Isuzu Malaysia’s customers can expect a safer and more immersive Isuzu experience in the era of the New Normal as the country continues on its journey to recovery from the pandemic. This is the promise from Kenkichi Sogo, the company’s new Light Commercial Vehicle Division’s Chief Operating Officer, as the continuing threat of infections necessitates the enforcement of various safety measures.
Among the measures Isuzu Malaysia has initiated has been the development of an online experience including a 360-degree augmented reality showcase offering prospects an immersive look into the design and features of the latest D-Max pick-up truck before they even need to step into the showrooms. Most shopping tools ranging from loan calculations to maintenance costs are interactively available at the website (pickuptruck.isuzu.net.my), allowing visitors to make informed choices before requesting online for a test drive vehicle to be brought to them at a safe and convenient location.
Procedures for vehicle servicing and maintenance have also been reviewed with the aim of ensuring minimal backlog and ensuring a smoother and efficient flow of vehicles brought in for servicing. Customers are encouraged to make their service appointments directly with their dealers early to ensure their preferred time slots are available.
With over 500 monthly bookings for the new D-Max since its launch, the task in hand will also be to safely hand over the vehicles to the customers. “Due to the restrictions in operations and the limited amount of logistics activities allowed over the past months, a key initiative will be to safely and efficiently deliver the new vehicles to their owners as quickly as possible. We hope all our customers will remain patient and maintain compliance to the set procedures to ensure a safe and pleasant experience for all,” said Mr. Sogo.
He added that while the new D-Max has created a significant amount of interest and witnessed a surge in vehicle bookings over the past 3 months, resulting in Isuzu consecutively claiming the No.2 spot in its segment.
An Isuzu dealership in Taiping, Perak.
“The launch of our latest Isuzu D-Max model during the pandemic necessitated a paradigm shift in the way we presented our new models to prospective customers. As we move towards greater leniency, we need to vigilantly evolve yet remain relevant to the situation in our Gemba (operating environment),” said Mr. Sogo.
Mr. Sogo, 43, is no stranger to the Malaysian market. He spent the last 4 years in Isuzu Malaysia as General Manager overseeing operations of the light commercial vehicle division and parts operations. A graduate of Keio University in Japan, Mr. Sogo began his career in Mitsubishi Corporation in 2001 and has been involved with the Isuzu business for the past 7 years. He was appointed Chief Operating Officer of Isuzu Malaysia as successor to Masayuki Suzuki, who has returned to the head office in Japan to take on a new position.
To know more about Isuzu vehicles and the locations of authorised dealers, visit www.isuzu.net.my.
Despite the difficult market conditions that affect the auto industry, demand for new vehicles continues although perhaps not as strongly as usual at the moment. However, for Isuzu Malaysia, the D-MAX has been showing strong demand with orders for the pick-up truck rising by over 100%. This mirrors the situation in other markets where the vastly-improved model has been launched.
Since being launched in April this year, the third generation of the D-MAX has seen average monthly bookings of over 1,200 units. With the previous generation, Isuzu Malaysia received around 500 bookings each month. According to Isuzu Malaysia’s Chief Operating Officer, Masayuki Suzuki, this trend is identical in such markets as Australia, New Zealand and Thailand where sales growth have also multiplied. Many buyers have been impressed by the sporty and versatile vehicle which has a fresh design, enhanced ergonomics and improved engineering.
“This all-new D-MAX phenomenon that has swept the various markets has been somewhat overwhelming. Needless to say, the attractive design, new and improved features and proven Isuzu reputation contributed significantly towards convincing customers to switch or upgrade to this all-new D-MAX model with its excellent value and a generous suite of features,” he said.
Lower roadtax with 1.9-litre engine size
The 1.9-litre D-MAX Premium with automatic transmission has been the most popular choice, accounting for close to 36% percent of the bookings. Although its 1.9-litre turbodiesel engine, fully compatible with Malaysia biodiesel, has a displacement which is the lowest in the market yet, the actual output is comparable to bigger engines. The engine size also makes the D-MAX popular especially to those in Peninsular Malaysia as the annual roadtax is significantly lower. In fact, 61% of overall sales have been in Peninsular Malaysia, a reverse of the traditional 60:40 balance where East Malaysia absorbed a bigger share of the vehicles.
Two turbodiesel engine choices for the latest D-MAX. The engines have been tuned to run efficiently on biodiesel sold throughout Malaysia.
D-MAX X-Terrain – the flagship truck
The new flagship model – the X-Terrain – powered by an improved 3-litre turbodiesel engine that offers significantly more refinement and performance. It accounts for some 17% of the total D-MAX and, despite the higher roadtax applicable, more than half of all the X-Terrain sales have come from Peninsular Malaysia.
Advanced Driver Assistance Systems include Rear Cross Traffic Alert which is useful when reversing out of a parking bay as vehicle approaching from either side can be detected even though the driver’s view may be obstructed.
Passenger car features in comfortable cabin
Part of the reason, apart from having comparable features to a passenger car, is the comfort and refinement in the cabin. The superior handling both on and off road also make it particularly popular with lifestyle buyers. And safety too is not forgotten as Isuzu has provided Advanced Driving Assistance Systems to help the driver avoid accidents or reduce the effects of collisions if they cannot be avoided.
While the all-new Isuzu D-Max has made inroads into the lifestyle segment with its appealing new design and ergonomics, 81% of new owners have stated that they would utilize their trucks for both work too, underlining the inherently robust nature of Isuzu products.
“The response to this new model has been extremely positive considering the limited opportunities `prospects have had to fully experience the new model due to the strict movement controls and safety protocols. Our current aim is to ensure the smooth, safe and timely delivery of vehicles to our customers despite the various administrative and logistical concerns faced domestically and globally,” said Mr. Suzuki.
To find out more about why the latest D-MAX is a true game-changer and the variety of variants available to suit different requirements and budgets, visit the Isuzu D-MAX website at pickuptruck.isuzu.net.my or their Facebook page.
Ever since the 1990s, Malaysians have come to appreciate the usefulness of the pick-up truck, a vehicle that is fine for town use, for weekend adventures off-road as well as workhorse duties. There have been many choices and among the popular ones today is the Isuzu D-MAX which officially goes into its third generation in the Malaysian market today.
