Peugeot owners in the Klang Valley will be happy to note that Bermaz Auto Alliance Sdn. Bhd. (BAASB), the new representatives of the French brand, has officially opened its first Peugeot flagship 3S Centre in Glenmarie, Selangor. Located on the same site as the Peugeot 3S centre before, the new facility has the new Peugeot brand identity. After-sales support at this facility will also be available to owners of Citroen and DS vehicles.
The service facilities available include 21 service bays with the latest manufacturer’s diagnostic system equipment and maintenance tools. Fully trained technicians will ensure the vehicles are maintained and serviced for optimum performance.
Owners who wish to wait for their vehicles that are being serviced can make use of a comfortable waiting lounge with free refreshments and for those who want to also do some work, there are wifi connections available.
As part of the Bermaz Automotive group (which also handles the Mazda brand), Bermaz Auto Alliance aims to provide best ownership experience and will ensure full and comprehensive after-sales support, especially with warranty-related issues.
Appointments can be made online
The service centre operates from Mondays to Saturdays and offers online service appointments (available at customer.peugeot.com.my) for the convenience of owners. Roadside assistance is also available by calling1-800-22-3399 (24 hours availability).
BAASB currently offers the 2008 (above), 3008 and 5008 (below), all assembled at the Stellantis factory in Kedah.
Peugeot owners are urged to update their information with BAASB so that they can be properly supported and receive important communications relating to their vehicle. They can provide the information at baasb.com.my/Peugeot/ and are assured that all information will be kept and protected in accordance with Personal Data Protection Act of Malaysia.
With its low volumes, Alfa Romeo has struggled for many years and relied on the loyalty of the alfisti to keep it around. Heritage can only go so far in modern business, but Alfa Romeo has usually survived to continue its business. Now under the Stellantis Group, it will have some more breathing space with access to considerable shared resources that will allow one new model to be launched every year during this decade.
It’s been a while since we saw a really new model from Alfa Romeo and the new Tonale is something that has taken almost 3 years to go into production. A concept was shown at the 2019 Geneva Auto Show with a plan to put it in showrooms in a few years. By the time Stellantis came into the picture, the development would have been too far ahead to stop or change, so in 2022, it has its global debut although many markets may only get it in 2023.
The Tonale has compact dimensions which means it will do battle in the most competitive area of the SUV segment. While said to remain true to its DNA of Italian sportiness, it also marks the metamorphosis of the brand as it starts a new era of connectivity and electrification.
2019 Alfa Romeo Tonale Concept
Concept car inspiration
Much of the design draws on the concept car shown in Geneva which contained many classic Alfa Romeo stylistic features, reinterpreted in the name of modernity. The sides are notable for their extended curve below the waistrail, known as the ‘GT Line’, which runs from the rear to the headlights, giving definition to the car’s body and its profile. In terms of the modelling, its full volumes and sensuality are reminiscent of models such as the 8C Competizione.
At the front, the new floating ‘Scudetto’ shield is no longer a part of the bumper but a distinctive element on its own. The lower part includes two main side air intakes which together with the shield create what is known as the ‘Trilobo’.
The eye-catching ‘3+3’ headlights are inspired by the SZ Zagato and the Proteo concept car. These lights adopt a new full-LED adaptive matrix and provide daylight, dynamic turn signals and a ‘welcome and goodbye’ feature. They also have adaptive capabilities to maximize illumination without dazzling other drivers, with a third module automatically activated when turning corners to expand the lighting laterally.
At the rear too, the light units are strong elements that for a visual signature for the Tonale. The roundness and, now classic, fold in the lower centerline shape of the rear window characterizes the SUV’s upper rear volume in a sporty yet elegant way evoking iconic cars like the 8C Competizione where the daylight opening, the edges of the side windows and the top of the rear window meet.
The ‘teledial’ alloy wheels that were received positive feedback when shown on the concept car have also been adopted on the production model. This is the reworking of the perforated telephone dial theme, the result of an evolution that began in the 1960s with the 33 Stradale. Over time, the perforations have gradually been increased in size and becoming more closely related to needs for brake cooling, lightness and resistance.
Driver-centric cabin
As would be expected, this is an SUV but the racing heritage of Alfa Romeo is not ignored. Everything is driver-centric, with the diagonal tunnel, slightly undulating dashboards and instruments facing the driver. The characteristic elements of the new model include the telescopic instrument panel, with its clear Alfa Romeo stylistic matrix, and the compact steering wheel with aluminium shift paddles.
The new D.N.A. driving mode selector, slim central air conditioning vents and external turbine shaped vents, the central tunnel and handles are embellished with a diamond texture inspired by precision mechanical processing with laser engraving. The dashboard also includes an insert with a backlight effect so when the panel is off, a graphic appears. The same 3D features can be seen in the seat fabrics, from the basic versions all the way to the gradient effect with contrasting background colour.
Powertrain choices
Depending on the market, electrified powertrains or combustion engines (or both) will be offered. The front-wheel drive hybrid powertrain has a new 4-cylinder 1.5-litre petrol engine with a Variable-Geometry Turbocharger, and a 48V 15-kW electric motor. Besides two output levels – 130 ps and 160 ps – there’s also a 275 ps plug-in hybrid (PHEV) Q4 version with all-wheel drive that will have a claimed electric range of up to 80 kms.
The new 7-speed TCT dual-clutch transmission enables start-up and travel in only electric mode at low speeds and when parking and cruising, subject to battery levels. A full battery recharge is said to take 2.5 hours when using a 7.4kW fast charger.
