Ford Volunteer Corps. “Each Ford volunteer is making a valued contribution to stronger communities and a better world.”

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UMW Toyota Motor Sdn Bhd (UMWT) has announced a realignment of its corporate social responsibility (CSR) initiatives in line with the global corporate initiative called ‘Start Your Impossible’ established by Toyota Motor Corporation (TMC).

This shift by TMC is carried out to inspire employees, partners and customers to achieve greater heights by attempting missions that they themselves deem impossible – a core company belief that has inspired boundless innovations, transforming the company from that of an automotive to a mobility manufacturer.

Through the new CSR realignment, UMWT has added a mission to realize impossible dreams through sports in its philanthropic pillar. “This year, we will be working with the Paralympic Council of Malaysia to enable more differently abled children to participate actively in sports,” said UMWT’s Deputy Chairman, Akio Takeyama.

Toyota Start Your Impossible

Fund-raiser in November
The initiative, Mr. Takeyama said, will begin with a fund-raiser through a Toyota Outrun fun run on November 17, 2019 at Bandar Rimbayu, Kota Kemuning, Selangor. UMWT expects about 3,000 participants to join in the event. A registration fee of RM50 per participant will apply and the proceeds will be channeled to Paralympic Council of Malaysia’s ‘Fitness and Exercise with Person with Disabilities’ programme.

“The funds will be used to equip para athlete trainers around Klang Valley with the skills to train differently abled children. We believe that this would be a sustained effort to discover more hidden talents among children with disability and help them achieve their dream in sports,” Mr. Takeyama added.

Abdul Latif Romly (thrid from left), ambassador for the campaign, with UMWT’s management and representatives from other organisations which will be involved in the CSR initiatives.

Abdul Latif Romly to be campaign ambassador
UMWT has also appointed Paralympic Champion Abdul Latif Romly as its ambassador for this campaign. On the appointment, Mr. Takeyama said: “Latif was up against impossible odds at the 2016 Summer Paralympics. The world saw him broke the T20 long jump world record three times on the same day. It was impossible. Then it wasn’t. At Toyota, mobility is about overcoming challenges and making dreams a reality. That’s why we’re teaming up with Latif to support differently abled children so they too can start their impossible”.

For more information on the Toyota Outrun or to register (from September 10), click here to go to the event microsite.

Toyota Classics
UMWT will also be continuing its other CSR initiatives such as the Toyota Classics, which have brought world-class orchestras for the past 30 years to perform in Malaysia. A total of about RM9 million in gross proceeds from the concerts over the years has been donated to some 70 social, environment and charity organizations to support worthy programs.

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Mangrove habitats are important in nature’s ecosystem as they are capable of storing 4 times more carbon mass than tropical forests, thus reducing the amount of carbon dioxide, a gas that causes global warming, They are also known to help prevent erosion of coastal areas by stabilizing sediments with their dense roots and branch network, filtering pollutants and trapping rubbish that originated from land. Their presence along coastal areas has also been known to help reduce the impact of tsunamis.

Preserving the mangrove habitat is therefore important and recently, 61 participants involving Edaran Tan Chong Motor (ETCM) employees, Nissan family members and friends, worked together to plant 310 new mangrove trees to battle climate change in the near future.

ETCM Nissan Nurtures Nature

Nissan Nurtures Nature campaign
The planting session was part of an effort to reconnect with nature and environmental awareness through ETCM’s 3rd series of Nissan Nurtures Nature campaign. It was held at the Kuala Selangor Nature Park and after the planting session, the participants also took the opportunity to clean the surrounding area and collected a total of 97 kgs worth of waste.

ETCM Nissan Nurtures Nature

The mangrove areas are also home to a wide array of fishes and shellfish, including migrating birds. During a cruise along the Sungai Buloh River, participants were able to see many different types of birds including the globally endangered ‘Milk Stork’ (Myceteria Cinerea) and ‘Lesser Adjutant Stork’ (Leptoptilos Javanicus).

ETCM Nissan Nurtures Nature

3R environmental philosophy: Reduce, Recycle and Reconnect
ETCM introduced Nissan Nurtures Nature in June 2018 to encourage customers and their families, business partners, non-profit organizations, as well as employees to join hands in creating positive and meaningful changes to the environment and communities centred on a 3R environmental philosophy: Reduce, Recycle and Reconnect.

