Ford Motor Company Archives

Lyft working with Ford for autonomous ride service

Ford has been all over the news these past few weeks and this time it’s no different. The American automaker has teamed up with Lyft, a transportation network company to explore how autonomous vehicles can benefit both parties.

Similar to Uber, Lyft works by connecting drivers to passengers through a mobile app. Those wishing to use the service will need to sign up with Lyft and fill in their details and payment method.

Drivers who wish to drive for Lyft are subjected to stringent security checks including face to face interviews with the company before being approved as a driver. Apart from this, Lyft also limits the number of hours drivers are allowed to operate each day, which does offer passengers the peace of mind of knowing that their driver won’t fall asleep while at the wheel.

Through its partnership with Lyft, Ford will explore the following categories:

How to create a technology platform that it can easily connect with a partner’s platform (such as Lyft’s) to effectively dispatch a self-driving vehicle
Which cities to work with to deliver a self-driving vehicle service based on shared data and information
The kind of infrastructure necessary to service and maintain a fleet of self-driving vehicles to maximise availability to consumers

Ford has been hard at working on research and development of its self-driving technology that includes its Argo AI’s virtual driver system. It is also looking into building the proper infrastructure to allow for better access of this technology by the general public.

Autonomous vehicles are said to be the future of transportation, because once the human element is eliminated from the system, incidents of fatigue related accidents or driver error could be reduced dramatically.

As such, the partnership between Lyft and Ford will involve building a service based around the actual needs and wants of people. They will need to make sure that safety and dependability can be guaranteed in order to convince the general public to trust self-driving technology.

Initially, a joint technology platform will be developed where Ford will deploy human-driven vehicles on Lyft’s network to test the interface and ensure compatibility with Lyft’s app and customer usability.

At the same time, Ford will also connect its self-driving test vehicles to Lyft’s network but they won’t be made available to the latter’s customers. Instead, it will allow the automaker to develop the technology to ensure that it meets the safety requirements and needs of future customers.

According to a statement by the automaker: “The partnership with Lyft will accelerate plans to build a profitable and viable self-driving vehicle business. With Lyft’s network and respected brand experience, Ford expects its ability to scale self-driving vehicles will play a critical role in safely bringing this technology to mainstream consumers.”

Such a partnership isn’t groundbreaking, Lyft’s rival, Uber has partnered with automaker’s like Volvo to test its own version of autonomous transportation. In fact, Uber has been ramping up R&D in this area to push this cutting edge technology to the masses in record time.

Ford does its bit to help with disaster relief in Mexico and Caribbean Islands

Ford is doing its part to help with disaster relief in regions that were hardest hit by the recent wave of natural disasters. One of the most recent of the lot, was a powerful earthquake that struck Mexico on 7th September and then another, just 12 days later.

Apart from this, the after effects of Hurricane Maria that struck the Caribbean on September 20th, knocked out power and severely damaged much of Puerto Rico when it came ashore with category 4 winds. It also laid waste to property in the Virgin Islands, which was still reeling from the aftermath of Hurricane Harvey and Irma.

Ford has managed to contribute $200,000 USD (RM 841,300) to the United Way in Mexico (Fondo Unido Mexico) and will match employee donations to the Mexico Earthquake Relief Fund, up $50,000 USD (RM 210,325). Ford Mexico & Dealers Civic Committee is also providing $200,000 ((RM 841,300) in support to United Way Mexico and toward rebuilding schools.

In total, Ford will probably raise close to half a million US dollars (RM 2,103,250) to help with disaster relief efforts in Mexico, which will take the country a considerable mount of time to recover from. As for the hurricane relief efforts, Ford will be donating $100,000 USD (RM 420,650) and the Ford region is contributing an additional $100,000 USD (RM 420,650).

Besides this, the Blue Oval will continue to match contributions to the American Red Cross, up to $300,000 (RM 1,261,950). This, as well as other efforts by its employees have ensured that a substantial amount of money has been raised for a good cause.

Experts say that the recent hurricanes occurrences can be considered as a side effect of global warming. In recent years, our planet has been heating up, as a result, the air has been retaining far more moisture than before. This in turn, could eventually cause significant climate change in the coming years.