Some markets will still be able to get good old powertrains with just combustion engines. There will be Tonale variants with a 2-litre 4-cylinder turbocharged petrol engine as well as a 1.6-litre turbodiesel engine.
The driving dynamics of Alfa Romeos have always been much appreciated and respected, and even with an SUV, these cannot be compromised. One element that contributed to ensuring this is the optimally balanced weight distribution between the two axles. This required special management of mass and materials, which was done both by working on the car’s layout and by placing all the heavier components as centrally as possible.
The Tonale has an Integrated Brake System (IBS), an innovative electromechanical system that combines stability control with conventional servo brakes. Said to be an industry first, the integration between electronics and mechanics, significant weight optimization, optimal feeling and the total absence of pedal vibrations can guarantee the system instantaneous brake response. The fixed calipers are from Brembo, with four pistons and self-ventilated discs at the front and solid discs at the rear.
The Dual Stage Valve electronic suspension provides a choice between performance and comfort. Developed in conjunction with Alfa Romeo’s long-standing technology partner Marelli, the electronic shock absorbers feature a special electro-actuated valve within the shock absorber that provides independent damping curves for 2 modes (Comfort and Sport).
New ADAS systems
The Tonale is equipped with new Alfa Romeo Advanced Driver Assistance Systems (ADAS) for Level 2 autonomous driving, which means that the vehicle can automatically handle acceleration, braking and staying within a lane while maintaining driving safety. However, the driver still needs to be alert and involved, though to a lesser degree which can reduce fatigue on long journeys.
In the event that the driver loses concentration or even falls asleep, there are features like Autonomous Emergency Braking which will activate the brakes if the driver does not react to alerts. The Drowsy Driver Detection system constantly analyses the vehicle’s movements to detect any characteristics which indicate driver fatigue. Once a certain threshold has been exceeded, the system emits beeps and/or visual warnings, recommending the driver stop for a break.
Connectivity with Amazon
Connectivity in a car today is more than just being able to connect a smartphone to the infotainment system. It now encompasses being able to connect to the rest of the world and a major new feature in the Tonale is the built-in Amazon Alexa voice assistant. Where it is available, Secure Delivery Service can set the vehicle as the place to deliver Amazon packages. The doors can be unlocked, and the courier can leave them inside the vehicle. Updates on vehicle status can also be received at home so it will be possible to know the battery charge level and other information. Alexa can also be used to search for nearby restaurants or even adjust lights or heating connected to the home automation system.
NFT for a car
In a world exclusive, the Tonale debuts non-fungible token (NFT) technology. Alfa Romeo is the first automaker to link a car with an NFT digital certificate. The technology is based on the ‘blockchain card’ concept, a confidential and non-modifiable record of the main stages in the life of an individual vehicle. Upon the customer’s consent, the NFT will record vehicle data, generating a certificate that can be used as a guarantee of the car’s overall status, with a positive impact on its residual value. On the pre-owned car market, NFT certification represents an additional source of credibility for owners or dealers to count on.
While the extreme design of the E-TENSE PERFORMANCE may make it seem like just a showcar, it is actually intended for use as a high-performance laboratory by DS Automobiles, the spin-off brand from Citroen which became a standalone brand.
The prototype has been conceived to accelerate the development of technology for the future of DS Automobiles design. It has been devised, developed and created by DS Performance, which has been successfully participating in the single-seater electric Formula E series.
DS Performance has been participating in single-seater electric Formula E series with the French-Chinese TECHEETAH team since 2016.
“Our objective is to apply the experience acquired in Formula E and the expertise that we’ve taken from our international titles to a project which predicts the high-performance electric car of tomorrow. It is a laboratory that we will use to analyse the behaviour of components and to develop them with a view to future manufacturing. The idea is also to find solutions to lower costs, make them easier to manufacture and explore implementations in production models. The next generations of the E-TENSE range will benefit from these developments,” said Thomas Chevaucher, Director of DS PERFORMANCE, the brand’s motorsports division.
Up to 8,000 Nm
The powertrain is made up of two electric motors giving a combined power of 600 kW (250 kW at the front, 350 kW at the back) corresponding to 815 hp and torque of 8,000 Nm at the wheels. Taken straight from DS PERFORMANCE developments for Formula E, these two electric motors prioritise the use of energy in the most effective way. If, physically, the DS E-TENSE PERFORMANCE keeps a braking system with discs and pads for safety, only the regeneration system is used for braking.
The battery pack is one of the fundamental parts of the very high-performance mobile laboratory. It is compact and housed in a carbonfibre-aluminium composite envelope. This is situated in a central rear position for optimum weight distribution. The battery pack, using experience from electric car racing, is developed jointly with TotalEnergies and its subsidiary Saft. It uses innovative chemistry and an immersive cooling system for cells – at odds with current technology – thanks to a bespoke design of Quartz EV Fluid solution. This battery permits phases of acceleration and regeneration of up to 600 kW, enabling the exploration of new avenues for future generations of production vehicles.
The design language
The DS Design Studio Paris was responsible for the extreme form with a frontal appearance that has a new surface for expression in place of the grille. Already suggested by the DS AERO SPORT LOUNGE, this treatment combines the DS Automobiles logo with a 3-dimensional effect that displays a special welcome sequence.
On either side, new daytime lights combine technology and design with unprecedented thinness to give a wide span of light (made up of 800 LEDs). Two cameras are used instead of headlamps, providing a visual identity while enabling useful data to be collected while on the move.