Members of the public who wish to know more and receive updates about the Nissan Nurtures Nature campaign may contact ETCM’s Customer Relations Department at 03-4047 8788 or send an email request to crd@tanchonggroup.com.

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Kuching MarathonAlthough car companies are in the business of selling motor vehicles and being profitable for their shareholders, there are also time when they take time off from their business to do good deeds for society. Isuzu Malaysia, for example, recently formed a team to participate in the Kuching Marathon 2019 and raised funds for charity while doing so.

Team Isuzu, comprising management and staff of Isuzu Malaysia with members of the media, ran various distances in the event as part of their efforts to raise funds for local charity. “It was a tremendous effort by the team to participate in the marathon and to raise funds for charity. I am grateful to everyone who contributed to the success of this, particularly members of the media who have been extremely supportive of the cause,” said Koji Nakamura, CEO of Isuzu Malaysia.

Pledges by Isuzu dealers
The funds were partly raised through pledges by Isuzu dealers in Sarawak including Dai Max Automobile, KM Mobil and Rhino Motors who were also represented at the ceremony by Terry Tiong Ung Hung, Tan Kim Hoon and Amy Lim, respectively. Mr. Nakamura, accompanied by members of Team Isuzu, handed over mock cheques of the funds raised to Hope Place Kuching and Persatuan OKU Kuching.

Isuzu Malaysia

Kuching Marathon 2019

International event
The Kuching Marathon is an annual road race competition which was inaugurated in August 2014. It consists of full marathon of 42 kms, half marathon of 21 kms, run of 10 kms and 5 kms, respectively. The route takes in Kuching’s picturesque Waterfront, the Fort, Astana, the cat statues, Tua Pek Kong and of course, Kuching’s most iconic building, the DUN. It is now an international road race recognized by Association of International Marathons and Distance Races (AIMS).

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Since 2011, Perodua has been providing its Tweckbot complimentary mobile vehicle inspection service. Over 8,000 vehicles have been inspected nationwide during that period and there would have been some owners who would have been grateful to be alerted of a problem to attend to before starting off on their long journey.

Important service – provided free
TweckbotThe Tweckbot service is part of Perodua’s road safety push and will be offered during the Aidil Adha and Merdeka holiday periods this year. This is timely as it is important to conduct checks on vehicle roadworthiness in preparation for long balik kampung drives during festive periods.

“The free 50-point Tweckbot inspection includes checks to the engine, transmission, cooling system, brakes, power steering, clutch, tyres, suspension and electrics, and will give our customers total peace of mind for the long journeys ahead,” said Perodua’s President & CEO, Dato’ Zainal Abidin Ahmad.

Discount voucher given after inspection
The Tweckbot team will be at the northbound Rawang rest area on the PLUS Highway during August 24/25 from 10 am to 5 pm. Customers who inspect their vehicle with Tweckbot will get a voucher that can be used to redeem a 20% discount on parts and accessories at any authorised Perodua service centre.

“Tweckbot aims to promote the importance of checking one’s vehicle regularly, to service them at authorised Perodua service centres, and to only use genuine Perodua products and parts, all in the name of safety,” Dato’ Zainal said.


“In the spirit of Aidil Adha, Perodua hopes it can share knowledge and awareness of the importance of safety with the close-knit community that is the Malaysian public. Also, this Merdeka will mark 62 years of Malaysian independence and it is our hope that our minds too can be liberated to embrace and prioritise safety in every aspect of our lives.”

“Safety is a mindset first and foremost, and as a People First company, Perodua will do all it can to promote this mindset amongst its employees, customers and the general public. We believe safety is everyone’s right,” Dato’ Zainal said.

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Visit www.perodua.com.my for information on Perodua products, services and promotions


While some car manufacturers have commissioned specialist companies to make miniature cars for their little clientele (hopefully to become customers when they are older), Nissan once specially developed a model called the Datsun Baby for a children’s park near Tokyo.

The year was 1965 and the carmaker produced 100 units specifically for use in the park known as Kodomo no Kuni. Aside from the donation of the cars, Nissan also provided training materials for automobile traffic education supervised the design of its children’s automobile driving course.

