PHS Automotive Malaysia (PHSAM) has taken over as the official distributor of the Audi brand in Malaysia. Like Volkswagen Passenger Cars Malaysia (VPCM), PHSAM is owned by Porsche Holding Salzburg, a leading automotive retailer in Europe which also has operations in China, Japan, South America and Southeast Asia.
PHSAM will be involved in wholesale, marketing and aftersales activities for the Audi brand in the country. Currently, there are Audi Centres located in Juru (Penang) and Glenmarie (Selangor, and an authorised Service Centre in Ipoh. The Audi Centre in Setia Alam, Selangor will resume operations on August 1, 2022.
Leading the PHSAM team are two Managing Directors – Erik Winter and Kurt Leitner – who also hold similar positions at VPCM. Together, they have played key roles in steering the success of the Volkswagen brand in Malaysia, including the expansion of its locally-assembled product line-up.
“The premium automotive landscape is extremely competitive, and we have plenty to do and multiple challenges to overcome, but we are fully committed to the growth of the Audi brand. Audi is one of the world’s leading premium brands and has a loyal local following that spans generations, so there is untapped potential in the Malaysian market,” said Mr. Winter.
“Our focus will be on strengthening the SUV, S line and quattro range, with electrification playing a major role in the Company’s future planned roadmap. With the strength of our team’s experience and backed by PHS’ global expertise, we are confident of sustainable growth for the Audi brand,’’ he added.
Management processes are already in place, with other priorities being expanding aftersales services and strengthening the existing dealer network to achieve profitable growth. “Customer satisfaction is top of the list for us, and we recognise the importance of a strong working relationship with our dealer partners to grow and reach our targets and enhance the ownership experience for our customers,” said Mr. Leitner.
The present product line-up for the Malaysian market. All Audi cars purchased authorised showrooms from July 1, 2022 will be offered with 3 years of free scheduled maintenance, 5 years unlimited mileage warranty and 5 years of complimentary roadside assistance.
Caring for customers is a key – even crucial – element of any business. Customers who have a satisfying experience at dealerships and owners who have a great ownership experience will remain loyal customers, and might even be ‘ambassadors’ for the brand.
Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, must be doing this well as its principal, Ford Motor Company, has conferred two President’s Awards for the company’s excellence in ensuring the highest level of customer satisfaction in sales and service in 2021.
The prestigious awards are recognition of SDAC’s achievements as one of the very best Ford distributor and dealer organisations in the world. The President’s Award is the top distinction in Ford’s annual rewards and recognition programme, designed to acknowledge its distributor partners for delivering outstanding customer experience and operations.
SDAC received the 2021 President’s Awards for Sales and Service for achieving the highest customer satisfaction scores in both sales and service amongst the distributor markets across various regions. These scores are based on ratings collected from an actual customer feedback and satisfaction survey that Ford conducts with customers in each market, including Malaysia.
Introduced in 2016 regionally, the annual awards programme evaluates distributors primarily on their highest level of overall customer satisfaction and includes sales and parts performance.
Lounge for customers at the service centre.
“We are truly honoured to receive the President’s Awards this year. Having won the Chairman’s Award in 2019 and 2020, we have continued to dedicate our efforts to innovating and finding new ways to enhance customer experiences and improve customer satisfaction. We remain committed to pursuing world-class service excellence for all our Ford customers in Malaysia,” said Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford.
“Despite the challenges, 2021 was a tremendously successful year for SDAC. Their dedication, resilience and perseverance have led to various key achievements. In particular, the success of ‘Ford Ranger Getaways’, which is a great example of a truly holistic programme designed to provide a richer and more immersive experience for customers, beyond just sales and service,” he added.
Ford Ranger Getaways provide owners with an opportunity to fully enjoy ‘The Ranger Life’.
