An all-new next generation of the Ford Ranger makes its debut in Malaysia at the end of this month. Already being progressively introduced around the world, this is the smartest, most versatile and most capable Ranger to be introduced and will once again redefine the segment as a lifestyle vehicle for work, family and play – just like the first Ranger in the late 1990s.
Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, will start off with localised introductions of the next-generation Ranger in 5 regions (including East Malaysia) over 5 weekends from July 22, 2022, ahead of its nationwide availability.
Those who want to get the first look can sign up here to receive regular updates and exclusive debut invitations. Attendees will receive an in-depth product presentation and walk-around of the vehicle as well as be able to talk to a sales consultant and place bookings.
Everything about this next-generation Ford Ranger is new as it has been redesigned from the ground up. As with every Ford vehicle, the new Ranger is Built Ford Tough and has been developed and tested over millions of kilometres in the toughest conditions on the planet.
For this new model, the design team looked at the much larger F-150 truck – one of the best-selling vehicles in the world – and also considered the iconic features that have evolved with the Ranger over the years. The bold looks are maintained, with evolutionary changes in the surface treatments that are stronger and more muscular for added distinctiveness.
As the smartest, most versatile and most capable Ranger ever, the next-generation Ranger is an even more desirable and trusted partner for work or for play… or both. It offers a refined interior with premium comfort, advanced technologies and safety features that keep it in a leadership position among pick-up trucks.
“Ranger customers are proud makers and doers who value a well-rounded quality of life. The next-generation Ranger is exactly the vehicle these customers need to Live the Ranger Life – to take control of their work, fearlessly explore the places they like to play and strengthen connections with family, community and other like-minded individuals,” said Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford.
Once they have joined the Ranger family, owners can join the Ford Ranger Getaways – an immersive Live the Ranger Life experience. This community-based adventure platform brings to life the unique experience of Living the Ranger Life through a series of handpicked local adventures. Like-minded individuals who are part of the Ford Inner Circle can gather to build kinships while enjoying the versatility, capability and full potential of their Rangers across all variants.
Ranger owners can choose from a range of getaways, including off-roading courses to test the limits of their vehicles, becoming a pilot for a day, enjoying a leisurely day with nature or relaxing during a simple retreat with family.
To find out more about other fun and exciting outings and to book a special Ford Ranger Getaways visit here.
For more information about the next-generation Ranger, SDAC and Ford, follow the Ford Malaysia Facebook, Instagram, Twitter and YouTube channel or visit www.sdacford.com.my.
You’ve been owning a Ford Ranger for some time, or you’re a new owner who’s just joined the world of trucking… do you want to enjoy your truck to the fullest and do more with it than just being able to carry more durians home? Many truck owners may not be fully aware of the potential and features of their vehicle which has been built tough and very capable.
For such owners, Sime Darby Auto ConneXion-Ford (SDAC-Ford) has a special program called ‘Ford Ranger Getaways‘ where Ranger owners can enjoy the outdoor lifestyle trucks permit, and also learn more about using their vehicle in off-road conditions.
Designed for Ranger/Ranger Raptor owners
There are various packages during the year and coming up on March 26 is a 1-day guided session with trained driving instructors covering tarmac and off-road driving scenarios. Held in the district of Sepang in Selangor, it is designed for Ranger and Ranger Raptor owners.
During the session, they will learn valuable tips and tricks on seating and steering methods. They will also have hands-on experience navigating around an autocross course on tarmac, a 4×4 off-road course and a ‘Baja course’ that will showcase the true prowess of the Ranger Raptor, Ford’s performance truck. And to show the high performance of the Ranger Raptor, the participants will be taken around the Baja course with the instructors at high speed. Baja is a region in Southern California where desert races have been held for a long time.
Ranger owners will go through the same modules as the Ranger Raptor experience except for a dirt cornering and drifting course in place of the Baja course and a drifting hot lap with the instructors. Training on both days will begin at 8:30 am from the Sepang International Circuit. A Certificate of Completion will be presented to all participants at the end of the day.
50% discount + 1 companion
Owners can enjoy 50% discount on this Sepang training experience, and each participant can also bring along a companion for free. Interested owners are encouraged to sign up quickly for this one-of-a-kind experience as only limited slots are available on a first-come, first-served basis.
“Thanks to its renowned strength, engineering capabilities, smart technologies and increasingly luxurious cabin and passenger vehicle features, customers are choosing a Ranger not just for work, but also for play and family. With our new brand experiential programme ‘Ford Ranger Getaways’, we aim to provide a platform for owners to uncover the full potential and versatility of their Rangers through a series of handpicked local adventures,” said Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford.
Ford Ranger Getaways
‘Ford Ranger Getaways’ is the latest offering under the new ‘Live the Ranger Life’ brand positioning that encapsulates the values and persona of the Ranger. The Ford truck, introduced in the late 1990s, changed public perception of trucks and introduced a new lifestyle for Malaysians to enjoy.
Open to all Ranger and Ranger Raptor customers, ‘Ford Ranger Getaways’ covers a multitude of interest categories to cater to Malaysians from all walks of life who want short local adventures, be it on their own, with friends and family or for those who simply want to meet like-minded individuals.
Each getaway has been thoughtfully curated to reflect the diversity of the Ranger lifestyle – from fun city outings and outdoor or off-road excursions to foodie trails and even flying a plane over KLCC.
Following the reveal of the new Ford Ranger last year, Ford has now finally given the new Everest SUV its global debut. While the press materials don’t mention the Ranger, it’s no secret that the two models are essentially shared products, with the Everest being a SUV version of the pick-up. The connection has been important, particularly in Thailand, where it is advantageous to be a truck-based SUV.