To suit different budgets and requirements, there are no less than seven variants to choose – with double cab or single cab bodystyles, and two engine sizes. It’s all-new from the tyres up, incorporating new technologies for greater strength, reliability, efficiency and longevity… all the qualities that have made the D-MAX so popular.
“Isuzu engineers set out to create a stronger, more able and durable machine with this new model. They invested years in development and over 4 million kilometres in testing the new model to achieve the best Isuzu D-Max they have ever created. They then added the soft touches and high-tech features to satisfy the discerning owners who desire comfort and sophistication in their modern-day vehicles,” said the CEO of Isuzu Malaysia, Koji Nakamura.
Isuzu Dynamic Drive Platform
Built on a new Isuzu Dynamic Drive Platform, the all-new Isuzu D-Max employs a new ladder frame that offers improved stiffness and strength to ensure and durability. The integration of the body structure, chassis, powertrain and suspension is balanced to work together as one for better handling. The new suspension configuration and a longer wheelbase allows the engine mass to be located further behind the front wheels, resulting in more dynamic handling and a comfortable ride.
All variants have a new distinctively bold and sporty outlook that has a more SUV appeal. The stylish appearance is functional too as aerodynamic efficiency – not usually talked about with such vehicles – is improved for the new D-MAX.
X-Terrain – the flagship
For those who want the most stylish pick-up truck, the new D-MAX X-Terrain variant will be the one to get. It stands out from the rest of the range with the Valencia Orange or Sapphire Blue body colour.
This new flagship variant comes with a revised 3-litre engine that has been re-engineered and refined with numerous advancements to improve performance and engine response while reducing noise and vibration. The engine produces 190 ps/450 Nm, with peak torque starting from as low as 1,600 rpm and available up to 2,600 rpm. The revised torque curve, together with a new 6-speed automatic transmission, optimises power delivery for any condition and demand.
Exclusive features with the X-Terrain include remote engine start, rear differential lock, wet wiper system, brown leather upholstery for the seats (which have 8-way electronic adjustment including lumbar support), and a 9-inch infotainment touchscreen panel with Android Auto/wireless Apple Carplay for easy smartphone connectivity.
Advanced Driver Assist Systems
The D-MAX X-Terrain also has Advanced Driver Assist Systems (ADAS) to make driving safer and less tiring. The active systems installed are similar to those found in the latest passenger cars. These include Forward Collision Warning, Autonomous Emergency Braking, Lane Departure Warning, Turn Assist, Pedal Misapplication Mitigation, Blind Spot Monitor, Rear Cross Traffic Alert, Manual Speed Limiter, and a Multi-Collision Brake system that applies the brakes should any of the seven airbags be deployed.
Adaptive Cruise Control maintains a safe gap with the vehicle ahead.
For less driving fatigue on long distances or at night, there’s also Adaptive Cruise Control with stop & go function and Automatic High Beams. The Adaptive Cruise Control maintains a safe gap with other vehicles ahead and can function down to standstill, reactivating when the vehicle ahead moves off. Automatic High Beams will automatically switch to low beams when there is an oncoming vehicle to avoid dazzling the driver, so the driver of the D-MAX does not need to think about it.
Two engine choices
Customers can have style and comfort without sacrificing the proven qualities of the D-MAX which is now not only quieter and more comfortable but also a tougher, more capable and dependable as well. The Premium 4×4 Auto variants – available with either a 1.9-litre Blue Power turbodiesel or the 3-litre turbodiesel – are ideal for those who spend significant hours behind the wheel. The new comfort features and safety equipment in the cabin will ensure that even if there are many hours of motoring, it will be fatigue-free.
Two turbodiesel engine choices for the new D-MAX – 1.9 litres or 3.0 litres, both tuned to run efficiently and reliably on Malaysian B7 or B10 biodiesel.
For workhorse duties
For the price conscious, the two Standard models offer lower running costs with their good operating efficiency. Powered by the capable 1.9-litre turbodiesel engine with 150 ps/350 Nm and a choice of 6-speed manual or 6-speed automatic transmissions, these variants will be highly effective workhorses in any business.
Also available are two Single Cab variants for those who have significant load-carrying requirements and want a go-anywhere, do-anything truck. There are two engine options – 1.9-litres or 3.0-litres – and like the rest of the range, safety is assured as the latest D-MAX has qualified for ASEAN NCAP’s 5-star rating.
All D-Max variants come with a 5-year/150,000 km warranty (whichever comes first) but for the X-Terrain, Isuzu Malaysia is giving an additional 2 years – and no limit on mileage travelled after registration. This class-leading warranty shows that there is great confidence in the long-term durability of the vehicle.
“This all-new Isuzu D-Max has found many new fans in all the markets it has been launched. It appears to be the case here too in Malaysia where we have received over 1,000 bookings – even before its official launch today. With the strong interest in the all-new Isuzu D-Max, I believe that our target of 6,400 units this year will be achievable,” said the COO, Light Commercial Vehicle Division of Isuzu Malaysia, Masayuki Suzuki.
Prices shown are for private registration in Peninsular Malaysia. Insurance is not included.
Experience the all-new D-MAX
Until May 31, 2021, all authorized Isuzu dealerships will be having ‘The all-new Isuzu D-Max Breaking Boundaries Test Drive’ campaign. This is a great opportunity to experience the vehicle and during the campaign period, there will be exclusive Isuzu merchandise giveaways and a chance to win cash prizes. To locate a showroom in Malaysia, visit pickuptruck.isuzu.net.my/.
Would you believe us if we told you that Isuzu now builds one of the coolest pick-up trucks in its segment? There’s a pretty good chance you may think we have lost it and would say anything just to get some advertising revenue from companies.
But the fact of the matter is, the new Isuzu D-Max X-Terrain (pronounced as ex-terrain) is among the coolest pick-up trucks in its segment right now. Notice that we used the term “among the coolest” instead of “the coolest”. That’s because the lifestyle pick-up truck is so hotly contested right now that all the trucks in the segment have their own value proposition.
The Ranger Wildtrak is the one that seemingly has it all in order, but reliability seems to be the only chink in Ford’s armor.