Ford Ranger Getaways is a community-based adventure platform that brings together customers, other like-minded people and Ford enthusiasts through a series of unique local drive and adventure experiences. Customers can choose from a range of getaways, including off-roading courses to test the limits of their vehicles, becoming a pilot for a day, enjoying a leisurely day with nature or relaxing during a simple retreat with family.
To know more about Ford vehicles and services and showroom locations in Malaysia, visit www.sdacford.com.my
Global organisations, especially those in the premium and luxury segments, place great emphasis on brand image and corporate identity. Every aspect of their business must meet high standards and with companies like Mercedes-Benz, it includes the retail experience for customers.
This, of course, requires huge investments and the Hap Seng Group, one of the authorised dealers of the German brand in Malaysia, has spent of a total of RM673 million to date. It has established 10 Autohaus outlets in Peninsular and East Malaysia, as well as a standalone Mercedes-Benz Certified Pre-owned Centre and a standalone Body & Paint centre, both in Selangor.
The most recent investment is RM99 million for the new Autohaus in Setia Alam, Selangor, which was officially opened today. The relocated facility has a new luxury brand presence and exclusive luxury lifestyle boutique with enhancements and upgrades that support the brand’s customer-centric efforts.
The Hap Seng Star Setia Alam Autohaus sits on almost 79,000 sq ft of land area and has 7 floors. The spacious showroom floor can display up to 16 cars and the building has amenities such a self-service café, kid’s playroom and even a luxurious ladies powder room.
The lifestyle retail experience includes Mercedes-Benz luxury accessories and collection boutique, catering to a wide range of customers with a variety of collectables and products.
“With this new Setia Alam outlet, we want our customers to experience luxury like no other through our new luxury retail presence, equipped with lavish features and special amenities. Hap Seng Star is continuously looking for ways to innovate our services and offerings while embracing the Mercedes-Benz spirit of luxury, and with our passion for excellence, we will continue to set the benchmark in delivering the best customer services and experience,” said Harald Behrend, Group Chief Operating Officer of Hap Seng Consolidated Berhad and Chief Executive of Hap Seng Group Automotive Division.
The Hap Seng Star Autohaus is a one-stop centre for the needs of new as well as existing customers. For the latter, there is a service area with expandable work bays and maximised service capacity of up to 1,500 vehicles a month. Scheduled service maintenance and major repairs are carried out by trained technicians equipped with complete and approved special tools from Mercedes-Benz.
Other service differentiation offerings range from Express Service 2.0, pick-up and delivery, drop-and-go service booking, wheel alignment and balancing, electrical diagnosis and repairs, paint coating, glass tinting and also assistance with insurance and warranty claims.
“The launch of Hap Seng Star Setia Alam Autohaus is a testament of our joint commitment to redefine a luxurious brand experience for our Malaysian customers, at every point of their journey. It is our goal to work with our dealer partners to continue to grow the brand’s luxury retail concept presence which aims to further enhance our offerings & customer experience in areas of sales and service to cater to the ever evolving needs and desires of our valued customers,” said Sagree Sardien, President & CEO of Mercedes-Benz Malaysia & Head of Region, South East Asia II.
Some people may regard vehicle recalls to fix manufacturing defects in a negative way, perceiving them as evidence that the brand’s products are unreliable or poorly made. However, in mass production where millions of parts and vehicles are made, there are likely to be some times when something is wrongly done or made. Nevertheless, over the years, manufacturers and their suppliers have cut down these defects to very tiny percentages.
When a manufacturer does detect a defect, it has the responsibility to its customers, especially if it concerns something that concerns safety. A responsible manufacturer will therefore conduct a recall of the affected vehicles, and provide the necessary replacements at no cost to the customer. So customers should be happy when their manufacturer does that – although frequent recalls would be another matter…
Honda Malaysia has done recalls from time to time, its most massive exercise being to replace the Takata airbag inflator module. That was a crucial recall as there was a very high risk of people being seriously injured or even dying if the module broke up.