Ford contributes $5 million to support automated technology

Ford Motor Company has contributed $5 million (RM21 million) to the American Center for Mobility (ACM) to support connected and automated vehicle (CAV) technology development. This will designate Ford as a Founder-level sponsor and member of a government-industry team that supports ACM’s efforts.

The investment will help ACM create an automated vehicle proving ground in Southeast Michigan. This is where companies will be able to develop their CAV technologies and work on other areas that include creating the appropriate standards and education programmes.

Located at Willow Run in Ypsilanti Township, the new non-profit 500-acre state-of-the-art testing site will be used for testing, validation, product development and education purposes. This facility’s first phase will be operational at the end of this year, signaling the beginning of major studies into autonomous transportation.

This latest investment brings ACM’s fundraising total to $95 million (RM397 million), which will go a long way in helping it accomplish its goal. This will also allow for better synergy between entities who share the same goal of creating more advanced autonomous systems.

“We couldn’t be more proud to have Ford Motor Company join the ranks as a Founder. When we first announced our plan to develop the American Center for Mobility, it may have seemed a little ambitious to some,” said John Maddox, president and CEO of ACM.

“However, we’re well along in making this a reality as national and global partners continue to support the facility,” he later added.

Ford’s contribution has allowed it to join ACM Founders Toyota Motor North America (TMNA, Toyota Research Institute (TRI) and AT&T in paving a path for the future of mobility.

Ford uses virtual technology to design future vehicles

The future of vehicle design is here and Ford, is one of the first automakers to have accepted it with open arms. This type of hologram technology enables designers and engineers to collaborate on design and construction efforts for any given project.

Relatively unchanged since the early days of the automobile, designers have had to resort to building clay models of new vehicles in order to truly assess their practicality. And in recent years, 3D modelling has helped somewhat in terms of lowering production time.

That said, the benefits of both, pail in comparison to the relative efficiency, ease of use and time saving measures that come with hologram technology. Ford has incorporated it for use on its vehicles through the use of Microsoft’s HoloLens system.

It’s an augmented reality setup that enables users/viewers to add virtual overlays to the physical world. Unlike the virtual reality fad, where a user is immersed in an enclosed virtual world, augmented reality enhances the physical one with its various systems and functions.

In order to use HoloLens, Ford designers will need to put on a special wireless headset that will overlay the virtual objects on the physical ones. It’s information is received from a PC running Microsoft’s Windows operating system.

Through this method, what used to take days, weeks or even months of communication between engineers, designers and the ‘decision makers’, efforts that involve grille designs, body panels and other elements can be created, altered and approved within hours.

This will significantly lower the cost of R&D work and its labour intensive nature, and enable automakers to shorten the time frame needed for producing a single vehicle. Many brands already employ 3D modelling to help visualise and simulate stresses on components,which have helped with crash testing.

Speaking of the HoloLens tech, Jim Holland, Ford vice president, vehicle component and systems engineering, said, “It’s amazing we can combine the old and the new – clay models and holograms – in a way that both saves time and allows designers to experiment and iterate quickly to dream up even more stylish, clever vehicles.”

“Microsoft HoloLens is a powerful tool for designers as we continue to re imagine vehicles and mobility experiences in fast-changing times,” he later added.

Ford has been using the tech for the past year in it’s Dearbon design facility in Michigan. Doing so has enabled the automaker’s legion of employees to work in a more cohesive manner and review designs or their changes more efficiently and in a manner that was inconceivable just a few years ago.

We hope that such tech is adopted across the board and that automakers are able to benefit greatly from it. This could result in better designed vehicles that are offered at a significantly cheaper price.

New Ford EcoSport gets manlier without compromising on creature comforts

Ford has unveiled the new EcoSport, which now comes with an intelligent all-wheel-drive system and a more sporty variant called ST-Line. Building on its predecessor’s design, the Blue Oval has decided make the vehicle a little more rugged this time around.

The rather docile grille has been repaced with a matte-black two-piece louvered one that certainly is in-line with Ford’s current design language. It’s projector headlights slope forward and towards the front fascia, which reminiscent of the ones on the current gen Mustang.

from the side, the two-tone paint scheme does provide the EcoSport with a sporty look as does the 17 or 18-inch alloy wheels. Ground clerance of certain variants might vary depending on the suspension setup that is utilized.