Ford design DNA For the new Everest, which starts its third generation, the chassis has wider tracks and a longer wheelbase. The styling is that of a modern SUV with the same ‘C-clamp’ headlamps and strong horizontal upper grille bar at the front, now the signature look of Ford’s trucks and SUVs. For the Everest, the front end also has a mix of horizontal and vertical elements. The wider tracks add a muscular image to the vehicle with a more dramatic swell over the wheels.
The new integrated or stand-off roof rails are more than just a design detail as the Everest roof can now support static loads of up to 350 kgs and dynamic loads of up to 100 kgs. This means owners can carry bikes, canoes, a cargo pod or roof-top tent. A universal mounting system allows for addition of a range of accessories.
“We showed customers the Everest at several points during the design process, and their feedback was consistent: They loved the exterior with the strong and rugged design, but they also thought it was sleek and modern,” said Max Wolff, Design Director for China and Ford’s International Markets Group. “They said that the Everest would give them the confidence to go off-road; it looks like a proper SUV.”
Three engine options Depending on the market, the Everest will be available with turbodiesel and petrol engines. There is a new 3-litre turbodiesel V6 and the proven 2-litre turbodiesel, and from 2023, a 2.3-litre EcoBoost petrol engine. The present generation sold in Malaysia has a 2-litre bi-turbo diesel engine and this is likely to be maintained while the petrol engine would probably also be offered. Ford’s 10-speed SelectShift automatic will continue to be available as well as a 6-speeder.
Besides the 50 mm increase in the track for a more controlled ride on-road, revisions have been made to the damper settings ‘to inject more fun and control’ into the Everest’s ride, on and off-road. There will be two 4×4 drive systems – a 2-speed electronic type (also known as a part-time 4×4) and an advanced, permanent 4-wheel drive system with an electronically controlled on-demand 2-speed electromechanical transfer case with selectable drive modes.
A rear locking differential is fitted and, in some markets, the Everest will also be available with 2-wheel drive. As with the current Ranger and Everest, the vehicle can move through water up to 800 mm deep.
‘Sanctuary’ in the cabin While customers told the Ford people that they wanted toughness and capability on the outside and underneath, for the Inside, they wanted a ‘sanctuary’. So the designers put a lot of thought into the function and feel of the interior, taking inspiration from modern homes and bringing in plush materials, premium finishes and ambient lighting all in areas where customers can appreciate them the best.
The sense of spaciousness is amplified by the full-width dashboard. Access to the third-row seats is much easier, thanks to second-row seats that slide further forward than before. Additionally, all occupants now have places to store their things and depending on the model, charge their devices with power outlets in all three rows (some variants will have wireless charging pads).
Ford’s interior designers prioritised flexible seating in the new Everest so the second-row slides with a 60:40 split seatback and the 50:50 split third row in the 7-seater configuration can be folded at the touch of a button. Importantly, both the second and third-row seats have been designed to fold flat to allow for long loads to be carried safely.
To stop items falling out of the back opening when the tailgate is up, there is a small lip, affectionately known as the ‘apple catcher valley’, at the rear of the cargo area. The team also created an underfloor compartment for storing small items.
“One of the first things you’ll notice when you get into a new Everest is how quiet it is,” said Wolff. “We’ve all been in vehicles with multiple rows of seats, where you have to twist your head around and almost shout to be heard by passengers in the second or third rows. That’s an issue we wanted to solve for the Everest, so the interior would be a quiet place in which you can easily talk to your family or friends and enjoy the journey together.”
Customer-focused technology In addition to a more refined and comfortable interior, Ford focused on incorporating the latest connectivity and technology features. 8-inch or 12.4-inch digital instrument panels replace the traditional analogue clusters so it’s a ‘glass cockpit’ now. Additionally, in the middle of the dashboard is a high-resolution touchscreen in either 10.1-inch or 12-inch sizes, running Ford’s latest infotainment system known as SYNC 4A.
The portrait-orientated screen also is linked to a 360-degree camera with split-view display to make parking easier in tight urban spaces or to assist when negotiating particularly tricky terrain. In addition, the driver can control the new exterior zone lighting system via the touchscreen which means they don’t have to park, work, camp or do anything in the dark.
Where available, the Everest’s dedicated off-road screen displays vehicle information and a front camera view of the terrain ahead, with predictive overlay guidelines designed to help the driver negotiate obstacles. With a single button press, the driver can view their driveline and diff-lock indicators, steering angle and guides, and vehicle roll and pitch angles. The camera views also help the driver guide the SUV into position to connect a trailer.
Driver-assist technologies Ford has always treated its SUVs and pick-up trucks the same way where safety is concerned, giving just as much safety technology as its passenger cars. For the Everest, there are new and enhanced driver assist technologies and safety features to take the stress out of driving and help drivers to remain focused.
A new far-side airbag positioned between the driver and front passenger provides additional protection in the event of a side impact. Depending on the variant and the market, the addition of the far-side airbag and dual knee airbags brings the number of airbags up to 9, which cover all 3 rows.
With Active Park Assist 2.0, the new Everest can help the driver fit safely in tight spaces at the press of a button. The system takes care of the steering, gearshifts, acceleration and braking to manoeuvre into parallel or perpendicular parking spaces. It will also steer itself out of a parallel parking spot when prompted.
The Everest is primarily made in Thailand, along with the Ranger, and is expected to go on sale later this year. As Sime Darby Auto ConneXion has been selling the Everest, it would likely continue with the new generation, perhaps in 2023. If you’re interested in getting the current model, there should be some stocks available. Visit www.sdacford.com.my to locate a showroom for more information.