To go with the aerodynamic lines, the bodywork introduces a ‘beetle-effect’ interference colour. Depending on exterior conditions and the viewing angle, the perception of the colour changes and gives a striking contrast against the gloss black surfaces stretching to the bonnet.
The cockpit has been conceived to gather data. Bucket seats and a Formula E steering wheel create an ambience devoted to high performance but there is also comfort and attention to detail. An in-car FOCAL Utopia sound system with a pair of exclusive Scala Utopia Evo speakers give a unique signature sound.
Car-related accidents can happen at any time of the day but as lighting levels decrease – like at night – the possibility of an accident is higher. This is especially so with pedestrians, cyclists and even animals that may be walking along the side of a road which is not well lit. For this reason, the carmakers have constantly improved on lighting the road ahead, using advanced technologies as they have become available.
From candle lamps over 100 years ago to bulbs and then to LED headlamps, illuminating the road ahead has become better through the decades, contributing to reduced accidents at night. Intelligent lighting technology enables the brightness to be maximized when there are no vehicles approaching but automatically lower the beams (or even selectively adjust their shape) so as not to dazzle other drivers.
Expensive technology trickling down
A more advanced technology that is slowly used in cars is night vision. You’ve probably seen night vision technology in action in movies as soldiers use them, giving them the capability to see at night and spot the enemy. Reconnaissance aircraft also have night vision cameras to capture imagery at night. The same type of technology has been used in a few car models at the higher end but because of the cost, it has been slow to trickle down.
Now, with the latest Grandland SUV by Opel, night vision appears to be coming to midrange models which is good news for motorists. No, drivers will not have to wear googles like the solders do as the system uses a camera to scan the road ahead with infrared beams. If living objects are detected, the driver will see on the instrument panel an image ahead that identifies the position of people or animals.
Detecting heat with infrared camera
Like the adaptive IntelliLux LED Pixel Light installed in the SUV, the camera-based Night Vision system can help Grandland drivers spot people and animals crucial moments earlier. The infrared camera, which detects heat, is concealed in the Opel Vizor (the name given to the company’s frontal design) which also integrates the advanced LED headlamps with 84 elements per unit.
The IntelliLux LED Pixel Light provides a seamless adaptation of the light beam according to the driving situation and surroundings. The matrix function precisely cuts out oncoming traffic in milliseconds, while the other areas remain fully illuminated with main beam.
With the Night Vision system, there is improved coverage on darker roads, especially along the sides where people, cyclists and animals might be. Shadows my not make them so visible so the Night Vision is valuable to detect them and it can scan up to 100 metres ahead. The camera analyses temperatures and the difference from the surroundings will trigger an alert.
When people, who have wamr bodies, are detected by the camera, their precise position is shown on a display in the instrument panel.
As soon as the camera detects the pedestrian, cyclist or animal at the side of the road, it shows their position in the 12-inch Driver Info Centre that is within the digital Pure Panel cockpit. The person or animal ahead of the vehicle is highlighted in colour, clearly distinguished from the surroundings. Being alerted earlier and knowing exactly where the person or animal is could make a crucial difference to avoid an accident. The driver might adjust his speed or move further away from the side or even take evasive action if necessary.
Useful anywhere there are dark roads
While the main aim of developing the system was to increase safety during the winter months when lighting conditions are lower, the Night Vision system would also be valuable anywhere else. In Malaysia, there are many roads in rural areas that are not well lit, and such a system would help the driver to spot others on the road more easily.
As with many other safety systems, the cost of a Night Vision system will eventually become low enough that it could be offered even in entry-level models. We’ve seen this happening with active safety systems like ABS, airbags, electronic stability control and automatic emergency braking which began in more expensive models years earlier.
Following the appointment of Bermaz Auto Alliance Sdn Bhd (BAASB) as the distributor of Peugeot vehicles in Malaysia, the range of locally assembled models has been refreshed, starting with the Peugeot 3008 and 5008 which were launched late last year.
Today, the third model from the Stellantis assembly plant in Kedah (formerly owned by the NAZA Group) was officially launched, this being the 2008 crossover SUV. The 2008 has been in Malaysia since 2014 when the first generation was launched by the previous distributors. The current second generation was launched in Europe in 2019 but due to Nasim’s sudden end to handling the French brand, it did not make its appearance as expected in 2021 (though the COVID-19 would also have upset plans).
So as it makes a fresh start with BAASB, Peugeot has a brand new model to introduce to the market with the new design language that includes a new brand logo and Lion as well. The new Peugeot logo (which has changed at least 8 times in over 200 years) has an all-new take on the iconic Peugeot lion.
Compared to the first generation, the second generation has a more striking profile with a set-back windscreen that emphasizes the streamlined and athletic design. The more horizontal bonnet sweeps back from a large grille that is flanked by the distinctive ‘3-claw’ daytime running lights that are the signature of the latest Peugeot models.
The overall design also shares elements with the 5008 and 3008, bringing to mind earlier generations of Peugeot models that had common styling elements and the only difference (at a glance) was that they were of different sizes.
In the 21st century, sharing is a necessity to spread development costs and the 2008 uses Peugeot’s CMP (Common Modular Platform) small car architecture which was originally developed with China’s Dongfeng. The platform has been used for sub-compact and compact models since 2019 and is also engineered to be suitable for electric powertrains.