Ford has left the rear relatively untouched safe for minor changes to the taillights and rear bumper, both decent decisions considering that there wasn’t much wrong with them in the first place. The decision to keep the spare tyre internally has had a positive effect on the rear, giving rise to a cleaner and sporty overall feel.

Speaking if the new vehicle, Steven Armstrong, group vice president and president, Europe Middle East and Africa, Ford Motor Company, said, “Ford has sold 150,000 EcoSport compact SUVs in Europe since we first introduced the model to the region in 2014.The new Ford EcoSport offers customers even more style, comfort, capability and choice.”

There will be a diesel (EcoBlue) and a petrol (EcoBoost) engine available with the new EcoSport but the most notable feature of the lot is the Intelligent AWD system. It will be capable of distributing power between the front and rear in a 50/50 configuration.

In fact, it will be able to do this in a mere 20 miliseocnds, which Ford says is 20 times quicker than a human eye takes to blink. It will work seamlessly by transitioning torque between all four wheels, to allow for better traction and stability.

The 125bhp 1.5-litre EcoBlue engine is all-new and comes with a number of innovative technologies. The 1.0-litre EcoBoost engine is offered in several states of tune, which include 140bhp, 125bhp and 100bhp. And if the 4WD life isn’t your thing, you can still opt for the 2WD option that is significantly lighter and easier on fuel consumption as well.

Compared to the outgoing vehicle, the new EcoSport gets optimized springs, dampers, spring aids, steering gear, rear axle twist beam, Electronic Stability Programme settings and steering assistance profiles.

The interior takes on a more refined look with easier to use controls and soft-touch materials, and a new centre console ergonomically designed for easy operation and featuring fewer buttons. The seats have been redesigned to offer good comfort and premium feel.

Occupants can also match the ambiance to their mood with adjustable interior lighting that can be set to one of seven colours. But the cabin’s main party trick is the ability to store small items in compartments hidden through out the cabin including under the seats.

As mentioned earlier, the EcoSport will also be offered as an ST-Line variant that has sportier styling and sports-tuned driving dynamics. As a result, it gets Ford Performance-inspired bumpers and side skirts, black-finish roof rails and headlight bezels, 17-inch Dark Tarnish alloy wheels, ST-Line badging and extended painted roof and door mirrors as standard.

As for the interior, you get a unique ST-Line leather-trimmed flat-bottomed steering wheel; unique partial leather seats featuring Miko®-Dinamica inserts – an ecological suede made from recycled polyester and red stitching, leather handbrake lever and gear knob, ST-Line branded scuff plates, and stainless steel sports pedals.

Other tech that are available across all variants is the SNYC 3 (Voice Assistant) and 8-inch colour touchscreen, which can be operated with pinch and swipe gestures. The B&O sound system offers impressive sound quality for the audiophile in all of us.

The EcoSport for the first time comes with Cruise Control with Adjustable Speed Limiter that helps drivers keep within speed limits, and a Rear View Camera that makes parking more efficient and safer. There’s also Blind Spot Detection and Roll Stability Control, which should help novice drivers handle the vehicle with more confidence.

There’s no word yet on when Ford will bring this vehicle over here, but it should hit European markets very soon.

Ford introduce Ranger Black Edition for Europe

Ford unveiled an exclusive Black Edition of its ever popular Ranger at the Frankfurt Motor Show. It’s based on the European market’s Limited Series variant that comes with a unique colour scheme and a plethora of features that set it apart from the base vehicle.

This particular Ranger comes with de-chromed body in Absolute Black with a black finish for the radiator grille, alloy wheels, sports bar and exterior detailing. Adding to this level of exclusivity, only 2,500 examples of this variant will ever be produced. And all of them will be offered with the Double Cab body-style only.

Besides this, the Black Edition is fitted with satellite navigation, front parking sensors and rear view camera, Ford SYNC 3 multimedia system with 8-inch touchscreen, dual-zone electronic climate control, leather seat trim, and power-folding as well as heated door mirrors.

Speaking of the latest addition to the stable, Hans Schep, general manager, Commercial Vehicles, Ford of Europe, said, “Ranger customers appreciate the vehicle’s tough, go-anywhere capability and its rugged good looks, and we expect this attractive new limited series to be snapped up within weeks.”