Now comes another recall (two different ones actually) which the company says is proactive, meaning it is a precautionary safety measure as no incidents have been reported. In the first one, technicians will inspect the nut torque on the Alternating Current Generator (ACG) to determine if it is correctly tightened on the ACG terminal of the engine harness. If not, there may be poor contact and a battery malfunction which may lead to engine stoppage while driving or being unable to start the engine after the car stops. The models affected are 1,068 units of the City (2021) and City Hatchback (2022)
The second issue requires inspection of the bolt earth grounding tightness, also to check if the tightening of bolt earth grounding is correct otherwise the wire harness will be loose. This may cause poor contact terminal and may result in engine stoppage while driving or being unable to start the engine after the car stops. The models affected are 343 units of the HR-V (2020) and 116 units of the BR-V (2021). All the models affected were assembled at the Honda plant in Melaka.
Honda Malaysia apologises for the inconvenience caused to the affected customers and assures the public that all current production and selling models are not affected in this recall. The company believes this product recall is necessary as customer safety is Honda Malaysia’s top priority, and will continue to uphold transparency and stringent controls.
Owners of the affected vehicles will be informed via notification letters which will include details of the recall. Honda Malaysia urges those with affected vehicles to contact any authorised Honda dealer in Malaysia to make an appointment upon receipt of the notification. They can then bring their vehicles for inspection and necessary action (subject to parts availability). The inspection, repair and replacement of affected parts are free of charge and all costs related to this recall activity will be borne by Honda Malaysia.
In the event that you are not the original owner (whose records will be with Honda Malaysia) but want to check if your vehicle is affected and obtain the necessary support, call Honda Malaysia’s toll-free number at 1-800-88-2020.
As the auto industry in Malaysia keeps growing, the need for a bigger workforce grows likewise. However, there has to be a pool of human resources from which companies can draw from, and in order to build this pool. Some companies provide training programmes to incubate young Malaysians who aspire to start a career in the auto industry.
Mercedes-Benz Malaysia (MBM) is one of them and has a Training Academy which has been in operation since 1984. More than 900 apprentices have graduated from this academy and they are working with the brand’s authorised dealers in various positions across different specializations. On average, the programme has been receiving 500 applicants annually since 2017.
“As the technology of Mercedes-Benz vehicles continues to evolve, gearing for Battery Electric Vehicle readiness and the acceleration of dealer network expansion locally, we want to continue training and growing our skilled workforce to meet this demand,” said Edmin Naidoo, Vice-President of Customer Services, Mercedes-Benz Cars, Malaysia & SEA II.
One of the programmes is the Advanced Modern Apprenticeship, a 3-year course which covers a wide range of globally approved syllabuses and training guidelines by Mercedes-Benz Global Training with Mercedes-Benz Competence elements to ensure trainees continue development with the brand. The programme incorporates International Qualifications up to Level 3 and is recognised by the Department of Skills Development under the Ministry of Human Resources.
With electric vehicles like the Mercedes-Benz EQA now being introduced, the academy will also include training for Electric Vehicle Specialists.
As part of the brand’s strategy and global direction to lead in electric, Mercedes-Benz has developed a new profile for the Electric Vehicle Specialists, known as Expert in High Voltage (EHV) which will make its debut in the programme this year. This new syllabus will be added on the existing modules as part of the brand’s efforts to train and equip talents to be future-ready for the demands of mobility of tomorrow.
By the end of the Advanced Modern Apprenticeship programme, participants will gain certification in NDTS Level 3, C&G VRQ Level 3, Qualified Maintenance Technician (QMT), Qualified System Technician (QST)/Qualified Service Advisor (QSA)/Expert in High Voltage (EHV), depending on the specialisation chosen. They will also be fully equipped wide range of skills including presentation, critical analysis, decision-making, systematic thinking as an automotive technician for systems and high-voltage technology.
The programme also guarantees employment upon completion with guaranteed minimum salary in the first year with incremental opportunity thereafter. The entire course will be held at the purpose-built Mercedes-Benz National Training Academy in Bandar Kinrara, Puchong, Selangor.