The Hilux Rouge too is quite a good balance of everything, but the ride quality is still very much utilitarian. And Toyota really needs to get its entertainment system to be more intuitive.
The Mitsubishi Triton too seems faultless but is still more of a workhorse than anything else. The new design too is very much love it or hate it. This writer still has a tough time digesting it. Sometimes it looks good, sometimes it doesn’t.
Enter the new Isuzu D-Max V-Cross X-Terrain.
The new X-Terrain is the ultimatest Isuzu pick-up truck there has been. Not ultimatest in the sense that it is indestructible, but ultimatest in the sense that there has never been an Isuzu that has so finely balanced on-road and off-road needs.
The X-Terrain is basically Isuzu’s first salvo at the premium lifestyle segment for pick-up trucks. And it is a mighty fine effort by a brand that has been synonymous with dependability and as a workhorse, but never one that you would buy if all you ever wanted to do is to carry some bicycles, some work items and that’s it.
But now though, you could consider buying an Isuzu just for your lifestyle needs, because it seems to have it all. Almost.
Let’s begin from the outside. I do think that the overall design could be better. You won’t really believe your eyes when you first see the truck, but that is because you don’t expect Isuzu to build such a truck, so it makes you go, “wow, is that really an Isuzu?”
Its design cues were supposedly shaped by learnings from the same wind tunnel that shaped Japan’s iconic bullet train – the Shinkansen. It may be aerodynamic, but that doesn’t make it a great looking truck. Perhaps it is just something very un-Isuzu like. Don’t get us wrong though, it not not ugly and it still has presence, lots of it and most of that is because of the sheer size of the truck. Visually, it looks about the same size as the Ranger Wildtrak.
The rims are of a love it or hate it design, and we imagine that some buyers would swap those at the first chance they get.
The truck bed though has a unique ‘sliding cargo tray’ that rolls out and makes it easier to store heavier items. This is especially handy when you use anti-slip mats and want to store items towards the back of the bed. Isuzu even thought of drilling holes at all ends of the cargo tray so you can use a cargo net to hold your ‘barang-barang’ in place. This is the type of thoughtfulness you can expect from a brand that has been making work trucks for eons.
The interior is again un-Isuzu like. A 9-inch touch screen infotainment system dominates the dashboard and offers Apple Carplay and Android Auto connectivity.
The Apple Carplay connects wirelessly, though this feature is sadly not mentioned in the brochure but is one of the most useful technologies when trying to run a business while driving. Yes, Apple’s Siri is that good.
Entertainment and comfort has never really been the hallmarks of an Isuzu, but the company has hit it right in the nail.
The seats for example, are in brown combination leather, and feature something called the Anti Vibration Elastic Comfort foam. This means that none but the harshest of vibrations will be felt by your body. I am happy to report that the ride on the highway and at low speeds was comfortable and you don’t really feel it creeping up your spine.
The ambient sounds that protrude back into the cabin though is still very much like a 90s pick-up truck. But this is a typical character of a pick-up. In fact, the only pick-up that has successfully made the cabin sound like that of a premium sedan (nevermind feel like one) is the Ranger Wildtrak thanks to the clever usage of anti-noise cancellation technology.
On the topic of technology, if you are of the opinion that pick-up trucks don’t need all that luxurious finishing since it is going to be used for work and perhaps parked out in the sun most of the time, well, Isuzu has a trick up its sleeve. The windscreen in the X-Terrain features a layer of infrared absorbent material (the first of its kind in its class) that reduces the penetration of infra-red , UVA and UVB rays into the cabin and thus reduces premature damage.
The ride character though is also typical of a pick-up truck, but it feels sure footed thanks to a bigger than ever chassis that is also 20% stiffer. Which means more strength and road compliance. And to ensure the truck doesn’t hop and skip on the road with all that stiffness, Isuzu now uses three leaf springs instead of the previous four. To further ensure passenger comfort, the semi-elliptical leaf-springs are complemented by gas shocks. Not entirely new technology here, but one that has proven to be reliable, and somewhat comfortable.
At heart of the new X-Terrain is the same 3.0-litre engine (code: 4JJ3-TCX), but massaged and revitalized to produce 190PS and 450Nm of torque. This is lower than the power figures put out by the Ranger Wildtrak and the Hilux Rogue, but somehow the X-Terrain feels more eager to accelerate. Probably because of the lightweight aluminium propeller shaft that requires less effort to transfer power to the rear wheels, making the car feel more eager during acceleration.
For the curious among us, the aluminum propeller shaft saves 4kg’s in weight as compared to the regular steel shaft. Isuzu says this also helps to extend the lifespan of the drivetrain as the reduced weight requires less inertia, which in turn reduces the amount of torque needed to spin it, thus reducing wear and tear.
The Isuzu D-Max V-Cross X-Terrain had proven itself to be a worthy entry into the world of premium pick-up trucks. Even when it comes to safety technologies, the new X-Terrain boasts two pages of safety systems in its brochure. It literally has everything you could want in a pick-up truck.
Adaptive cruise control? Check.
Pedal mis-application mitigation? Check.
Autonomous emergency braking? Of course.
Rear cross traffic alert? This truck may be the first to offer such a technology.
There is no denying the fact that the new D-Max V-Cross X-Terrain is a great pick-up truck. Anything the competition has, this Isuzu has too. And the one thing that Isuzu has that the rest don’t – a seven-year warranty! Isuzu has finally shown its hand, and it is a royal flush.
The only thing that Isuzu could have done better is to perhaps give it a shorter name.
The Isuzu D-Max V-Cross X-Terrain is now available in Malaysia for a little under RM142,000.
Although there are a number of choices, the Toyota Hilux has been dominant in the regional pick-up truck market for many years. However, in some markets like Thailand (the second largest truck market in the world), it faces a strong challenge from the Isuzu D-MAX. The numbers can be close in some months, which has encouraged Isuzu to try harder and offer a better product to win more customers.
It has done this with the new third generation and Malaysia is the fifth country to launch this latest generation which made its debut in Thailand. We understand that its arrival in Malaysia is earlier than what was expected. The Chief Operating Officer of Isuzu Malaysia’s Light Commercial Division, Masayuki Suzuki, said that the fast-tracked launch of the all-new D-MAX was made possible through the support of Isuzu Motors Ltd that views Malaysia as a strategic market.