A new generation of the Ford Ranger may have been announced but it’s not going to be available in Malaysia for a while and in the meantime, for those who want to get a proven pick-up truck, Sime Darby Auto ConneXion (SDAC) offers a Ford Ranger XLT Plus Special Edition. Priced from RM136,888 (excluding insurance), the Special Edition is now open for booking.
Bold Ford grille
The Ranger XLT Plus Special Edition gets enhanced exterior and interior features that not only differentiate it but also provide extra convenience. The front end features the Ford Block-Letter Front Grille design that gives a bolder appearance, while more pronounced fender flares add to the muscular image. The sports bar has also been redesigned to freshen the aesthetics.
On the door sills are new illuminated front scuff plates with the Ranger logo. Installed at no extra charge is a digital video recorder (DVR) which is neatly mounted on the top of the windscreen. This high-quality unit has high-definition (HD) recording, wide-angle viewing, night view recording, and a built-in polarised filter (to reduce reflections).
A 32GB memory card is provided for recording and besides capturing videos of journeys, the recordings will prove useful as evidence in the event of an incident to show what actually happened, and who may have been responsible. The DVR can be connected to a smartphone via a Mobile App which is compatible with both Apple iOS and Android.
Proven turbodiesel with 10-speed transmission
As with most of the Ranger variants, this Special Edition uses the 2-litre Single-Turbo diesel engine mated to a 10-speed automatic transmission. The 180 ps/420 Nm output of the engine can go to either the rear wheels or all four wheels with the robust 4×4 system which can be operated while the vehicle is moving.
Colours available are Absolute Black, Aluminium Metallic, Arctic White, Lightning Blue and Meteor Grey. As with the entire Ranger line-up, the vehicle warranty is for 5 years, or a maximum of 160,000 kms after registration.
“The Ford Ranger XLT Plus Special Edition is the ideal work-family-play vehicle for a special breed of drivers – men and women who are business owners and entrepreneurs with a burning drive to defy all odds in life, every day. They pursue success with a passion for life and are constantly pushing boundaries. With this new special edition, they can enjoy more exclusivity while celebrating their achievements,” said Turse Zuhair, Managing Director of Sime Darby Auto ConneXion-Ford.
The Ranger’s tailgate is very easy to close as it has an Easy-Lift mechanism to reduce the effort.
Should you get one now?
Some may feel that getting a model at the end of its life cycle is pointless when a new one is just round the corner. But that’s not always true and there are some benefits too. Some may prefer the current design, and that’s a personal preference. A model in its final years may also have just about everything the engineers and product planners can put in, and the cumulative improvements made over the life of the model. So, in a way, it could be the best of the generation and often, there may also be a reduced price as an incentive.
The public will be able to get a first look at the Ranger XLT Plus Special Edition at Queensbay Mall in Penang where one unit will be on display from today until February 27, 2022. Display units will be in all Ford showrooms nationwide from March 10. To locate a showroom, visit www.sdacford.com.my.
While the Ford Ranger has just entered its fourth generation, its high-performance variant – the Ranger Raptor – is just getting into its second generation. The Raptor suffix, as you would know by now, is what Ford puts on its most powerful variants of the production Ranger and F-150 (and more recently, the Bronco too). These are developed by Ford Performance and have been setting the performance benchmark for pick-up trucks.
With the new generation, the Ranger Raptor gets smarter technology controlling tougher, next‑generation hardware. While raw power is still the name of the game, technology also has a big role in using all the performance available.
“We’ve really focused on delivering a genuine performance truck with the Next-Gen Ranger Raptor,” said Dave Burn, Ford Performance chief programme engineer for new model. “It’s significantly faster, looks incredible, is packed with new features, and it’s the toughest Ranger we’ve ever made.”
First generation of the Ranger Raptor.
New 3-litre V6 petrol engine
As speculated, there is a new powerplant and it runs on petrol. This is an all-new twin-turbo 3-litre V6 engine from Ford’s EcoBoost family. Tuned by Ford Performance, it is expected to produce up to 288 ps/491 Nm. The engine has a tough compacted graphite-iron cylinder block, which is around 75% stronger and up to 75% stiffer than the iron used in traditional castings.
The engineers have tuned engine to deliver immediate response to throttle inputs, and have installed a race-bred anti-lag system similar to that first seen on the Ford GT road car and Focus ST which enables rapid delivery of boost on demand. The system, available in Baja mode, keeps the turbochargers spinning for up to 3 seconds after the driver backs off the throttle, allowing for faster resumption of acceleration out of corners or through the gears when the driver steps back on the accelerator. In addition, the engine is programmed with an individual turbocharging boost profile for each of the advanced 10-speed automatic transmission’s gears, for optimised performance.
The new powertrain has an electronically‑controlled active exhaust system amplifies the engine note in 4 selectable modes to adapt its vocal character. Drivers can choose their preferred engine sound by pressing a button on the steering wheel, or by selecting a drive mode that uses one of the following settings – Quiet, Normal, Sport, or Baja. In the Baja mode, intended for off-road use only, the exhaust behaves more like a straight-through system.
2-litre EcoBlue bi-turbo diesel 4-cylinder engine will also be available for the new Ranger Raptor, but from 2023.
The 3-litre engine may be bigger than what is practical for the Peninsular Malaysian market and Ford says it will continue to offer the 2-litre EcoBlue bi‑turbodiesel 4-cylinder engine in some markets. However, it will only be available from 2023.
Hardware for the hardest conditions
The chassis of the new Ranger Raptor differs from that of the new Ranger. It has mounts and reinforcements in certain areas to give the truck greater capability to handle more punishing off-road conditions.
Ford engineers also completely redesigned the suspension. There are new tough yet lightweight aluminium upper and lower control arms, long‑travel front and rear suspension and a refined Watt’s link rear end, all to deliver more control across rough terrain at high speeds.