Since 1984, more than 900 technicians have graduated from the Mercedes-Benz Malaysia Training Academy with various specialisations.
Applications are open from now till July 31, 2022 and those who are interested can find out more at the Mercedes-Benz Malaysia Training Academy Open Day happening this June 25, 2022 (from 9 am till 12 noon) at Wisma Mercedes-Benz in Puchong, Selangor. The minimum requirement is 3 credits in SPM or equivalent with a pass in English.
“Education is power and we want to invite and tap into Malaysia’s brightest young talents to join us through our Mercedes-Benz Global Training programme. This is a great platform for us to recruit, nurture and develop talent that will become an integral component of delivering a seamless luxurious retail experience to our customers and further grow our presence in the country. There is a national demand for highly skilled talent in the automotive industry and through this apprenticeship, we are able to offer Malaysians an exciting opportunity and career with us,” said Sagree Sardien, President & CEO of Mercedes-Benz Malaysia, and Head of Region, Southeast Asia II.
Car companies do their best to provide as much convenience as possible to customers and owners of their products. Whether it is enquiring about a new model or sending a vehicle for servicing, the more convenient it is, the better the experience of the brand.
For this reason, many companies have made their retail outlets 3S or 4S types, meaning sales, service and sale of spare parts are all at one location. ‘4S’ includes additional services such as accident repairs and refinishing. It is the norm these days and businessmen who wish to become dealers must be willing to make the big investments to build such facilities.
Volkswagen Passenger Cars Malaysia (VPCM) has followed this policy and can now say that virtually all its authorised dealerships in the country are now either 3S or 4S outlets, with the exception of one which is 2S (service and spares). There are currently 17 Volkswagen dealerships and one service partner, strategically located in key regions to provide customers with sales and aftersales services.
All dealer groups are equipped with the expertise, personnel and equipment to maintain Volkswagen models. In addition, VPCM is continuously working with its dealer partners to enhance customer satisfaction by providing professional, attentive, and top-level services. These efforts are evident in the Car.Advisor ratings given by customers. Car.Advisor is an independent third-party platform that manages customer satisfaction for the Volkswagen brand.
Volkswagen Malaysia has achieved an average 4.93/5 star for its sales experience on Car.Advisor, whilst aftersales services received 4.76/5 star (these annual results are as of April 2022). Ratings and reviews for each dealership are transparently shown on the website and accessible by the public.
Providing 3S and 4S outlets that offer the full range of services at one location is part of the company’s Volkswagen Cares initiative to enhance the ownership experience for customers. According to Erik Winter, Managing Director of VPCM, a smooth and memorable ownership experience is important. “Customer service makes all the difference because it elevates the ownership experience. Now with a strong network of 3S and 4S centres, we are providing convenience for Volkswagen owners from around the country. We are also practising transparency with our customer satisfaction because ratings and reviews are available on the Car.Advisor website, and this pushes us and our dealer partners to continue improving our offerings too,” he said.
Although your vehicle may have clocked much less mileage in the past two years due to restrictions on interstate travel and general limitations of movements, it still needs to be regularly serviced. Even though the mileage may be low and not reach the usual 5,000 or 10,000-km that many service intervals are set at, manufacturers also have a schedule based on months for low-mileage motorists. This is because although the vehicle is not used much, the oil may deteriorate after some time and need to be changed.
Therefore, regardless of the mileage, you would have to send in your vehicle at intervals of 6 months or a year, depending on the brand and model. This will also allow the service centre to carry out checks to ensure that everything is in good working order as well.
Although there are prescribed mileage intervals for servicing, low-mileage owners should follow the time-based intervals instead.
With the Hari Raya festivities coming up and now that interstate travel is not forbidden, many will be planning to take ‘balik kampung’ to celebrate with loved ones and friends. This makes it even more important to have the vehicle inspected and serviced, if that is due.