“We are extremely thrilled that this impressive all-new Isuzu D-MAX has been made available in Malaysia much earlier than expected. It stands as testament to the strong commitment from Isuzu Motors towards ensuring that the Malaysian market enjoys the latest selection of choice Isuzu vehicles,” he said.
Powertrain choices – 1.9 litres or 3.0 litres
It is available in single or double cab bodystyles and powered with a choice of two turbodiesel 4-cylinder commonrail engines – the award-winning RZ-4E 1.9-litre powerplant or a revised 4JJ-3TCX 3-litre engine. Pricing of the seven variants available is between RM88,599 to RM141,938 (excluding insurance).
Prices shown are for private registration in Peninsular Malaysia. Insurance is not included.
Strong road presence with sportiness
While undergoing a full model change, the overall appearance of the new D-MAX retains many of the styling elements that identify it as an Isuzu product. Developed on a design theme of bold and sporty, it continues to have a strong road presence while presenting a more athletic and dynamic stance.
The large unitary bumper design improves airflow and minimizes the coefficient of friction, thanks to the lessons learned in the same wind tunnel that shaped Japan’s famed Shinkansen bullet trains. To further improve aerodynamics and also improve wet-weather visibility, aerofoil wipers are fitted in the X-Terrain model. These wipers can be manually or automatically operated and feature the washer nozzle integrated into the wiper arm, providing a smoother and cleaner wash.
The overall dimensions have been increased with a 30 mm longer wheelbase and to further achieve the sleek silhouette, the bonnet height has been raised 15 mm while the door sill has also been raised 20 mm. The roof line has been lowered by 10 mm giving the vehicle its sporty profile. With the increased wheelbase, cabin access is easier through the larger rear door opening that has been increased by 25 mm.
Cabin spaciousness is improved in almost every aspect with better seating comfort for the rear passengers. They also get cool air delivered to them through dedicated vents and can recharge their devices with a USB port rated at 2.1A for quicker charging.
Improved interior with latest features
Since the first generation, the D-MAX interior has had a passenger car-like feel and the latest generation enhances this in design and functions. The dashboard has trim edges with an accentuated stitching effect to give a sense of craftsmanship while many of the interior trim accents are finished in satin chrome for a clean, classy look.
The interior designers revised the driving position to be more sporty (with a smaller steering wheel and 8-way power adjustment) and the driver can now reach the centre console more easily as its surface is higher and it is also wider. The automatic transmission selector has been shortened with reduced travel and the selector itself features a lighted gear indicator, the first in its class to boast this premium feature.
Using a large 4.2-inch high-definition TFT-LCD display flanked by the speedometer and tachometer, the Multi Information Display (MID) presents vital information on the vehicle functions. In the D-MAX X-Terrain, it also highlights the various driving situations, particularly the Advanced Driver Assist Systems (ADAS) functions and warnings.
Complementing the MID is the new infotainment display in the central console. Featuring a 7-inch WXGA display in the Premium variant and a 9-inch display in the X-Terrain, the system has Apple Carplay and Android Auto as well as Bluetooth connectivity and voice commands can also be used for handsfree operation.
In the past, things like the audio system were very basic in pick-ups but not today. The system in the new D-MAX has 8 speakers with ceiling-mounted tweeters, dash-top tweeters and new 6x9s mounted in the front doors. The good sound quality would certainly make motoring more enjoyable.
The seats in the D-MAX have been completely redesigned to not only provide better comfort and support but also give greater whiplash protection. The backrest springs use a new design that disperses body pressure more evenly while the cushion has dual density padding with a softer centre section and stiffer bolsters, giving better support without sacrificing comfort. The seat cushion pads also feature Anti Vibration Elastic Comfort foam that can absorb vibrations more quickly than conventional cushion material.
The tailgate is a heavy panel that is partly that way because it is sometimes used to support a heavy load. To lessen the opening and closing effort, there is a Tailgate Assist feature (in the X-Terrain) that uses dampers to soften the opening action and also assist in closing. The sliding cargo tray that has appreciated by many owners is now standard.
Two powertrain choices
The 1.9-litre Blue Power turbodiesel engine made its appearance in the previous D-MAX and has already proven that downsizing is not a disadvantage at all. In fact, it has even better performance, thanks to advanced technologies. But the Isuzu engineers have not stopped making it better and the latest version in the new D-MAX has a new turbocharger to give better response and improved top-end performance.
As for the 4JJ3-TCX engine which has a 3-litre displacement, this has also been improved to deliver extra power but run more efficiently and quietly. It is also said to have greater durability compared to the previous generation engine. The air intake has now been moved from the fender to below the bonnet allowing for ram-air effect and to allow the engine to draw cooler and more dense air.
Both Isuzu turbodiesel engines are fully compatible and tuned to run on the latest Euro5 B7 and B10 fuels.
Customers can choose either a 6-speed manual or automatic transmission, depending on the variant. New ratios offer better delivery of power to the ground, capitalizing on the new power characteristics of the engines. The new manual transmissions now feature a ring detent on the gear lever to prevent accidental engagement of reverse gear.
New too is the Terrain Command dial, now positioned on the dashboard for quicker access. Its operation is said to be one of the quickest in the market with switching between 2H and 4H taking only 0.61 seconds (vs 1.94 seconds previously). The X-Terrain also benefits from having a differential lock as standard. Actuation is via a button next to the gear selector and the solenoid activates a dog clutch that locks the rear differential in 4L, sending power equally to its 265/60 R18 rear tyres for added traction. The system automatically disengages when the vehicle exceeds 30 km/h to prevent damage to the drivetrain.
Adding to its off-roading prowess, the D-MAX can easily cross water up to 800 mm deep, which is almost double its previous wading capability. The underside of the vehicle is also better protected with a 1.5 mm steel skidplate up front where the vehicle is most susceptible to damage, a 6 mm steel sump guard to protect the engine and gearbox, and a 5 mm reinforced resin wind deflector for a final layer of protection. These and the ground clearance of 240 mm (for models with 18-inch wheels) contribute to the all-terrain capabilities of the D-MAX.
