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Lamborghini

Ever since Lamborghini launched its first SUV, the Urus, sales have been exceptionally high and propelled it to become the bestselling model for the Italian sportscar maker. In fact, in 4 years, it has produced over 20,000 of the SUVs, which makes the Urus the most successful model the company has ever produced.

But like any progressive company, Lamborghini has not left the Urus as it is and has been inspired by success to raise the bar on its Super SUV. With the new Urus Performante, there are revisions in styling and both the powertrain and chassis have also received improvements for higher performance.

“The Urus set a new standard at its launch, taking Lamborghini’s design DNA and technological talent and delivering the world’s first Super SUV for a new era. The Urus Performante sets the bar even higher for the SUV segment,” said Stephan Winkelmann, Lamborghini Chairman & CEO.

Extensive use of carbonfibre
The Urus Performante can be identified by a pure, sharper, more prominent bonnet and bumper design/ Deep cuts in the bonnet lines extend down to the new front bumper, and the bonnet has an air outlet forged from lightweight. A roof in carbonfibre is also available as an option, reflecting the Urus Performante’s extensive use of composite materials that makes it the car with the highest number of carbonfibre parts in its segment.

The front bumper and splitter in carbonfibre sport assertive new lines. There are new black front air-intakes which deliver increased engine cooling, while a new air curtain draws airflow over the front wheels. The aerodynamic design theme decreases drag to contribute to the overall aerodynamics efficiency with the newly-designed rear spoiler increasing downforce of the Urus Performante by 38% at the rear end.

In profile, the SUV’s lowered stance is accented by its prominent front, and rear wing and bumper, increasing overall length by 25 mm. The rear is equally distinctive by its purposeful high-performance design as the rear spoiler with carbonfibre fins takes design inspiration from the Aventador SVJ.

The lower rear bumper and diffuser are also in carbonfibre with a lightweight titanium Akrapovic sports exhaust as standard. This generates the characteristic Lamborghini resonance depending on the drive mode selected.

“The Urus Performante’s very bold and characterful design perfectly integrates the improved aerodynamics incorporating the front bumper’s air curtain, with significant visual differentiation including the new lightweight carbonfibre bonnet and extensive use of carbonfibre throughout reminding of its ‘Performante’ heritage. This benchmarking Urus is designed as a unique driver-oriented Super SUV,” said Mitja Borkert, Head of Design.

Ad Personam options available
Inside, the cockpit features Nero Cosmus black Alcantara as standard with a new hexagonal seat stitching design known as the ‘Performante trim’. Customers have a wide choice of options in colour and trim, with further Ad Personam customization including interior matt carbonfibre details, red door handles, and a customized kickplate with the Ad Personam logo.

A new HMI graphic, with a dedicated design for the Urus Performante, features on both the centre console screen and in a large arc across the main display.

Increased power output
Under the bonnet, the V8 twin turbo powerplant power has gained a 16 ps increase to 666 ps (640 ps for the Chinese market due to homologation reasons) with 850 Nm of torque to take it up to a top speed of 306 km/h. With overall weight decreased by 47 kgs, the Urus has a best-in-class weight-to-power ratio of 3.2, allowing it to go from 0 – 100 km/h in a claimed 3.3 seconds and from 100 km/h to standstill in 32.9 metres.

The re-engineered drive modes allow the driver to select the perfect set-up for every surface condition to enjoy more comfort or sharper, stronger throttle response with enhanced agility. Besides the standard drive modes, there is also a new RALLY mode which provides more fun dirt tracks with amplified oversteer.

Lamborghini Urus 2022 at Pikes Peak

Prior to its global debut, the Urus Performante’s high level of performance was demonstrated when it set a new record in the production SUV category on the 2022 Pikes Peak International Hill Climb Road, beating the record set 4 years ago.

Chassis upgrades
Under the bonnet, the V8 twin turbo powerplant power has gained a 16 ps increase to 666 ps (640 ps for the Chinese market due to homologation reasons) with 850 Nm of torque to take it up to a top speed of 306 km/h. With overall weight decreased by 47 kgs, the Urus has a best-in-class weight-to-power ratio of 3.2, allowing it to go from 0 – 100 km/h in a claimed 3.3 seconds and from 100 km/h to standstill in 32.9 metres.

New steel springs lower the Urus Performante’s chassis by 20 mm, with a wheel track that is broader by 16 mm, over which wider carbonfibre wheelarches surround the new optional 23-inch or forged 22-inch lightweight wheels with titanium bolts and specially developed Pirelli tyres.