Inside, the 2008 is the first Peugeot model to get the new 3D i-Cockpit technology, a world’s first. This is the next evolution of the i-Cockpit that first appeared in the 208 in 2012, giving the popular hatchback an iconic feature that would become an element in the brand’s DNA. With the i-Cockpit, key information is directly within the driver’s line of sight, reducing the need to take the eyes off the road. It’s almost like the Head-Up Display (HUD) except that it does not project information on the windscreen ahead of the driver. It is therefore not as expensive to incorporate but at the same time differs from traditional instrument panel layout and positioning.
The new 3D version’s instrument cluster, fully digital and graphic, has advanced reflections that create the impressions of 3D graphics. Depending on the importance of information presented, the indications appear ‘closer’ to the eyes of the driver. The digital cluster displays.
The cluster is composed of a high-definition 10.25-inch ‘background’ thin-film transistor (TFT) and a 7-inch ‘foreground’ TFT projected on a semi-reflective blade. The leading-edge display creates a 3D projection of approximately 15 mm between the front and rear images. This projects information like a hologram and the information is dynamic and animated. It can get closer to the eye depending on the degree of importance or urgency, and potentially increasing driver reactivity by half a second.
The other elements of the i-Cockpit are the compact steering wheel, raised instrument display, and a series of piano keys (or toggle switches) allowing direct and permanent access to the main comfort functions. There is a 3-level arrangement for efficient ergonomics and driving comfort. Like a HUD, the information falls within the driver’s line of sight so that he or she does not need to take their eyes off the road ahead, improving safety. With traditional layouts, the eyes usually have to be diverted downwards a bit to view the meters, momentarily drawing the driver’s vision away from the road.
The Allure version comes with a 7-inch touchscreen display for the infotainment system. As with many new models, it has Apple CarPlay and Android Auto for smartphone connectivity. The system also responds to voice commands and Bluetooth can be used for handsfree telephony. Premium features include Automatic Climate Control, leather upholstery, mood lighting, electronic parking brake and cruise control.
Although having compact exterior dimensions, passenger accommodation has been maximised through intelligent packaging. The driver and front passenger have 6-way seat adjustment while the rear backrest is divided in a 60:40 ratio for variable layouts.
The boot is also pretty spacious with up to 434 litres of volume which can be expanded to 1,467 litres if you don’t have anyone in the back seats. There’s also another 80 litres in a compartment hidden under the floor which would be useful for valuable items although there is a removable tonneau cover to hide the contents of the boot.
All 2008s with petrol engines use the same 1.2-litre 3-cylinder DOHC 12V turbocharged PureTech engine. This engine has been a category winner a few times in the ‘International Engine of the Year’ Awards. With direct injection, it produces 130 ps/230 Nm and is paired with a 6-speed ATS III automatic transmission from Aisin.
According to Stellantis Senior Vice-President ASEAN & General Distributors, Christophe Musy, much effort has been put into ensuring that the engine is suited to local conditions. Extensive testing has been carried out and the Peugeot people are now more aware of the fact that conditions in this region are significantly different. There is assurance that there won’t be issues like those which affected the engines in the old 308.
Although the 2008 doesn’t have a suite of active safety systems like what you find in many new models, it nevertheless has a number of the systems that you find in such suites. These include Lane-Keeping Assist, High Beam Assist, Blind Spot Monitoring, Driver Attention Warning and an Active Safety Brake. Also included as standard is a Tyre Pressure Monitoring System, which should make regular checks unnecessary.
There are also front, side and curtain airbags, along with ABS, stability control, anti-skid control and hillstart-assist. Parents with small children don’t have to break the law as they can install childseats on the ISOFIX points securely, while warnings will remind everyone to use seatbelts.
Priced from RM126,753 (without insurance and without sales tax until June 30, 2022), the 2008 comes with a choice of 4 colours and a warranty of 5 years or maximum of 100,000 kms. Customers also enjoy free scheduled servicing for the first 3 years (or maximum of 60,000 kms.
Although Chrysler, one of the three original American carmakers to survive to this day, has had electrified models for some years. By 2025, it will start selling its first battery electric vehicle (BEV), with plans to change its entire product range to BEVs by 2028. As part of the Stellantis Group, formed only one year ago, the carmaker will serve at the forefront of Stellantis’ transformative, sustainable mobility technology.
The Airflow Concept displayed at CES 2022 in Las Vegas this week provides a preview of what will come. With leading-edge drive-system technology, intuitive AI and connected vehicle technology, the concept car is said to be able to travel 560 – 650 kms on a fully charged battery pack which can be fast-charged.
Reinventing the customer experience
However, the new connected car isn’t simply about moving from point A to point B. It is said to reinvent the customer experience by integrating the STLA Brain platform and STLA SmartCockpit to deliver seamless connectivity for the driver and passengers. The concept creates a connected hub that brings a consumer’s digital lifestyle into the cabin, using advanced technology to create a customized space for each occupant.
“The Chrysler Airflow Concept represents the start of the brand’s journey toward a fully electrified future. It is the result of a thoughtful synthesis of the full arsenal of Stellantis’ connected vehicle technology – inside and out,” said Ralph Gilles, Chief Design Officer – Stellantis. “The design features a decisively elegant aerodynamic exterior and a modern, sophisticated interior that takes the customer on a new level of digital delight.”
Dynamic design
The sculptural, expressive design of the Airflow Concept envisions the next generation of premium transportation. It delivers a first-class travel experience that balances technological needs within a serene environment. The silent electric ride supports the sleek design aesthetic, with the concept’s dramatic expression completed by an Arctic White body colour that conveys a sense of calm and serenity.
