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Singapore has got it good when it comes to BMW cars as the latest 2020 BMW M340i xDrive Sedan was made officially available in the country. Bear in mind as the car was just launched globally at the end of last month with two variants available for different markets around the globe; Saloon and Touring. (more…)

The Malaysian market just witnessed the launch of the latest 2019 BMW M2 Competition back in June and we were genuinely impressed (and a little bit afraid) with the power it possesses. Guess what? BMW has launched a more powerful and limited version called the 2020 BMW M2 CS. (more…)

BMW has unveiled its latest electrified model in the form of the 2020 BMW X3 xDrive30e plug-in hybrid. This latest addition to the Sports Activity Vehicle (SAV) premium segment offers ‘highest standards of driving dynamics and efficiency.’ (more…)

The new BMW 3 Series range is getting a lot of attention as of late and what better way to further entice it than to introduce two more variants into the line-up. BMW is proud to introduce their latest additions, the 2020 BMW M340i xDrive Saloon and Touring versions with more racing technology embedded into its superbly comfortable driving experience. (more…)

BMW Group Malaysia’s Corporate Programme has been enhanced with a new Corporate Mobility Solutions (CMS) programme. The new enhancement to the programme is designed to elevate the premium ownership experience for both BMW and MINI corporate customers.

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“BMW Group Malaysia has long been recognised for our excellence in providing premium ownership experience to all our customers, be it for individuals or corporate customers. We are the leaders that drive innovation in the industry, as the BMW Group Corporate Programme has been furnishing our corporate customers for many years now with premium financing solutions. With the addition of the CMS programme, we have once again changed the game, elevating our offering to our premium corporate partners,” said the MD of BMW Group Malaysia, Harald Hoelzl.

“We are no strangers to innovation when it comes to elevating customer experiences in every aspect, whether through vehicle ownership, aftersales services or mobility in financing. With the CMS programme, BMW Group Financial Services Malaysia is raising the bar ever higher to provide only the best for our customers in the corporate segment,” added Tobias Eismann, CEO and Managing Director of BMW Group Financial Services Malaysia (BMW Credit (Malaysia) Sdn. Bhd. and BMW Lease (Malaysia) Sdn. Bhd.). “Our leading fleet management services is further enhanced with exclusive incentives and benefits, proving that we will always go above and beyond to deliver Sheer Driving Pleasure.”

360° premium ownership experience
The BMW Group Corporate Programme is designed to provide a 360° premium ownership experience to individuals and their companies by introducing exclusive incentives for eligible corporations, mobility solutions to meet all business and private needs, as well as a comprehensive aftersales coverage for peace of mind ownership.

BMW Corporate Sales

The programme also features BMW ConnectedDrive services that include BMW Concierge Services, Connected Navigation, Remote Software Upgrade and Apple CarPlay, along with exclusive BMW Moments privileges.

The Corporate Mobility Solutions (CMS) – an enhancement of the BMW Group Corporate Programme – is a joint initiative between BMW Group Malaysia and BMW Group Financial Services Malaysia to further elevate the benefits offered by the BMW Group Corporate Programme. CMS features fleet management for businesses along with risk and cost reduction, as well as tailor-made mobility solutions to accommodate to all business and private needs.

MINI
The new Corporate Mobility Solutions programme includes THE MINI brand as well.

The initiative also integrates products from BMW Group Financial Services to grow and strengthen their position as a leader of mobility solutions in its class. Sais to be a game-changer in mobility innovation, the CMS is developed to equip BMW Group Dealers with a wide range of support to provide top quality financing and fleet management services for corporate customers.

(more…)

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Looking for the ultimate premium Sports Activity Vehicle (SAV)? BMW Malaysia has introduced the latest BMW X3 xDrive30i with M Sport Package that has been said by many to have one of the best striking design languages and class-leading driving dynamics. (more…)

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In the early years of the auto industry, the factories that produced cars and the parts for them were once confined only to the countries that the manufacturer was established in (BMW in Germany, Toyota in Japan, Ford in the USA, etc). However, as the auto industry rapidly expanded around the globe and cars were being sold in other countries as well, it made sense to produce them closer to the markets. And from the 1960s onwards, as more countries began industrialising – like Malaysia – incentives were also offered to carmakers to invest in local production.

