Before finally appearing in showrooms and being delivered to customers, one of the final stages in the development of a new model is extensive testing in all kinds of conditions representative of the real world. The testing will identify areas that need to be improved or changed and also validate many operating parameters.
Every manufacturer has a similar process and at Kia, the new EV9 is going through this final phase. As the model designation indicates, this is an electric vehicle (EV) and will be the second dedicated EV from the Korean carmaker after the EV6. Its launch date is set for the first quarter of 2023 so there’s about 6 months left to complete testing.
The new locally-assembled Kia Carnival shows how Korean design has come a long way in 50 years, having started with adapting foreign models (under licence) and then trying to design their own cars. They tried to be different, seemingly for the sake of being different and there were strange forms and shapes which were unnecessary. After realizing there was no need to ‘reinvent the wheel’, they began to get experienced foreign designers – the best known being Peter Schreyer who gave Kia a recognizable identity.
From having foreign designers, they also opened design studios in Europe and America where their designers could be immersed in the markets that they were developing products for. As a result, the designs today are original and appealing, without the oddities of trying to be different.
New design approach In the case of the new Carnival, the design originated from Kia’s studio in California which has been in existence since 2008. It’s therefore not surprising that the design is polished, of high quality and has a unique combination of MPV and SUV. In fact, Kia designers have coined the term ‘GUV’ – for Grand Utility Vehicle – to reflect a slightly different class of MPV.
While it has the long monoform of a people-carrier, it doesn’t have the bulkiness and has styling elements that make it look like a long SUV. Besides the lifted front top of the bonnet to give the feel of a large SUV, a skidplate on the bottom edge of the front and rear bumpers are elements which give the SUV-like impression.
The headlamps don’t have conventional covers, with each of the DRLs and lighting elements being separate. The appearance is a bit futuristic, which also gives originality to the Carnival’s design. The grille, sized proportionately to the vehicle, is quite a simple execution which looks like the ‘Tiger Nose’ has finally evolved away from its familiar look.
Most MPVs have a pretty dull side view but the Kia designers have given the Carnival a more eye-catching and sporty appearance here. Apart from the ‘floating roof’, the tapered and angled C-pillar provides a unique look, and the texture garnish adds a touch of class too. The texture is also found on the dashboard trim, contributing to the premium image that Kia is aiming for.
2.2-litre Smartstream turbodiesel Like the imported version we drove earlier, the locally assembled Carnival also has a turbodiesel engine and it is the same all-aluminium 2.2-litre Smartstream 4-cylinder unit. With high-pressure commonrail fuel delivery (Euro5 B7 biodiesel), it develops 199 bhp/440 Nm, with the strong torque available from 1,750 rpm.
The engine is mated to a conventional torque converter automatic transmission with 8 speeds. There’s no conventional lever for selecting transmission positions; instead, a large E-Shift knob (with a high quality finish) on the centre console is rotated to select the R, N and D positions. Manual selection of gear can still be done using paddle shifters on the steering wheel. The PARK position is easily selected by just pressing the button in the middle of the knob. It’s probably the way transmission control will be in future but for now, some might still miss a lever.
There are also drive modes for quicker acceleration or better economy as well as a SMART mode which is adaptive. It learns the behaviour of the driver and gradually adjusts the characteristics to suit the driving style. Over time, the driver will find the transmission operating smoothly and almost predictably. However, a different driver who takes over may not necessarily like that character and if this new driver uses the vehicle for a long period, then it will gradually change to his or her style. Perhaps then there should be a ‘memory’ function to store preferred characteristics, just like seat positions.
Spaceship-inspired interior The interior is where the new Carnival impresses, and not just with spaciousness that would be expected from its exterior dimensions. The designers have created a more premium image and feel to the cabin with convenience features for everyone on the three rows. The interior designers were inspired by the minimalist yet elegant spaceship interior in the classic 1968 movie ‘2001: A Space Odyssey’ so their initial idea was a family vehicle for going on space travels! Even the dashboard panoramic display that stretches across the driver’s side is intended to give the feeling of being in the cockpit of a high-tech spaceship.
The spaciousness is enhanced by the large windows, especially on both sides of the second row. There’s a panoramic view of the world passing by and with the High version, there are also dual sunroofs overhead to make things feel even more airy.
Versatile seating a strong point By far, it was the seating that attracted a lot of attention with its variability. As mentioned before, the locally-assembled model is available as a 7-seater or 8-seater, whereas the CBU version we tested in February was an 11-seater. The layout, with maximum people capacity, would be 2-2-3 or 2-3-3. In both versions, the third row folds flat into the floor but for the second row, the seats are fixed in the 7-seater due to the many electrical systems in them. For the 8-seater, they can be adjusted in various ways, turned around the face backwards and even removed completely.
Turning the seats to face backwards requires a bit of work as the left and right side seats have to exchange positions. They are not that difficult to remove and there are security features to ensure that they are locked in place when installed. Most people should be able to handle the task but it’s not something that might be done frequently either.
For the ultimate in comfort, the 7-seater comes with two Premium Relaxion (not a spelling error) seats for the second row. These are wide and when reclined, there is an additional pad that extends forward and up to provide support for the lower part of the legs. Pivoting armrests on the outer side of each seat provide a place to rest the arm while being out of the way when getting in and out.