The dynamic design proportion has a low ride height and streamlined, two-tone roof line that achieves an elegant yet athletic profile while also increasing travelling range. A long wheelbase and wide track, along with large 22-inch wheels and tyres, are enhanced visually with Celestial Blue accent colour cladding. The design elements work together to enable a dramatic stance and deliver excellent handling and performance dynamics.
Up front, the Airflow announces its electric aesthetic with the Chrysler wing logo tied into a cross-car grille/light blade illuminated with crystal LED lighting. A crystal LED taillight runs the full width of the vehicle, accentuating the wide stance. The Airflow Concept also features welcome, departure and animated lighting, including a unique aqua that signifies the vehicle is charging. The diffuser shape of the lower rear fascia highlights the aerodynamic, smooth underbody, a key to achieving optimum driving range.
Personalised spaces within
The Airflow Concept is designed as a space to bring people together, both physically and virtually. The interior showcases ideas for giving every passenger a personalized experience that seamlessly connects them with their digital lives, as well as the other passengers. Multi-layered, high-contrast graphics and thoughtful details provide a clean, sophisticated appearance that is safe, easy to use and easy to understand.
Using a menu-based format, screens throughout the interior can be personalized, simplified and grouped based on individuals and interests. Information on the screens can be shared with all passengers by swiping. Customization and personalization are key, whether driving or acting as a co-pilot. Each screen is thus a personalized space to access the digital world via connected entertainment, apps and downloads. Each seat also features a built-in camera, enabling occupants to participate in a group video conference call from the comfort of the Airflow cabin.
Over-the-air (OTA) updates keep Airflow Concept services current and let passengers quickly and easily add new and innovative features. The backbone of the user experience is the new electrical/electronic (E/E) and software architecture, STLA Brain. This architecture is highly flexible, breaking today’s bond between hardware and software generations. It enables software developers to create and update features and services quickly, taking advantage of capabilities built into the cockpit without waiting for a new hardware launch.
The STLA SmartCockpit, demonstrated in the Airflow Concept and built on top of STLA Brain architecture, seamlessly integrates with the digital lives of vehicle occupants to deliver AI-based applications, such as navigation, voice assistance, e-commerce marketplace and payment services.
Level 3 autonomy
Of the powertrain, Chrysler says it will be called STLA AutoDrive, which delivers Level 3 autonomous driving capabilities and will be upgradable via OTA updates. The concept features all-wheel-drive capability and is powered by two 150 kW electric drive motors (EDMs), one in the front and one in the rear. The concept is designed to accommodate larger capacity EDMs, offering the potential for future high-performance applications.
Skateboarding, which appeared in the 1950s, is a popular sport today. They are like surfboards except that instead of skimming over water, they have wheels to do the same on land. However, to the auto industry, skateboard means a different thing and is a new idea being used for electric vehicle (EV) platforms to streamline development. An EV skateboard serves as a common modular chassis which can be applicable to different types of vehicles.
A number of carmakers have already developed EVs on skateboards and they have been able to speed up development since the skateboard is an integrated package. It can be developed by the carmaker or supplied by a specialist in such technology.
Open-source mobility model
Citroen’s Skate concept explores a greater spectrum of uses for the platform, referring to it as ‘open source’ so it can be configured to be more than just a passenger car or light commercial vehicle. This is a revolutionary open-source mobility model that is collective and shared, offering autonomous mobility which adapts to demand. The model relies on a fleet of Citroen Skate transport robots which move around cities non-stop, paired with Pods that can offer unique experiences. The Citroen Skate is the medium and the conveyor of mobility; the Pod, attached to it, allows its users to enjoy their preferred service, whenever and wherever they wish.
This technological solution offers a multitude of possible uses and is claimed to be able to improve traffic fluidity by at least 35%. To achieve this, The Citroen Skates are designed to travel in dedicated lanes, and are fitted to integrate into the urban environment in the most efficient and economical way.
Proposing an autonomous vehicle on public roads for private customers, beyond the technological challenge, would be extremely expensive. The Citroen Autonomous Mobility Vision is based on the perfect adequacy between the Pods, The Citroën Skate and the infrastructure. Therefore, with the use of dedicated lanes, the overall solution cost is optimized. Moreover, its use is maximized through an on demand smart fleet management.
The Urban Collectif demonstrates the concept
To demonstrate the concept, Citroen has partnered Accor and JCDecaux, the former a hotel and hospitality group and the latter an advertising firm. Accor has designed two Pods that can complement its hospitality services – one serves as luxury transportation and the other is a gym on wheels. JCDecaux’s proposal is a form of mobile urban transport, possibly for use by tourists as it can be parked anywhere when they wish to admire a landmark or surroundings. The three Pods form what is known as The Urban Collectif.
“Each Pod is a bold and modern interpretation of interior and automotive design. They are designed beyond the conventions and standards that the industry is using today, with precision engineering, high-end materials, refined aesthetics and revamped functions and applications. Thanks to this unprecedented partnership, which is highly innovative both in form and substance, we are creating endless opportunities for the future,” said Damien Perrot, Global Senior Vice-President Design at Accor.
Accor’s first Pod is known as the ‘Sofitel En Voyage’, an architectural enclosure with glass and marquetry, creating an intimate atmosphere while being fully open to the outside. Featuring automatic glazed sliding doors, the Pod would allow 2 to 3 passengers to sit comfortably on board together, with their luggage in a dedicated compartment. An interior scrolling LED strip would display information in real-time, such as personal messages, news, weather, arrival and travel times.
Everything is designed to deliver the personalized Sofitel service, with a bar that opens like a flower to the touch to offer drinks and snacks, a sound system, induction chargers and a configurable mood lighting. The occupants could even use a touchscreen tablet to make a video call to a Sofitel concierge to arrange a restaurant or theatre reservation.