Globalisation of the industry has led to factories being set up all over the world, some to serve a few markets and some as production hubs for regions or even the entire world. The need to have huge volumes for economies of scale that drive down costs is one reason for this approach. There are also political considerations which come into play as exports of vehicles from one country to another need to be ‘balanced’.

While the construction of new factories to make vehicles is ongoing, there is now a wave to establish factories to supply parts and systems for the coming era of electrification. The next decade will see a leap in hybrid and electric vehicles and demand will be great, so the factories must start up now in order to be able to meet that demand.

BMW High Voltage Battery production in Thailand

Incentives matter as well as policy clarity and stability
Choosing a country to build a new factory requires not just careful planning but also consideration of the incentives offered by the government. The investments and job opportunities as well as export potential are also attractive enough to governments to offer investments to attract carmakers. Clarity and stability of automotive policies is also important as carmakers plan over many years and they need to be assured that changes are not made just because a new minister has taken over and had other ideas about the direction.

Thailand has been good at policy stability, which is probably on reason why a number of global players built their production hubs there. Changes of government may occur but policies are maintained and that’s what matters.

BMW High Voltage Battery production in Thailand

BMW High Voltage Battery production in Thailand

BMW chooses Thailand
Following on from BMW Group Thailand’s earlier endorsement for incentives by Thailand’s Board of Investment (BoI) for a 700 million baht (about RM96 million) outlay in BMW plug-in hybrid electric vehicle (PHEV) production, the company has jointly invested with DRAXLMAIER Group in this battery assembly plant, worth 500 million baht (about RM69 million).

“This new beacon for e-mobility innovations will further unlock the competence of Thailand’s automotive industry. The incentives from BoI also symbolize the unity between the public and private sectors in this undertaking towards a sustainable future,” BMW notes.

BMW Group Thailand has thus marked another historic milestone with the inauguration of a local high-voltage battery production plant in partnership with the DRAXLMAIER Group, one of the world’s leading automotive suppliers and a partner of BMW Group since 1966. BMW Group Thailand launched the local assembly lines in July 2019 at the plant in WHA Chonburi Industrial Estate 2. The high-voltage battery assembly plant is assembling both battery modules and the battery itself.

BMW High Voltage Battery production in Thailand

Uwe Quaas, MD of BMW Group Manufacturing Thailand said: “One of the pillars of BMW Group’s global strategy is electrification, and BMW Group Manufacturing Thailand is underlining its commitment to this mission by taking another big step forward in our electro-mobility strategy. The start of local battery production enables us to better respond to growing domestic demand for electrified vehicles in Thailand. This new capability also strengthens the performance of Plant Rayong in fulfilling the country’s mission of sustainable mobility.”

BMW High Voltage Battery production in Thailand

Fully trained workforce
The high-voltage battery is a central element of partially and fully electrified vehicles and a highly sophisticated component that requires specialized skills to produce. Thanks to the advanced training and qualification programs initiated in September 2018, the staff from the DRAXLMAIER Group who have participated in the battery production training program at BMW’s Group Plant Dingolfing – the BMW Group Competence Centre for e-drive production – and the BMW Group pilot plant for e-drivetrains in Munich, are now ready for the high-tech assembly work to produce the latest generation (Gen4) of the BMW Group high-voltage batteries

This involves the use of cutting-edge production technologies onsite including laser welding, plasma activation, robotics, gluing, automated optical and electrical inline quality inspection along with end-of-line testing. The training is also focused on supporting a highly automated process, which is an important part of battery module production, as well as comprehensive quality assurance, product methodology and technology, rework, and analysis.