The seats (which are made locally) have heating and ventilation within and for keeping the entire cabin cool, there are air-conditioning vents on the ceiling over the middle and rear sections. The fan speed and temperature can be controlled separately from the front system but because the panel is situated just behind the driver’s seat (on the ceiling), it can be difficult to reach for most passengers.
The third row, for 3 persons, is quite comfortable, as we found from sitting in the section for about a third of the journey to Penang. You can’t say that of all MPVs but with the Carnival, there won’t be reluctance to go to the back. Legroom is also pretty good and more importantly, even though the seats are over the rear end, there’s no bumpiness.
The powered sliding doors on both sides are a nice luxury feature but to be expected considering the price. Getting into the third row is easy as the second row seats tumble forward, but when getting out, the passenger in the third row might need help as the release handle is right at the B-pillar. Presumably, there will be a driver to help, or someone in the second row will also be getting out.
Enough cargo space for moving house The standard boot space when the third row is in use is limited but there’s a deep compartment below it for storing items. This, however, means that only a temporary spare wheel can be carried. This is the skinny tyre for emergencies which is lighter and saves space too.
The cargo volume is variable so it depends on what you want to carry. For maximum volume, the third row can be folded into the floor and the second row seats removed. This gives a space that would rival a pick-up truck – and it’s enclosed. So that adds another dimension to the term ‘multi purpose’ as you could probably do house-moving with just the Carnival alone.
Most features are common to all three versions and the extras that the High versions have are the dual sunroof, memory function for the front seats, larger digital instrument panel and a comprehensive suite of Advanced Driver Assistance Systems. There won’t be fighting for USB recharging ports as up to 7 are provided plus a wireless charging pad. The sound system is from Bose and has 12 speakers placed around the cabin. The only thing missing for a family-type vehicle would be a cooler box but that’s something that can be purchased as an accessory anyway.
Driving impressions At 5 metres long and almost 2 metres wide, the Carnival is an imposing vehicle and for some, it may be intimidating. It would fit right into the landscape in America but in Malaysia, with our narrower roads and tighter congestion, a large vehicle might seem impractical. However, as we discovered back in January when we drove the 11-seater, the size does not mean it is difficult to drive. In fact, when on the move, it doesn’t feel much different from a smaller MPV and there is the added stability of being 2,100+ kgs.
Where you become aware of its bulk is in tight situations, like parking, but even then, it is not as cumbersome as a pick-up truck. The Surround View Monitor is a great help here and we found that parking was a ‘no-sweat’ exercise and the vehicle could be positioned properly within a bay.
Even more surprising is the way the vehicle behaves on winding roads. Apart from the competent chassis design, the low ride height also helps keep the Carnival stable and hardly any lean could be felt. With motor-assisted power steering these days, big vehicles like the Carnival are no harder to drive than small sedans. The feedback is good and assistance is progressive. The body control is certainly light years from what we remember of the original Carnival (the one that was also sold as a Naza Ria) which wallowed when pushed too hard in turns.
The 2.2-litre Smartstream engine provided enough power for brisk motoring but it has also to be said that our two drives did not have the maximum number of passengers aboard and the load was fairly light. With all 7 or 8 seats occupied, perhaps the performance might feel different but as we kept hearing from our convoy leader ‘Enjoy the drive’, and unless you are in a rush, the engine should be able to provide decent performance.
The weight also helps with ride comfort although the pressures were on the high side as the vehicles had come straight from the plant with pressures meant for maximum load. It’s not super quiet in the cabin but the ambient noise level seemed to be consistent. Conversations with people next to you are fine but because the seat rows are far apart, you sometimes have to raise your voice to talk to the drive (certainly if the person right at the back is talking).
Priced (excluding insurance) from RM231,228 – RM261,228, the Carnival is a breath of fresh air in the MPV segment, with smart styling and it has not just a premium image but also the feel to go with it. We would go as far as to say it sets a new benchmark for the MPV class and even those who have not had a liking for MPVs will find the Carnival appealing.
The company has officially opened its first flagship 3S Centre in the Temasya Industrial Park at Glenmarie, Shah Alam, Selangor. It provides the full range of services, ie sales, service and sale of spare parts, at one location for the convenience of customers and owners.
The flagship outlet features Kia’s new brand identity which was introduced last year as part of its brand transformation to a new image. The new brand identity aims to shift the customers’ mindset and provide them with a meaningful experience with Kia. Dinamikjaya Motors, like the other subsidiaries in the Bermaz Automotive Group, is committed in providing the best ownership experience to customers.
Kia Store concept
Adopting the Kia Store concept, the spaces in the showroom are separated by red loop across the store that connects the display area and customer area. The wood tone radiates an earthy coziness with a minimalistic and natural sensibility that gives the customer a warm space. The point of this space initiates a whole new customer experience in the journey of purchasing a car.
With a built-up area of 39,240 sq ft, the showroom can display up to 4 vehicles. In the display zone, an achromatic colour theme infuses a futuristic tone on the metallic surfaces and reflections, offering tranquillity that ensures the display vehicles receive undivided attention.
Aftersales support
The service centre with state-of-the-art facilities has 20 bays and a team of trained and skilled technicians to look after Kia vehicles, including the fully electric EV6. It is equipped with the latest manufacturer’s diagnostic system equipment and maintenance tools. Customers who wait can use the comfortable waiting lounge which has refreshments and a working space (with complimentary wifi).