The suspension upgrades in the Ranger Raptor make the most of the new FOX Live Valve dampers. The suspension adapts in real-time to enable exceptional on-road body control while absorbing corrugations and bigger ruts off-road with ease, ensuring maximum control and performance.
The next-generation FOX 2.5-inch Live Valve internal by-pass shock absorbers feature advanced control technology offering position-sensitive damping capability. These shock absorbers are the most sophisticated ever fitted to the Ranger Raptor and are filled with Teflon‑infused oil that reduces friction by around 50% compared to those on the first generation. While the hardware is FOX, the tuning and development work was carried out by Ford Performance using a mixture of computer-aided engineering and real-world testing.
Linked to revised selectable drive modes, the Live Valve internal by-pass system has been developed to provide better on-road comfort and off-road ride quality both at high and low speed. In addition to working with the drive modes, the system works in the background to prepare for different conditions. As the shocks compress, different zones within the by-pass system give exactly the amount of support needed for the travel being used, and work in reverse as the shocks rebound back to full height.
To provide protection against severe bottom outs, race-proven FOX Bottom-Out Control provides maximum damping force in the last 25% of shock travel. Similarly, the system can stiffen the rear dampers to prevent Ranger Raptor from squatting under hard acceleration, improving vehicle stability.
The new Ranger Raptor gets some serious underbody protection. The front bash plate is almost double the size of the one in standard new Ranger, and is made from 2.3 mm thick high-strength steel.
All-terrain control
For the first time, the Ranger Raptor gets an advanced full-time 4-wheel drive system with an all‑new electronically‑controlled on-demand 2-speed transfer case. This is combined with front and rear locking differentials which is something that will be greatly appreciated by hardcore off-road drivers.
With 7 drive modes, the truck’s character can be optimised for anything from smooth roads to mud and ruts. Each selectable drive mode adjusts a number of elements from engine and transmission to ABS sensitivity and calibration, traction and stability controls, exhaust valve actuation, steering and throttle response. In addition, the gauges, vehicle information and colour themes on the instrument cluster and centre touchscreen change with the selected drive mode.
Trail Control is something like cruise control but for off‑roading. The driver simply selects a set speed below 32 km/h and the vehicle will manage its acceleration and braking while the driver concentrates on steering through difficult terrain.
Tough and athletic
Looks-wise, the new Ranger Raptor has similarities with the new Ranger but gets a bolder appearance with more visual muscle. The matrix LED headlights with LED daytime running lights raise lighting performance to new levels, featuring predictive curve lights, glare-free high beam and auto dynamic levelling.
Functional vents, aero features and tough, grippy cast-aluminium side steps enhance the look and functionality of the truck. At the rear, LED taillights provide a signature styling link to the front, while the Precision Grey rear bumper features an integrated step pad and towbar that is tucked up high to avoid compromising the departure angle.
Inside, the theme continues to emphasize off-road performance. The cabin features all-new, jet fighter-inspired sports seats in the front and rear to increase comfort and offer more support during high-speed cornering.
The Code Orange accents on the instrument panel, trim and seats are mirrored by the ambient lighting which bathes the interior in an amber glow. Occupants will also benefit from the latest digital technology such as a 12.4‑inch all-digital cluster and 12-inch centre touchscreen with wireless Apple CarPlay and Android Auto compatibility.
To locate a showroom to view and test-drive Ford trucks in Malaysia, visit www.sdacford.com.my.
Most people who buy a pick-up truck are the active types who enjoy going out into the countryside and exploring our beautiful country. For those who own a Ford Ranger, there’s now an even better way to enjoy their truck with the ‘Ford Ranger Getaways’. This is new brand experiential programme offered by Sime Darby Auto ConneXion-Ford (SDAC-Ford) for enthusiasts to experience the ‘Ranger Life’with other owners. The program also allows them to discover the potential of the Ranger themselves through specially designed excursions.
An industry first, the programme has been crafted based on customer feedback, which underlined their desire for wanting to network with like-minded individuals, expanding their lifestyle activities to enhance work-life balance, and spending more quality time with family and friends.
There are 15 getaways and each one has been thoughtfully curated to showcase the multiformity of the Ranger lifestyle. These encompass fun city outings and outdoor or off-road excursions to foodie trails, and even flying a plane through Kuala Lumpur City Centre (KLCC)!
There is also a one-of-a-kind on and off-road experience within the vicinity of Sepang which will be held on February 26 for owners of the high-performance Ranger Raptor. Owners of other Ranger variants can also participate on a similar type of event the next day at the same venue.
The programme is also a way for SDAC-Ford to help boost domestic tourism which have been hard-hit by the COVID-19 pandemic and to support as many local businesses as possible. These businesses have been selected for their activities that are aligned with the Ranger Life core values.
The Ford Ranger Getaways will be refreshed from time to time to ensure that they remain interesting. The current getaways on offer are half-day, full-day or overnight trips and prices range from RM98 to RM2,133 per person, depending on the package chosen.
The various Ford Ranger Getaway packages available.
In conjunction with the launch of the Ford Ranger Getaways, owners can enjoy 50% savings for the on and off-road experience which will be held on February 26 and 27. Each participant can also bring along a companion for free. As there are limited slots, acceptance of bookings will be on a first-come, first-served basis.
“Over the years, the Ranger has transformed from a purely utilitarian workhorse and is now leading the pack as a versatile and premium truck that is sought after for work, family and play, whilst maintaining its ‘Built Ford Tough’ DNA. In line with the 5 guiding principles under our new ‘Live the Ranger Life’ brand essence, the Ford Ranger Getaways aims to offer experiences that push the boundaries of what people perceive a pickup truck to be. We also believe that this attracts new customers to our Ford Ranger brand,” said Turse Zuhair, Managing Director of Sime Darby Auto ConneXion-Ford.
