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Ford Ranger

The new Ford Ranger WildTrak has won the ‘Pick-up Truck of the Year’ award at the Allianz DSF.my Vehicle of the Year (VOTY) Awards 2023, which was presented by Sime Darby Auto ConneXion (SDAC), the official distributor for Ford in Malaysia.

The Ranger WildTrak was completely redesigned from the ground up, and it now has a sleeker, more sophisticated appearance while preserving its powerful, assertive flair and is stuffed with smart technologies. The inside is also updated to provide a more premium sedan-like atmosphere and quality.

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The Malaysian pick-up truck segment enjoys a cult-like following with fiercely loyal fans who will not accept any discussion about any other truck being better than theirs.

Fans of the Hilux will swear that the Toyota is God’s gift to mankind while the fans of the D-Max, Navara and Triton are probably ready to bear arms to defend their choice.

But in the midst of it all, the Ford Ranger Wildtrak is the silent King. Elegant, poised and well equipped for just about anything the world has to throw at it, the Ranger Wildtrak is perhaps the one truck that could comfortably hold a wheel to any other brand because it has about all of the features that one could ever need.

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Although Ford pick-up trucks are sold all over the planet, they are not seen in China as the company’s range does not include such products. This will soon change as the carmaker has announced that it will manufacture and sell the Ranger in the world’s largest vehicle market.

The announcement was made at Auto Shanghai 2023 and the model to be introduced will be the latest generation which made its debut in November 2021 (Malaysia in July 2022). The Ranger is exported from two production hubs – in Thailand and in South Africa – to some 180 markets.

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The Ford Ranger has a go-anywhere capability while also being just as practical for daily transport around the city. Owners of the popularBuilt Ford Tough pick-up truck have been able to create their own adventures and explore many areas of our country with their friends and family.

This May, the Ford Ranger Getaways organised by SDAC-Ford have the mountains as destinations for weekend adventures. There are two events to choose from – A Trip Through Nature at Gunung Jerai on May 6, and Chase the Sunrise in Cameron Highlands on May 27/28. The latter event will be the first overnight trip in this year’s Ford Ranger Getaways series.

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Even though the new generation of the Ford Ranger made its global debut at the end of 2021 (July 2022 in Malaysia), development work has not stopped to improve it. While the majority of new features and technologies have been introduced with it at launch, Ford still has a few more in the pipeline, it seems.

One of these is an innovative system which makes taking tight turns in off-road conditions much easier. Known as Trail Turn Assist, it will be available with certain Ranger variants, adding to the pick-up truck’s capabilities.

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To fill the gap between the Wildtrak and the Raptor in terms of off-road capability and on-road comfort, Ford Australia has introduced the Wildtrak X variant for the Ranger.

In addition to a list of already existing standard equipment, the new trim, which is also available on the pickup from the previous generation, gets enhanced suspension, a wider track, and improved ground clearance.

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Sitting right above the Wildtrak but below the Raptor, the 2023 Ford Ranger Stormtrak was unveiled at the Bangkok International Motor Show (BIMS) and it looks magnificent.

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The pick-up truck was once just for work and regulations (in Malaysia) before the late 1990s did not permit registration for private use. When the regulations changed, Ford was the first to show people the fun side of owning a pick-up truck with its Ranger. Built tough for workhorse duties, the Ranger was also a very capable truck able to travel over difficult terrain.

Today’s Ranger is even more capable but many people don’t realise just how capable, or they do not have an opportunity to take it to its limits. Sime Darby Auto ConneXion, the sole distributor for Ford in Malaysia, can help Ranger owners discover the capabilities of their Ranger at a course specially designed for beginners.

To be held on March 19, the Ford Ranger Getaways M4TREC Beginner 4WD Course offers any Ranger owner the chance to master his or her vehicle. Participants will also gain in-depth familiarity with their vehicle and might even discover some features which they did not realise their Ranger had.

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With the latest Ford Ranger, a lot of effort has gone into making it the most versatile Ranger ever, a transporter for work or for recreation. To achieve that, the project team spent hundreds of hours talking to customers around the world to see how they use their pick-up trucks on a daily basis and what features and capability they expected.

A lot of feedback was acquired and considered, leading to the new Ranger having the versatility inside as well as outside the vehicle. The large and functional cargo box can take large items of all shapes and there are also accessories to close it off for security.

Ford also collaborated with JAC Products to develop a unique Sliding Load Rack and Folding Roof Rack which allow owners to load items spanning the length of the roof and cargo box. Known as the Flexible Rack System (FRS), it can be used for a ladder, timber, a door, canoe, surfboards or even bicycles.

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Even as the Ford+ Plan has the carmaker putting in bigger investments in electric vehicles, attention has not diminished for vehicles with combustion engines. Particularly with pick-up trucks, which Ford is a leader in, there is continued development with sustainable clean energy solutions being explored.

At the SCORE International Baja 1000 – one of the toughest off-road races in the world – Ford Performance will enter a new Ranger Raptor running on a low-carbon biofuel, demonstrating the potential of these fuels in the most demanding environments.

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