Kodomo no Kuni had been established to commemorate the marriage between then-Crown Prince Akihito Shinno Denka and Crown Princess Michiko. It opened on National Children’s Day on May 5, 1965 to help educate and mold the next generation of children in a fun, recreational setting. The presentation of the children’s cars was a result of Nissan’s strong support for the park’s purpose and its mission.

Educating children about traffic conditions
The concept behind Nissan’s involvement was to use the Datsun Baby to educate children about real-life traffic conditions and safe motoring. This was especially imported during that time as motorisation was starting in Japan and more cars would be on the roads.

The car was based on the Cony Guppy, a 200 cc 2-passenger utility truck from Aichi Machine Industry Company Ltd. The bodywork was specially redesigned to be more sporty by Nissan to allow children to be able to sample a full-scale, fully-structured vehicle unlike any other of that time. It had a 4-wheel independent suspension system with double wishbones up front, and a spring-actuated self-turning feature on the steering wheel.

The automatic transmission with a torque converter was made by Okamura Corporation which had introduced Japan’s first domestic torque converter. For safety, there was a speed limiter that prevented the Baby from going faster than 30 km/h and the headlamps complied with the traffic regulations of that time.

Over 45 years after Nissan’s initiative in Japan, the Tan Chong Group is also helping little ones to learn good habits as road-users. As a partner with LEGOLAND Malaysia, it provides a Nissan ‘driving school’ which was started in 2012.


Over a period of 10 days, Shell Malaysia raised a total of RM1.92 million in its recent ‘Anda Beli, Kami Derma’ Raya Charity Campaign. In its fifth year, the campaign is an effort to spread the spirit of caring and sharing during the ‘balik kampung’ season.

1 sen donation for every litre of fuel
During the campaign period (May 30 to June 8 2019), Shell donated 1 sen for every litre of Shell fuel pumped and 1 sen for every RM1.00 spent at Shell SELECT stores. The money raised will go to the National Cancer Society Malaysia, Food Aid Foundation, and Malaysian Nature Society. Mastercard joined the effort as a valued partner for the second consecutive year and contributed 1 sen to the Food Aid Foundation for every litre of Shell fuel pumped and every RM1 spent at Shell SELECT stores paid for with any Mastercard credit or debit cards.

This year, motorists were given the option to donate to the organisation of their choice. Additionally, Shell’s agencies and partners came together to support this initiative through contributions in the form of media advertising and resources.

Ongoing campaign
“We are once again humbled by the generosity and support of our Malaysian motorists, in helping us raise a total of RM1.92 million for the organisations in just 10 days. We wish to thank all our customers and partners for contributing to this cause. In line with our mission to make life’s journeys better for all Malaysians, we hope this initiative will continue to inspire others to extend a helping hand for those who are in need,” said Shairan Huzani Husain, MD of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd.

He added that the continuous support and generosity of Malaysian motorists has encouraged Shell to run this campaign annually to impact more lives.


NAZA Kia, the official importers of the Kia brand in Malaysia have announced the prices of its vehicles with 0% GST, effective immediately. This reduction in prices sees the new Kia Picanto priced at only RM47,079.43! The new prices can be downloaded here: Naza Kia GST Rebate for May 2018 Sales Campaign

Read more about the new Kia Picanto in our review here.

Also as the Official Partner of FIFA World Cup 2018, Kia lent its support to aspiring young football players and fans to be a step closer to achieving their dreams through the Kia “Champ Into The Arena” futsal tournament and the Kia Official Match Ball Carrier competition in Malaysia which were held over two weekends.

Dato’ Samson Anand George, Group CEO, Automotive Group, Naza Corporation Holdings (below) said, “Through these competitions, Kia seeks to build bonds with potential customers and fans of these events and give them a chance to connect with the brand in a more personal and meaningful manner by nurturing young football talent.”

The Malaysia leg of the Official Match Ball Carrier competition was held at the Kuala Lumpur Football Association (KLFA) on 22nd April 2018 for children from the age of 10 to 14. The competition saw 14-year-old Adam Riezman taking home the title of “Official Match Ball Carrier” to represent Malaysia as one of 64 children from all over the world who receive a once-in-a-lifetime opportunity to carry the match ball onto the pitch during FIFA World Cup 2018.