A better chassis and structure
In areas that cannot be seen, much engineering work has been done to improve the durability and go-anywhere capability of the D-MAX. The tougher chassis is the largest in the 1-ton pick-up segment while the 8 crossmembers – the most among its competitors – help improve torsional rigidity by 20% and longitudinal rigidity by 26%. Greater rigidity is better for driving dynamics and as the structure does not shake so much, the vehicle’s overall durability is improved.
If comparing to the previous D-MAX, drivers will notice it corners with minimal body roll. This is something that is inherent in trucks but the Isuzu engineers have made adjustments to the suspension settings that result in a more dynamic feel that will give confidence during fast cornering.
With the extension of the wheelbase, the engine is positioned further back in the chassis. Not only does this provide more room for the crumple zone, it also places more weight behind the front wheels for better handling. The further benefit is a shorter linkage to the gearbox allowing for more precise and quicker shifts.
To improve durability, the propeller shaft is now made of aluminium which not only saves 4 kgs but also has less inertia, thereby reducing torque lash resulting in longer life for the drivetrain. To further reduce unsprung weight, the rear suspension now has 3 leafsprings instead of the previous four. The ride has also improved with increased travel, newly-designed springs and the repositioning of the shock absorber top mount.
Top-class safety
With a maximum 5-star safety rating from ASEAN NCAP, the new D-Max offers superior protection to the occupants as well as other road users. Advanced Driver Assist Systems (ADAS) are available in selected variants and these use a stereo camera and radar to scan the road ahead. Other sensors detect the presence of vehicles in the blind spot, and help the driver to remain aware of possible dangers that can result in an accident.
Besides autonomous emergency braking when necessary (if the driver does not act to prevent a collision), the D-MAX can also offer some degree of autonomous motoring. This is possible by the Adaptive Control which keeps a safe distance from a vehicle in front and can operate right down to standstill, and restart automatically. However, the driver still needs to pay attention and be ready to act when necessary.
Incidentally, the brakes have been upgraded with larger 320 mm diameter and 30 mm thick disc rotors up front while the rear drums have increased swept area to provide better all-round performance, improved heat dissipation for longer service life and quieter performance.
The length of a pick-up truck can be daunting for many people, especially those new to using such vehicles. Isuzu makes it less stressful when parking with not only a rearview camera but there is also Rear Cross Traffic Alert to help when reversing out of a parking bay. If a vehicle is approaching from either side, the driver will be alerted.
Remote Start used to be a feature that, in movies, was for the owner to start the engine from a distance in case there was a bomb under the car. However, in the real world, such a feature is used for something much less fatal. In the D-MAX, it can be used to start the engine and by doing so, the air-conditioner can also be activated to cool down the cabin. So when you get in, things should be cooler and more comfortable. In the event the owner forgets the engine has been started, it will automatically shut down after 10 minutes. Of course, while it is running, the doors remain locked unless the owner (with the remote control key fob) opens the doors.
“The all-new Isuzu D-Max has made scores of new fans in the markets it has been introduced in and I believe that the same will happen here in Malaysia. This new model evokes a new level of interest in owning and driving a pick-up truck and I am confident that those who take delivery of this new D-MAX will be very satisfied,” said Mr. Suzuki.
For more information on the new D-MAX visit www.isuzu.net.my or any authorised dealership in Malaysia.
Malaysian retail giant MR D.I.Y. Group (M) Berhad has 700 stores across the country and logistics to support the stores requires reliable transport which is also fuel efficient. Having already used a number of Isuzu vehicles since 2017 and found them to meet the demands of the business, the company has steadily increased its fleet size with vehicles from the same brand which was the No. 1 truck brand in Malaysia in 2020 and earlier years.
Recently, MR D.I.Y. tool delivery of another batch of 8 Isuzu medium-duty trucks to add to its fleet. The trucks are from the F-Series (Forward Series) range, comprising 6 units of the FSR90 model and 2 units of the FVR300 model.
A handover ceremony with a mock key presentation marked the official delivery of the new Isuzu trucks was held recently at MR D.I.Y.’s headquarters in Seri Kembangan, Selangor. Making the delivery personally were the senior management teams of Isuzu, MR D.I.Y. and Ultra Gallant, the authorised Isuzu dealer serving MR D.I.Y.
“We are very pleased to have completed the delivery of 8 units of Isuzu medium-duty FSR90 and FVR300 trucks to our esteemed customer, MR D.I.Y., and to be able to continuously provide the support they require to operate their flourishing logistical assignments. We would like to thank MR D.I.Y. for the support and trust given to the Isuzu brand,” said Koji Nakamura, CEO of Isuzu Malaysia.
Providing maximum efficiency and productivity
“As one of the largest Japanese truck manufacturers globally, it is our obligation to provide our customers with commercial vehicles that can lead the way forward for their business to achieve maximum efficiency and productivity,” he added.
Mr. Nakamura said that both of the models are part of Isuzu’s F-Series medium-duty commercial vehicles that the company has been producing for decades with continuous development of new trucking innovations, and where its customers around the world embrace and count on for the advance features, innovative design, and dependable performance.
“The Isuzu FSR90 and FVR300 medium-duty trucks are the ideal, adaptable, and value-added choice for meeting the requirements of any transport assignment. With the gross vehicle weight of 11,900 kgs for FSR90 and 19,000 kgs for FVR300, we are confident the trucks will be able to provide high utilization with absolute productivity, reliability, and safety for the sustainability of MR D.I.Y.’s soaring business,” said Mr. Nakamura.
Isuzu engines can run efficiently on Malaysian biodiesel.
5 powertrain choices
“Isuzu’s F-Series range of commercial vehicles feature a choice of 5 powertrains for a range of performance and torque, optimized wheelbases for greater load capacity and body-mounting capability, offering the versatility today’s businesses need to be successful,” he added.
MR D.I.Y. purchased its first Isuzu truck in 2017 and has been steadily adding more units to its fleet over the last 4 years. With this latest addition, the company now has a total of 100 units of Isuzu trucks in its fleet.