Special-developed Pirelli tyres
The tyres come alongside with an evolution of the Urus Pirelli P Zero Trofeo R. For the first time, the Pirelli semi-slick tyre has been developed to meet the characteristics of an SUV, with this particular variant developed in co-operation with Lamborghini. The result of the collaboration is a tyre with increased capability, achieving performance both on dry asphalt with high ambient temperatures and on wet surfaces with colder temperatures.

Until recently, any company with an Open AP (Approved Permit to import vehicles) has been able to bring in Lamborghini models, new and used. However, this is no longer the case as we understand that the Ministry of International Trade & Industry (MITI) has given exclusive rights to only one company to import new Lamborghinis under the Franchise AP privileges.

The change, which applies only to importation of new units, has been effective since August 17, 2022, and PEKEMA, the largest group of AP holders in Malaysia, has been informed accordingly by MITI.

The company appointed by Lamborghini as its official dealer for Malaysia is SunAgata Supercars Sdn Bhd (Lamborghini Kuala Lumpur), which began business in April 2021. It has a sales and aftersales facility in Glenmarie, Selangor, which opened in March this year. SunAgata Supercars is among the 22 Franchise AP holders which are currently given exclusive rights to import new vehicles of brands they represent in Malaysia.

Lamborghini Kuala Lumpur 2022
The service centre of SunAgata Supercars, which is the authorised dealer appointed by Lamborghini.

About the AP policy
The AP policy, which was introduced in 1970, had the objective of helping bumiputera businessmen make inroads in the automobile sector. In earlier years, it was evident that much of the car business was in the hands of foreign companies (mainly British) and bumiputera participation was low. With the AP policy making APs available only to bumiputera businessmen and companies, it was expected that they would be able to become more involved in the auto industry.

The policy was intended to support the development of bumiputeras in the auto industry, but it was not properly managed in its early years. There were parties that applied and received APs but did not make an effort to actually do business. Instead, they merely allowed others to use their AP to import vehicles and charged a fee.

BHPetrol

As that was not what the government had created the policy for, there was a review in 1987 and around 150 AP-holders were terminated. With the review also came the introduction of the Franchise AP for legitimate authorised franchise holders for them to import new vehicles of the brand they represented.

The condition, however, was that their company need to have a bumiputera shareholding of at least 70%, unlike the Open AP condition where the company must be 100% bumiputera-owned. For those with Open APs, their companies would have to set up a proper business with a paid-up capital of at least RM1 million and sales and aftersales outlets.

Controversial subject
With Malaysia being a member of the WTO (World Trade Organisation), the AP policy has been controversial as it conflicts with free trade practices because issuance of APs is subject to certain conditions. Periodically, there has been talk of ending the AP policy, but the government has found it difficult to remove it due to strong arguments from groups like PEKEMA.

A new Urus SUV will make its debut in the near future but even before its world premiere, it has already collected a new record in the production SUV category on the track used for the Pikes Peak International Hill Climb (PPIHC) in America.

Yet to make its formal debut, the new Urus was not entered in the official race but the time was recorded by the official timekeepers of the event. When it reached the peak, its record time was quicker than both the previous PPIHC-sanctioned non-race day manufacturer record of 12:35.610 set by Paul Dallenbach in 2014, and the current race day record of 10:49.902 held by Rhys Millen, set in 2018, in a Bentley Bentayga.

The Urus was piloted by hillclimb champion and Pirelli test driver, Simone Faggioli, holder of the rear-wheel drive record set in the 2018 ‘Race to the Clouds’, the name given to the PPIHC. Because it has not made its official debut, the SUV was covered with a camouflage wrap to conceal some of its styling features.

The timed drive took place on the same route as the race, with the road closed to traffic for the occasion. Starting from an altitude of 2862 metres, Faggioli tackled the 156 turns that wind for 20 kms, rising a further 1,439 metres to reach the finish-line at the top which is at an altitude of 4,302 metres. It took him 10:32.064.

Lamborghini Urus 2022 at Pikes Peak

“The decision to test ourselves at Pikes Peak reflects the Lamborghini spirit of ‘expect the unexpected’, and demonstrates the outstanding performance of the new Urus model to be presented shortly,” said Rouven Mohr, Automobili Lamborghini Chief Technical Officer. “Pikes Peak is the most famous hillclimb event in the world, as well as being extremely challenging for the car: the uneven track layout tests the chassis’ balance; the significant altitude differences stress the powertrain; and the weather conditions can change very rapidly between start to finish.”