A Portugal supporter at the FIFA World Cup and an avid fan of Cristiano Ronaldo, Adam (above) hopes to see his favourite team and player in action at the world event in Russia. “I am thankful to my parents for supporting my ambition and passion for football since I was 9. I can’t wait for this trip to Russia where I will get to meet football fans alike who share the same love for football. Thank you also to Naza Kia Malaysia for giving me this opportunity to represent Malaysia as their Kia Official Match Ball Carrier,” said Adam.

The Kia Official Match Ball Carrier competitions are held in countries worldwide in search of young football fans. The Malaysian leg of the competition saw more than 200 participants from every corner of Malaysia gathering at KLFA Sport Centre Kuala Lumpur to show off their abilities to vie for the coveted spot. Participants were tested on several areas such as agility, skill, attitude and teamwork in a nationwide tournament held at the Kuala Lumpur Football Association (KLFA).

Team TOT United from Kuala Lumpur emerged as the champions of the Malaysian Kia Champ Into The Arena tournament and will represent Malaysia in the international Kia Champ Into The Arena World Finals in Russia

About 170 teams who took part in the Kia ‘Champ into the Arena’ 2018 tournament went through a vigorous competition, where qualifying rounds were held from 31 March to 21 April 2018 in Peninsular Malaysia – namely Penang (Northern), Terengganu (East Coast), Johor (Southern) and Selangor (Central). Only top four successful teams from each region progressed to the Malaysians Grand Finals which took place at KLFA Sport Centre in Taman Melawati, Kuala Lumpur last Sunday.

Held on 29 April 2018, the ‘Champ Into The Arena’ futsal tournament aims to search for a talented futsal team that will represent Malaysia to compete on a world stage. This is the fourth time Naza Kia Malaysia organised this futsal tournament in conjunction with the FIFA World Cup and UEFA Euro 2018. The first was in 2010.

Team TOT United, from Kuala Lumpur emerged champion and earned the right to represent Malaysia in the international Kia Champ Into The Arena World Finals in Russia! The competition will run concurrently with FIFA World Cup 2018 from 15 June to 15 July in Russia.

“My team and I are ecstatic and proud to be representing Malaysia at the international Kia Champ Into the Arena World Finals in Russia! Our team was only formed during the qualifying round in Penang. To prepare for the final few matches, we had to undergo intensive training for a short period of time and I am so glad that the blood, sweat and tears we shed paid off,” said senior TOT United team member, Hazizi bin Mansor.

25-year-old Hazizi is no stranger to the international stage as his previous team also emerged as victors for the Malaysian Kia Champ In The Arena tournament in 2014 and represented Malaysia that year in Brazil.

The winning team, TOT United comprising six players aged 23 to 26, will fly to Russia on an all-expenses paid trip inclusive of accommodation, flight tickets, tour, RM5,000 cash prize and exclusive tickets to watch one of the World Cup Final Match live.

Kia Champ Into The Arena is more than just a futsal tournament as it is a way of Naza Kia Malaysia giving back to the public and customers for their loyalty and support. Apart from the futsal tournament, there were a variety of activities such as an exhibition match and a photo booth station, and the chance to test drive and have a feel of the Kia’s product line-up that were on display.

World-renowned tyre company, Bridgestone Corporation, has restructured its corporate social responsibility (CSR) programme which is geared toward three priority areas which are Mobility, People and the Environment. The current refined plan is the culmination of a decade’s worth of lessons learnt from it’s inital CSR programme.

The CSR’s tagline, ‘Our Way to Serve’ is said to be based on the company’s philosophy of ‘serving society with superior quality’ and its matured understanding that the most respected companies are those that not only look after the best interests of their stakeholders, but help build a better world.

“We live in a time of unprecedented global change. Whether growing social inequalities, the myriad impacts of globalization, or the effects of climate change – the world is faced with many great challenges,” said Masaaki Tsuya, Global CEO and Representative Executive Officer, Bridgestone Corporation.

Bridgestone says that the fruits of its research and development have allowed the company to provide customers with better products and solutions. It also encourages its employees to expand their communication channels and is also doing its bit by building safer and healthier communities and improving access to education.

The company is also in the midst of improving its governance, compliance and day-to-day operations in order to adhere to its environmental and social commitments. Bridgestone conducts business in more than 150 countries and prides itself on building relationships and contributing to the sustainability of communities of where it operates. This proves, that at heart, Bridgestone does a lot more than just sell tyres.


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