Commenting on the handover of the vehicles, a MR D.I.Y. spokesperson said: “We are on a strong growth trajectory, with 700 stores now, and have plans to open 175 new stores across our 3 brands in 2021. The backbone of our growth is the efficient distribution of goods via our centrally-managed distribution system. Isuzu has been a valued long-standing partner who well understands our needs, and has been supportive in meeting them.”
To know more about the commercial vehicles available from Isuzu Malaysia or to locate an authorised dealership in Malaysia, visit www.isuzu.net.my.
An all-new Isuzu D-MAX for 2021 is due to make its appearance later this month, which is surprise news as this third generation model – which had its global debut just 18 months ago in Thailand – was expected to arrive only next year.
Explaining the speedy introduction, the Chief Operating Officer of Isuzu Malaysia’s Light Commercial Division, Masayuki Suzuki, said that the fast-tracked launch of the new D-Max was made possible through the support of Isuzu Motors Ltd. that views Malaysia as a strategic market. It is important enough that the company even invested it having its own assembly plant locally (in Pekan, Pahang).
“We are extremely thrilled that this impressive all-new Isuzu D-Max has been made available in Malaysia much earlier than expected. As the fifth country in the world to launch this model after its global introduction in Thailand, it stands as testament to the strong commitment from Isuzu Motors towards ensuring that the Malaysian market enjoys the latest selection of choice Isuzu vehicles,” he said.
Mr. Suzuki said the D-Max has an estimated price range between RM89,000 and RM145,000, depending on the variant and subject to government approvals. He said that those who wish to be the first owners can place their booking from today at all authorized Isuzu dealerships nationwide.
“The all-new Isuzu D-Max has made scores of new fans in the markets it has been introduced in and I believe that the same will happen here in Malaysia. This new model evokes a new level of interest in owning and driving a pick-up truck hence we have initiated this pre-launch booking programme to ensure those who have eagerly awaited the arrival of the new model will be among the very first to take delivery once it has been officially launched,” he said.
The award-winning RZ-4E 1.9-litre turbodiesel ‘Blue Power’ engine.
Bold and sporty with more space inside
The latest D-Max model has been extensively developed to exceed the normal perimeters of a pick-up truck while adding an emotive dimension to its highly dependable and impressively-capable character. Developed on a design theme of’ bold and sporty’, it presents a strong road presence from its masculine frontal design and purposeful outline that exudes a more athletic and dynamic stance.
With its larger overall dimensions and longer wheelbase that enable a more spacious cabin and larger load bed, owners will enjoy improvements in aspects such as comfort, space and versatility making this truck ideal for every purpose.
2 bodystyles, 2 engine choices
As before, there will be single and double cab bodystyles, and customers will have a choice of the award-winning RZ-4E 1.9-litre powerplant or a revised 4JJ-3TCX 3-litre engine. Both engines, which deliver strong output, have already been proven for their durability, reliability and fuel efficiency.
The new D-MAX has been tested by ASEAN NCAP and received the maximum rating of 5 stars.
5-star safety
ASEAN NCAP, the independent organization which evaluates vehicle safety, has already tested the new D-MAX and after analysing data from a crash test as well as other results, the maximum 5-star rating was awarded. Besides this assurance of a high level of protection for the occupants, there’s a host of Advanced Driver Assist Systems (available in selected variants) to help avoid accidents.
To learn more about the all-new Isuzu D-Max or to find a showroom to make a booking, visit the Isuzu D-Max Facebook page at www.facebook.com/ISUZU.DMax.Malaysia/.
Isuzu Motors Limited, Hino Motors, Ltd., and Toyota Motor Corporation today announced that they will form a new partnership in commercial vehicles with the aim of accelerate societal implementation and dissemination of CASE technologies and services, and to help address various difficulties facing the transportation industry as well as help achieve a carbon-neutral society. ‘CASE’ refers to new areas of Connected vehicles, Autonomous/Automated driving, Shared, and Electric.
The three companies intend to combine Toyota’s CASE technologies with the commercial vehicle foundations cultivated by Isuzu and Hino. Specifically, they plan to jointly work on the development of battery electric vehicles (BEVs) and fuel cell electric vehicles (FCEVs), autonomous driving technologies, and electronic platforms centered on the domain of small commercial-purpose trucks.
Wide scope
While working together on BEVs and FCEVs to reduce vehicle costs, the three companies plan to advance infrastructure-coordinated societal implementation, such as by introducing FCEV trucks to hydrogen-based society demonstrations in Japan’s Fukushima Prefecture, and accelerate their dissemination initiatives.
In a joint press conference this afternoon, the leaders of Isuzu, Hino, and Toyota said they also plan to link their connected technology platforms to build a platform for commercial vehicles that can help solve customers’ problems. Through this platform, they intend to provide various logistics solutions that not only help improve commercial vehicle transport efficiencies but also contribute to reducing CO2 emissions.
To promote their partnership, Isuzu, Hino, and Toyota are establishing Commercial Japan Partnership Technologies Corporation, a company for planning CASE technologies and services for commercial vehicles based on discussions among its three parent companies.
Going forward, Isuzu, Hino, and Toyota intend to deepen their collaboration while openly considering cooperation with other like-minded partners.
Capital partnership
In conjunction with this new development, Isuzu and Toyota have agreed on a capital partnership. Through acquisition of 39 million shares of Isuzu common stock, Toyota will hold a 4.6% stake in Isuzu, while Isuzu plans to acquire Toyota shares of the same value through a market purchase.
Hino Motors a subsidiary of Toyota Motor Corporation and one of 16 major companies of the Toyota Group. The 78-year old company originally made passenger cars as well but focussed on commercial vehicles after being acquired by Toyota in 1967.
2020 was undoubtedly a challenging year for the automotive industry, not just in Malaysia but worldwide. The COVID-19 pandemic impacted businesses as restrictions on movements not only affected production of vehicles but sales also slowed down as customers could not visit showrooms. Nevertheless, while the first half of the year saw a slowdown, the second half of 2020 made up for the lost sales. New vehicle sales in the Malaysian market closed at 529,434 units, 12% lower than 2019 but well past the forecast of 470,000 made by the Malaysian Automotive Association (MAA).