Exercising while travelling
The Pullman Power Fitness Pod is the second Pod which illustrates a modern vision of transportation that makes commuting times more useful to optimize peak fitness performance. The occupant could exercise independently and immersively, with the rower on one side and the bike on the other, while travelling through the city.
This Pod is characterized by an unusual glass bubble incorporating dichroic patterns in the form of blinds, echoing Pullman’s graphic and colour conventions, along with iridescent shades of blue, purple, pink and green. The occupant’s privacy is therefore protected, while maintaining a view of the outside.
True to Pullman’s hyperconnected spirit, a digital coach, appearing on a holographic screen, would encourage the user, as well as provide route information and entertainment during a next-level cardio session. Exercising within the Pod will would also be useful for charging the Citroen Skate’s batteries.
Tourist transporter with a difference
The third pod designed in partnership with JCDecaux is called City Provider. Easy to board by passengers with luggage, a pushchair, using a wheelchair, alone or with other people, this Pod offers mobility in the city with more freedom and choice. The Pod uses smart autonomous technology which optimizes time and distance while ensuring a pleasant and peaceful experience in the heart of the city.
Citroen has designed and engineered its Skate to be autonomous, electric and chargeable via induction. It can operate almost continuously, every day, charging itself automatically when necessary at dedicated charging bases. Used in conjunction with the Pods, it can be positioned below specific units on request when the service is activated.
The wheels, which are revolutionary in their concept and design, were devised and developed by Goodyear. They are specially developed omnidirectional Eagle 360 wheels, fitted with spherical tyres. Incorporating small electric motors, they give the robot complete 360° freedom of movement so that it can travel in any direction, just like a computer mouse, turn on the spot and slot into the smallest spaces.
“At Citroen, we examine medium and long-term trends to anticipate consumer expectations and needs. We believe that this new concept can redefine the framework of urban mobility: shared, electric and autonomous. With the solution we are presenting in partnership with Accor and JCDecaux, we are inventing autonomous mobility for all,” said Vincent Cobee, Citroen General Manager.
The first units of the new Peugeot 2008 have left the production line at the Stellantis manufacturing plant in Gurun, Kedah. The production is meant for the Malaysian market as well as for export to neighbouring countries. Sales will start in Thailand this month and there will also be lefthand drive versions produced for markets such as the Philippines.
“Built in ASEAN for ASEAN, we’re proud to announce that the first locally-produced new Peugeot 2008 vehicles will be on their way to customers in Southeast Asia in the coming months,” said Christophe Musy, Senior Vice-President, ASEAN & General Distributors at Stellantis.
“This is an important step in our plan to enlarge the Stellantis manufacturing footprint in the region and the first example of our ambition to expand the portfolio of Stellantis vehicles built in Southeast Asia,” said Mr. Musy.
The 2008 comes with Full LED Headlights, Peugeot’s signature 3-claws Light, the new Peugeot i-Cockpit 3D, 3D Quartz Cluster and 7-inch HD Touchscreen with Toggle Switches. It also has the latest Advanced Driver Assistance Systems (ADAS) that include Automatic Emergency Braking, Driver Attention Assist 3, and Active Blind Spot Detection + Lane Keep Assist.
Peugeot engineers have done extensive endurance and quality testing in local conditions, with up to 200,000 kms around Malaysia in the diverse local climate and environmental landscape to ensure it is suited for Southeast Asian conditions.
New Peugeot 2008.
Despite forced closure of the plant for an extended period (due to government actions to fight the pandemic), the Stellantis manufacturing team in Malaysia was able to keep to production timelines. By utilizing dynamic online tools and methodologies, they virtually collaborated with colleagues in China and Europe.
“What we’ve been able to achieve at the Gurun plant in Malaysia over the past few months is a great achievement, and we are now focused on continuing the momentum to keep up with the increased customer demand for locally-manufactured Peugeot vehicles in the region,” said Mr. Musy.
Besides the 2008, the plant in Gurun also assembles the latest Peugeot 3008 and 5008.
Stellantis (a merger between the Fiat Chrysler Automobiles and the French PSA Group) acquired the NAZA Automotive Manufacturing Sdn. Bhd. plant in October this year. Over 170 employees have returned to work and the company is working with more than 50 local suppliers with production ramping up for the remainder of 2021 to meet local demand. The plant assembles the 3008 and 5008, besides the 2008.
To know more about Peugeot models and aftersales services in Malaysia, visit www.peugeot.com.my. Peugeot owners in Malaysia are urged to provide their contact details to Bermaz Auto Alliance Sdn Bhd which is the new distributor for the brand.
In the 1970s, a company called Asia Motor was the first distributor of Mazda and Peugeot cars in Malaysia. It handled the two brands (and even assembled some models at its own plant) until the late 1980s when other companies took over each brand. Then in the early 2000s, both brands somehow ended up being taken on by the same company – Cycle & Carriage – which sold their cars till 2008. Mazda was then taken up by Bermaz while Peugeot went to Nasim Motors.
An advertisement from the 1970s when a company called Asia Motor sold both Peugeot and Mazda cars.
Now, history seems to be repeating itself as the Mazda and Peugeot brands are again being handled by the same company or rather, the same group. Late last year, Bermaz formed a new joint venture company with Berjaya Corporation known as Berjaya Auto Alliance Sdn Bhd (BAASB) which was appointed to the new role of Peugeot distributor. The BAASB name has since changed to Bermaz Auto Alliance Sdn Bhd and the company which imports the vehicles is Mega Galeri Sdn Bhd. While BAASB and Bermaz Motor are separate companies, the core people are the same and they are veterans in the auto industry.