The Urus, equipped with the standard twin-turbo V8 engine, was modified to comply with the safety regulations of the event. Some of the changes and additions were the roll-cage installed around the cabin; the standard seats replaced by a racing seat with 6-point harness; and a fire extinguishing system.

The tyres fitted (285/40 R22 and 325/35 R22) were an evolution of the Urus’ Pirelli P Zero Trofeo R. For the first time, the Pirelli semi-slick tyre has been developed to meet the characteristics of an SUV, with this particular variant developed in cooperation with Lamborghini.

The result of the collaboration is a tyre with increased versatility, returning high performance both on dry asphalt with high ambient temperatures and on wet surfaces with colder temperatures.

In December 2019, just before the world was attacked by COVID-19, Lamborghini showed the Huracan Sterrato as a proposal for a super off-road machine. It was only a concept then, based on the V10 Huracan which drew on off-road expertise developed with the Urus.

Now it appears that there is a running prototype in action although Lamborghini is not saying anything. All it has released is a video entitled ‘Beyond the Concrete’ which shows the Sterrato in action on very rough ground.

The video shows the supercar racing along a country road and then diverting off-road to race with a mountain bike up to a villa on a hill. There’s a lot of drama along the way as the 5.2-litre V10’s power tries to reach the ground with the chunky tyres.

The Sterrato is intended for rough and demanding environments and its appearance illustrates this.  More ground clearance is necessary in rough terrain so 47 mm is added, with the car’s front approach sharpened by 1% and the departure angle enhanced by 6.5%.

The wheel track is enhanced front and rear by 30 mm, with 20-inch wheels on balloon tyres set into widebody wheelarches with integrated air intakes. The larger tyres have been specially developed with increased sidewalls to improve the absorption of bumps and also provide good grip.

When driving over rough terrain with rocks and loose stones, the underside is at risk of being damaged. To prevent this, the Sterrato is fitted with underbody reinforcements and body protection, including a rear skidplate that acts as a diffuser. Aluminium reinforcements are integrated within the front frame and covered with an aluminium skidplate, with aluminium-reinforced sideskirts.

2019 Lamborghini Sterrato concept

We don’t know what exactly this video is meant to tell other than that another super SUV could be coming soon. It could be the last model in the Huracan line which was introduced in 2014, and certainly a wild way to finish off.

Continuing the partnership between Lamborghini and LEGO Technic which was established in January 2020, a Lamborghini Sian has been built with LEGO parts and is currently on display (until October 6, 2022) at the Lamborghini Museum in Sant’Agata Bolognese, where the sportscar company’s home in Italy is located.

The model follows the 1:8 scale LEGO Technic Lamborghini Sian FKP 37 in 2020 but is full-sized, with virtually identical dimensions as the real supercar. More than 154 different types of LEGO pieces – were used to form the unmistakable outline of the Sian, right down to the very smallest details. With some 400,000 LEGO pieces used, the Sian model weighs 2,200 kgs.

LEGO Technic Lamborghini Sian

Accurate to tiniest detail
The word ‘Sian’ means ‘lightning’ or ‘thunderbolt’ in Bolognese dialect. The experts from the LEGO Group have emphasised his by making the lights and the stylish thunderbolt that flashes down the bodywork shine like the Y-shaped lights on the real car, while also producing hexagonal tail lights that can really turn on and off.

LEGO Technic Lamborghini Sian

Extremely precise detailing can be seen inside the car, including a LEGO brick steering wheel decorated with the famous Lamborghini badge and the Italian flag, an instrument panel and racing seats.

LEGO Technic Lamborghini Sian

Project time of 8,660 hours
It took the project team 8,660 hours to complete the model, of which 3,290 hours were spent on building it. This is the first large-scale model by the LEGO Group to have paint-effect UV colour coating which will help to make the model longer lasting. The colour was applied by the Lamborghini paint shop to ensure that the sportscar had a fitting finish.

LEGO Technic Lamborghini Sian

“After a wait of more than a year, the LEGO Technic model of the Lamborghini Sian is on show at Museo Automobili Lamborghini. It’s the natural place to display the Lamborghini super sportscars that have always given dreams and feelings concrete forms, thanks to innovation and technology. This 1:1 scale model of the Sian shows that Lamborghini – just like LEGO Group – sees challenges as its lifeblood, technology as a means of creation, and design as a linchpin that can and must take people’s breath away,” said Federico Foschini, Chief Marketing and Sales Officer at Automobili Lamborghini.