In fact, some companies did even better in 2020 compared to the year before, and Isuzu Malaysia was one of them. While the brand continued its dominance in the commercial vehicle market for the 11th consecutive year, a large contribution came from the new D-MAX pick-up truck which had its first full year of sales (it was officially launched in Malaysia in September 2019).
We talked to Masayuki Suzuki, Chief Operating Officer of Isuzu Malaysia, to get insights into the company’s impressive performance in 2020, in spite of the difficult conditions and limitations due to the Movement Control Order (MCO).
Extracts from the interview:
Congratulations on another successful year for Isuzu Malaysia! How was it possible to maintain and even improve the business performance in spite of such tough conditions brought on by the pandemic?
Thank you! Yes, Isuzu Malaysia did remarkably well in 2020 with a total number of 8,820 vehicles delivered to our customers nationwide. We were happy to maintain our leading position in the light commercial vehicle segment for the 11th consecutive year but what helped to push our overall numbers up was the D-MAX which had its first full year of sales.
The latest D-MAX range has up to 11 variants to choose from, meeting different needs and budgets.
How many units of the D-MAX were sold and why was it so popular?
We sold 4,031 units, which was around 4% higher than the number sold in 2019. Of course, in 2019, we had a mixture of sales of the previous generation as well as, from September, the all-new model with the 1.9-litre turbodiesel RZ4E engine. The fact that our volume of D-MAX sales rose confirms that the new engine size is acceptable to customers and even moved the position of the model up one place in the pick-up truck segment in Malaysia.
That’s impressive! Certainly, it was a bold move for Isuzu Malaysia to introduce an engine with a smaller displacement as pick-ups have usually used big engines. Why did Isuzu go for a smaller engine when it had the capable and proven 2.5-litre engine?
Isuzu, as you know, has much experience in engines and the reliability, durability and fuel efficiency of our engines has firmly established the brand in many countries, including Malaysia. Traditionally, light commercial vehicles and pick-up trucks have used bigger engines because they are heavier and they also carry heavy loads. The simple solution before has therefore been to just install a big engine which would provide sufficient power and torque.
However, with the beginning of the 21st century, the need to conserve resources and also reduce pollution has been clear. While there is now a trend towards electrification of powertrains, internal combustion engines will still be around for some time and therefore, it was necessary to find new solutions to address the issues. This led the industry to downsize engines and the benefits were many – reduced weight, reduced size, lower emissions, better fuel efficiency and in countries like Malaysia, lower annual roadtax (in Peninsular, the roadtax for the 1.9-litre engine is 52% lower compared to the 2.5-litre engine).
Of course, a smaller displacement should mean less power is developed and that was true in the past. Today, there are many new technologies which our engineers used and with these advanced technologies, the new engine has 10% more power, 9.4% more torque and lower carbon dioxide emissions compared to the 2.5-litre engine. Not surprisingly, it also has as much as 19% better fuel consumption figures.
Isuzu RZ4E 1.9-litre DDi Blue Power turbodiesel engine
What sort of technologies are used in this new RZ4E engine that have made it possible to achieve such impressive improvements?
There are so many and it is the combination of all the technologies that has led to the great achievement for an engine of such a size. Our engineers used Isuzu’s original analytical technology of diesel combustion and designed the pistons and combustion chambers to burn the fuel and air more completely, extracting every bit of energy available. They also worked hard to reduce internal friction levels and these much lower levels increase performance while also enhancing fuel efficiency.
Incidentally, the engine has 4 valves per cylinder so breathing is efficient but just as importantly, fuel delivery is optimised with the high-pressure injection system. The high pressure sends in fuel that is fully atomised and that makes combustion very efficient, so there is no wastage. Using a turbocharger is not new and has been a solution to boosting output for decades. However, the turbocharger installed in the RZ4E engine has variable geometry vanes. This variability gives better engine flexibility with stronger response, even at the lower rpm range. It is no longer necessary to use a large turbocharger for better boost as the variable vanes can adjust the pressures according to operating conditions. This means that the engine can deliver its best performance at all times.
I should add that we also developed a new 6-speed transmission that gives a higher drive force compared to the transmission used before. The new unit comes with two overdrive gears for fifth and sixth – benefitting fuel economy – and a ‘Gear Change Control Learning’ function to adapt its performance to the driving style.
Isuzu 1.9-litre DDi Blue Power turbodiesel engine won an award from Carlist.My. It was received by the CEO of Isuzu Malaysia, Koji Nakamura (left) and COO of Isuzu Malaysia, Masayuki Suzuki (right).
The engine sounds very advanced but what about reliability? Doesn’t a smaller engine have to work harder and that can affect its service life?
As I mentioned earlier, our D-MAX has been well known for reliability and durability, making it one of the more popular pick-up trucks in the region. For years, the dependability of Isuzu engines has meant fleet operators do not have to worry about downtime in the service centre to carry out repairs or change parts. This was something our engineers ensured would be the same with the new engine. In fact, the extensive testing done in extreme conditions showed that the new engine will have better service life, which means reduced cost of ownership and maintenance in the long run.
The Isuzu Blue Power turbodiesel powertrain as well as the rest of the latest D-MAX have been engineered for the most extreme conditions. This capability was proven when standard vehicles (except for safety equipment) completed the gruelling Borneo Safari last year.
The cast iron engine block, for example, is tougher with not only 13% more stiffness than the 2.5-litre engine but also more wear-resistant, thanks to induction hardening. The timing chain is made of steel, and that will last a long time. The valves also used Hydraulic Valve Lash Adjusters to maintain their settings constantly so that operation is kept at optimum.
Overall, therefore, I am confident that the new 1.9-litre engine is a better engine than what we have offered before – with no drawbacks because of its small size. It is also properly tuned for Malaysian fuel quality, including biodiesel (B20 compliant).
What have your customers said about the new D-MAX?
Our products have fundamentally enjoyed a strong appeal in difficult times. There are many factors that customers have always appreciated, such as good value, low operating cost, high dependability and good all-round capabilities. With the new D-MAX, we have added new technologies that enhance all those aspects.
Those who have bought the new D-MAX have been surprised by how it performs. Some reported that it feels quieter and smoother and that is not their imagination. The engine has actually been engineered to run more smoothly and quietly. Driveability is also noticeably better, the feedback tells us, and this is partly due to the new Vehicle Launch Assist Control that increases engine revs when moving off.