The showroom is open seven days a week while the service centre operates from Mondays to Saturdays. Kia owners who have vehicle problems or an accident can obtain support from the 24/7 roadside assistance service by calling 1800-22-2228.
As the new distributor, Dinamikjaya Motors would like to establish contact with all Kia owners in Malaysia. If you are a Kia owner, you should provide them with your contact details so that they can keep you informed of any technical updates, recall notifications or other matters related to your ownership of a Kia vehicle. Click here to obtain a form to submit your details which will be kept and protected in accordance with the law of the Personal Data Protection Act (PDPA) of Malaysia.
Kia vehicles have been sold in Malaysia since the 1990s but the Korean carmaker has kept its involvement in local activities at arms-length. Although its models were assembled locally, the activities were largely left to their local distributor (the NAZA Group at that time). Kia did have a regional office here and too and interest in what was going on but didn’t want to make investments itself.
That changed last year when the local partner changed and Bermaz Auto took over the brand from Naza (along with Peugeot as well). Perhaps the Korean carmaker decided that it was time to control its destiny and for that, it would have to become directly involved. It formed a joint-venture company with Bermaz Auto called Kia Malaysia which will manage the brand’s activities in the country.
The Inokom manufacturing complex in Kulim, Kedah, where Kia vehicles are being assembled.
More significantly, Kia Malaysia’s operations include local assembly, the first time the carmaker is making a direct investment for assembly operations. It is vital to assemble locally to be able to grow volumes more quickly and be competitive. Kia has set a target of 100,000 units in total from 2022 to 2026, for the Malaysian market as well as export. The export plans are ambitious and will account for more than 50% of annual production each year. By 2026, the company expects to export up to 19,000 units from the 30,000 units targeted for that year.
Four models to be assembled locally
When Kia Malaysia announced its formation, it also provided an insight into its 5-year plan with 4 models to be produced, including battery-electric vehicles. The models, in launch sequence, will be the Carnival, Sportage, Sorento and Niro, the latter to be offered as a BEV.
The first product has started rolling out on schedule from the Inokom plant in Kedah and it’s the Carnival MPV. The model was already on sale at the beginning of the year as a CBU (completely built-up) import from Korea and from our driving impressions, it was certainly a very different MPV from the original Carnival which was also cloned into the Naza Ria. It’s a premium product, which is in line with Kia’s aim of raising the image of its products.
The locally-assembled Carnival is a 7/8-seater (above) whereas the CBU imported model is an 11-seater (below).
8-seater instead of 11-seater
While having the same appearance, the locally-assembled Carnival is not an 11-seater but a 7-seater or 8-seater. There was no shortage of buyers for the CBU 11-seater but having less seats might also work better to sell in greater numbers.
The powertrain is the same Smartstream 2.2-litre turbodiesel CRDI engine with an 8-speed automatic transmission. Though it is a large vehicle, the 199 bhp/440 Nm provides respectable performance, as we experienced on our drive at the beginning of this year.
Bermaz Auto (its retail arm for Kia vehicles is Dinamikjaya Motors) is known for being generous with equipment and features and the locally-assembled Carnival will come with a list that maintains the premium positioning for the MPV. There will be ambient lighting, heated/ventilated seats, Premium Relaxion Seats (second row), 12-speaker Bose audio system, powered sliding doors, ‘smart’ powered tailgate and a complete suite of Advanced Driver Assistance Systems.
New beginning for brand
“The roll-out of the Kia Carnival in CKD [locally assembled] form is an important milestone in the marque’s renaissance in Malaysia. We are delighted to welcome the first Kia model produced here at Inokom for the Malaysian and ASEAN markets. The Kia Carnival marks a new beginning for the Kia brand and showcases all the hallmarks of our products, superior design, smart technology and an impressive driving experience,” said Ted Lee, Kia Asia Pacific President & CEO.
“The consumer’s response to the fully imported Kia Carnival 11-seater variant launched in January has been very encouraging and we are confident that the consumers will be equally enthusiastic about the CKD Kia Carnival. We believe these CKD variations will serve the differing needs and expectations of those in the market for a modern and luxurious multi-purpose vehicle,” added Dato’ Wong Kin Foo, Managing Director of Dinamikjaya Motors.
The prices have not been officially announced but it is known that there will be 3 versions with prices (excluding insurance) starting from RM231,299. PISTON.MY will be joining a media drive of the Carnival to Penang later this week and we’ll let you know what it’s like although we expect that we will be equally impressed as we were with the CBU model.
Since it was launched in March 2021, the Kia EV6 has impressed the automotive world and received a number of awards, including the 2022 European Car of the Year award. The first of the Korean carmaker’s next-generation battery-electric vehicles (BEVs), the EV6 embodies Kia’s shifting focus towards electrification. As part of the Hyundai Motor Group, Kia is also very much into electrifying its range with the aim of achieving carbon-neutrality.
The EV6 has progressively made its appearance in many markets around the world and now it is also being offered in Malaysia, although only bookings are being taken for now. The model is distributed through Dinamikjaya Motors Sdn Bhd (DMSB), which took over representation of Kia from the Naza Group in April 2021. A subsidiary of BAuto (Bermaz Auto), DMSB is the sole distributor while another company – Kia Malaysia Sdn Bhd – has also been formed to manage the assembly of Kia vehicles locally and Kia Motors has majority share in this company.