Following its appointment, BAASB was busy setting up the new business which was interrupted by the pandemic and long lockdown period, delaying some plans. But since mid-August when the government began to relax restrictions and businesses could operate again, BAASB has been busy preparing to launch new models.
Meanwhile, in January this year, Peugeot’s parent company, Groupe PSA, had merged with the FCA Group (which has Chrysler and a number of Italian brands) to form Stellantis. While this did not really affect BAASB, it did see the change of ownership of the plant in Kedah which was originally bought over from the NAZA Group by Groupe PSA. The intention was to use the plant as a regional hub for Peugeot models and this was already underway.
Peugeot 5008Peugeot 3008
2008 to join locally-assembled range
Currently, three models are being assembled at the plant – the 3008, 5008 and 2008, the latter to be launched in the near future. With no more restrictions on gatherings and crossing borders, BAASB wasted no time organizing a media event to introduce themselves, the Stellantis people and the new 3008 and 5008 with a quick drive to Genting Highlands and back.
Both the SUVs are not new to the market, the 3008 having been introduced in second generation form in 2017, and the 5008 in 2018. However, they have received updates since their original introductions which adopt the latest design language of the carmaker. While the overall styling is unchanged, the notable differences can be seen in the front end. The grille is new with a large mass of textured elements and no frame.
The Peugeot Lion is also new and unlike previous ones, only its head is now shown (for corporate materials but the full body remains on the products). This is 11th time since the 1850s (although the original company was founded in 1810) that the brand identity and logo have been changed and the recreated emblem is said to ‘a shift in stance; a new state of mind, and a new lifestyle’. Above the Lion, on the edge of the bonnet, is the model identifier.
As their first digit indicates, the 3008 and 5008 are positioned at different levels in the market with the ‘double 00’ used for models that have a taller body structure, which means SUVs and crossovers. Comparing the two, the 3008 has a sleeker profile with bold lines whereas the 5008, being a 7-seater, is essentially an MPV but can also pass as a SUV. Both cars certainly have a premium appearance which is not unexpected of European brands.
Same engine for both models
To simplify production, both models use the same engine (for now at least) which is the same 1.6-litre THP 4-cylinder unit that came with the original introduction. Power output is 167 ps with 240 Nm of torque and the 6-speed automatic transmission is also the same one supplied by Aisin. To optimize grip on different surfaces, there are 5 modes which the driver can choose using a rotary dial.
Known as Advanced Grip Control, the system has been available in some Peugeot models since 2013 and adjusts the grip and torque to the front wheels. It helps most on very slippery surfaces when there is a need to be more sensitive with the throttle and a computer can do that better than a human foot. In most cases, drivers can probably leave it in standard mode which will be fine for most conditions.
Peugeot i-Cockpit
The highlight of the interior which Peugeot usually starts off with is the i-Cockpit. First introduced in 2012, this dashboard concept has evolved over the years and in the 3008 and 5008, it has been fully digitized. Peugeot calls the 12.3-inch digi-graphic instrument panel a ‘head-up instrument panel’ which might have people looking for the head-up display (HUD) on the windscreen ahead. However, what Peugeot’s designers have done is to position the panel in such a way that it allows the driver to keep his head up to watch the road ahead as well as still see the information on the panel.
An important contributor to the effectiveness of this arrangement is the steering wheel which is compact and flat at the top and bottom (looks like something from a racing car). It allows a clear view of the display and though compact, there is surprising ease of maneuverability. With the arms no longer needing to be so open and wide to hold the steering wheel, the actual amount of movement during maneuvers is reduced. Incidentally, for the 5008, there are also paddle shifters.
The third element of the i-Cockpit is a display in the middle of the dashboard. Resembling a tablet, this has a high-resolution full colour screen which is now 10 inches instead of 8 inches wide. It provides supplementary information and can be accessed either by touching the screen or by using the row of ‘piano keys’ below.
Connectivity is extensive with conventional cable ports, Bluetooth and Apple CarPlay/Android Auto compatibility (for Android Auto, a cable is needed and, of course, the app installed in the smartphone). Those who have the latest smartphones with wireless charging will also be pleased to find that there is a wireless charging pad added to the vehicles.
Comprehensive equipment list
With the Mazda range, the Bermaz team has always made it a point to offer the most comprehensive equipment level possible to give the best value for money. The same thinking seems to have gone into the 3008 and 5008 (available only in one version) as standard equipment includes a panoramic sunroof, handsfree powered tailgate, power adjustments for the front seats, leather upholstery, and dual zone air-conditioning.
The differences in overall length – 4670 mm for the 5008 and 4510 mm for the 3008 – are indicative of the different occupant capacity. In the case of the longer model, there is a third row of two seats which can be folded flat when not needed. While being flat when not in use is good, it does not mean that the seat is sitting right down on the boot floor with limited legroom.
The extra length of the 5008 gives it a minimum of 952 litres of boot volume, 361 litres more than the 3008. At maximum volume with the rear seats folded down, the 3008’s volume can go up to 1,670 litres while the 5008 has an expansive 2,042 litres.
As for safety, both models have been rated the maximum of 5 stars by EuroNCAP and should certainly be able to achieve the same if assessed by ASEAN NCAP. There are extensive active and passive safety systems which assist the driver but no integrated system which we are seeing in many other cars these days.