Isuzu D-MAX powered by the 1.9-litre DDi Blue Power turbodiesel engine encountered no difficulties travelling over the Titiwangsa mountain range with a full load on board.
The strength of the D-MAX does not need proving any more but as this model has a smaller engine, we decided to demonstrate its capability once again. We did this by loading a Single Cab model to its maximum permissible capacity of a ton and took it over some of the highest accessible hills along the Titiwangsa Mountain Range. It performed well and in total, over 1,000 kms were clocked – and two bars of fuel still remained in the tank at the finish!
By the way, we also provided the latest D-MAX for the Borneo Safari last year. Isuzu Malaysia has been a major sponsor and supplier of official vehicles for this tough off-road event for 13 years. Naturally, with the introduction of the D-MAX with its new 1.9-litre engine, we saw an opportunity to demonstrate its capabilities and prove that it can do equally well. It completed the event which had heavily-modified off-road vehicles and certainly was an eye-opener for many people!
Who are the people who buy the D-MAX? Are they mostly bought for private use or for workhorse functions?
In the past – and I am talking about before the 2000s – pick-up trucks were mainly used for commercial purposes to transport goods in rough terrain. That changed as the vehicles became more comfortable with many convenience features added. So the buyer profiles changed from commercial vehicle operators to include private owners as well. I feel it is quite an achievement that one vehicle type can satisfy both types of customers as it obviously ticks all the right boxes!
The D-MAX is a versatile vehicle for private use as well as for tough workhorse duties.
Pick-up trucks have come a long way from their workhorse days and while they do offer very tough and durable characteristics, the level of development also makes them more appealing to a mass market through their sophistication, comfort features and safety.
Besides the 1.9-litre engine, we also offer the 3-litre turbodiesel engine which is required by some customers in East Malaysia. However, it is clear that most people appreciate all the benefits of the smaller engine as it accounted for 85% of D-MAX sales last year. We also saw a spike in sales of our workhorse models such as the Single Cab and low-rider variants.
The Stealth Edition of the D-MAX was a limited edition model and sold out within 2 months of being introduced.
Continuing the tradition of offering limited edition versions, we developed a Stealth Edition for the D-MAX and it was a hit. Within two months of its launch in August 2020, all units were sold out. Incidentally, we assemble the D-MAX at our own plant in Pekan, Pahang.
How do you see the market in 2021? Will Isuzu Malaysia be launching new models or just focus on consolidating its position as conditions hopefully get better?
The Malaysian Automotive Association is optimistic about the market improving and forecasts an 18% increase in the volume of commercial vehicle and pick-up sales. It is still early to say how the market will be but with the good news that the vaccine for COVID-19 is available in Malaysia, we expect that consumer confidence will grow and with it, new vehicle sales will also go up.
Isuzu dealership in Taiping, Perak.
We are always looking at giving customers more variety to choose from, and there are some new models under consideration. At the same time, we will continue to strengthen our network which is especially important to our commercial customers. We will make sure that Isuzu owners are never far from an Isuzu dealership where they can get support and replacement parts.
Visit www.isuzu.net.my to know more about the D-MAX and other Isuzu products and services available in Malaysia.
Visit www.bhpetrol.com.my to find out more about other promotions at BHPetromart.
With restrictions in many countries due to the COVID-19 pandemic, event organisers have found it difficult to have the usual live events since there are social distancing requirements and invited guests may have concerns about being in a crowded environment. Nevertheless, the pandemic should not be allowed to impact our lives so greatly that annual events cannot be held at all, and the solution has been to have them online.
Many companies have been doing this and so has ASEAN NCAP for its 4th Grand Prix Awards announcement. ASEAN NCAP is the New Car Assessment Programme for Southeast Asian Countries, a regional organisation affiliated to Global NCAP which was initiated and established by the Malaysian Institute of Road Safety Research (MIROS) in response to the UN’s Decade of Action for Road Safety.
In 2012, the City was among the very first cars tested by ASEAN NCAP at its crash-test facility in Melaka.Aerial view of ASEAN NCAP’s facility in Melaka, one of the sites where crash tests are conducted.
The ASEAN NCAP Grand Prix Awards event recognizes and commemorates high achievers in car safety in the ASEAN region. The event was first held in 2014 in Sarawak, followed by the second in 2016 in Kuala Lumpur, and the third was held in Indonesia in 2018.
Two main awards
The 4th edition was initially planned in 2020 but due to COVID-19 pandemic, it had to be postponed to February 2021. There are two main awards given out – the Excellent Award and the Best Safety Performance Award – which have a number of categories each.
Under the Excellent Award, 12 winners were identified in which the award criteria were for the company/vehicle/organization/individual that contributed towards the improvement of vehicle safety in the ASEAN market.
Toyota Corolla Altis – one of the models which contributed to the carmaker receiving the most 5-star awards since 2019.Latest Isuzu D-MAX recognised for Continuous Safety Improvement.
As for the Best Safety Performance Award, there were 4 categories and selection was based on the highest scoring points during the 2019-2020 assessments.
Top scores in occupant protection made the Honda Accord stand out for safety performance.
Commenting on the awards, ASEAN NCAP Secretary-General and Acting Chairman, Adjunct Prof. Ir. Ts. Dr. Khairil Anwar Abu Kassim (also MIROS Director-General) said: “Over the years, we saw great efforts have been put forward by vehicle manufacturers to ensure their vehicles are offered with the best safety features for the road-users. As such, the awards will provide them with a competitive edge against other models that do not offer such safety technologies albeit better passive safety technologies or advanced safety assist.”
Recognition for individuals and organizations
“Furthermore, as ASEAN NCAP has been in existence for 10 years now, we would like to recognize not only vehicle models but also organizations or individuals who have worked hand-in-hand with ASEAN NCAP and continuously strived to ensure the significance of vehicle safety. I look forward to work together with these important individuals and organizations as well future vehicle models under the new ASEAN NCAP assessment protocol for 2021-2025,” he added.
To know more about ASEAN NCAP and read the reports of the various models it has assessed, visit www.aseancap.org.