Dedicated BEV platform
Priced from RM300,668 (click here for the pricelist)for the GT-line version, the EV6 is Kia’s first dedicated BEV produced with the all-new Electric-Global Modular Platform (E-GMP) of the Hyundai Motor Group. By having a dedicated platform, it means that the architecture of the vehicle can be fully optimised for an electric powertrain. Earlier, carmakers developed BEVs using platforms that were still used for conventional combustion engines, resulting in less than optimum engineering when it came to a BEV.
The EV6 has all-wheel drive with two electric motors generating a total of 605 Nm, and a 77.4 kWh battery pack powering them. Claimed performance figures are 0 to 100 km/h in 5.2 seconds and a top speed of 185 km/h. The claimed range on a fully charged battery pack is 506 kms but just as with combustion engines, this figure depends on driving conditions and driving style.
In addition, the flexibility of its Integrated Charging Control Unit (ICCU) charging system enables the vehicle-to-load (V2L) function, which is capable of discharging energy from the vehicle battery. The V2L function can supply up to 3.6 kWh of power and is capable of operating lifestyle electronic accessories, so the EV6 can serve as a mobile power station.
Digital Tiger Face
The tiger face which was created by Peter Schreyer in 2007 and became a brand signature is still present, but it is now described as a ‘Digital Tiger Face. A sleek, modern appearance of the daytime running lights and a sequential dynamic light pattern evokes the original ‘Tiger Nose Grille’, taking the brand into the era of electrification.
With the E-GMP, the designers have had new freedom to efficiently package the interior with innovative use of space. Though the exterior dimensions are compact, the generous 2900 mm wheelbase allows a cabin space similar to many mid-size SUVs.
High-tech interior
Being a vehicle that points towards the future, the EV6 is equipped with technological that enhance safety, connectivity and infotainment. There’s a 12.3-inch infotainment system with Apple CarPlay and Android Auto connectivity, as well as wireless smartphone charging. The curved infotainment screen has a simple form language which gives the interior an open feel.
The EV6, which has received the maximum score of 5 stars from Euro NCAP, comes with an extensive list of standard safety features and systems. These included advanced systems like High Beam Assist, Blind-Spot Collision-Avoidance Assist, and Rear Cross-Traffic Collision Assist. In addition, there is also a Blind-Spot View Monitor, Lane Keeping Assist, Driver Attention Warning, and Forward Collision-Avoidance Assist with Junction Turning. Lane Following Assist and Smart Cruise Control are also included for reducing driver load on long journeys.
Each new EV6 comes with a 5-year manufacturer warranty (or first 150,000 kms). In addition, the battery pack warranty coverage is up to 7 years or maximum of 150,000 kms.
There’s a segment of the global auto market which is not generally known to most people outside the industry although the vehicles in this segment would have been generally termed as ‘light commercial vehicles’ or LCVs before. Now they are referred to as Purpose-Built Vehicles or PBVs, and this segment has been growing significantly. From a sales volume of 320,000 units in 2020, it is expected to increase to 1.3 million units in 2025.
While the PBV functions essentially like a vehicle for commercial purposes, its role is far more diverse due to modern mobility requirements. Thus it has to be more optimized for different purposes moving people or cargo. Mobility services such as car-sharing and ride-hailing are expanding as consumers’ mentality changes from owning a car to using mobility. A global market research company predicted that the mobility sharing service will grow from 1.2 million units in 2021 to 4.9 million units in 2030. For this reason, PBVs specialized in mobile services are trending.
Kia’s PBV strategy and product plans up to the 2030s.
At the same time, the demand for logistics has also rapidly increased, partly due to the huge growth in e-commerce that has taken place over the past 2 years during the COVID-19 pandemic. In other words, the PBV will be an important link in last-mile mobility for people as well as goods.
The Hyundai Motor Group (HMG) is therefore giving much attention to development of PBVs as future mobility solutions. While investing in R&D on electrification and autonomous driving technology, it is also developing PBV-related technologies, such as developing core parts, producing various types of vehicles, and researching platform-based body module assembly technology.
Ray 1-seater van
In 2020, Kia (part of HMG) announced its mid-to-long-term future strategy, ‘Plan S,’ and declared that it would transform from an automaker to a future mobility solution provider by expanding its businesses such as electric vehicles, mobility services, and PBVs. It also revealed that it would respond early to the market with PBVs based on existing cars by 2023, with the Ray 1-seater vans and 5-seater full-flat models to satisfy the growing national demand for small cargo delivery services.
Now comes the Niro Plus, its first PBV which is being offered in Korea as a general model and zero-emission taxi. The carmaker has modified the first generation Niro EV to make it suitable for the demands of modern-day car-hailing.
To meet the demands of Korean operators, the length and height of the Niro Plus taxi model have increased by 10 mm and 80 mm, respectively, to give occupants more space inside the cabin. Slimmed-down structures have also contributed to the greater cabin space, and the seats and door trim have been thinned down.
First generation of Niro from which Niro Plus has been developed.
The Niro Plus can offer more sustainable means of working and travelling, so Kia is planning a general version of the Niro Plus for private ownership. This can be used for many business and recreational purposes including car-hailing services. One usage scenario could be where a small business owner uses the Niro Plus for work during the week and when it’s the weekend or a holiday, he or she can use the same vehicle for leisure activities such as camping or touring the countryside.
“Kia is transforming its business strategy to focus on popularizing EVs, and introducing new mobility products that are tailored to the needs of users in markets around the world. The Niro Plus is our first step into the world of PBVs, a market that holds great potential for future development,” Sangdae Kim, Head of Kia’s eLCV Business Division.