Ranger owners can make their bookings from February 5, 2022 onwards by going to SDAC-Ford’s new e-commerce platform at www.sdacford.com.my/shop. Using the online platform, they can select their desired adventure and travel date as well as complete the payment transaction, all from the comfort of their home or office. Confirmation will be sent via email from the time the booking is processed.
At different periods, manufacturers have different strategies which require investments in different parts of the world. In the 1990s, Ford decided that it must ‘control its own destiny’ in the ASEAN region and was attracted by the ASEAN Free Trade Area (AFTA). This would be a single trading region and those who made their products in any country in the region could export to another ASEAN country with no import duties imposed. For a mass producer like Ford (and the company was the one that introduced mass production to the auto industry), this was ideal as it meant that a mega-factory could be set up in one country to supply to other countries. Great for cost efficiencies which would also mean more competitive prices in the markets.
So Ford invested US$500 million (RM2.107 billion) to establish a brand new factory in Rayong, on the Eastern Seaboard of Thailand. The factory, called Auto Alliance Thailand (AAT), was a joint-venture with Mazda, which was then an affiliate. Its main product would be the new Ford Ranger truck and Mazda equivalent, the BT-50, with the Everest SUV being added later. Besides supplying the Asian market, the factory also supplied to other global markets which was helpful during the regional downturn when the Asian Financial Crisis hit.
Auto Alliance Thailand, the factory set up in the mid-1990s as a joint-venture between Ford and Mazda. Its first product was the Ranger (below) which was exported around the ASEAN region as well as globally.
17 years after AAT began operations, Ford set up another factory in the same area with an investment of US$450 million (about RM1.9 billion) and it was wholly owned by the carmaker. Known as Ford Thailand Manufacturing (FTM), it was initially producing passenger car models like the Fiesta and Focus but when Ford decided to change strategies in the Asian region and focus on trucks, the factory switched to making only Rangers.
Ford built the second factory as demand for the Ranger grew. This was necessary as the 270,000-unit output from AAT was strictly fixed at 50:50 for each of the brands. This meant that Ford could get no more than 135,000 vehicles a year, even if Mazda did not use up its full allocation. Mazda too would have experienced the same frustration as the popularity of its models grew and one solution has been that its new BT-50 truck is now being produced at Isuzu’s factory (also in Thailand). In order to raise its output, Ford moved some production of the Ranger to FTM in 2016.
Next year will see the new generation of the Ranger entering the market and Ford expects demand to be even higher. Since its output from AAT remains capped, it is expanding FTM and is spending another US$900 million (about RM3.8 billion) on upgrading its manufacturing facilities and capabilities in Thailand, at both FTM and AAT. Over 44% of the investment is in the supply chain network to provide opportunities for local supply chain partners.
Ford Thailand Manufacturing, located 14 kms from AAT, began operations in 2012. It produced the Fiesta, Focus and EcoSport models but now only does the Ranger, and has been upgraded to produce the new Ranger (below) next year.
This is the largest-ever single investment in Ford’s 25-year history in Thailand and is recognition of the importance of the country as a global export production base for the company. “This is an important milestone to build on our quarter-century of commitment to producing vehicles in Thailand, enabling us to further modernize and upgrade our local operations, and support production for the exciting upcoming launch of the next-gen Ranger, one of Ford’s highest volume and most successful vehicles anywhere in the world, and the next-gen Everest SUV,” said Yukontorn ‘Vickie’ Wisadkosin, President, Ford ASEAN and Asia Pacific Distributors Markets.
Besides adding a second shift at FTM which provides over 1,200 new jobs, the overall investment also brings Ford’s manufacturing facilities in Thailand in line with the latest global efficiency, flexibility, and quality processes through extensive upgrades and new state-of-the-art manufacturing technologies.
The company is almost doubling the number of robots at both FTM and AAT, with the addition of 356 robots at the body shop and paint shop. This brings the level of automation at the body shop at FTM and AAT from 34% to 80% and 69%, respectively.
Ford also has increased its production capability for multi-variant truck production in FTM. By increasing model flexibility, the plant can produce multiple cab styles – single cab, open cab and double cab – on the same production line. This allows more flexibility in planning and scheduling so the plant can react more quickly to customer demand and reduce customer waiting time for a new vehicle.
As part of the investment, Ford is the first auto manufacturer to implement ScanBox technology in Southeast Asia. This latest surface scan capability improves the time used to accurately measure the whole vehicle by 5 times during the assembly process, helping Ford to increase efficiency in problem solving for better quality control.
In addition, FTM and AAT are making significant efforts to support environmentally friendly initiatives, including using renewable energy, reducing CO2 emissions, and practicing zero waste to landfill.
Exporting vehicles is a significant part of Ford’s manufacturing business in Thailand, with the Ranger going to over 180 markets around the world. AAT will be the lead production hub for the upcoming next-gen Everest SUV which would almost certainly be based on the new Ranger.
With Ford having revealed their next generation of the Ranger pick-up truck, Volkswagen is also releasing more details and images of its new Amarok. Why, you may wonder, is Volkswagen associated with Ford’s model reveal? It’s because the two carmakers have been working together on their new pick-up trucks. Ford had previously been collaborating with Mazda for its earlier Rangers, with Mazda’s version known as the BT-50. However, the two companies decided to end that collaboration and Mazda has teamed up with Isuzu, while Ford teamed up with Volkswagen.