In connection with this, Sime Darby Auto ConneXion (SDAC) has a Raya Aftersales promotion which will be on until May 31, 2022. During the promotion period, Ford vehicle owners can save money on genuine parts as well as services.
“As we settle into a new way of living with COVID-19 in the endemic phase, we must all continue to take precautions to stay safe. With our Ford customers planning to ‘balik kampung’ and travel for the upcoming Raya holidays, we hope this service promotion will help them stay safe on the roads while enjoying more savings,” said Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford.
Save up to 20%
Owners who send their vehicle in for service during the campaign period will enjoy savings of up to 20% on lubricants as well as timing and brake packages. There’s also a 20% discount on selected parts and 10% discount on labour charges for the packages.
Other offers include add-on services such as wheel alignment and balancing which are important not only for tyre life but also safety. Improperly aligned wheels could affect the steering while unbalanced tyres may get worn out irregularly and grip may be affected. Additionally, air conditioning service is also available – which is important to ensure a comfortable journey. SDAC service centres can also provide polishing as well as sanitisation services.
For peace of mind, all vehicles will be given a free 27-point inspection conducted by Ford-certified technicians to ensure their vehicles are in tip-top condition.
Customers who spend a total of RM1,000 and above on any Raya campaign offer and other selected services will receive a free exclusive sports bag. Fee Ford Raya packets will also be available (while stocks last).
Genuine Ford Parts with Warranty
Customers are assured that only genuine original Ford parts (or parts approved by Ford) are used at all Ford Authorised Service Centres nationwide. With genuine parts, customers can be certain of the highest standards of quality, fit and finish as the parts are specifically designed for Ford vehicles to ensure superior performance. They also come with a warranty of 12 months or 20,000 kms, whichever occurs first, excluding wear and tear parts.
More protection and personalisation
For more worry-free adventures and road trips, Ranger owners can also take up the Ford Extended Warranty PremiumCare Plan to get 2 additional years of coverage against unexpected repair costs after the standard 5-year warranty expires.
Additionally, Ranger (XL, XLT & XLT Plus) owners can also consider a 4-in-1 accessories package deal priced at RM1,628 or, if they prefer, the accessories can be purchased individually.
Book appointments online
Owners can easily book a service appointment online via the Ford website anytime and from anywhere for their preferred Ford Authorised Service Centre. There are 5 authorised service centres nationwide around the country and it is possible to book an appointment up to 1 month in advance. Click here to make a service appointment online
For more information regarding the promotion or on Ford products and services, visit www.sdacford.com.my.
Auto Bavaria, a dealership group for the BMW Group in Malaysia, has opened its new outlet in Jalan Chan Sow Lin, Kuala Lumpur, to complement the aftersales services at Auto Bavaria Kuala Lumpur. The facility, referred to as Auto Bavaria CSL, focusses on providing quick service and repairs for BMW and MINI vehicles with the BMW & MINI Service Fast Lane.
It is the third Auto Bavaria service workshop in the city centre, alongside Jalan Tun Razak and Sungai Besi. It operates 6 days a week, except on public holidays
Offering regular vehicle maintenance, wear and tear repairs, tyre replacements, cosmetic repairs, etc, the new 39,800 square-foot facility has a customer lounge, Isetta Bar, reception bays for incoming vehicles and a BMW AC charging station. At this time, it has a team of 23 employees
According to Vi Thim Juan, Managing Director of Auto Bavaria, Auto Bavaria CSL can provide BMW and MINI owners with the necessary service and repairs for their vehicles within 2 hours, further optimising the Premium Ownership Experience for customers in Malaysia.
“For BMW Group Malaysia, the commitment that we share with our dealers across the country to fulfil the promise of Sheer Driving remains our greatest pride. Part of this commitment is ensuring that we deliver exceptional customer service to all our BMW, MINI and also BMW Motorrad customers – and to do so efficiently. We are pleased to be celebrating with Auto Bavaria today –the establishment of their second BMW & MINI Service Fast Lane centre in the country,” said Hans de Visser, Managing Director of BMW Group Malaysia.