The Sian, which was unveiled at the 2019 Frankfurt Motor Show, is the fastest Lamborghini of all time, thanks to a unique new hybrid system which focuses on providing the highest power possible via the lightest solution. It has a V12 engine – huge for a hybrid powertrain – and a 48-volt e-motor. The 6.5-litre V12, which incorporates titanium intake valves and is uprated to 785 bhp at 8,500 rpm (the highest output ever from a Lamborghini powerplant) combines with the 34 bhp from the electric motor. Total system output is 819 bhp with a weight-to-power ratio claimed to be better than that of the Aventador SVJ, achieved through extensive use of lightweight materials. The Sian has a claimed a top speed of over 350 km/h so it will be able to keep up with any other Lamborghini model. More significantly, it lays claim to having the fastest acceleration of any production Lamborghini ever – 0 to 100 km/h in less than 2.8 seconds. Like the Aventador SVJ 63 Roadster, Lamborghini will produce and sell only 63 units of the Sian. The number has been chosen to commemorate the founding year of the company – 1963. Each of the 63 customers who have already paid their deposits will spend upwards of US$3.6 million (about RM16.04 million), the final price depending on the degree of customisation.

The fastest Lamborghini is now available as a LEGO Technic model (w/VIDEO)

A hurricane is one of the most destructive forces on the planet. A category one hurricane has wind speeds of between 119km/h to 153km/h, while a category five has sustained wind speeds of above 253km/h.

So when a car maker introduces a car called Huracan (Spanish for hurricane), you know that it means business.

The Lamborghini Huracan is already one of the wildest cars on the planet in terms of design and performance. But it’s not entirely new either, in fact the Huracan has been around since 2014.

Since then, a number of iterations have been introduced, each promising to be faster, meaner and more exotic than the last.

But nothing can be better than a Huracan that is designed to be raced. The Huracan GT3 EVO is one of the most successful race cars in the Lamborghini stable.

It has won the 24 Hours of Daytona, 12 Hours of Sebring and even the Blancpain GT Series Asia, among many other race series around the world.

But the problem with the Huracan GT3 is that it is a proper race car, which means regular rich folks can’t buy one to drive on the road.

But Lamborghini is one of the most successful supercar company’s in the history of the automobile, so it wasn’t about to sit around and not allow its customers to experience one of the best race cars it has ever built.

Enter the Lamborghini Huracan STO – the fastest street legal Huracan ever made!

STO stands for Super Trofeo Omologata, which simply means that the STO is a road-legal homologated version of the Huracan Super Trofeo Evo and GT3 Evo race cars.

Simply put, the Huracan STO is a street legal reimagination of the GT3 race car. Lamborghini’s official website says the STO is “a super-sports car created with a singular purpose, the Huracan STO delivers all the feel and technology of a genuine race car in a road-legal model.”

The STO delivers a unique race car like driving experience from the moment you sit inside.

The regular two-point seat belts have been replaced with motorsport derived four-point harnesses that are similar to those used in the GT3 race car.

Since it’s a road-going car, Lamborghini has included creature comforts such as air-conditioning and even an audio system. The interior is covered in lightweight alcantara leather and carbon-fibre adorns everything from the floor to the roof and the door panels. Even the seats are constructed of lightweight material.

Adding to the race car feel is a titanium roll cage that protects the driver and passenger should the worse happen.

But at the heart of it all is a race-derived 5.2-litre, V10 naturally-aspirated engine. This is the same engine that powers the Lamborghini Huracan race cars. Lamborghini says the engine is nearly identical to the race engines and offers a direct pedal-to-throttle feel that is the same as a race car. Even the seven-speed dual-clutch gearbox offers quicker gear shifts so that there is no loss of power during acceleration.

Lamborghini is one of the few car makers left that has not adopted forced induction. Naturally-aspirated engines rely on big cylinders or ultra high revs to create power, but these engines are also among the most responsive and provide the best engine note.

As for power, the STO puts out 640PS at 8,000rpm and 565Nm of torque at 6,500rpm. But because 75% of its body is made up of light weight carbon-fibre, the STO is capable of some astonishing performance figures, such as a zero to 200km/h acceleration time of just nine seconds flat! Top speed is rated at 310km/h.