Like the Ford-Mazda collaboration, a similar arrangement is now with the German carmaker’s Commercial Vehicles subsidiary. Just how much each party contributes is not known, just as it was never known with Ford and Mazda which had worked together since the first Ranger in the mid-1990s. However, Ford probably brings much truck expertise to the collaboration since it has been making such vehicles for more than 100 years, and it also makes the bestselling truck on the planet (albeit largely in North America).
Volkswagen has not had a strong presence in the truck market and even back in the 1990s, it was taking the Toyota Hilux and rebadging it to sell as a Volkswagen Taro. It developed its own model, the Amarok, ten years ago but that has not made a big impact in the time it has been in the market (over 800,000 sold globally). Now, with the new model to be adapted from the new Ranger, Volkswagen will have a more capable truck to sell. The carmaker is certainly expecting it to impress with numerous innovations.
New Amarok to be built at Ford plant
The Ranger was mainly developed in Australia and Volkswagen adds that there were also project teams in Europe. The Ford models will be built at two production hubs – in Thailand and in South Africa – and Volkswagen says its product will be built in South Africa (at Ford’s plant) as well in Pacheco, Argentina, where the current generation is built. Volkswagen has plant in South Africa as Uitenhage but it is not set up as a truck plant (it makes only the Polo and Cross Polo). Incidentally, Mazda’s new BT-50 is also made at the Isuzu plant in Thailand rather than the original facility which is jointly owned with Ford.
This is considered as the third generation and unless Volkswagen plans on entering more markets with the new Amarok, it will be sold in considerably less than the 180 markets the Ranger is in. It is mainly on sale in South America, Europe, South Africa, Mongolia and there are plans to sell it in North America.
The new Amarok will be built at Ford’s factory in South Africa (above) which was upgraded this year for the new Ranger. Another production site will be at Volkswagen’s factory in Argentina (below) which builds the current Amarok.
Premium truck
To go on sale in late 2022, the new Amarok is presented as a premium truck and will have ‘clear Volkswagen DNA’, the company stresses. This probably refers largely to aesthetics and perhaps some specific equipment or features. The new vehicle has significantly more driver assistance systems and connectivity than before, which the Ranger is already well known for.
As is the case with shared models, the designers can only individualise areas like the lights and grille, and perhaps some of the bodywork as many of the structural ‘hard points’ are fixed. To alter them means additional engineering work and cost, defeating the benefit of joint development.
The new Amarok will get Volkswagen DNA at the front end and looks a lot more muscular than the model it will replace (below).
‘X design’ and Volkswagen DNA
In the case of the Amarok, Volkswagen is giving it a striking front end with defining ‘X design’, according to Albert-Johann Kirzinger, Head of Design at Volkswagen Commercial Vehicles. “We’ve given the strength and power of the new Amarok an unambiguous expression – with clear Volkswagen DNA, inside and out.”
“The Amarok makes possible what in many places appears impossible at first sight: it makes things easier for its users by assisting them in their work and everyday lives,” said Dr. Lars Krause, Brand Board of Management Member for Sales and Marketing at Volkswagen Commercial Vehicles. “That’s because the Amarok provides solutions that enable our customers to achieve their goals – especially when things get difficult.”
To know more about Volkswagen models available in Malaysia, visit www.volkswagen.com.my.
The Ford Ranger Wildtrak is a well-equipped, value-for-money version of the popular pick-up truck sold by Sime Darby Auto ConneXion (SDAC), Now, there’s an even better Wildtrak and only a limited number of units have been imported from the factory in Thailand.
Known as the Ranger WildTrak Sport, this special edition is priced from RM158,388 (excluding insurance, Peninsular Malaysia private registration). Each new unit is backed by Ford’s manufacturer’s warranty of 5 years or 160,000 kms (whichever comes first). Customers will also get an 18-month free service package if they purchase the vehicle before December 31, 2021.
Exclusive features inside and outside
As a special edition, the Ranger Wildtrak Sport has exclusive features on the exterior as well as inside the double cab. On the outside, the two available colours of Saber and Absolute Black identify the Wildtrak Sport. The dominant grille area has a new design while the door mirrors are finished in Ebony Black. The door handles and rear lift handle also follow the black theme, and likewise for the alloy wheels which are 18 inches in diameter.
The passenger car-like cabin gets illuminated front scuff plates with a logo and the seats have embossed leather upholstery, along with the steering wheel which has stitching.
Same technical specifications
The technical aspects are the same as the regular Ranger Wildtrak so under the bonnet is the proven 2-litre Bi-Turbo diesel engine with a 10-speed automatic transmission. The output of 213 ps/500 Nm means the vehicle can go anywhere easily, especially with its robust and capable 4×4 system.
Besides its performance, the Ranger WildTrak Sport also has smart safety technologies that make it safer when driving. Active safety systems include Autonomous Emergency Braking with Vehicle and Pedestrian Detection, Forward Collision Warning and Lane Departure Warning and Assist. Airbags are installed on the front and sides of the cabin to provide additional protection during collisions.
Test-drives are also available at the event in 1Utama as well as at showrooms of authorised Ford dealerships nationwide.
“As the country transitions to normalcy, we see the introduction of our New Ford Ranger WildTrak Sport Special Edition timely, being a perfect addition to our already renowned Ranger portfolio where customers use it for work, family or play,” said Turse Zuhair, Managing Director, Sime Darby Auto ConneXion.
Take part in the challenge
The Ranger Wildtrak Sport Special Edition is being introduced to the public at Ford’s first ‘new normal’ roadshow from today until December 12 at the Ground Floor of the Luxe Wing in the 1Utama Shopping Centre, Petaling Jaya, Selangor. Activities will be broadcast from the event daily so those who cannot be there can still ‘participate’ and stand a chance to win Ford exclusive merchandise. The broadcast is on Facebook Live on Ford Malaysia’s Facebook page.