Over-the-air (OTA) updates are a convenience we’ve been enjoying with smartphone systems and apps for years, as well as on our computer systems. Periodically, you’ll be informed that an update for an app is available and just a click to allow it to come to your phone is all it takes, and you get an improved app (or a bug is fixed).
It’s something that the auto industry has also been using for at least 10 years now, making it unnecessary for owners to send the vehicles to a service centre to update software for the many systems that today’s cars have. The ability to have the update carried out not only saves time for the aftersales providers but also keeps the vehicle’s systems up to date and running optimally. Through in-house development of software and OTA updates, the carmakers continuously adds new features and improves existing functionalities.
Volvo Cars initiated its first OTA update in 2015 for the XC90 and with effect from model year 2023, all new models from the Swedish carmaker will have OTA update capability. The OTA updates – free of charge, of course – can bring feature improvements, ranging from better energy management through improved climate timers and updates to mobile app functionality and in-car applications. Energy management improvements are of particular importance to the electrified models, helping to maintain appropriate battery levels during both cold and warm days to maximise driving range. The company believes that OTA updates will make a Volvo better over time.
A recent OTA update, the company’s eighth complete car update, reached more than 190,000 Volvo vehicles across the planet. Volvo owners enjoy an upgraded infotainment system with the latest version of Android Automotive OS, Android 11. They will also get access to new app categories on the Google Play, including navigation, charging and parking, while video streaming is expected to be added later in the year.
XC90 was the first Volvo model to receive OTA updates for its infotainment system in 2015, and the XC40 Recharge was the first Volvo fully electric model to receive an OTA update in February 2021.The OTA update for the XC40 Recharge provided new features, bug fixes and stability improvements.
The company also said today that it will offer its infotainment system with Google apps and services such as Google Assistant and Google Maps built-in across all new models, continuing the rollout of one of the best in-car infotainment platforms on the market. The Volvo Cars’ infotainment system is jointly developed with Google and brings to owners a user-friendly interface with access to well-known apps and services.
OTA updating removes the need for owners to bring their vehicles to the service centre just to perform updates as the new software can be sent ‘over the air’ to wherever their vehicle is, virtually anywhere in the world.
“The benefits of over-the-air updates are obvious,” said Henrik Green, Chief Product Officer at Volvo Cars. “Yesterday you still had to drive to the workshop in order to get the latest updates to your car. Today you simply click OK and your Volvo takes care of the rest. It couldn’t be easier.”
“By making all Volvo models able to receive over-the-air updates, we make important progress towards our ambition of making our customers’ cars better every day,” he added. “This is a significant milestone: we’re now updating cars of all models in a majority of our markets, bringing the benefits of remote continuous updates to an ever increasing number of customers.”
While OTA updates are useful, the industry is still With OTA updates provided periodically, the vehicle’s systems can perform optimally, even better than when the vehicle first left the factory.cautious about the type of updates they send over the air. For now, most OTA updates are confined to infotainment and navigation systems, and those systems which are not safety-related or involving changes to the powertrain. With a total of over 100 million lines of code in a vehicle’s systems, critical updates must be very carefully prepared and installed safely and securely.
Nevertheless, the use of OTA updates can also help reduce background recalls for software updating. According to the US National Highway Traffic Safety Administration (NHTSA), 62% of vehicle owners in America respond to recall notices so OTA updates can ensure at least 100% of the vehicles affected get the relevant updates without their owners having to go to a service centre.
Ipoh in the Kinta Valley of Perak was where the first cars in Malaya were imported to and records show that the first owner was Eu Tong Seng, a wealthy businessman who brought in a Mercedes Simplex in 1902. He must have been very interested in the new ‘horseless carriages’ as the Simplex was launched in that same year by Daimler Motoren Gesellschaft.