As the PBV market grows, Kia plans to gradually expand its range from micro to large PBVs that can potentially offer an alternative to public transportation or even be used as mobile offices. A general, non-taxi version of the Niro Plus will be made available in some overseas markets in the second half of this year. In addition to the battery electric vehicle (BEV) version, there will be plug-in hybrid (PHEV) and hybrid electric vehicle (HEV) powertrains to meet specific market conditions.
Kia aims to become a market leader by 2030 and to achieve this, it is developing a dedicated platform upon which PBVs of different shapes and sizes can sit, meeting evolving customer needs and market trends. The first Kia dedicated PBV model will be launched in 2025, by which time the global PBV market is expected to mature. It will be similar in size to a mid-sized vehicle, with inherent scalability.
Like all carmakers, Kia Corporation has formulated strategic plans for the rest of this decade, not just with respect to electrification but also for the bigger picture of mobility. The company aims to be more than just a car manufacturer and be a Sustainable Mobility Solutions Provider. To achieve this vision, its roadmap builds on the successful ‘Plan S’ strategy first announced in 2020. This corporate vision is supported by three key pillars – people, planet and profit.
The company has set 4 key business targets to reach by 2030. These core business aims are: accelerating electrification and achieving annual sales of 1.2 million battery electric vehicles (BEVs) by the end of the decade; reaching 4 million annual vehicle sales by 2030s; expanding the application of connected car features and autonomous driving technologies to all new vehicles; and of course, become the No. 1 brand in the global purpose-built vehicle (PBV) market.
During a recent CEO Investor Day event, Ho Sung Song, President & CEO of Kia Corporation, said: “Kia has been undergoing a full-scale transformation which has included changes in corporate vision, logo, product and design, and strategy. To achieve the company’s vision of becoming a Sustainable Mobility Solutions Provider, we will focus on accelerating the transition to future business models. We will become even more customer-centric in our approach and pursue a dynamic transformation while maintaining sound business operations.”
During the 2 years since first revealing its Plan S strategy, Kia has recorded its highest ever gross revenue and operating profit (in 2021). It aims to continue this positive momentum to create further value in both qualitative and quantitative aspects from 2022 onwards.
How to reach 4 million units?
Starting with an annual global sales goal of 3.15 million units in 2022, Kia will progressively increase annual volumes to 4 million units, which will be a 27% increase from its target for 2022. As part of this quantitative growth, the company will also expand sales of eco-friendly vehicles such as BEVs, plug-in hybrid electric vehicles (PHEVs) and hybrid electric vehicles (HEVs). In coming years, the proportion of eco-friendly cars will go from 17% of global sales in 2022 to 52 per cent in 2030.
The EV6, launched last year and voted 2022 European Car of the Year, is just the beginning of Kia’s EV offensive.
The increase in proportion will be more evident in major markets with strong environmental regulations and a growing demand for EVs. These are markets such as Korea, North America, Europe and China, and the proportion will go up to 78% by 2030.
14 BEV models by 2027
Kia aims to solidify its position as the world’s leading EV maker and to achieve this, it will expand its BEV product line-up. The present line-up is limited but from next year, there will be at least 2 BEVs per year, with a full line-up of 14 BEVs by 2027. Compared to its previous plan to release 11 models by 2026, Kia will also add 2 electric pick-up trucks – a dedicated electric pickup truck and a strategic model for emerging markets – and an entry-level BEV model.
Its EV range will be topped by a flagship model, the EV9, set for launch in 2023. Although the EV9 will be a large SUV with a total length of around 5 metres, it will have a claimed acceleration of 0 – 100 km/h of 5 seconds, and range of approximately 540 kms. Advanced technologies will allow for 100 kms of driving range on just a 6-minute charge.
A first for Kia, the EV9 will also feature OTA (Over the Air) and FoD (Feature on Demand) services that will allow customers to selectively purchase software functions. In addition, it will be the first model to be equipped with Kia’s advanced AutoMode autonomous driving technology.
Prototype of the EV9 which will be the flagship of Kia’s EV range when it is launched next year.
1.2 million BEV sales in 2030
New models like the EV9 will help Kia increase sales of its BEVs from the 160,000 units planned for this year to 807,000 units in 2026, and 1.2 million in 2030. That’s a 36% increase from the 2030 EV target announced during last year’s CEO Investor Day, indicating that the company is going to take a more aggressive approach. Kia projects that over 80% of its BEV sales in 2030 will come from Korea, North America, Europe and China, and a 45 per cent share of total Kia sales will come from these major markets.
A Kia factory in Slovakia.
To meet the demands of the expanding volume of EVs each year, the roles of individual production sites will evolve. Korea will serve as a global hub for R&D, production and supply of EVs, while other global production sites will produce strategic EVs for each market.
In Europe, for example, small and medium-sized EVs will be produced starting from 2025. In the USA, where mid-sized SUVs and pick-ups are popular, electric versions of these models will be produced locally from 2024. In China, Kia plans to introduce mid-size EV models from next year, and for India, there will be entry and mid-size EV models from 2025 produced there.
Kia EVs will use the Hyundai Group E-GMP specially developed for Battery Electric Vehicles.