The public can also participate in the #FORDeverysecondcount social challenge to win Ford exclusive merchandise. This challenge aims to inspire people by asking them to make a montage of 1-second footages expressing the type of life they want to live from now on as we progress towards normalcy, and to include the #FORDeverysecondcount and #fordmalaysia hashtags.
Special offers
Normally, special offers are only available to those who visit events, but authorised Ford dealerships nationwide will also be giving the same offers as the roadshow during the 5-day period. Customers who buy the Ranger WildTrak Sport during this period stand a chance to win with a local Getaway package.
To know more about the Ranger WildTrak Sport and other versions available, WhatsApp Chat a Ford Ranger Specialist or visit www.sdacford.com.my.
The Ranger nameplate has been used by Ford since the late 1950s (for a sedan at that time) although it is only since the 1990s that the name gained prominence globally. This was when Ford used it on a new pick-up truck which it developed as an ‘Asian Car’ – in contrast to the low-priced sedans that Toyota and Honda developed (the Soluna/Vios and City). Ford had developed it as a ‘compact’ (by American standards) truck primarily for the ASEAN and emerging markets.
The Ranger was to be produced at a brand new factory built in Thailand in preparation for the ASEAN Free Trade Area (AFTA) which would enable vehicles from one country to be imported into another ASEAN country with no import duties imposed. In other words, AFTA would be a single trading bloc with over 550 million potential customers.
The new model was developed jointly with Mazda, which called its model the BT-50. The vehicles would be built at the Auto Alliance Thailand factory which was also jointly owned by the two companies. Since the late 1990s, three generations have been produced there and today, Ford has revealed the fourth generation that should start going on sale early next year.
Three generations of the Ranger.
New product development partner
Apart from a generation change, this new Ranger is also no longer a joint development by Ford and Mazda. The partnership ended with the third generation and Mazda has been working with Isuzu for its next BT-50 while Ford teamed up with Volkswagen, which will use the new model as the basis for its next Amarok.
From what reports suggest, Ford’s expertise in trucks (its first purpose-built truck was introduced in 1917) has given it a lead role and much of the new Ranger will be used by Volkswagen, although the German carmaker has been quick to also say that its model will have unique ‘Volkswagen DNA’.
Sketch of Volkswagen’s new Amarok which will be adapted from the new Ford Ranger (below)
It won’t be the first time that Volkswagen is working with another company for its trucks. Back in the late 1980s, the carmaker signed a deal with Toyota for the supply of its Hilux model which would be assembled in Germany as part of the VW range. The model was called the Taro and it was produced from 1989 till 1997. With Ford, Volkswagen is probably involved in a more meaningful way than was the case with the Hilux Taro. However, it is Ford that is giving the new truck its global debut first, and VW will probably unveil its new Amarok sometime next year.
Iconic features with F-150 inspiration
To most people, the new Ranger probably looks pretty much like the previous one. After all, with a truck, how different can the design be and it is more of the styling in certain areas that usually receive the radical changes. For this new model, the design team looked at the much larger F-150 truck and also considered the iconic features that have evolved with the Ranger over the years.
“Some of us looked to nature, some to architecture and some others to art for inspiration. We didn’t hold back. We let our designers loose to really go for it,” said Max Tran, the chief designer for the new Ranger who was based in Australia.
The bold looks are maintained and the evolutionary changes can be seen in the surface treatments that are stronger and more muscular. The most obvious change is in the ‘face’ and ‘eyes’, ie the grille and the headlights flanking it. The ‘C-clamp’ daytime running lights at the edges of the headlights provide the truck with its unique signature, a feature which you will also see in the smaller Maverick.
All the pictures released today show a double cab with 4 doors, the most popular bodystyle. It’s not known if Ford will also have a 2-door version which is popular in some markets as a workhorse vehicle. There are pronounced wheelarches and a stronger shoulder line running along the sides.
With the second generation, Ford’s designers began to enlarge the brand logo so it would be more visible from a distance and also appropriate to the size of the vehicle. For this new generation, there is also a large sculpted ‘RANGER’ name stamped on the lower portion of the tailgate. The tailgate, with a hint of an aerodynamic spoiler, is flanked by lighting units designed to harmonize with the headlight style.
Longer wheelbase, wider track
Ford has not released any detailed technical data and while the overall size looks the same, there is mention of a 50 mm increase in track and 50 mm longer wheelbase. The wheelbase extension is achieved by moving the front wheels forward, which gives a better approach angle and outboard for better off-road articulation.
The platform is essentially the same traditional ladder-frame chassis which is tough and good for carrying heavy loads. While some carmakers have begun moving towards a monocoque structure, Ford probably realizes that most of its customers want the ‘Built Ford Tough‘ capability and the ladder frame is better.
A hydro-formed front-end structure creates more space in the engine bay and helps future-proof the Ranger for other propulsion technologies (a hint of a hybrid or even a BEV powertrain?). It also opens up the front of the truck to allow more airflow to the radiator, which helps keep running temperatures low when towing or carrying heavy loads.
More focus on ride and handling
However, with truck usage having changed from off-road workhorse duties to daily transportation and leisure, ride comfort and handling have become more important. To improve this, the engineers shifted the rear suspension dampers outboard of the frame rails while retaining the same layout.
“On the Next-Generation Ranger, we’ve increased the tuning range to give our customers the best of both worlds – think of this as ‘Built Ford Tough Plus’ – so you’ve got the capability, toughness and durability that Ford trucks are known for, plus comfort and a more car-like ride that Ranger is known for,” said Graham Pearson, Ranger vehicle program director.