BRIEF DRIVING EXPERIENCES
We had a chance to try both models driving Genting Highlands and back to the BAASB headquarters at Glenmarie, Selangor. Although it’s been a while since being behind the wheel of these French cars, there was still a familiarity in feel that Peugeots uniquely have. It’s a feeling of stability and supple ride that you do not expect of a car that also handles well. A Peugeot engineer once suggested that it’s long experience in suspension tuning that has achieved that and something to do with damper valving.
The driving dynamics are competent and confidence-inspiring with a solid feel at all speeds. The THP engine delivers strong midrange which made for easy overtaking and the transmission’s operation was fairly unobtrusive. Between the 3008 and 5008, the smaller model felt nicer to drive with less roll and a bit more nimbleness. This could be largely due to the 100+ kg difference in weight more than the body size.
But unlike older Peugeots (and older cars in general), today’s new generation of cars have a lot of electronic systems and because electronics do not take up much space, many more features are crammed in. To use them, you need to spend a little while figuring out which button to press or how to bring up the menu on the screen.
It can be daunting at first and European manufacturers have different control approaches to the Japanese. So if you are switching from a Japanese model to a Peugeot, be prepared to have to relearn many things! But having said that, once you become familiar with all the controls, then they make driving more convenient.
The i-Cockpit layout – specifically the instrument panel – is ergonomically sound in concept but also needs a bit of getting used to as it is located differently from conventional instrument panels. The display can be configured from minimal to maximum information, depending on your preference.
One thing that is disconcerting is the tachometer and this has been the case since the first i-Cockpit. The sweep of the pointer does not follow convention, ie from left to right. Instead, for some sort of visual symmetry, it sweeps from right to left. In the early versions with traditional meter displays, it was sometimes disturbing to see the pointer somewhere at the 2 o’clock position which would usually mean you are running at high revs but actually, the revs are around 3,000 rpm.
With the latest graphic display, this is less disturbing because the calibrations are not show entirely and only a small segment before and after are shown. But as mentioned earlier, it’s a matter of getting used to this difference and after a while, an owner will be okay. For us who spend only a couple of hours with the car, that familiarity is not always achieved.
It’s the same as having signal stalks on the left side or right side and getting into a car where it is on the opposite side to what you are used to. You keep activating the wipers and curse a lot for a while but after a week or so, you no longer have that problem.
Want to buy one?
Both models are offered with a choice of three common colours (Amazonite Grey, Pearl White and Nera Black) and Cuprite Brown exclusively for the 3008, with Emerald Crystal only for the 5008. Pricing starts from RM161,616.66 for the 3008 and RM177,311.90 for 5008 without insurance. As they are both assembled in Malaysia, the government is exempting the full amount of sales tax until June 30, 2022 so you save some money.
For those who are wondering about aftersales service, we feel sure that the BAASB team will certainly be making sure that it is of the high quality appropriate to the brand. They’re giving free maintenance for the first 3 years (or maximum of 60,000 kms) as well as a 5-year warranty or maximum of 100,000 kms.
Information on showroom locations can be found at www.peugeot.com.my and if you are already owning a Peugeot, BAASB would really like to get your contact details. This will enable them to keep in touch with you and provide the aftersales support, especially if there are any technical updates available for your car.
Peugeot, now part of the Stellantis Group, has made another update and chance to its logo and brand identity. This is the 11th time since the 1850s (although the original company was founded in 1810) and has been developed around the concept of ‘time’ and living in the moment.
The new Peugeot logo features an all-new take on the iconic Peugeot lion, with a roaring lion’s head inside a new Peugeot coat of arms. This coat of arms opens the way to a brand ecosystem that is not limited to its visual identity alone. It carries within it a deeper change. A shift in stance; a new state of mind; a new lifestyle. The recreated emblem acknowledges Peugeot’s evolution as a brand, with its innovative and successful model line-up.
Created by the Peugeot Design Lab and featuring a roaring lion’s head inside a coat of arms, the new design also uses visual language to reflect Peugeot’s electrification strategy which will offer pioneering new technologies. At the same time, the new logo embodies what Peugeot meant yesterday, what Peugeot means today, and what the brand will mean tomorrow.
Lasting and timeless
Designed to be lasting, the new logo also showcases Peugeot as a timeless brand, celebrating its history of over 200 years, while also looking to the future, towards new technologies and innovations provided by the new Stellantis partnership.
Significant changes in The Lion emblem over the years.
The new look will be accompanied by an international campaign and new-look website, as well as a new lifestyle collection of clothing and accessories later this year. It will be progressively used in vehicle models, starting with the all-new Peugeot 308 which will have its world premiere later this year.
New brand campaign
The new identity will be visible in every part of the organisation, from retailers and associated products to signage and communications, along with the carmaker’s first brand campaign in 10 years. The campaign, called ‘THE LIONS OF OUR TIME’, will feature both new and existing Peugeot customers. It aims to celebrate ‘Today’s Lions’ of all ages and cultures and highlight the value of quality time in our lives.
‘Today’s Lions’, of all ages, culture and backgrounds are no longer so much in search of power or money, but more in a quest for quality time. Through ‘THE LIONS OF OUR TIME’ campaign, Peugeot aims to empower the customers to own their most valuable asset: their time. The brand aims at turning time into quality time, an enriching experience.
The new lifestyle collection will be simple, attractive and with quality. This will feature everything from clothing and leather goods to electronic accessories and stationery. The new collection will echo Peugeot’s attention to detail and design when it launches later in the year.