In Europe, the Ford Ranger is the top selling pick-up truck as of July 2017, which also marks an increase of 12.1% in sales for the automaker. It managed to shift 23,100 compared to the same period last year.

It’s a similar story in Malaysia, despite fierce competition, the Ranger is still one of the favorites because of it what it is able to offer local customers.

Ford and Domino’s team up to test self-driving delivery vehicle

Ford has teamed up with Domino’s, the world renowned pizza maker, to develop autonomous delivery vehicles for the latter’s customers. This effort will enable the Blue Oval to study the role that future delivery pizza delivery vehicles might play in our lives.

Researchers from both companies will also investigate customer reactions to interacting with a self-driving vehicle as part of their delivery experience. They consider this of paramount importance because it will help them better understand customers’ perspectives regarding the future of food delivery with self-driving vehicles.

“As delivery experts, we’ve been watching the development of self-driving vehicles with great interest as we believe transportation is undergoing fundamental, dramatic change,” said Patrick Doyle, Domino’s president and CEO.

“We pride ourselves on being technology leaders and are excited to help lead research into how self-driving vehicles may play a role in the future of pizza delivery. This is the first step in an ongoing process of testing that we plan to undertake with Ford,” he later added.

Like many other mainstream automakers, Ford is still developing its self-driving vehicle business. Collaboration with other companies, will enable it to conduct valuable research that will be crucial to ensuring that the technology is applied in ways that benefit consumers.

The Blue Oval plans on rolling out production ready self-driving vehicles by 2021, and with that it hopes to meet the needs of companies and customers alike. But for Domino’s, currently a Ford Fusion Hybrid Autonomous Research Vehicle will be used to deliver pizzas to randomly-selected Domino’s customers in Ann Arbor, USA.

It wil be manually-driven by a Ford safety engineer and staffed with researchers. Customers who agree to participate will be able to track the delivery vehicle through GPS using an upgraded version of Domino’s Tracker®.

Text messages will be sent to respective customers once the delivery vehicle approaches their location. And will also guide them to retrieve their pizza using a unique code to unlock the Domino’s Heatwave Compartment™ inside the vehicle.

The Ford Fusion used here was retrofitted with the required hardware by Roush Enterprises which include the pizza container and Domino’s Heatwave Compartment. This vehicle was completed in 2015 and was put through preliminary testing in a simulated urban environment before it was let loose here.

It will be awhile before we start seeing such systems become common place at our local Domino’s outlet, but its comforting to know that Ford already has plans to ensure we get our pizzas on time.

Special edition Ford GT introduced

The Blue Oval has announced that it will be offering a heritage edition of its latest supercar, the Ford GT. Called the Ford GT ’67 Heritage edition, it is an attempt by the company to pay homage to the legendary 1967 GT40 Mark IV that made history by winning the 24 Hours of Le Mans.

The Mark IV GT40 has a special place in the hearts of many Ford fans, because the car was a dominant force of the famous endurance race, outpacing Ferrari mind you, and taking home the crown four times in succession.

And as such, this new car, will feature the same paint scheme as well as unique interior features that not only set it apart from the regular car, but invoke a sense of heritage that can be traced all the way back to the mid 1960s.

“In creating a worthy successor to the ’66 Heritage edition, we logically looked at our next historic Le Mans victory with the all-American team of Dan Gurney and A.J. Foyt,” said Dave Pericak, global director, Ford Performance.

He later added, “The Ford GT ’67 Heritage edition pays homage to that win, with a modern take on one of the most important vehicles in Ford’s storied history of racing.”

Buyers of the Ford GT ’67 Heritage edition will get a car that has a gloss-finish ‘race red’ paint scheme that is accented with contrasting white stripes and exposed carbon-fibre trim pieces. The number 1, will be placed on the hood, and doors of the car, which is a nod to the championship winning ’67 racer.

Apart from that, other aesthetic tweaks include a 20-inch forged aluminium wheels in silver satin clear coat with black wheel nuts as well as red calipers and silver rear view mirror caps.