Batteries are a crucial item for BEVs as they supply energy to power the motors so Kia is planning to upgrade its battery technology, and establish a battery supply and demand strategy. While establishing a stable battery supply and demand system by outsourcing to global battery companies, Kia also plans to get batteries from the Indonesian battery cell joint venture. As crucial a factor as supply will also be cost, and Kia is working towards reducing system costs by 40%t, thereby enhancing price competitiveness.
Autonomous driving technology
Autonomous vehicles will come in future and Kia is actively developing the technologies which will be branded ‘AutoMode’. This will include a Highway Driving Pilot feature which would enable driving without driver intervention on highway sections. It will make its first appearance in the EV9 next year, and by 2026, all new models launched in major markets will be available with AutoMode. The adoption rate is expected to surpass 80% and in the long term, the company plans to further upgrade AutoMode technology and implement fully autonomous driving technology.
In America, they call MPVs ‘minivans’ and in fact, that’s where these people-carriers started. In the mid-1980s, Chrysler came come out with a vehicle that could carry more people than a stationwagon and had the spaciousness of a van. It was actually an idea that Lee Iacocca and Hal Sperlich came up with when they were in Ford but Henry Ford II didn’t like the concept and then later fired both of them (for other reasons). Both men moved to Chrysler where they continued the project and introduced a new market segment that was so successful that it saved Chrysler from collapse.
Elsewhere in the world, the minivan idea caught the attention of other carmakers but they called it a multi-purpose vehicle (MPV) which emphasized its versatility in carrying people and cargo. MPVs quickly became a new segment, joining sedans, coupes, liftbacks, hatchbacks and stationwagons. They came in various sizes, big and small, just as with the SUVs that started appearing in the following decade.
Kia came out with its first MPVs in the late 1990s, a small one called the Carens and a big one called the Carnival. Both were popular in many markets and the Carnival was even adapted by Naza and sold as the Ria under its own brand in the 2000s. Although SUVs have since gained dominance in the company’s product lines, MPVs still have a place and the effort put into styling the Carnival’s fourth generation is no less than for the other models. In fact, Kia is even trying to reposition it higher up by referring to it as a ‘Grand Utility Vehicle’ (GUV?).
Large MPV with SUV style
The dimensions of the new Korean MPV give it an imposing presence on the road – slightly more than 5 metres in length and 2 metres wide. However, it’s not as tall as other MPVs and the styling is SUV-like with an upscale appearance. There is yet another interpretation of the ‘Tiger nose’, a familiar signature element in Kia models for some 15 years, which spans the whole width of the front end.
The detail is impressive with the integrated LED daytime running lights (DRLs), headlamps and grille, having a futuristic new look and unique light signature. The new Kia brand logo is also seen for the first time on a model in Malaysia, affixed to the bonnet and the rear door.
A key design highlight is its new ‘island roof’ design, with blacked-out A and B-pillars beneath a body-coloured roof. An eye-catching new C-pillar signature design also stands out, with a chrome fin bearing a subtle diamond pattern. Another element of the SUV-inspired design is the metallic lower skidplate at the rear.
The monolithic form is also aerodynamically efficient and little details along the sides keep airflow smooth for less drag. The underside is also largely closed off so air rushing through underneath does not become turbulent as it encounters openings in the floorpan.
The new body sits on a new midsize Hyundai Motor Group platform that has a longer wheelbase of 3090 mm and the structure has had a lot of engineering improvements to strengthen rigidity. There’s expanded use of hot-stamped parts as well as ultra high-tensile steel and cold-rolled steel.
Progression towards a more premium image
Like the exterior, the inside of the Carnival shows another progression towards a more premium image. The finishing is impressive and the materials have a high-class feel and look. Some new models have gone fully digital and touchscreen for everything and it is not always practical. In the case of the Carnival, the interior designers provide different adjusting methods that are more sensible.
For example, a rocker switch is used for temperature adjustment (individual for left and right sides) which is a lot better than a touchscreen which you need to look and pinpoint your finger on – not so good while driving. For the blower speed and switching between recirculating and fresh air mode, there are pushbuttons and for tuning the radio, a rotary knob is used.
The 12.3-inch touchscreen is the command centre for the infotainment system where you might need to just touch an icon once to activate an app. The system is Apple CarPlay and Android Auto ready so compatible smartphones can easily be connected and the popular apps operated from the display.
The 11-seater cabin
The lengthened wheelbase means a more spacious interior and there’s space for up to 11-persons in the massive cabin. That ‘11-seater’ is mentioned gives it an image of being a minibus though it is far from that! The 4-row/11-seat layout is available when really needed but it is likely that the Carnival will be used as a 7-seater at most with the fourth row folded into the floor. For smaller groups, it can even be configured with four individual rear seats (generously-sized) and a passage between them which can be filled by a table that appears when the middle seats are folded.
The centre row can be folded sideways to create a walk-thru aisle to the rear when there are four or more rear passengers, and when the middle seat is folded down, the back of the seat can be turned into a table with cupholders (below).
Each seat has 3-point seatbelts and the air-conditioning is well designed to ensure that the last row gets cool air as well. A separate control unit is provided for the rear occupants to adjust their environment for a more comfortable journey.
The Carnival comes with two side doors which are motorized and are ‘smart’ because they can open automatically when you stand next to them (or you can press the key fob button) . To avoid accidents when getting out, the sensors that are used for the blind spot detection are also used to detect vehicles approaching. If a vehicle detected and the door is about to be opened, its operation will be stopped. This is a great safety feature, especially for those with kids who may be eager to rush out when the vehicle is stopped.