Four years later, in 1906, a company opened up its first branch in Ipoh and this company would become associated with Mercedes-Benz to this day. It was Cycle & Carriage (C&C) and although it was not representing Mercedes-Benz then, it would become one of the first distributors of the German brand in Asia when it was appointed in 1951.
The latest Mercedes-Benz S 580e at the C&C Autohaus in Ipoh. 120 years ago, in 1902, the first car in Ipoh (and Malaya) was also a Mercedes – the Simplex (below).
Ipoh is therefore a special place in C&C’s long history and although that first branch was along Brewster Road (today known as Jalan Sultan Idris Shah), the company’s branch dealing in Mercedes-Benz passenger vehicles is now located at Jalan Kuala Kangsar. This is where the company has its fourth Autohaus incorporating the latest Mercedes-Benz Brand Presence. The newly upgraded Autohaus, which was recently officially opened, is part of the Mercedes-Benz network for the Northern region.
Mercedes-Benz Retail Brand Presence
The Mercedes-Benz Retail Brand Presence is a retail strategy which highlights the integration of digital elements into the physical world, with the aim of delivering customer-centric automotive retail experiences for modern-day shoppers. This seamless journey for the customer caters to the multi-channel shopper while addressing the increasing technological complexity of products that customers are interested in.
“As the leading dealership for Mercedes-Benz in Malaysia, Cycle & Carriage is committed to providing our customers exceptional journeys and best-in-class services whether it is during their purchase experience or ownership journey. Today, we are proud to showcase the upgraded Cycle & Carriage Ipoh Autohaus, a key location in our network coverage from north to south of Peninsula Malaysia,” said Thomas Tok, CEO of Cycle & Carriage.
“We want to give Mercedes-Benz customers the assurance that they can access our best services here in Ipoh. We believe that the new retail concept responds to the individual needs of today’s discerning customers, making our products even more accessible to anyone who wants to dive deeper into the world of Mercedes-Benz,” he added.
Immersive experience for customers
The modern design of the upgraded Cycle & Carriage Ipoh Autohaus is set against a backdrop of the picturesque limestone cliffs of the city. The facility covers a land area of over 56,000 square feet with ample space for visitors to park their cars. The showroom has been specially designed with ample open space and custom daylight-emitting spotlights to show off the true colours of each model on display. All vehicles are intentionally arranged in the shape of an arc to maximise the visibility of the range available.
Visitors can also immerse themselves in a journey featuring the latest in multimedia tools to gain a thorough understanding of Mercedes-Benz vehicles and their technologies. With the addition of new digital touchpoints, customers can discover the brand while gaining access to the service team for a complete experience of luxury that integrates both the digital and human touch.
For individual consultations, there are various seating locations arranged in open, semi-private or private areas for discussions. This includes the Star Lounge, which has a cafe to offer a more refined touch to many services available.
For those who have made a purchase and are taking delivery of their new Mercedes-Benz, there is a special room for the purpose. C&C makes sure that it is treated as a special occasion for the customer to remember and to start or extend the relationship with the company and the brand.
Fully equipped service centre
For aftersales services, the Autohaus has a service centre with trained personnel and is fully equipped with equipment for maintenance, repair, painting and even car detailing services. With 31 service and repair bays (11 of which are for body and paint jobs), the service centre is one of the largest of its type in the area. The health and comfort of the staff are not forgotten as there are high ceilings and large fans for a naturally airy space.
Designed with sustainability in mind
The Autohaus is designed with sustainability in mind and is the second C&C Autohaus (after the one in Johor Bahru) to install solar panels that can provide up to 72 kWp of electricity from sunshine. In addition to this free and environment-friendly source of electricity, there are also rainwater-harvesting systems to supply water for general use around the facility.
To know more about Mercedes-Benz products and services or to locate an authorised showroom, visit www.mercedes-benz.com.my.