BMW High Voltage Battery production in Thailand

World-class standards and quality
Equipped with a strong grasp of battery production skills, the staff will work on battery cells provided by a supplier in the Asian region along with other imported parts – such as aluminium housing, electronics, and cables – to roll out high-voltage battery packs that meet BMW Group’s world-class standard and are in full compliance with Thailand’s local content requirement regulation.

Completed battery packs will then be transported to Plant Rayong for the production of the entire range of BMW 5-Series Plug-in Hybrid Vehicles, which has been in operation since July 2019. Since 2017, BMW Group Manufacturing Thailand has assembled four BMW plug-in hybrids at Amata City Industrial Estate, Rayong province.

BMW Thailand

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BMW M Performance vehicle owners here in Malaysia have another cool feature that they can boast about to their normal mortals around them with the BMW Elite M Card launched by BMW Malaysia. It’s a privilege programme that complements the current existing BMW Privileges Elite Card, but with more M-Power goodness. Those who opt for the newly introduced BMW Elite M Card will gain extra privileges on some very enticing M-specific benefits. (more…)

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An exclusive new BMW M4 ///M Heritage Edition will make its world debut on the legendary racetrack in the Eifel, a low mountainous region in western Germany, on 13 September. Based on the M4 DTM developed by BMW M Motorsport, the special edition of the M4 Coupe has an exterior replicating the colours of the BMW M GmbH logo.

Characteristic colours of the legendary racing cars
Immediately after the founding of the BMW’s high-performance subsidiary in 1972, the characteristic colours already adorned these racing cars, which were based on the 3.0 CSL and became highly successful in touring car racing.

BMW 3.0 CSL
The BMW 3.0 CSL which, in the 1970s, gained sporting fame and fortune as a successful touring car.

BMW M4 M Heritage Edition

The M4 Edition///M Heritage takes up this unmistakable colour combination on unique exterior and interior design features. There is a choice of the three body colours – Laguna Seca Blue, Velvet Blue metallic and Imola Red available for the limited edition model.

Furthermore, the two-seater’s carbonfibre reinforced plastic (CFRP) roof boasts a striking decorative strip in the BMW M colours, which is integrated into the CFRP composite at the factory using a special manufacturing process. Likewise unique are the forged, 20-inch M light alloy wheels in a star spoke design finished in Orbit Grey matt and fitted with mixed tyres.

BMW M4 M Heritage Edition

Exclusive colours and materials within
The interior is also characterised by an exclusive selection of colours and materials. The spectrum of equipment includes model-specific full leather M seats in a bicolour design and with prominent openings within the area of the seatbacks. Each seat colour is oriented towards the exterior paint and is complemented by partly bicoloured contrast stitching.

BMW M4 M Heritage Edition

In conjunction with the exterior colours Laguna Seca Blue and Velvet Blue metallic, the seats come in Silverstone/Black with turquoise stitching or Velvet Blue and Orange respectively. With the exterior finish Imola Red, the seat colours Red and Black correspond with yellow and red contrast stitching.

There are interior carbon trim strips designed exclusively for the M4 Edition ///M Heritage and whose CFRP structure incorporates the stripe design featuring the three characteristic M colours. Both the interior trim strips and the door sills bear emblems with the imprints “Edition ///M Heritage” and “1/750” as an indication of the limited edition of this model. The lettering “///M Heritage” – in turquoise, orange or red respectively – is also to be found on the front headrests.

BMW M4 M Heritage Edition

Only 750 units to be offered worldwide
Powered by a 450 bhp/550 Nm straight 6-cylinder engine with M TwinPower Turbo technology, the M4 Edition ///M Heritage will be produced and sold worldwide between November 2019 and April 2020. Only 750 units will be available.

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BMW Group Malaysia will be hosting their largest pre-owned vehicle fair next weekend from 13-15 September 2019. Called the BMW Premium Selection Fair, the event will feature a fine selection of pre-owned vehicles from the X5, 3 Series, 7 Series, as well as MINI models and several BMW Motorrad premium motorcycles. (more…)

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