When 11 seating spaces are not needed, the fourth row can be folded flat and out of sight (below).
The back door also has the smart sensing feature which opens it automatically upon approach. While it is certainly a convenient feature, it might not be practical in certain situations. For example, if you are parked near a wall and the door starts to open by itself (when you are nearby), the door may hit the wall or worse, trap you against it! Perhaps the system should detect if there is a wall and deactivate the automatic opening. Or better still, just deactivate the feature in the settings and use the button on the key fob.
Both the front seats have 8-way power adjustment with the driver’s seat having lumbar adjustment as well. The seating position is such that the driver can have a commanding position which is important given the size of the Carnival. In fact, on our drive, we had a rather small-sized person who was not intimidated at all by the vehicle’s size and found easy to drive.
Individual safety systems
The latest Carnival comes with a long list of active safety systems but it doesn’t have a suite with a fancy sounding name like many of the new models introduced lately. Besides the airbags at the front, all the side windows have curtain bags which will deploy if the vehicle is hit from the side and by covering the openings, there is reduced risk of someone being ejected if the accident is a violent one.
The Surround View Monitor makes it easy to park the large Carnival and the simulated overhead view is detailed enough to help position the vehicle properly in a bay.
An interesting safety system is Multi-Collision Brake Control (MCBC) which reduces the severity of a secondary impact if it occurs after a collision. This can happen after the vehicle is hit and the driver may no longer be in control. When activated, the system measures vehicle speed and any changes of direction, applying the appropriate level of braking force to bring the vehicle to a stop. It may also use the electronic stability control system in some cases but will not activate if the speed is very high as automatic brake intervention at high speeds could cause undesirable vehicle reactions.
Driving impressions
The Carnival imported to Malaysia (and which will be assembled locally in future) comes with only a turbodiesel engine that runs on Euro5 (B7) fuel. This is the new 2.2-litre Smartstream unit that has an aluminium block which saves 38 kgs compared to the previous engine with a cast iron block. It generates 199 bhp with maximum torque of 440 Nm available from 1,750 rpm to 2,750 rpm. The strong low-end torque at the front wheels will be appreciated when the 2,000-kg MPV moves off.
Kia has fitted a conventional torque converter automatic transmission and it has a good choice of 8 ratios well matched to the relaxed engine’s characteristics. A rotary knob (with a high quality finish) on the centre console is used for selecting the main operating modes with a PARK button in the middle. The driver can choose drive modes for more acceleration or better economy but we found that the default mode is a good balance and there was no real need to use the other modes.
On the move, the size of the Carnival becomes less apparent the longer you drive it. Thanks to the nicely-weighted motor-assisted steering, the vehicle is easy to maneuver and it doesn’t wallow in corners either. The size and weight became advantageous on highways where there is good stability and the vehicle sits firmly on the road at high speeds. The long wheelbase also smoothens the ride quality although those in the rearmost row will tend to feel bumps a bit more noticeably.
For now, the Carnival imported in completely built-up form from Korea is priced at RM196,340.80 (without insurance, Peninsular Malaysia registration). You have a choice of 6 colours, and Dinamikjaya, the new distributor, offers a 5-year vehicle/100,000 km warranty and during the first 5 years (or maximum of 100,000 kms), scheduled maintenance will be free.
It’s no secret that the Carnival will be assembled locally at the Inokom plant in Kedah later this year. And the assembly operations will be managed by Kia Malaysia, which Kia Motors has majority share in. Naturally, when assembled locally, the price will be lower and if Dinamikjaya can maintain a similar level of equipment and features, the Carnival should be a worthwhile buy for those wanting a large MPV. As we said earlier, don’t let the ’11-seater’ description be a turn-off as the extra seats can be out of sight (though not removed).
The Kia Carens, first introduced in 1999, was one of the early MPV models from the Korean carmaker, along with the Carnival launched into the market a year earlier. It was a compact size suitable for developing and emerging markets. In Malaysia, Naza even adapted it to sell under its own brand as the Citra in 2005.
Three generations have passed and it has just gone into a fourth generation, with India being the debut market (and where it will also be made). The new model has moved from being a MPV to something more recreational, a sort of crossover with undertones of an SUV.
First generation of the Carens was also made by Naza for the Malaysian market and sold as the Citra (Rondo versions shown).
Why India as a launch market? “India is diverse, and the people here have different preferences. I believe this is the most exciting insight we tried to unlock while developing the Carens. It’s safe, feature-rich, has artistry in its design, and is comfortable and classy; it packs everything a modern Indian family would want in their vehicle,” said Tae-Jin Park, Managing Director & CEO of Kia India.
Like other recent new models, the new Carens uses ‘Opposites United’, the carmaker’s latest design philosophy. It has gained edgy character lines with a bold side profile. Kia designers believe the modern and high-tech design will appeal to millennials.
Still present is another interpretation of the ‘Tiger Nose Grille’ which Peter Schreyer introduced to the brand in 2006 when he was its new design head. It has been a signature element of all models and is complemented by horizontal chrome garnish in the upper grille and the frame-type chrome garnish in the lower bumper.
Attention is drawn to the new signature lighting concept – The Star Map. This is made up of LED DRLs and Crown Jewel LED headlamps to give a futuristic appearance.