Those in the know will probably think that these figures are not all that much. Cars like the Porsche GT2RS and even the discontinued Ferrari 488 make more power than the STO.

But the STO is not about pure power alone. It is about quick lap times and driving pleasure. For instance, Lamborghini pitted the STO against the Huracan GT3 EVO race car around a race track in America and found that the STO was just under two seconds slower than the race-only GT3 which was on race tyres while the STO was on road tyres. That is the ultimate proof of performance.

It also partly achieves this by using rear-wheel-steering. This turns the rear wheels in the same direction as the front wheels, giving it incredibly agility in slow and fast corners.

There are also other race derived technologies such as the the width of the car that is wider than the road car to give it better grip, a windscreen that is 20% lighter and suspension that is stiffer for more direct control of the car.

Part of the race experience that the STO offers is phenomenal braking performance. The Huracan STO boasts a new braking technology called CCM-R braking system. The system is provided by renowned braking experts Brembo using materials that is used in Formula One. The discs on the STO are said to provide four times higher thermal conductivity and 60% higher stress resistance. What this ultimately results in is strong braking performance that does not fade even after many laps.

One of the things that supercars tend to suffer from is brake fade, and that ultimate slows lap times because drivers have to brake earlier. But because the brakes on the STO have effectively solved this issue, this means you can drive at the knife’s edge of performance every single time and get the same braking performance.

The Huracan STO is undeniably one of the ultimate driver’s car in the modern world. It does not have that power figures owners can boast about, but it is a car that is appreciated when you drive it. The sound that it creates is one of pure emotion. You don’t only hear it in your ears but you feel it in your heart as well. And that what the STO is about, a pure unadulterated driving experience that overloads your senses and leaves you wanting more each time you drive it. There are very few cars left these days that are able to do that.

The Lamborghini Huracan STO is now available in Malaysia for RM1.48 million before taxes and customisation.

Malaysia must be one of the important markets for Lamborghini if a model launched in April this year makes its debut here just three months after the world came to know about it. This is the Huracan Tecnica, a versatile super sportscar for road as well as track use.

Officially imported, the price of the Tecnica starts from RM1.05 million, which is less than the RM1.48 million pricetag of the Huracan STO which was introduced in Malaysia a month back. Of course, how much a customer actually pays will depend on the level of customisation. To help customers select options, Lamborghini has its Ad Personam department which can personalise each car in almost any way a customer wants.

While recognisably a member of the Huracan family, the Tecnica sports its own sophisticated design with a stronger, predatory stance. The frontal area is inward-facing, with muscular shoulders flanking the lightweight carbonfibre bonnet.  A new bumper, featuring the Terzo Millennio’s black Ypsilon design, incorporates an air curtain for the first time in a Huracan.

The profile of the car also sets it apart in the Huracan family. It has an extra 6.1 cm more length than the Huracan EVO and is the same height and width but appears lower and broader, with a silhouette inspired by the daylight opening line from the Essenza SCV12.

The reshaped rear end has a new vertical rear glass window for improved visibility as well as a new bumper with an optimized air inlet and new hexagonal exhaust pipes. The fixed wing completes the lines of the Tecnica, its aero design essentially contributing to 35% increase in rear downforce (compared to the Huracan EVO RWD). The added downforce does not create more drag: in fact, drag is reduced by 20%. The Tecnica’s underbody is also optimized with new aero deflectors for improved aerodynamic efficiency.

The Huracan Tecnica uses the next-generation rear-wheel drive 5.2-litre V10, taken from the Huracan STO. This has increase output of 30 ps over the Huracan EVO rear-wheel drive (RWD) and generates 565 Nm at 6,500 rpm. With a dry weight of 1,379 kgs, the Tecnica has a weight-to-power ratio of 2.15 kg/ps which enables it to go from 0-100 km/h in a claimed 3.2 seconds.

At the heart of the Tecnica is the LDVI (Lamborghini Dinamica Veicolo Integrata) system, which controls every aspect of the car’s dynamic behaviour by integrating vehicle systems and set-up to deliver feed-forward pre-control in virtual real-time, for perfect driving dynamics.

The rear-wheel drive Tecnica incorporates rear-wheel steering with direct steering ratio and torque vectoring, together with a modified Performance Traction Control System (P-TCS) and specific suspension set-up for the Tecnica.