Three turbodiesel engines
At launch, Ford has three engine choices for most of the new Ranger’s markets outside the USA (which may also want petrol engines). These are all turbodiesels, with a new 3-litre V6 to meet customer requests for more power and torque to tow heavy loads or for serious off-roading. It’s not the first 3-litre that the Ranger is having as it has had this engine size before, but with 4 cylinders. Output numbers are not provided but if it is similar to the engine in the F-150, then it would be in the region of 250 bhp and almost 600 Nm.
2-litre Bi-Turbo diesel 4-cylinder engine is carried over from the current Ranger.
The other two engines are familiar units which power the current generation. These are 4-cylinder commonrail engines with a 2-litre displacement and either a single turbo or a bi-turbo. If not improved, the outputs will be 210 bhp/500 Nm and 178 bhp/420 Nm, respectively.
Transmission choices include an updated 10-speed automatic, with the current 6-speed automatic (depending on variant and market). The e-shifter has a short and stubby design with manual selection done using buttons on the side of the shifter – Ford’s preferred way of doing it. Manual transmission isn’t mentioned but this is likely to also be available for those markets that want it.
There will be 4×4 as well as 4×2 drivetrains with electronic rotary shifters that allow switching between high and low ranges on the move. Some versions will be available with an advanced full-time 4×4 system, giving the same sort of experience as a SUV.
Incidentally, in future, the Ranger will be able to receive over-the-air (OTA) updates for software so that the updates can be done without going to a service centre. These save the customer time and also keep the vehicle running at its best with the most current software.
Leadership in safety
Nothing is said about safety and it could be that the Ranger’s leadership in this area (in its segment) has equipped it with many advanced systems that Ford can just continue with the present provisions. In fact, even from the first Ranger, Ford showed that even truck drivers’ lives were valuable and provided safety features that most other trucks did not have.
Even in the current Wildtrak, there is Automatic Emergency Braking (AEB), Forward Collision Warning, Lane Departure Warning, Semi-Automatic Parallel Parking and Adaptive Cruise Control, as well as airbags at the front and sides of the cabin. These would surely continue to be included and perhaps with improved performance as well.
Customer-influenced interior design
For the cabin, customer input was key to what was expected and this was drawn from more than 5,000 interviews and dozens of customer workshops around the planet. They wanted a flexible, modern cockpit that would cater to both work and family duties. To provide this, Ford provides smart and connected features with more comfort and storage options than ever before.
“We know our customers are looking for a smart and functional interior space that feels comfortable. So, we set about designing it with a high level of well-integrated technology, clever functional storage and visual cues so the environment feels comfortable and spacious,” Tran said.
The heart of the Ranger’s connectivity experience is the large 10.1-inch or 12-inch touchscreen in the middle of the dashboard, a styling feature which is also used in recent Ford models. It complements the fully digital instrument panel and uses Ford’s latest SYNC4 system. This system has voice-activated communications and infotainment, allowing the driver to keep hands on the steering wheel as much as possible.
Many of the traditional driving mode controls have been moved from the dashboard and centre console to their own dedicated display on the SYNC screen. With one button press, drivers can go to Ranger’s dedicated screen for all off-road and drive modes where they can monitor the driveline, steering angle, vehicle pitch and roll angles and other controls.
The screen also is linked to a 360-degree camera to make parking easy or even to assist when driving over particularly tricky terrain. In addition, customers can control Ranger’s new exterior zone lighting system via the touchscreen, which means they don’t have to work, camp or do anything in the dark.
Functional and practical
The design team also created clever storage and useful features for owners. There are not only places to store a phone or charge it wirelessly but also a large centre console bin. In addition, the door pockets are designed to carry more, the wide dash conceals an upper glovebox and there are storage bins under and behind the rear seats.
Watching how owner use their trucks gave the designers ideas on how to improve some areas. For example, people were observed stepping on the tyres or pulling themselves up to get onto the open tailgate. This led to an integrated side-step behind the rear wheels, giving a more stable way for them to get into the cargo bed.
In addition, the Ranger team worked on making a wider variety of cargo fit and stay secure in the load box. “Widening the truck by 50 mm may not seem like a lot, but it makes a huge difference, especially in the cargo box. It means that customers will be able to load flat some pretty fundamental items, such as a sheet of building plywood or a full-size pallet,” said Anthony Hall, Ranger vehicle engineering manager.
Cargo bed as a workplace
Additional thoughtful, customer-focused touches include a new, tough plastic-moulded bedliner that helps protect both the truck bed from scratches and owner’s knees from kneeling on a steel truck bed. Extra cargo tie-down points – on strong steel tube rails – provide convenient points to secure loads. Durable, flexible load box caps around the sides of the box and across the tailgate conceal structural attachment points for canopies and other aftermarket accessories.
There’s a new cargo management system designed with dividers to hold various sized items – like timber or toolboxes. Owners also can create smaller compartments to store objects, which would otherwise have to go in the cab, using a system of ultra-strong spring-loaded cleats that clip into rails bolted to each side of the cargo box. The tailgate can also double as a mobile work bench with clamp pockets to measure, grip and cut building materials.
On some versions, zone lighting can give owners better visibility around the vehicle. Load box lighting is provided under the left and right rails and provides plenty of light for finishing up jobs in low light or finding things in the cargo box at night.
The Ranger will be built at Ford’s global production hubs in Thailand and South Africa and exported to some 180 countries. Production will begin in 2022 which is just around the corner so we can probably expect to see the new Ranger in Malaysia during the second or third quarter as the model is imported in CBU form from Thailand.
It will still be a while before the new Ranger arrives in Malaysia but you can inform an authorised Ford dealership of your interest and be updated. Or if you prefer the current Ranger, visit www.sdacford.com.my to locate a showroom where you can test-drive one.