The car looks sleek and dynamic with its slim daylight opening graphic along the sides. At the rear, the combination lamp on the robust sections makes the Carens look wide and strong, and the lighting units also have the Star Map LEDs.
Using an extended Seltos platforn, the Carens is said to have the longest wheelbase in its class (2780 mm), while its body dimensions measure 4540 mm in length and 1800 mm in width. That makes it slightly larger than a Mitsubishi XPANDER but noticeably shorter than a Toyota Innova. The ground clearance is quite generous at 195 mm.
The MPV will be offered with a choice of two petrol engines – 1.4 litres with turbocharger and 1.5 litres, with outputs of 140 bhp/242 Nm and 115 bhp/144 Nm, respectively. There’s also a 1.5-litre 4-cylinder turbodiesel which produces 115 bhp/250 Nm. A 6-speed manual transmission is fitted to the base version, with a 7-speed, dual-clutch and 6-speed torque-converter automatic transmissions also available.
While India is a big car market, the products being sold in the high-volume segments have been criticised for inadequate safety levels. Crash tests have resulted in poor ratings, and the manufacturers are beginning to realise that they cannot have differences in safety in different markets.
With the new Carens, Kia has made an effort to provide safety features that are already commonplace in other markets, including Malaysia. Its Hi-Secure Safety Package is a first in India and installed as standard in all versions are 6 airbags, Electronic Stability Control, Vehicle Stability Management, Hill-Assist Control (HAC), Downhill Brake Control (DBC), Brake Assist System, Tyre Pressure Monitor and disc brakes on all 4 wheels. The better safety measures will certainly be important in protecting the occupants on 3 rows of seats.
Extensive research was undertaken by Kia on the lifestyle and requirements of Indian families and the findings have resulted in a generous list of equipment. There are ventilated front seats, a Smart Pure Air Purifier with Virus and Bacteria Protection (very important in these times), Skylight sunroof and a BOSE Premium Sound System with 8 speakers. Surround Ambient Mood Lighting is also provided with a choice of 64 colours.
The infotainment (including navigation uses a High-Definition touchscreen display which is linked to Next Generation Kia Connect. This replaces the previous UVO system and allows for enhancement of OTA (Over the Air) Map and System Updates. This means owners can now update software without visiting the Kia service centre.
The Carens will come equipped with 60+ connected car features and what is more exciting is that the AVNT of the vehicle now supports ten native languages.
After a period of obscurity, Kia is ready to move forward with great determination and has formulated a plan to grow its volume in the ASEAN region. Having established a new business operation in April this year, the Korean carmaker has a partner – Bermaz Auto – which took over the brand from Naza (along with Peugeot as well). Bermaz Auto and Kia have formed a joint-venture company called Kia Malaysia which will manage the brand’s activities in the country. Distribution and retail operations will be handled by Dinamikjaya Sdn Bhd, a subsidiary of Bermaz Auto.
Kia Malaysia’s operations will include local assembly, the first time the carmaker is making a direct investment for assembly operations. It considers this to be a key factor for growth as it will enable Kia vehicles to be sold around the ASEAN region at competitive prices. This is because they can be assembled in Malaysia and exported to other markets without import duties imposed by those countries, a privilege accorded by the ASEAN Free Trade Area (AFTA) agreement.
Previously, there were some Kia models assembled locally but the volume was small and therefore not efficient. Now, Kia has set a target of 100,000 units in total from 2022 to 2026. The vehicles will be for the Malaysian market as well as export. The export plans are ambitious and will account for more than 50% of annual production each year. By 2026, the company expects to export up to 19,000 units from the 30,000 units targeted for that year.
The vehicles – comprising new generations of the Carnival, Sorento, Sportage and Niro – will be assembled at the Inokom plant in Kedah. This plant, which began operations in the 1990s, assembles for brands such as Mazda, BMW and MINI. Incidentally, among the plant’s shareholder’s is Hyundai Motor Company, which is affiliated with Kia in the Hyundai Motor Group. Hyundai’s share is 15% and it has been a shareholder since the plant started in 1997.
From what Kia Malaysia has revealed of the coming products, all four models will be produced with combustion engines as well as electrified powertrains. The Carnival and Sportage will be hybrid electric while the Sorento and Niro will also have plug-in hybrid (PHEV) powertrains. A fully-electric version of the Niro will also be produced, and this would enjoy attractive incentives offered by the government for battery-electric vehicles.
ICE: Internal Combustion Engine | HEV: Hybrid Electric Vehicle | PHEV: Plug-In Hybrid Electric Vehicle | BEV: Battery Electric Vehicle
The Inokom factory in Kedah which will assemble Kia vehicles. It began operations in 1997 assembling Hyundai and Renault vehicles.
Omitting passenger cars may not be a disadvantage as Kia’s past models have enjoyed limited success. Their SUVs have met with good response and the new Carnival is also a big leap from the previous generation. Now the task for Dinamikjaya will be to assure customers that it will offer the best aftersales support to those who buy a Kia. The company will examine all past promises to customers and see how to best move forward with existing owners.
Teaming up with Bermaz Auto is advantageous for Kia as the team in this company have long experience in all aspects of the auto industry. They are led by Dato’ Seri Ben Yeoh, whose career spans 5 decades, during which time he has been involved in brands like Mercedes-Benz, Toyota, Daihatsu, Proton, Mazda, Skoda and Hyundai. Senior members of his team were even involved in setting up and running the Inokom factory before it was acquired by Sime Darby Motors.