The driver has a choice of three drive modes – STRADA, SPORT or CORSA – which give highly differentiated responses by specific tuning of the engine and transmission, as well as other systems. In the CORSA mode, the Tecnica has optimized track-oriented throttle response and the fastest gearshifts, with maximum precision and agility from all systems via the LDVI, including maximum lateral and longitudinal grip from the torque vectoring and P-TCS respectively.

The interior of the Tecnica is very much a driver-centric environment, with height-adjustable sports seats that immerse the driver pilot in his cockpit. There is a lot of evidence of weight-saving in various areas – like the lightweight door design, and rear arch and wheel bolts in lightweight titanium. Full harness seatbelts are installed for those who may spend time at the track frequently.

The HMI (Human Machine Interface) is new and currently exclusive to the Tecnica. The instrument panel is designed in a new arc ahead of the steering wheel and has reduced colours for better readability. The central console screen, which is accessible by the passenger, shows the LDVI functions in real-time display, and has connectivity with Apple CarPlay, Android Auto and Amazon Alexa. Inspired by the STO, the HMI includes connected telemetry and on-board diaries of destinations and track times, connected to the UNICA app.

Lamborghini Owners Malaysia club sets new record for largest gathering

Lamborghinis are not a common sight (well, perhaps in some Middle Eastern countries) and it is a rare sight to see many gathered at one spot. But the Lamborghini Owners Malaysia (LOM) club managed to assemble up to 112 of the supercars at a carpark near the KLCC to set a national record. It beat the record of 77 units that had been set in May 2013 at the same location.

For their effort, LOM received a certificate confirming the new record which will now be listed in the Malaysia Book of Records.

Lamborghini Malaysia Book of Records 2022

“This milestone in our club’s history also marks our ode to the legendary Lamborghini brand, which celebrates beauty and performance, infused by an indomitable spirit,” said Roslan Rosdi, President of LOM.

The record-breaking gathering was not only joined by existing members of LOM but also Lamborghini owners who are keen to be part of the expanding club. The biggest challenge for the attempt was getting all owners, many of whom are busy businessmen, to take time to join the event. “Our members however are more than happy to gather for a good cause,” said Dato’ Rakesh Sachdev, LOM Organising Committee Chairperson.

Lamborghini Malaysia Book of Records 2022

Lamborghini Malaysia Book of Records 2022

The models assembled ranged from vintage and rare Lamborghinis such as the Gallardo Malaysia Limited Edition (of which only 20 were ever produced) and Murcielago, along with more modern ones like the Huracan Spyder, Aventador SVJ and Urus SUV.

Following the celebration at the carpark adjacent to the Mandarin Oriental hotel, a convoy of over 100 Lamborghinis left at about 1 pm to head for Bukit Tinggi. It was, unofficially, the longest single line of Lamborghinis in a convoy. On the hilltop resort, the owners and other guests enjoyed the Bulls Ball and a one-night stay at the  La Chateau Spa & Wellness Resort.

SunAgata Supercars opens Lamborghini Kuala Lumpur sales and service facility in Glenmarie, Selangor

Since the 1990s, SUVs have grown in popularity phenomenally – to the extent that event at the topmost segment of the market, manufacturers such as Rolls-Royce have had to include such models in their range. And further evidence of the importance of this type of vehicle can be seen in how many carmakers have chosen it to be the first bodystyle for their new electric vehicles.

Even among supercar manufacturers, demands for SUVs is evident from their customers and an example can be seen in the Lamborghini Urus setting sales records. Labelled by the company as a ‘Super SUV’, the Urus has set the record of being its best-selling model in the shortest time ever. Since its market debut in 2018, 20,000 units have been produced, with the 20,000th unit being delivered to a customer in Azerbaijan.

“From the first moment we presented the Urus concept at Beijing motor show in 2012, to its market debut in 2018 and each year since, the Urus has proved its instant and continued appeal as a true Lamborghini, born from our super sports heritage and the world’s first Super SUV, the LM 002,” said Stephan Winkelman, Automobili Lamborghini Chairman & CEO. “The Urus is a perfect complement to our super sports model ranges, providing a luxurious and high-performance daily drive for those who identify with our authentic Italian brand.”

The overall growth in global sales has been impressive, reaching the record of 8,205 units delivered in 2019 – that was double the volumes achieved in the period before the Urus went on sale. From 2018 to the end of 2021, a total of 16,000 SUVs were delivered worldwide to 5 continents, with 85% of customers being new to the marque.