On the inside, the car features a new leather trim with red accent stitching for the carbon-fibre seats, which is the same colour scheme adopted for the steering wheel. The seatbelt webbing is red in colour and the paddle shifters are anodized grey.

As proof of the car’s authenticity, there will be a unique serialized identification plate denoting the production number of the specific vehicle with respect to the total production number. Other bits include an exposed matte carbon fibre door sills and air register pods.

The new car is the second iteration of Ford’s homage to the 1967 Mark IV GT40 with the first being, its predecessor, the original Ford GT. The Ford GT ’67 Heritage edition can be viewed at FordGT.com using the configuration tool.

Ford Mustang with carbon-fibre body showcased on Jay Leno’s Garage

Carbon-fibre plays a major part when it comes to weight savings. Significantly lighter than steel but just as tough, it’s a material that has been used wherever and whenever reduction in weight is an important priority.

Carbon-Fibre Reinforced Polymer or CFRP, has been used extensively in the aerospace industry as well as the world of motor racing. Many exotic supercar makers tend to use CFRP extensively in the construction of their vehicles’ chassis and bodywork.

This brings us to a video that we stumbled upon recently. Jay Leno, the former Tonight Show host, has a popular Youtube channel that showcases special and bizarre vehicles. And this time, a video was published about a fully carbon-fibred Ford Mustang GT350R made by Speedkore.

Though the powertrain and internals were left relatively stock, Speedkore built the entire body and its panels from CFRP using their own propriety construction methods. This offers the car a significant weight savings, which will be especially noticeable when there’s a sudden shift in vehicle’s direction.

Check out the video and let us know what you think of this amazing creation as well as whether future muscle cars should have more carbon-fibre bits added to them.

Ford helps Mustang owners seem less obnoxious to neighbours

Ford has introduced a new feature that might help Mustang owners be less ‘quieter’ when arriving or leaving their homes. It helps lower the audible volume of the raspy exhaust notes emanated by the V8 equipped Mustangs, enabling owners to go about their activities without announcing their intentions to the entire neighborhood.

It’s called the Quiet Exhaust Mode, which is available on the latest Mustang that is equipped with the active valve performance exhaust system. It can be activated through the car’s infotainment system – offering three audible exhaust levels namely, Quiet, Normal, Sport and Track.

“Active valve performance exhaust gives Mustang owners the best of both worlds – that classic Mustang sound, and the ability to not wake up your neighbors when you leave the house early in the morning or arrive home late at night,” said Matt Flis, Ford exhaust development engineer.

Also referred to as the ‘Good Neighbour Mode’ this addition to the Mustang line-up should refute the stigma that plague decent Mustang owners – obtuse driving etiquette. It will also allow them to enjoy the vehicle without disturbing the peace and activating about a dozen car alarms.

It’s inception is a result of first hand experience by Steve von Foerster, former head of vehicle engineering for the Ford Motor Company. Apparently, Steve ruffled a few feathers when he drove his Shelby Mustang GT350 out of his driveway one morning. The loud and aggressive roar of the Mustang’s Coyote V8 maybe music to our ears, but his neighbors of the quite suburb, were more than perturbed.

One of them phoned it in to the Police, requesting law enforcement deal with the disturbance. Steven was long gone by the time the cops come and as such, escaped being ticketed. But this goes to show that you can’t really trust your neighbors to be tolerant with your way of life.

The video below was published by Ford to demonstrate the night and day difference that the new Quiet Exhaust mode feature has on the Mustang’s exhaust note. And going a step further, the company has also introduced Quiet Start, which adds on another layer of stealth.

https://youtu.be/Z1MehhS4GIw

This feature enables drivers to schedule a time for when they require the engine started so as not to inconvenience their neighbors. Owners can set a time between 8pm and 7am to have this feature activated. Working together with the Quiet Exhaust mode, most people won’t notice that they live right next door to the most advanced muscle car that Ford has ever made.

https://youtu.be/sUOkrUPpRro

Apart from the exhaust system, Ford has equipped the new Mustang with a restyled exterior design and refined interior, Mustang will offer an all-digital 12-inch instrument cluster, a 10-speed automatic transmission, MagneRide damping system and SYNC® Connect with FordPass.

Check out the videos and picture gallery below and let us know what you think of these new additions to the new Ford Mustang.