Catalyst for transformation
The Urus has been the catalyst for doubling company volumes and the size of the factory has gone from 80,000 to 160,000 square metres. To manufacture more efficiently, Lamborghini Manufacturing 4.0 was established as an innovative approach to production technologies to support assemblyline workers. In 2019, the Urus paintshop was inaugurated and since 2020, the Urus supply chain became more sustainable through replacing the Urus bodies’ transportation by truck with train, and the cut of CO2 emissions by 85%.

The environmental initiative followed the announcement of Lamborghini’s ‘Direzione Cor Tauri’ future global program, involving a complete switch to hybrid technologies by 2024 and the vision for a new fully-electric model in the second half of the decade. Cor Tauri starts from a holistic vision of the company’s sustainability strategy: a 360° approach that spans from the products to the entire factory site, from production lines to offices.

Adventures all over the world
Over the past 4 years that the model has been on sale, it is estimated that Urus owners around the world have covered more than 360 million kilometres in total. Where Lamborghinis were once only seen on highways, the Urus gives owners new adventures away from the highways. Besides many private journeys, events organised by Lamborghini have seen the SUV travel along the highest roads to the most extreme off-road environments. To prove that it can ‘Unlock any Road’, the Urus has set a new high-speed record for ice-driving on Russia’s Lake Baikal and going up the world’s highest driveable road (India’s Umling La pass at 5,884 metres).

Soul of a super sportscar, functionality of a SUV

The Urus continues to have a 4-litre twin-turbo V8 engine delivering 650 ps at 6,000 rpm and 850 Nm of torque at 2,250 rpm. With 162.7 ps/litre, it boasts of one of the highest specific power ratings in its class, as well as the best weight-to-power ratio of 3.38 kgs/ps. This enables it to go from standstill to 100 km/h in a claimed 3.6 seconds and reach 200 km/h in 12.8 seconds, after which it will top out at 305 km/h.

After paying so much for an Urus, it is to be expected that customers will spend a bit more to personalise their SUV. For this, Lamborghini has its Ad Personam services which offer special exterior colours as well as other exclusive options.

Lamborghini Owners Malaysia aims to set new record for the largest number of Lamborghinis at an event

In May 2013, a parade of 77 Lamborghini supercars assembled in Kuala Lumpur, setting a record in the Malaysian Book of Records for the largest number of Lamborghinis at an event. Almost a decade later, the Lamborghini Owners Malaysia (LOM) will try to surpass that feat.

Announcing the attempt for this historic achievement, Dato’ Roslan Rosdi, President of LOM, said the timing could not be more appropriate. “Throughout LOM’s history, we have organised many events, be it short day trips or long overnight drives where, on many occasions, they involve a charity element, mostly making donations to orphanages and taking them for a ride in our cars for some excitement,” he said.

“As we can all gather now safely, we wanted to celebrate the joy of a leisurely drive and will be doing so by attempting to break the record set 9 years ago as part of Lamborghini’s legendary 50th anniversary drive,” he added.

The Lamborghinis arriving for the event in 2013 when 77 of the supercars were gathered at one location.

LOM members will gather at the KLCC’s open-air car park in front of the Mandarin Oriental Hotel on June 11, near the site where the original record had been set. Not only will this event recapture the excitement from 2013’s event, but the assembly will also mark the eagerness of LOM members to return to travel and navigate the idyllic highways of Malaysia after a period of forced isolation.

“This record-breaking event which includes a drive element is being organised by LOM members for its members. Once we have officially trumped the record, we will then travel to the Chateau, Bukit Tinggi where a gala dinner, dubbed ‘Bulls Ball’, will be held,” said Dato’ Roslan.

Members of the public will be able to view the supercars assembled at a site near KLCC.

According to said Dato’ Rakesh Sachdev, LOM Organising Committee Chairperson, the biggest challenge for the attempt is aligning the timing of Lamborghini owners who are all captains in the industry. “Our members however are more than happy to gather for a good cause,” he said, adding that the goal is to raise a minimum of RM40,000 from members and partners for 4 charities.

The public can view the cars gathered which are expected to include rare versions as well as the latest models such as the Gallardo MLE, Huracan Spyder, Urus and Aventador SVJ.

SunAgata Supercars opens Lamborghini Kuala Lumpur sales and service facility in Glenmarie, Selangor

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